{"id":2308766,"date":"2024-07-26T01:18:02","date_gmt":"2024-07-26T05:18:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cruz-launches-multi-million-dollar-spanish-ad-campaign-as-gop-courts-hispanic-vote-washington-examiner\/"},"modified":"2024-07-26T01:19:53","modified_gmt":"2024-07-26T05:19:53","slug":"cruz-kicks-off-multi-million-dollar-spanish-ad-campaign-to-attract-hispanic-voters-washington-examiner-3","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cruz-kicks-off-multi-million-dollar-spanish-ad-campaign-to-attract-hispanic-voters-washington-examiner-3\/","title":{"rendered":"Cruz kicks off multi-million dollar Spanish ad campaign to attract Hispanic voters &#8211; Washington Examiner"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fcruz-kicks-off-multi-million-dollar-spanish-ad-campaign-to-attract-hispanic-voters-washington-examiner-3%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2308766&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Senator Ted Cruz (R-TX) has launched a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cruz-kicks-off-multi-million-dollar-spanish-ad-campaign-to-attract-hispanic-voters-washington-examiner\/\" title=\"Cruz kicks off multi-million dollar Spanish ad campaign to attract Hispanic voters - Washington Examiner\">multi-million dollar advertising campaign aimed<\/a> at Hispanic voters as part of his re-election effort for a third \u2063Senate term.\u200d The initiative, totaling $4.4 \u2062million, \u2063focuses primarily on Latino voters in Texas, a state where Hispanics form \u2062a significant voting demographic. Cruz&#8217;s campaign spokeswoman \u200chighlighted the\u200c importance of connecting with the Hispanic community, stating\u200c that the investment is intended to help \u200bHispanics understand Republican values, suggesting that \u200dmany may \u200dnaturally align with them.<\/p>\n<p>This effort comes \u200dat a time when the Hispanic voter population \u2064is growing nationwide, with their numbers having \u2064nearly doubled since 2000. In Texas, Hispanic individuals now outnumber non-Latino\u200c whites, and around 28% of Texans speak Spanish \u200cat home. Despite a\u2062 nationwide shift in \u200dsome\u200d independent\u200c Hispanic voters\u200d toward the Republican Party, Texas Latinos have shown mixed\u200d support, with recent elections reflecting a slight\u2064 decline in support for Republicans.<\/p>\n<p>As\u2063 the 2024 election approaches, Cruz\u2019s campaign underscores the necessity of appealing to Hispanic voters to maintain political power in Texas, where Hispanics are crucial\u200c to electoral outcomes. The campaign \u2064emphasizes\u2062 &#8220;keeping Texas, Texas&#8221; by solidifying support within this vital\u200d demographic.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-header-search-button-mob dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-mobile-search-icon td-icon-search\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><span class=\"tdb-mobile-menu-button\"><i class=\"tdb-mobile-menu-icon td-icon-mobile\"><\/i><\/span><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-drop-down-search\" aria-labelledby=\"td-header-search-button\">\n<div class=\"tdb-drop-down-search-inner\">\n<form method=\"get\" class=\"tdb-search-form\" action=\"https:\/\/www.washingtonexaminer.com\/\"><\/form>\n<div class=\"tdb-aj-search\"><\/div>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.washingtonexaminer.com\/#\" role=\"button\" aria-label=\"Search\" class=\"tdb-head-search-btn dropdown-toggle\" data-toggle=\"dropdown\"><i class=\"tdb-search-icon td-icon-search\"><\/i><\/a><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Cruz launches multi-million dollar Spanish ad campaign as GOP courts Hispanic vote<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Sen. <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/ted-cruz\/\" target=\"_blank\" rel=\"noopener\" title>Ted Cruz<\/a> (R-TX) launched a multi-million dollar <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/hispanics\/\" target=\"_blank\" rel=\"noopener\" title>Spanish<\/a> advertising campaign as the GOP looks to expand outreach to Hispanic voters.&nbsp;<\/p>\n<p>The 4.<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cruz-kicks-off-a-multi-million-dollar-spanish-ad-campaign-to-attract-hispanic-voters-reports-the-washington-examiner\/\" title=\"Cruz kicks off a multi-million dollar Spanish ad campaign to attract Hispanic voters, reports the Washington Examiner\">4 million dollar campaign<\/a> will be primarily targeted to Latino voters in Texas, <a href=\"https:\/\/www.axios.com\/2024\/07\/25\/cruz-millions-ad-latino-voters-2024-election\" target=\"_blank\" rel=\"noopener\" title>according<\/a> to Axios. The announcement comes as Cruz makes a reelection bid for a third term in the Senate.