{"id":2291900,"date":"2024-07-10T12:15:00","date_gmt":"2024-07-10T16:15:00","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cnn-ceo-axes-numerous-employees-announces-plan-to-move-company-in-a-different-direction\/"},"modified":"2024-07-10T12:21:07","modified_gmt":"2024-07-10T16:21:07","slug":"cnn-ceo-axes-numerous-employees-announces-plan-to-move-company-in-a-different-direction","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cnn-ceo-axes-numerous-employees-announces-plan-to-move-company-in-a-different-direction\/","title":{"rendered":"CNN CEO Axes Numerous Employees, Announces Plan to Move Company in a Different Direction"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fcnn-ceo-axes-numerous-employees-announces-plan-to-move-company-in-a-different-direction%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2291900&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>This article discusses how CNN is cutting \u200dabout \u200c100 jobs \u200das\u2063 part of a plan to launch a \u200bCNN.com subscription product and merge the \u2062TV and digital news divisions. The Chief Executive, Mark \u2063Thompson, aims to replicate the\u2064 success of digital expansion he achieved at The New \u2064York Times. The article also mentions CNN&#8217;s declining subscriber base\u2063 and the company&#8217;s efforts to develop sustainable <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/world-economic-wants-a-global-framework-to-regulate-online-harm-following-u-s-capitol-terrorism\/\" title=\"World Economic Wants A \u2018Global Framework\u2019 To \u2018Regulate\u2019 Online Harm Following U.S. Capitol \u2018Terrorism\u2019\">digital products<\/a>. \u2064Thompson emphasizes the need \u200dfor innovation and a united approach to storytelling at CNN. Despite recent ratings successes, \u2064the network faces challenges and\u2062 the need to reclaim its pioneering spirit.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><br \/>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"> <?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<header> <a href=\"https:\/\/www.westernjournal.com\/news\/\">  News <\/a>   <span> <\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/russdavis\/\">  <\/a> <\/p>\n<p> <span>   By <a href=\"https:\/\/www.westernjournal.com\/author\/russdavis\/%20\"><span>Jack Davis<\/span><\/a> <\/span> <span>   July 10, 2024 at 6:15am <\/span> <\/span>  <\/header>\n<section>\n<p>CNN is cutting about 100 jobs as it tries another new direction.<\/p>\n<p>Chief Executive Mark Thompson said the cuts are part of a plan to launch a CNN.com subscription product and merge the company\u2019s TV news and digital news divisions, according to a memo sent to employees, <a href=\"https:\/\/www.wsj.com\/business\/media\/cnn-to-cut-about-100-jobs-launch-its-first-cnn-com-subscription-product-25a14dab?st=exp40ygp6cew8sp&#038;reflink=desktopwebshare_permalink\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal<\/a> reported Wednesday.<\/p>\n<p>\u201cWe recognize its potentially enormous impact on the individuals affected,\u201d Thompson told the Journal in an interview. CNN has about 3,500 employees overall.<\/p>\n<p>The memo did not offer details but said the subscription product would \u201cbe significantly built out of CNN.com,\u201d the report said.<\/p>\n<p>The memo said coming digital subscription products eventually would include news and analysis as well as paid offerings around lifestyle journalism.<\/p>\n<p>Thompson was CEO at The New York Times when its digital expansion increased subscribers from less than 600,000 to upward of 6 million.<\/p>\n<p>He told the Journal that replicating what was done at the Times is \u201ca logical possibility.\u201d<\/p>\n<p>Thompson arrived at CNN in October promising <a href=\"https:\/\/www.westernjournal.com\/breaking-don-lemon-announces-fired-cnn-following-brutal-ratings-scandals\/\" target=\"_blank\" rel=\"noopener\">change<\/a> and saying the company was \u201cnowhere near ready for the future.\u201d<\/p>\n<p><a href=\"https:\/\/variety.com\/2024\/tv\/news\/cnn-digital-subscription-product-launch-end-2024-mark-thompson-1236064394\/\" target=\"_blank\" rel=\"noopener\">Variety<\/a> reported that CNN\u2019s subscriber base is estimated to drop 5.6 percent to 66.3 million this year, according to Kagan, a market research firm. CNN had 70.<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/clay-travis-rips-cnn-banned-me-for-saying-boobs-but-welcomed-back-guy-caught-masturbating-on-a-zoom-call\/\" title=\"Clay Travis Rips CNN: Banned Me For Saying \u2018Boobs\u2019 But Welcomed Back \u2018Guy Caught Masturbating On A Zoom Call\u2019\">3 million subscribers<\/a> at the end of last year.<\/p>\n<p>\u201cWe plan to take the journalistic firepower, user-experience and commercial potential of CNN Digital to the next level with strategic commitment, significant fresh investment, an injection of specialist expertise and plenty of creativity and experimentation,\u201d Thompson\u2019s memo said. \u201cWe will develop new digital products with a special focus on digital experiences worth paying for.\u201d<\/p>\n<p>Variety noted that <a href=\"https:\/\/www.westernjournal.com\/cnns-jake-tapper-dumbfounded-reading-nonsensical-quote-biden-air\/\" target=\"_blank\" rel=\"noopener\">CNN<\/a> \u201chas yet to develop a sustainable digital-video product.\u201d<\/p>\n<p>The memo talked about \u201ccreating a growing stable of \u2018news you can use\u2019 offerings anchored by lifestyle and features areas where CNN already has brand permission and is competitively positioned to win.\u201d<\/p>\n<p>\u201cSuch products offer multiple opportunities for monetization through sponsorship, advertising and direct-to-consumer subscription,\u201d Thompson wrote.