{"id":2248397,"date":"2024-05-20T07:33:02","date_gmt":"2024-05-20T11:33:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/stop-putting-non-models-on-sports-illustrated-swimsuit-covers\/"},"modified":"2024-05-20T07:37:54","modified_gmt":"2024-05-20T11:37:54","slug":"stop-putting-non-models-on-sports-illustrated-swimsuit-covers","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/stop-putting-non-models-on-sports-illustrated-swimsuit-covers\/","title":{"rendered":"Avoid Featuring Non-Models on Sports Illustrated Swimsuit Covers"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">16<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fstop-putting-non-models-on-sports-illustrated-swimsuit-covers%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2248397&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The piece discusses Sports Illustrated&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bidens-pick-for-u-s-ambassador-to-japan-has-history-of-using-racist-asian-stereotypes\/\" title=\"Biden\u2019s Pick for U.S. Ambassador to Japan Has History of Using Racist Asian Stereotypes\">controversial choice<\/a> of featuring \u2064Gayle King \u200don\u200c its Swimsuit \u200bIssue cover, deviating \u200cfrom its traditional male-centric appeal. It touches on societal views of beauty\u200b and challenges the magazine&#8217;s\u2062 decisions in the face of <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/washington-natl-cathedral-replaces-confederate-themed-glass-windows-with-racial-justice-themed-glass\/\" title=\"Washington National Cathedral replaces Confederate-themed glass windows with racial justice-themed glass.\">changing values<\/a>. The article questions the impact of prioritizing inclusivity over core\u200d audience preferences in branding and marketing \u200bstrategies.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"article-content\">\n<p>Like the companies that have fallen before it (Bud Light, Target, etc.) Sports Illustrated has, yet again, failed to read the room. The magazine once revered by <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/this-is-liberal-q-anon-columnist-mocked-for-comparing-packed-restaurants-to-horror-movie\/\" title=\"\u2018This Is Liberal Q Anon\u2019: Columnist Mocked For Comparing \u2018Packed Restaurants\u2019 To \u2018Horror Movie\u2019\">manly men<\/a> everywhere placed media personality <a href=\"https:\/\/people.com\/why-gayle-king-ate-a-cheeseburger-before-her-si-swimsuit-cover-shoot-despite-being-self-conscious-of-her-thighs-exclusive-8649095\" target=\"_blank\" rel=\"noreferrer noopener\">Gayle King<\/a> on one of its covers to celebrate 60 years of its iconic Swimsuit Issue. Granted, that\u2019s a step up from putting a <a href=\"https:\/\/pagesix.com\/2021\/07\/19\/leyna-bloom-is-sports-illustrated-swims-first-transgender-cover-star\/\" target=\"_blank\" rel=\"noreferrer noopener\">man on the cover<\/a>, but still, it misses the mark considerably.<\/p>\n<p>In no way am I criticizing Oprah\u2019s sidekick because of her age, nor do I minimize her accomplishments even though I might find her talent questionable. What I find contemptible are the lies the leftist culture insists on shoving down our throats.<\/p>\n<div class=\"fdrlst__b89e9-paragraph-2-long d-flex justify-content-center\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"fdrlst__b89e9-639506663\">\n<div id=\"div-gpt-ad-1379703300879-0\" class=\"mb-30\"><\/div>\n<\/div>\n<div class=\"fdrlst__b89e9-008f2a52522fd3e1bc00fc27e1c5c42d fdrlst__b89e9-paragraph-2\" id=\"fdrlst__b89e9-008f2a52522fd3e1bc00fc27e1c5c42d\"><\/div>\n<p>\u201cSexy isn\u2019t an age, sexy isn\u2019t a size,\u201d plus-size model <a href=\"https:\/\/www.youtube.com\/watch?v=WDIdvP4Iwt8&#038;t=323s\">Hunter McGrady pronounced<\/a> in her interview about the new SI cover with CBS Morning co-hosts, including King. Yes, that\u2019s exactly what sexy is. Any woman can <em>feel<\/em> sexy, but the idea that other people, man or woman, will find an average-looking 70-year-old or an overweight woman \u2014 or man for that matter \u2014 objectively sexy is a lie. Just like a breastfeeding man is a lie or insisting obesity is healthy is a lie. Welcome to 2024 where feelings take priority over everything, even the truth.<\/p>\n<p>Not every woman is objectively beautiful, <em>and that\u2019s OK<\/em>. The original feminist movement proved that women have much more to offer than just our looks.\u00a0All women should be encouraged to embrace and cultivate their God-given talents whether that proves to be their intelligence, their artistic ability, or their capacity to care for and nurture a family. Pretending every woman is a supermodel does no one, particularly Sports Illustrated, a brand built to celebrate excellence, any favors. The magazine, once the premier voice in sports, <a href=\"https:\/\/www.wsj.com\/business\/media\/sports-illustrated-lays-off-most-of-its-staff-putting-brands-future-in-jeopardy-1628f717\" target=\"_blank\" rel=\"noreferrer noopener\">laid off a majority of its employees<\/a> at the beginning of the year after Authentic Brands pulled the license from Arena, the publisher.