&nbsp;<\/p>\n<p>Macarena Martinez, a spokeswoman for the Cruz campaign, told the Washington Examiner, &ldquo;We are proud to announce our seven-figure investment in the Hispanic community.&rdquo;&nbsp;<\/p>\n<div class=\"tpd-featured-video featured-post-video in-content bridtv\">\n<div id=\"Brid_1618803\" class=\"brid\" style=\"width:1280;height:720;\"> <\/div>\n<div class=\"tpd-featured-video-placeholder\" style=\"position:relative;overflow:hidden;width:100%;padding-top:56.25%;background-color:#000;\">\n<div style=\"position:absolute;top:0;left:0;bottom:0;right:0;width:100%;height:100%\"><\/div>\n<\/div>\n<\/div>\n<p>&ldquo;It has long been said that Hispanics are Republican, they just don&rsquo;t know it yet, which is why Senator Cruz is committed to ensuring that every Hispanic household hears his message loud and clear,&rdquo; the spokeswoman said. &ldquo;This election is about Keeping Texas, Texas, and the Hispanic community is integral to making sure that happens in November.<em>&rdquo;<\/em><\/p>\n<p>Hispanics represent a powerful voting bloc in the U.S., which is especially crucial in Texas.&nbsp;In Cruz&rsquo;s home state, Hispanics outnumber non-Latino whites, while <a href=\"https:\/\/data.census.gov\/profile\/Texas?g=040XX00US48\" target=\"_blank\" rel=\"noreferrer noopener\">28%<\/a> of Texans speak Spanish at home.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Sen. Ted Cruz, R-Texas, at podium joined by, from left, Sen. Roger Marshall, R-Kan., Sen. Ted Budd, R-N.C., Sen. Katie Britt, R-Ala., Sen. Jim Risch, R-Idaho, and Sen. Steve Daines, R-Mont., criticizes President Joe Biden for his warning to Israel that the U.S. will pause more offensive military assistance if it goes through with an all-out assault on Rafah, during a news conference at the Capitol in Washington, Thursday, May 9, 2024. (AP Photo\/J. Scott Applewhite)<\/figcaption><\/figure>\n<p>Nationwide, the number of eligible Hispanic voters has nearly <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/01\/10\/key-facts-about-hispanic-eligible-voters-in-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">doubled<\/a> since 2000. As the voting block grows, the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cruz-kicks-off-multi-million-dollar-spanish-ad-campaign-to-attract-hispanic-voters-reports-washington-examiner\/\" title=\"Cruz kicks off multi-million dollar Spanish ad campaign to attract Hispanic voters, reports Washington Examiner\">politically independent voting bloc appears<\/a> to be shifting to the Right. In the 2012 presidential election, Republican presidential nominee&nbsp; Mitt Romney <a href=\"https:\/\/www.pewresearch.org\/race-and-ethnicity\/2012\/11\/07\/latino-voters-in-the-2012-election\/\" target=\"_blank\" rel=\"noreferrer noopener\">took<\/a> only 27% of the Hispanic vote. Eight years and two presidential cycles later, former President Donald Trump <a href=\"https:\/\/www.pewresearch.org\/politics\/2021\/06\/30\/behind-bidens-2020-victory\/\" target=\"_blank\" rel=\"noreferrer noopener\">claimed<\/a> 38% of the Latino vote.<\/p>\n<p>As November approaches, Trump is battling to expand his margin of support with Hispanics. In July, his campaign touted their <a href=\"https:\/\/www.washingtonexaminer.com\/news\/washington-secrets\/3094053\/trump-sees-win-over-harris-help-from-black-hispanic-voters\/\" target=\"_blank\" rel=\"noopener\" title>recent survey<\/a> showing Harris has the support of 43% of Hispanics to 42% for Trump. In 2020, Biden won 59% of the Hispanic vote.<\/p>\n<p>While Hispanics nationwide may be leaning toward a Trump candidacy, Texas Latinos aren&rsquo;t necessarily rushing toward Republicans across the state. In 2022, Gov. Greg Abbot (R-TX) <a href=\"https:\/\/www.dallasnews.com\/news\/politics\/2019\/04\/29\/did-more-texas-latinos-vote-in-2018-here-s-what-census-data-shows\/\" target=\"_blank\" rel=\"noreferrer noopener\">received<\/a> approximately 40% of the Latino vote in his 2022 gubernatorial race, a slight decline from 42% four years earlier.<\/p>\n<p>The slight decline in Hispanic support is mirrored in Cruz&rsquo;s Senate races. <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2018\/11\/09\/how-latinos-voted-in-2018-midterms\/\" target=\"_blank\" rel=\"noopener\" title>Pew Research Center<\/a> stated that during the Republican&rsquo;s 2018&nbsp;Senate race against Beto O&rsquo;Rourke, 35% of Latinos supported Cruz. That&rsquo;s a narrow drop from Cruz&rsquo;s initial 2012 bid for the Senate when polling <a href=\"https:\/\/www.texasmonthly.com\/burka-blog\/ted-cruz-and-the-hispanic-vote\/\" target=\"_blank\" rel=\"noopener\" title>showed<\/a> that 40% of Hispanics voted for Cruz.