{"id":2292165,"date":"2024-07-10T17:53:00","date_gmt":"2024-07-10T21:53:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/new-study-sheds-light-on-content-consumption-of-gen-alpha-things-dont-look-good\/"},"modified":"2024-07-10T17:55:00","modified_gmt":"2024-07-10T21:55:00","slug":"new-study-sheds-light-on-content-consumption-of-gen-alpha-things-dont-look-good","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/new-study-sheds-light-on-content-consumption-of-gen-alpha-things-dont-look-good\/","title":{"rendered":"New Study Sheds Light on Content Consumption of Gen Alpha: Things Don\u2019t Look Good"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnew-study-sheds-light-on-content-consumption-of-gen-alpha-things-dont-look-good%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2292165&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/jack-smith-doesnt-want-jurors-asked-how-they-voted-in-2020-heres-what-he-does-want-to-know\/\" title=\"Jack Smith opposes asking jurors about their 2020 voting. Here&#039;s what he does want to inquire\">media \u200dconsumption habits<\/a> \u2063of Generation Alpha, children aged 2 to 13, and how they prefer watching YouTube over traditional streaming services. A report by Precise Advertiser shows that content consumption is increasing among young children, with social video and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/breaking-google-removes-parler-from-app-store-amid-reports-that-trump-is-joining-the-platform\/\" title=\"BREAKING: Google Removes Parler From App Store Amid Reports That Trump is Joining the Platform\">user-generated content<\/a> being favored over\u200c scripted shows on platforms\u200c like Netflix and Disney+. However, \u2064the article warns against the content on \u200bYouTube, highlighting <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/parents-should-oppose-critical-race-theory-to-save-our-kids-from-left-wing-indoctrination-ag-paxton\/\" title=\"Parents Should Oppose Critical Race Theory to \u2018Save Our Kids\u2019 from Left-Wing Indoctrination: AG Paxton\">left-wing indoctrination<\/a> and conservative censorship on the platform. Despite this, YouTube remains the\u200d most popular choice for Gen Alpha, followed \u2063by SVOD and mobile gaming. The article also emphasizes the potential negative impact of overreliance on YouTube for young children&#8217;s entertainment and the importance of monitoring their media consumption.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><br \/>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"> <?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<header> <a href=\"https:\/\/www.westernjournal.com\/commentary\/\">  Commentary <\/a>  <\/p>\n<h2>Gen Alpha Loves to Use YouTube Over Streaming Services: Here&#8217;s Why That&#8217;s a Bad Thing<\/h2>\n<p> <span> <\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/bchai\/\">  <\/a> <\/p>\n<p> <span>   By <a href=\"https:\/\/www.westernjournal.com\/author\/bchai\/%20\"><span>Bryan Chai<\/span><\/a> <\/span> <span>   July 10, 2024 at 12:29pm <\/span> <\/span>  <\/header>\n<section>\n<p>Baby boomers got the first color televisions. Gen X received the most nascent, dial-up version of the internet. Millennials saw the advent of smartphones, which are basically supercomputers that fit in your pocket. Gen Z has seen the rise of social media platforms and lightning-fast broadband.<\/p>\n<p>It\u2019s not clear what technological advancements in media, if any, Gen Alpha will enjoy (maybe <a href=\"https:\/\/www.westernjournal.com\/zuckerbergs-creepy-vision-future-billion-people-living-virtual-world\/\" target=\"_blank\" rel=\"noopener\">virtual reality<\/a>?), but there is an upside to being the recipient of years of technological advances \u2014 as opposed to being there for the innovation itself: When it comes to using said technology, your options are well-developed and nigh endless.<\/p>\n<p>So how does Gen Alpha utilize the unlimited technology at its fingertips?<\/p>\n<p>Mostly by watching <a href=\"https:\/\/www.westernjournal.com\/controversial-american-youtubes-subscribed-channel-left-will-hate\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n<p>On Monday, <a href=\"https:\/\/variety.com\/vip\/gen-alpha-social-video-vs-streaming-1236059436\/\" target=\"_blank\" rel=\"noopener\">Variety<\/a> reported on the findings of the <a href=\"https:\/\/content.precise.tv\/hubfs\/PARK_%20Precise%20Advertiser%20Report%20-%20Kids%20%20.pdf\" target=\"_blank\" rel=\"noopener\">Precise Advertiser Report-Kids<\/a>, which paints a peculiar picture of the content consumption habits of the youngest demographic in the U.S.<\/p>\n<p>(Gen Alpha children are ages 2 to 13, with the oldest members turning 14 this year. PARK surveyed 2- to 12-year-olds.)<\/p>\n<p>As far as content consumption patterns of young U.S. children go, two things immediately stand out:<\/p>\n<p>1. Content consumption is up across the board.<br clear=\"none\">2. More traditional streaming media are struggling to connect with younger viewers.<\/p>\n<p>As Variety accurately assessed, \u201ckids are widely turning to social video and [user-generated content] for entertainment,\u201d as opposed to the scripted affairs of shows you might find on Netflix or (<a href=\"https:\/\/www.westernjournal.com\/fans-revolt-disastrous-star-wars-show-introduces-massive-plot-hole-pronouns\/\" target=\"_blank\" rel=\"noopener\">shudders<\/a>) Disney+.<\/p>\n<p>That obviously bodes poorly for more traditional media and streaming services, but the way Gen Alpha is filling that streaming void leaves quite a bit to be desired.<\/p>\n<p>A whopping 81 percent said they had recently consumed content on the aforementioned YouTube, and that\u2019s objectively a bad thing.<\/p>\n<p>The video platform is a haven for left-wing <a href=\"https:\/\/www.westernjournal.com\/popular-youtuber-large-toddler-audience-ms-rachel-fire-pride-month-video\/\" target=\"_blank\" rel=\"noopener\">indoctrination<\/a> and a cesspool of <a href=\"https:\/\/www.westernjournal.com\/coincidence-youtube-shuts-off-stream-deep-gaming-dei-rabbit-hole-goes\/\" target=\"_blank\" rel=\"noopener\">conservative censorship<\/a>. In other words, you should think twice before allowing your young children to peruse at will.