<\/p>\n<p>SI admits to not caring about a loss in readership. In an <a href=\"https:\/\/www.youtube.com\/watch?v=zowvebIAm3w\" target=\"_blank\" rel=\"noreferrer noopener\">interview<\/a>, Meg Oliver of \u201cCBS Mornings\u201d asks the editor-in-chief of the Swimsuit Issue, MJ Day, if SI lost readers as the swimsuit edition \u201cevolved\u201d \u2014 a euphemism for ending the tradition of putting beautiful, fit women on the cover. McGrady replied, \u201cDefinitely. But we didn\u2019t care. We thought that the right reader would come along with us and the wrong ones, we didn\u2019t want.\u201d  <\/p>\n<p>Someone needs to tell the women dominating marketing and editorial offices that the only right reader is the one who buys your magazine. If you don\u2019t have customers or, in SI\u2019s case, red-blooded heterosexual males, you don\u2019t have a product to sell. The women insisting on injecting woke values into every commercial and every cover are destroying brands, along with profit, all in the name of inclusion.<\/p>\n<div class=\"fdrlst__b89e9-fae5364eb1ae50fcdf517743abf713ff fdrlst__b89e9-paragraph-6\" id=\"fdrlst__b89e9-fae5364eb1ae50fcdf517743abf713ff\"><\/div>\n<p>Bud Light knew it wasn\u2019t a fine Merlot and didn\u2019t pretend to be anything other than the ultimate beer for the blue-collar, middle-class working man. That is until some white leftist woman in a glass office thought the brand needed to \u201cevolve\u201d and be less frat boy and more inclusive. But Bud Light isn\u2019t for <a href=\"https:\/\/www.newsweek.com\/bud-light-vp-says-brand-was-out-touch-before-transgender-campaign-1793392\" target=\"_blank\" rel=\"noreferrer noopener\">Alissa Heinerscheid<\/a>, and neither is the Sports Illustrated Swimsuit Issue. It\u2019s for men, and when women like Heinerscheid and Oliver insist the brands they represent include all, they exclude their key demographic and reveal their contempt for the very people who pay their salaries.<\/p>\n<p>Forced inclusion is destroying the virtues of meritocracy and the hierarchy of standards. While King may be an accomplished host, there is nothing particularly aspirational about her when it comes to her athletic achievements or appearance. In fact, she looks downright awkward in almost every photo I\u2019ve seen that\u2019s been publicized for the once-popular SI issue. No one pays money to watch pee-wee football or sing karaoke. They pay money for Travis Kelce and Taylor Swift.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=WDIdvP4Iwt8\" target=\"_blank\" rel=\"noreferrer noopener\">Kate Upton<\/a> told the \u201cCBS Mornings\u201d crew, \u201cYou can be everything. You can be smart, you can be beautiful, you can be confident, like \u2026 everybody \u2026 like \u2026 \u201d to a chorus of \u201cyes, yes, mmmm\u201d from co-hosts King, Tony Dokoupil, and Nate Burleson. Proving why Upton is a supermodel and not a nuclear physicist and simultaneously promoting a lie.<\/p>\n<p>No one, man or woman, can be everything. I learned this lesson early on when I had to order special toe shoes to fit my large feet at just 16 years old. I loved to dance but knew I was never going to be a prima ballerina no matter how many lessons I took. It didn\u2019t stop me from putting posters of Natalia Makarova and Gelsey Kirkland on my wall to stay motivated. Nor did it prevent me from continuing to dance and eventually finding my own unique niche to develop my talents. <\/p>\n<div class=\"fdrlst__b89e9-47c13aec23c805f8ccbe620d58f0d88d fdrlst__b89e9-paragraph-10\" id=\"fdrlst__b89e9-47c13aec23c805f8ccbe620d58f0d88d\"><\/div>\n<p>Every woman has a gift to offer this world. While many of us will write books, raise children, litigate cases, or care for the sick, few of us were meant to grace the cover of the Sports Illustrated Swimsuit Issue. And that\u2019s how it should be.<\/p>\n<div class=\"fdrlst__b89e9-23d538881299430f21e56f258eacd855 fdrlst__b89e9-after-post-content\" id=\"fdrlst__b89e9-23d538881299430f21e56f258eacd855\"><\/div>\n<hr class=\"wp-block-separator\">    \t\t\t\t\t   \t\t\t\t\t\t\t\t\t<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similar to past brand missteps from Bud Light, Target, and others, Sports Illustrated missed the mark. By featuring media figure Gayle King on a cover commemorating 60 years of its Swimsuit Issue, the once iconic magazine deviated from its traditional appeal to a male audience. A notable departure, yet some may view it as a positive shift<\/p>\n","protected":false},"author":3009,"featured_media":2248398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-19-at-9.05.47-PM-1024x584.png","fifu_image_alt":"","footnotes":""},"categories":[546],"tags":[],"class_list":["post-2248397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-federalist"],"fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-19-at-9.05.47-PM-1024x584.png","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2248397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/3009"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2248397"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2248397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2248398"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2248397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2248397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2248397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}