&nbsp;<\/p>\n<p><a href=\"https:\/\/www.washingtonexaminer.com\/\" target=\"_blank\" rel=\"noopener\" title><strong><\/strong><\/a><\/p>\n<p>However, other indicators suggest there remains a trend toward the GOP, even in the Lone Star State. In March, conservative lawmakers launched the Texas Hispanic Republican Caucus, saying its&rsquo; formation &ldquo;marks a significant development in the Texas legislature, highlighting a newfound cohesion among the Hispanic Republican members across both chambers of the Texas Capitol.&rdquo;<\/p>\n<p>Texas Hispanics also appear to be enthusiastic about a Trump presidency. In April, <a href=\"https:\/\/www.txhpf.org\/2024\/04\/16\/texas-hispanic-policy-foundation-survey-shows-trump-leads-biden-among-all-texas-likely-voters-and-hispanic-likely-voters-by-12-and-4-respectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">polling<\/a> showed the former president held a 4% edge with Texan Latinos over the then-presumed Democratic nominee, President Joe Biden.&nbsp;<\/p>\n<p> <script data-cfasync=\"false\" src=\"http:\/\/www.washingtonexaminer.com\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script>!function(){var g=window;g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting(\"has-featured-video\",\"true\")})}();<\/script><script>var _bp=_bp||[];_bp.push({\"div\":\"Brid_1618803\",\"obj\":{\"id\":\"27789\",\"width\":\"1280\",\"height\":\"720\",\"stickyDirection\":\"below\",\"video\":\"1618803\"}});<\/script><script defer src=\"https:\/\/services.brid.tv\/player\/build\/brid.min.js\"><\/script><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<div class=\"tdb-block-inner td-fix-index\"><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Senator Ted Cruz (R-TX) has initiated a multi-million dollar advertising campaign in Spanish as the Republican Party seeks to engage more with Hispanic voters. The campaign, valued at $4.4 million, will focus mainly on Latino voters in Texas, as reported by Axios. This move coincides with Cruz&#8217;s bid for a third term in the Senate. Macarena Martinez, a spokesperson for Cruz&#8217;s campaign, expressed pride in their significant investment in the Hispanic community, stating, &#8220;It has long been said that Hispanics are Republican, they just don\u2019t know it yet. That\u2019s why Senator Cruz is dedicated to ensuring that every Hispanic household hears his message clearly.&#8221; She emphasized the importance of the Hispanic community in the upcoming election, saying, &#8220;This election is about Keeping Texas, Texas.&#8221; <\/p>\n<p>Hispanics represent a significant voting demographic in the U.S., particularly in Texas, where they outnumber non-Latino whites and 28% of residents speak Spanish at home. Since 2000, the number of eligible Hispanic voters has nearly doubled, and there is a noticeable shift towards the Right among this group. In the 2012 presidential election, Mitt Romney garnered only 27% of the Hispanic vote, while Donald Trump increased that to 38% in 2020. As the November elections approach, Trump is working to boost his support among Hispanic voters, with recent surveys indicating a close race between him and President Biden among this demographic.<\/p>\n<p>Despite a national trend of increasing support for Trump among Hispanics, Texas Latinos have shown mixed results. In the 2022 gubernatorial race, Governor Greg Abbott (R-TX) received about 40% of the Latino vote, a slight decrease from 42% in 2018. Similarly, Cruz&#8217;s support among Hispanics has also seen a decline, with 35% backing him in his 2018 Senate race compared to 40% in 2012. However, there are signs of a growing trend towards the GOP in Texas, highlighted by the formation of the Texas Hispanic Republican Caucus, which aims to unify Hispanic Republican lawmakers. Additionally, polling in April indicated that Trump had a slight lead over Biden among Texas Latinos<\/p>\n","protected":false},"author":3142,"featured_media":2308767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/06\/AP24130675581297-1024x683.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[4105,36247,36250,32504,36246],"class_list":["post-2308766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cruz","tag-hispanic-voters","tag-multi-million-dollar","tag-political-strategy","tag-spanish-ad-campaign"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/06\/AP24130675581297-1024x683.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2308766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/3142"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2308766"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2308766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2308767"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2308766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2308766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2308766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}