{"id":2262354,"date":"2024-06-07T14:34:01","date_gmt":"2024-06-07T18:34:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mcdonalds-loses-big-mac-name-rights-for-chicken-sandwich-in-shocking-development\/"},"modified":"2024-06-07T14:37:19","modified_gmt":"2024-06-07T18:37:19","slug":"mcdonalds-loses-big-mac-name-rights-for-chicken-sandwich-in-shocking-development","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mcdonalds-loses-big-mac-name-rights-for-chicken-sandwich-in-shocking-development\/","title":{"rendered":"McDonald&#8217;s Stripped of &#8216;Big Mac&#8217; Trademark for Chicken Sandwich in Unexpected Ruling"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fmcdonalds-loses-big-mac-name-rights-for-chicken-sandwich-in-shocking-development%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2262354&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>LcXHdoUAAAAAH7Uvsfncxpdr-gC42FfAqg5ipPS&#8217;; document.body.appendChild(\u2063 cap_s ); cap_s.onload=function\u200d (){ grecaptcha.ready( function() { grecaptcha.execute( \u200c&#8217;6LcXHdoUAAAAAH7Uvsfncxpdr-gC42FfAqg5ipPS&#8217;, {action:&#8217;ajax&#8217;} ).then( function( tok ){ outt.innerHTML=tok } ) } ); } };&#8221;>Contact Me<\/label><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>This <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/heres-how-the-media-are-lying-right-now-biden-pissed-edition\/\" title=\"Unveiling the Media Deception: Biden's 'Irritated' Moment\">news article discusses<\/a> a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/u-s-judge-ore-vaccinate-inmates-before-seniors-teachers\/\" title=\"U.S. Judge: Ore. vaccinate inmates before seniors, teachers\">recent ruling<\/a>\u200b in the European Court\u2062 of Justice that could have a major impact on\u2063 McDonald&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/supply-chain-crisis-leads-to-shortage-of-chicken-tenders-second-chicken-shortage-in-2021\/\" title=\"Supply Chain Crisis Leads To Shortage Of Chicken Tenders, Second Chicken Shortage In 2021\">chicken sandwiches<\/a>. The court ruled that the company had lost its \u2063trademark\u200b on the name &#8220;Big Mac&#8221; when it came to poultry products, meaning that other companies can now use the name for their\u200c own chicken\u200d sandwiches. This decision\u2063 came after a \u2063dispute between \u200dMcDonald&#8217;s \u200dand an Irish fast-food chain,\u200c which was\u200b trying to register its name as a trademark. McDonald&#8217;s\u200c still holds the trademark for \u2062beef Big Macs, but the\u2064 company has \u2062yet to announce \u2064if it will appeal the ruling or rename its chicken sandwiches in Europe. The article also mentions recent social media rumors about McDonald&#8217;s raising its prices, \u200dwhich the company&#8217;s\u200d president has refuted. The article ends with a message from The Western Journal&#8217;s\u200b staff, \u2064asking readers \u2063to support their efforts in \u200bfighting against Big Tech and the\u2064 elites who want to silence them.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<header> <a href=\"https:\/\/www.westernjournal.com\/news\/\">  News <\/a>   <span> <\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/georgeupper\/\">  <\/a> <\/p>\n<p> <span>   By <a href=\"https:\/\/www.westernjournal.com\/author\/georgeupper\/%20\"><span>George C. Upper III<\/span><\/a> <\/span> <span>   June 7, 2024 at 11:27am <\/span> <\/span>  <\/header>\n<section>\n<p>\u201cWhat\u2019s in a name?\u201d Juliet Capulet said in Shakespeare\u2019s famous play about a pair of <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mischa-barton-reveals-she-had-off-screen-romance-with-older-o-c-love-interest\/\" title=\"Mischa Barton discloses secret romance with older 'O.C.' co-star\">star-crossed lovers<\/a>. \u201cThat which we call a rose by any other name would smell as sweet.\u201d<\/p>\n<p>One wonders whether she\u2019d feel the same way about a McDonald\u2019s chicken sandwich.<\/p>\n<p>McDonald\u2019s had been marketing chicken sandwiches in Europe under the \u201cBig Mac\u201d brand, which the <a href=\"https:\/\/www.bbc.com\/news\/articles\/cp00jj7ze3qo.amp\" target=\"_blank\" rel=\"noopener\">BBC<\/a> said had been popularized \u201cfor large burger sandwiches,\u201d but that could change now that the company has lost its trademark on the name, at least with regard to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/class-action-lawsuit-accuses-buffalo-wild-wings-of-disguising-chicken-nuggets-as-boneless-wings\/\" title=\"Class-Action Lawsuit Accuses Buffalo Wild Wings Of Disguising Chicken Nuggets As Boneless Wings\">white meat<\/a>.<\/p>\n<p>\u201cMcDonald\u2019s loses the EU trade mark \u2018Big Mac\u2019 in respect of poultry products,\u201d the E.U.