<\/p>\n<p>It also can\u2019t be stressed enough that YouTube\u2019s parent company, Google, <a href=\"https:\/\/www.westernjournal.com\/breaking-big-tech-strikes-google-removes-prageru-play-store\/\" target=\"_blank\" rel=\"noopener\">isn\u2019t exactly friendly<\/a> toward conservatism or tradition, either.<\/p>\n<p>The second-most-popular vehicle for content consumption was denoted as \u201cSVOD,\u201d or streaming\/video on demand, with 62 percent partaking.<\/p>\n<p>After that was mobile gaming at 55 percent.<\/p>\n<p>There was a small drop-off after mobile games, with <a href=\"https:\/\/www.westernjournal.com\/two-15-year-olds-arrested-participating-exceptionally-dangerous-tiktok-challenge\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> next at 44 percent. Disturbingly, the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/tiktok-is-a-tool-used-by-human-traffickers\/\" title=\"TikTok Is a Tool Used by Human Traffickers\">video social media platform<\/a> is rapidly gaining in popularity \u2014 it was at 33 percent in the 2023 PARK \u2014 despite the fact that most of Gen Alpha is too young for social media.<\/p>\n<p>Of note, YouTube and SVOD content both saw increases in usage from 2023 to 2024, but the gap in usage between the two widened \u2014 another bad sign for traditional streaming services.<\/p>\n<p>Look, none of this is to denigrate the exhausted single mom who lets her toddler watch YouTube while she\u2019s cooking dinner. As a father of a young boy myself, I fully understand the siren call to distract your child with a screen while work beckons.<\/p>\n<p>But when swathes of American children are more familiar with YouTube\u2019s terms of service than the Declaration of Independence, that\u2019s a rather big problem.<\/p>\n<p>And if the PARK findings are anything approaching accurate, it\u2019s a rather big problem that only seems to be getting worse.<\/p>\n<hr>\n<div>\n<p><b><i>A Note from Our Deputy Managing Editor:<\/i><\/b><\/p>\n<p><i><span>I heard a chilling comment the other day: \u201cWe don\u2019t even know if an election will be held in 2024.\u201d <\/span><\/i><\/p>\n<p><i><span>That wasn\u2019t said by a conspiracy theorist or a doomsday prophet. No, former U.S. national security advisor Lt. Gen. Michael Flynn said that to the founder of The Western Journal, Floyd Brown.<\/span><\/i><\/p>\n<p><i><span>Gen. Flynn\u2019s warning means that the 2024 election is the most important election for every single living American. If we lose this one to the wealthy elites who hate us, hate God, and hate what America stands for, we can only assume that 248 years of American history and the values we hold dear to our hearts may soon vanish.<\/span><\/i><\/p>\n<p><i><span>The end game is here, and as Benjamin Franklin said, \u201cWe must all hang together, or assuredly we shall all hang separately.\u201d<\/span><\/i><\/p>\n<p><i><span>All of this means that <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>without you<\/span><\/i><\/a><i><span>, it\u2019s over. We have the platform, the journalists, and the experience to fight back hard, but Big Tech is strangling us through advertising blacklists, shadow bans, and algorithms. Did you know that we\u2019ve been blacklisted by 90% of advertisers? Without direct support from you, our readers, we can\u2019t continue the fight.<\/span><\/i><\/p>\n<p><i><span>Can we count on <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>your support<\/span><\/i><\/a><i><span>? It may not seem like much, but a <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Western Journal Membership<\/span><\/i><\/a><i><span>  can make all the difference in the world because when you support us directly, you cut Big Tech out of the picture. They lose control. <\/span><\/i><\/p>\n<p><i><span>A monthly Western Journal Membership costs less than one coffee and breakfast sandwich each month, and it gets you access to ALL of our content \u2014 news, commentary, and premium articles. You\u2019ll experience a radically reduced number of ads, and most importantly you will be vitally supporting the fight for America\u2019s soul in 2024.<\/span><\/i><\/p>\n<p><i><span>We are literally counting on you because without our members, The Western Journal would cease to exist. Will you <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>join us<\/span><\/i><\/a><i><span>  in the fight? <\/span><\/i><\/p>\n<p><i><span>Sincerely,<\/span><\/i><\/p>\n<p><i><span>Josh Manning<\/span><\/i><\/p>\n<p><i><span>Deputy Managing Editor<\/span><\/i><\/p>\n<p><i><span>The Western Journal<\/span><\/i><\/p>\n<\/p><\/div>\n<\/section>\n<p><\/body><\/html><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Alpha prefers using YouTube over traditional streaming services, which is concerning due to the platform&#8217;s potential for left-wing indoctrination and conservative censorship. The increase in content consumption on YouTube and the decline in traditional streaming services among young children is worrying. The rise of social video and user-generated content among Gen Alpha is a trend that is only growing, despite the platform&#8217;s questionable content. The importance of the 2024 election is emphasized, with a call for support to fight against Big Tech&#8217;s control over media<\/p>\n","protected":false},"author":2015,"featured_media":2292166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/07\/Kid-using-tech.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[34578,34577,11204,4866,4362],"class_list":["post-2292165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-content-consumption","tag-gen-alpha","tag-research","tag-study","tag-trends"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/07\/Kid-using-tech.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2292165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2015"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2292165"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2292165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2292166"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2292165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2292165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2292165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}