<\/p>\n<p>What he called \u201cexisting areas of digital strength\u201d \u2014 such as \u201cconsumer advice\u201d and health \u2014 will be part of the subscription product.<\/p>\n<p>\u201cRather than separate tribes of TV and digital, international and domestic, we need to recognize that we are all journalists and storytellers first and foremost,\u201d Thompson wrote. \u201cWe plan to provide more opportunities for everyone to learn new skills and new forms of storytelling, and more chances to move from one part of CNN to another.\u201d<\/p>\n<p>He also said the network needed to \u201creclaim the \u2018pioneering spirit\u2019\u201d that billionaire Ted Turner invoked when he launched CNN in 1980.<\/p>\n<p>Although CNN\u2019s June <a href=\"https:\/\/www.westernjournal.com\/cnn-gets-annihilated-obscure-western-network-history-channel-prime-time-ratings\/\" target=\"_blank\" rel=\"noopener\">ratings<\/a> were helped by the prime-time presidential debate between President Joe Biden and former President Donald Trump, one May week showed how far the network had fallen, according to the <a href=\"https:\/\/nypost.com\/2024\/05\/22\/media\/cnn-posts-lowest-rated-week-in-primetime-since-1991\/\" target=\"_blank\" rel=\"noopener\">New York Post<\/a>.<\/p>\n<p>During the week of May 13-19, CNN drew an average of 83,000 viewers ages 25 to 54 from 8 p.m. to 11 p.m., making that its lowest-rated week since 1991, Nielsen figures showed.<\/p>\n<hr>\n<div>\n<p><b><i>An Important Message from Our Staff:<\/i><\/b><\/p>\n<p><i><span>In just a few months, the world is going to change forever. The 2024 election is the single most important election of our lifetime. <\/span><\/i><\/p>\n<p><i><span>We here at The Western Journal are committed to covering it in a way the establishment media simply will not: We will tell the truth, and they will lie.<\/span><\/i><\/p>\n<p><i><span>But Big Tech and the elites don\u2019t want the truth out. That\u2019s why they have cut us off from 90% of advertisers. Imagine if someone cut your monthly income by 90%. That\u2019s what they\u2019ve done to people like us. <\/span><\/i><\/p>\n<p><i><span>As a staff, we are asking you to <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>join us<\/span><\/i><\/a><i><span>  to fight this once-in<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/caitlin-clark-lands-historic-nike-shoe-deal-worth-millions-just-before-her-rookie-season-kicks-off\/\" title=\"Caitlin Clark Secures Multi-Million Dollar Nike Deal Ahead of Rookie Season Kickoff\">-a-lifetime fight<\/a>. Without you not only will The Western Journal fail, but America will fail also. As Benjamin Franklin said, \u201cWe must all hang together, or assuredly we shall all hang separately.\u201d<\/span><\/i><\/p>\n<p><i><span>Will you support The Western Journal today and <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>become a member<\/span><\/i><\/a><i><span>? <\/span><\/i><\/p>\n<p><i><span>A Western Journal <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Membership<\/span><\/i><\/a><i><span>  costs less than one coffee and breakfast sandwich each month, and it gets you access to ALL of our content \u2014 news, commentary, and premium articles. You\u2019ll experience a radically reduced number of ads, and most importantly you will be vitally supporting the fight for America\u2019s soul in 2024.<\/span><\/i><\/p>\n<p><i><span>This is the time. America will live or die based on what happens this year. Please <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>join us<\/span><\/i><\/a><i><span>  to get the real truth out and to fight the elites, Big Tech, and the people who want America to fail. Together, we really can save the country.<\/span><\/i><\/p>\n<p><b><i>Thank you for your support!<\/i><\/b><\/p>\n<p><i><span>P.S. <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Please stand with us<\/span><\/i><\/a><i><span>!<\/span><\/i><\/p>\n<\/p><\/div>\n<\/section>\n<p><\/body><\/html><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CNN is laying off 100 employees in an effort to launch a new subscription product on CNN.com and merge its TV and digital news divisions. CEO Mark Thompson stated that the cuts are necessary for the company&#8217;s future success. Thompson aims to replicate the success he had at The New York Times in increasing digital subscribers. The company plans to focus on developing new digital products and improving its digital video offerings. Thompson emphasized the need for all employees to work together as journalists and storytellers. Despite recent low ratings, CNN is gearing up for the 2024 election and is asking for support from its audience to continue providing truthful coverage<\/p>\n","protected":false},"author":661,"featured_media":2291901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/07\/CNN.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[3850,9373,34531,7970,23960],"class_list":["post-2291900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-ceo","tag-cnn","tag-company-direction","tag-layoffs","tag-restructuring"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/07\/CNN.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2291900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2291900"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2291900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2291901"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2291900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2291900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2291900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}