\u2019s European Court of Justice ruled, saying that the company hadn\u2019t proved that \u201d had made genuine use of the trademark for a continuous period of five years,\u201d according to the BBC.<\/p>\n<p>The ruling means that <a href=\"https:\/\/www.westernjournal.com\/burger-king-rolling-killer-new-5-value-meal-rivaling-mcdonalds-compete-customers\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a> can keep calling their chicken Big Macs by that name if the company wishes \u2014 but other companies can do so as well.<\/p>\n<p>McDonald\u2019s still owns the term when it comes to what Americans typically think of as a Big Mac \u2014 a beef hamburger.<\/p>\n<p>The company did not tell the BBC whether it plans to appeal the decision, or if it plans to rename its chicken sandwiches in Europe.<\/p>\n<p>The court\u2019s finding was the result of a dispute that began in 2017 between <a href=\"https:\/\/www.westernjournal.com\/competition-heating-burger-king-announces-5-meal-compete-mcdonalds\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a> and Supermac, an Irish fast-food chain that also sells \u201cbeef and chicken burgers and chicken nuggets at 120 red and white branded outlets,\u201d the outlet reported.<\/p>\n<p>Supermac had attempted to register its company name as a trademark preparatory to possible international expansion, according to the BBC, and McDonald\u2019s \u201cblocked\u201d the move.<\/p>\n<p>Supermac managing director Pat McDonagh \u201ccountered that McDonald\u2019s was not using its trademark for restaurants, so other firms should not be blocked from using the term \u2018Mac\u2019 in their names,\u201d the BBC said.<\/p>\n<p>\u201cWe knew when we took on this battle that it was a David versus Goliath scenario,\u201d McDonagh told the BBC.<\/p>\n<p>\u201cWe wholeheartedly welcome this judgement as a vindication of small businesses everywhere that stand up to powerful global entities,\u201d he added.<\/p>\n<p>Over the past 70 years, McDonald\u2019s has grown from one California restaurant to more than 36,000 in over 100 countries, according to the company\u2019s <a href=\"https:\/\/www.mcdonalds.com\/us\/en-us\/about-us.html\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<p>The company has recently been the target of numerous <a href=\"https:\/\/www.westernjournal.com\/supreme-court-rules-social-media-case-gives-citizens-big-power-politicians-block\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> posts that have claimed it has raised prices by more than <a href=\"https:\/\/www.westernjournal.com\/mcdonalds-offering-free-nuggets-inflation-makes-prices-skyrocket-get\/\" target=\"_blank\" rel=\"noopener\">the inflation rate<\/a>.<\/p>\n<p>Joe Erlinger, President of McDonald\u2019s USA, refuted those claims in an \u201copen letter\u201d to <a href=\"https:\/\/www.westernjournal.com\/mcdonalds-menu-prices-surged-100-past-decade-according-study\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s customers<\/a> dated May 29.<\/p>\n<p>\u201cI can tell you that it frustrates and worries me, and many of our franchisees, when I hear about an $18 Big Mac meal being sold \u2013 even if it was at one location in the U.S. out of more than 13,700,\u201d he wrote in the letter, which was posted to the company <a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/providing-meaningful-value-to-our-fans-with-a-side-of-facts.html\" target=\"_blank\" rel=\"noopener\">website<\/a>. \u201cMore worrying, though, is when people believe that this is the rule and not the exception, or when folks start to suggest that the prices of a Big Mac have risen 100% since 2019.<\/p>\n<p>\u201cThe average price of a Big Mac in the U.S. was $4.39 in 2019,\u201d Erlinger added. \u201cDespite a global pandemic and historic rises in supply chain costs, wages and other inflationary pressures in the years that followed, the average cost is now $5.29. That\u2019s an increase of 21% (not 100%).\u201d<\/p>\n<hr>\n<div>\n<p><b><i>An Important Message from Our Staff:<\/i><\/b><\/p>\n<p><i><span>We who work here at The Western Journal have fought for years against Big Tech and the elites who want to shut us down and then shut America down. <\/span><\/i><\/p>\n<p><i><span>Make no mistake \u2014 nothing will be the same after November 2024. Will you help us fight? Will you <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>help us expose the America-hating elites<\/span><\/i><\/a><i><span>  who will do everything they can to steal this election? <\/span><\/i><\/p>\n<p><i><span>We\u2019re a small group of people fighting to save the country for our readers and for our own family and friends. <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Can we count on your help?