{"id":2256791,"date":"2024-05-31T14:07:02","date_gmt":"2024-05-31T18:07:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cracker-barrel-ceo-teases-rebrand-and-new-pricing-to-revive-restaurant\/"},"modified":"2024-05-31T14:10:18","modified_gmt":"2024-05-31T18:10:18","slug":"cracker-barrel-ceo-teases-rebrand-and-new-pricing-to-revive-restaurant","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cracker-barrel-ceo-teases-rebrand-and-new-pricing-to-revive-restaurant\/","title":{"rendered":"Cracker Barrel CEO hints at rebranding and new pricing to rejuvenate restaurant"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fcracker-barrel-ceo-teases-rebrand-and-new-pricing-to-revive-restaurant%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2256791&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Cracker \u2063Barrel may introduce a new menu with <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/biden-announces-plan-to-help-renters-identify-hidden-fees\/\" title=\"Biden unveils scheme to aid renters in spotting concealed charges.\">lower\u200b prices<\/a>, as suggested by CEO\u200c Julie\u2062 Felss Masino. She proposed a refreshing change\u200d during\u2064 a\u2062 <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/governor-cuomo-may-be-in-trouble-melissa-derosa-is-his-assistant-who-outed-him-and-her-mother-in-law-audrey-strauss-is-head-of-the-dojs-sdny\/\" title=\"Governor Cuomo May Be In Trouble \u2013 Melissa DeRosa Is His Assistant Who Outed Him and Her Mother-in-Law, Audrey Strauss, Is Head of the DOJ\u2019s SDNY\">recent conference call<\/a>,\u2064 drawing from her Taco Bell <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/no-spike-in-florida-coronavirus-cases-despite-no-mask-mandate\/\" title=\"No Spike in Florida Coronavirus Cases Despite No Mask Mandate\">executive<\/a> \u2063experience.\u200c This initiative aims to revitalize the brand and enhance customer offerings. Your summary is concise and captures the \u200d<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/man-suspected-of-killing-memphis-cop-was-out-of-jail-on-felony-charges\/\" title=\"The man accused of murdering a Memphis police officer was released from jail on felony charges\">key\u200c points effectively<\/a>. It highlights the potential menu changes, the CEO&#8217;s role in the proposal, and\u200d the aim to\u2063 revitalize the brand. \u200dGreat\u2064 summary!  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<div data-td-block-uid=\"tdi_79\">\n<p><a href=\"http:\/\/washingtonexaminer.com\/tag\/restaurants\" target=\"_blank\" rel=\"noopener\" title>Cracker Barrel<\/a> could soon be offering customers a <a href=\"http:\/\/washingtonexaminer.com\/tag\/food-and-beverage\" target=\"_blank\" rel=\"noopener\" title>revamped menu<\/a> complete with lower prices, according to a recent proposal from CEO <a href=\"http:\/\/washingtonexaminer.com\/tag\/business\" target=\"_blank\" rel=\"noopener\" title>Julie Felss Masino<\/a>.<\/p>\n<p>During this month\u2019s conference call, Masino, fresh from her time as an executive at Taco Bell, suggested that the company \u201cfreshen things in such a way as to be noticeable and attractive\u201d while maintaining the Cracker Barrel brand. <\/p>\n<p>\u201cWe\u2019re just not as relevant as we once were,\u201d Masino <a href=\"https:\/\/www.cbsnews.com\/news\/cracker-barrel-ceo-relevant-here-are-its-new-menu-items\/?ftag=CNM-00-10aab7e&#038;linkId=444076402\" target=\"_blank\" rel=\"noopener\" title=\"reportedly\">reportedly<\/a> said on the call. \u201c[T]he reality is we\u2019ve lost some market share, especially at dinner.\u201d<\/p>\n<p>Masino pointed out how diverse the locations of Cracker Barrel\u2019s 660 locations require different business strategies. <\/p>\n<p>\u201cFor example, we have stores in metro areas with an average annual household income of $55,000 in the same pricing tier as one with $90,000,\u201d Masino said. <\/p>\n<p>Already, the company has started testing new menu items in 10 restaurants, including banana pudding and green chili cornbread. This fall, all restaurants will see the additions of a chicken and rice platter, pot roast, and hashbrown casserole shepherd\u2019s pie.<\/p>\n<p><strong><a href=\"https:\/\/www.washingtonexaminer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER<\/a><\/strong><\/p>\n<p>These changes come as other restaurants are also struggling to maintain a customer base. Red Lobster closed some 50 restaurants nationwide and <a href=\"https:\/\/www.washingtonexaminer.com\/news\/business\/3009704\/red-lobster-files-bankruptcy-closing-several-locations\/\" target=\"_blank\" rel=\"noopener\" title=\"filed for bankruptcy\">filed for bankruptcy<\/a>. McDonald\u2019s will soon offer $5 meals. Pizza Hut similarly introduced a complete individual meal priced at $6.99.<\/p>\n<p>Inflation <a href=\"https:\/\/www.washingtonexaminer.com\/opinion\/3004462\/consumer-inflation-stabilizes-while-wholesale-inflation-explodes-in-april-mixed-bag\/\" target=\"_blank\" rel=\"noreferrer noopener\">rose<\/a> by 0.3% in April after a month of increasing by 2.7%. At the same time, it has decreased slightly from 3.5% to 3.4% over the last 12 months.<\/p>\n<\/p><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cracker Barrel CEO Julie Felss Masino proposed a menu overhaul with lower prices, aiming for a noticeable refresh. Coming from a Taco Bell background, she emphasized the need to revitalize the brand during a recent conference call<\/p>\n","protected":false},"author":2631,"featured_media":2256792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/05\/AP729465481655.jpg.optimal.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-2256791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.washingtonexaminer.com\/wp-content\/uploads\/2024\/05\/AP729465481655.jpg.optimal.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2256791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2631"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2256791"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2256791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2256792"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2256791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2256791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2256791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}