<\/span><\/i><\/a><\/p>\n<p><i><span>At this point, Big Tech has cut off our access to 90% of advertisers. Imagine if someone took 90% of your paycheck and there was nothing you could do. They\u2019re trying to starve us out.<\/span><\/i><\/p>\n<p><i><span>Donations from readers like you have literally helped keep our lights on, and <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>we need you<\/span><\/i><\/a><i><span>  now more than ever. <\/span><\/i><\/p>\n<p><i><span>We operate on a shoestring budget, but with that budget, we terrify the globalists. Please help us continue the fight. <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Stand with us<\/span><\/i><\/a><i><span>, and we will never surrender.<\/span><\/i><\/p>\n<p><i><span>Thank you for reading The Western Journal and for believing in America. <\/span><\/i><\/p>\n<p><i><span>It is a pleasure to serve you.<\/span><\/i><\/p>\n<p><i><span>P.S. Please don\u2019t let the America-hating left win. <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Stand with us today<\/span><\/i><\/a><i><span>!<\/span><\/i><\/p>\n<\/p><\/div>\n<div id=\"author-info-44802\">\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/georgeupper\/\">  <\/a> <\/p>\n<div>\n<p><label for=\"summary-tab-radio-44802\">Summary<\/label><label for=\"more-info-tab-radio-44802\">More<span> Biographical Information<\/span><\/label><label for=\"posts-tab-radio-44802\">Recent<span> Posts<\/span><\/label><label for=\"contact-tab-radio-44802\" onclick=\"if( typeof grecaptcha=='undefined' ) { let cap_s=document.createElement( 'script' ); cap_s.src='https:\/\/www.google.com\/recaptcha\/api.js?render=6LeJFcsUAAAAAPsIEqvB1EebWbZfqRUe6ebMpGy7'; document.body.appendChild( cap_s ); }\">Contact<\/label><\/p>\n<div>\n<p>George Upper is the former Editor-in-Chief of The Western Journal and was a weekly co-host of &#8220;WJ Live,&#8221; powered by The Western Journal. He is currently a contributing editor in the areas of faith, politics and culture. A former U.S. Army special operator, teacher and consultant, he is a lifetime member of the NRA and an active volunteer leader in his church. Born in Foxborough, Massachusetts, he has lived most of his life in central North Carolina.<\/p>\n<\/p><\/div>\n<div>\n<p>  George Upper, is the former editor-in-chief of The Western Journal and is now a contributing editor in the areas of faith, politics and culture. He currently serves as the connections pastor at Awestruck Church in Greensboro, North Carolina. He is a former U.S. Army special operator, teacher, manager and consultant. Born in Massachusetts, he graduated from Foxborough High School before joining the Army and spending most of the next three years at Fort Bragg. He holds bachelor&#8217;s and master&#8217;s degrees in English as well as a Master&#8217;s in Business Administration, all from the University of North Carolina at Greensboro. He and his wife life only a short drive from his three children, their spouses and his grandchildren. He is a lifetime member of the NRA and in his spare time he shoots, reads a lot of Lawrence Block and John D. MacDonald, and watches Bruce Campbell movies. He is a fan of individual freedom, Tommy Bahama, fine-point G-2 pens and the Oxford comma. <\/p>\n<p>  Birthplace <\/p>\n<p>  Foxborough, Massachusetts <\/p>\n<p>  Nationality <\/p>\n<p>  American <\/p>\n<p>  Honors\/Awards <\/p>\n<p>  Beta Gamma Sigma <\/p>\n<p>  Education <\/p>\n<p>  B.A., English, UNCG; M.A., English, UNCG; MBA, UNCG <\/p>\n<p>  Location <\/p>\n<p>  North Carolina <\/p>\n<p>  Languages Spoken <\/p>\n<p>  English <\/p>\n<p>  Topics of Expertise <\/p>\n<p>  Faith, Business, Leadership and Management, Military, Politics <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>News by George C. Upper III, June 7, 2024, at 11:27 am: Juliet Capulet famously questioned the significance of names in Shakespeare&#8217;s tale of doomed lovers, suggesting a rose would retain its sweetness regardless of its title. Would she think similarly of a McDonald\u2019s chicken sandwich?<\/p>\n","protected":false},"author":2010,"featured_media":2262355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/06\/McDonalds-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-2262354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/06\/McDonalds-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2262354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2010"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2262354"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2262354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2262355"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2262354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2262354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2262354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}