{"id":2243340,"date":"2024-05-13T09:20:02","date_gmt":"2024-05-13T13:20:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/just-like-new-coke-the-biden-campaign-cant-sell-a-product-people-dont-like\/"},"modified":"2024-05-13T09:22:24","modified_gmt":"2024-05-13T13:22:24","slug":"just-like-new-coke-the-biden-campaign-cant-sell-a-product-people-dont-like","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/just-like-new-coke-the-biden-campaign-cant-sell-a-product-people-dont-like\/","title":{"rendered":"Similar to New Coke, the Biden campaign struggles to market an unpopular product"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fjust-like-new-coke-the-biden-campaign-cant-sell-a-product-people-dont-like%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2243340&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The article discusses\u2064 the parallels between the unsuccessful New Coke campaign and the Biden campaign&#8217;s challenges in marketing an unpopular product. Despite a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/haley-is-top-spender-in-100-million-splurge-as-she-tries-to-hold-on-to-progress-in-iowa\/\" title=\"Haley leads 0M spending spree to maintain Iowa progress\">significant ad spend<\/a> and efforts, Biden&#8217;s\u2064 <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/poll-two-thirds-of-registered-voters-say-send-more-law-enforcement-and-military-to-border\/\" title=\"Poll: Zwei-Thirds Of Registered Voters Want More Law Enforcement, Military Assistance to Border\">approval ratings remained<\/a> relatively \u2064unchanged. The article highlights the struggle of selling a product that \u2062doesn&#8217;t resonate with the audience and the implications for Biden&#8217;s reelection prospects.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"article-content\">\n<p>Decades ago, there was a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mike-pence-launches-10-million-ad-campaign-against-16-democrats-4\/\" title=\"Mike Pence Launches  Million Ad Campaign Against 16 Democrats\">major ad campaign<\/a> for New Coke. The problem was that people hated it and the campaign became one of the greatest flops in advertising history. Today\u2019s 81-year-old president looks a lot like New Coke.<\/p>\n<p>Biden is proving you can advertise a bad product, but you can\u2019t sell one. Despite a massive March ad blitz, Biden barely moved his numbers. Arguably, this is as good as it gets for Biden, and good doesn\u2019t look to be good enough.<\/p>\n<div class=\"fdrlst__b89e9-paragraph-2-long d-flex justify-content-center\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"fdrlst__b89e9-972181936\">\n<div id=\"div-gpt-ad-1379703300879-0\" class=\"mb-30\"><\/div>\n<\/div>\n<div class=\"fdrlst__b89e9-fc67627c00c9a7b8604e79c8124a9760 fdrlst__b89e9-paragraph-2\" id=\"fdrlst__b89e9-fc67627c00c9a7b8604e79c8124a9760\"><\/div>\n<p>March marked a \u201c<a href=\"https:\/\/www.politico.com\/news\/2024\/04\/16\/biden-campaign-spending-quadrupled-march-00152429#:~:text=Biden's%20campaign%20spent%20%2429.2%20million,he%20dropped%20about%20%246.3%20million.\" target=\"_blank\" rel=\"noreferrer noopener\">month of action<\/a>\u201d for Biden\u2019s reelection campaign. It began with his\u00a0State of the Union <a href=\"https:\/\/www.nbcwashington.com\/news\/national-international\/read-president-bidens-2024-state-of-the-union-address-annotated\/3562330\/\" target=\"_blank\" rel=\"noreferrer noopener\">address<\/a>. A scripted set-piece in a controlled setting before a national television audience, it was tailormade for Biden. Following it, Biden and his cabinet secretaries <a href=\"https:\/\/apnews.com\/article\/state-of-the-union-address-joe-biden-business-elections-kamala-harris-2cd24fd720c23299dc02b00a5b87bc5f\" target=\"_blank\" rel=\"noreferrer noopener\">fanned<\/a> out across the country. Simultaneously, Biden\u2019s <a href=\"https:\/\/www.politico.com\/news\/2024\/04\/16\/biden-campaign-spending-quadrupled-march-00152429#:~:text=Biden's%20campaign%20spent%20%2429.2%20million,he%20dropped%20about%20%246.3%20million.\" target=\"_blank\" rel=\"noreferrer noopener\">campaign was spending<\/a> $29.2 million \u2014 almost five times the previous month\u2019s $6.3 million \u2014 predominantly on advertising.<\/p>\n<p>Biden\u2019s March effort played to his strengths. Incumbency has its advantages, and few are as large as a SOTU. The same applies to having a cabinet\u2019s worth of surrogate campaigners. And of course, there\u2019s the money: Biden looks to have about $100 million more in his campaign chest. Not only did Trump have none of these, he faced weeks\u2019 worth of courtroom hearings in New York that would require his attendance, severely limiting his chance to respond.<\/p>\n<p>So, what did Biden get from his advantages? According to\u00a0RealClearPolitics\u2019\u00a0national average of Biden\u2019s job <a href=\"https:\/\/www.realclearpolling.com\/polls\/approval\/joe-biden\/approval-rating\" target=\"_blank\" rel=\"noreferrer noopener\">approval polling<\/a>, the president\u2019s approval stood at 40.6 percent and his disapproval at 56 percent on March 1. On April 2, the two numbers were 40.7 percent and 55.9 percent \u2014 a 0.1 percentage point swing in Biden\u2019s favor. On May 1, the two numbers were 40 percent and 56.2 percent \u2014 both worse than they had been before Biden\u2019s \u201cmonth of action.\u201d <\/p>\n<p>Biden\u2019s poll numbers in a match-up against Trump were better, but not by much. According to\u00a0RealClearPolitics. on March 1, Biden trailed Trump 47.1-45.1 percent in a <a href=\"https:\/\/www.realclearpolling.com\/polls\/president\/general\/2024\/trump-vs-biden\" target=\"_blank\" rel=\"noreferrer noopener\">two-way<\/a> race. On April 1, he trailed 45.5-46.5 percent; on May 1, he trailed 45.1-46.6 percent. <\/p>\n<div class=\"fdrlst__b89e9-c00dcabac20d1b0ee8641f210c85d03c fdrlst__b89e9-paragraph-6\" id=\"fdrlst__b89e9-c00dcabac20d1b0ee8641f210c85d03c\"><\/div>\n<p>In a <a href=\"https:\/\/www.realclearpolling.com\/polls\/president\/general\/2024\/trump-vs-biden-vs-kennedy-vs-west-vs-stein\" target=\"_blank\" rel=\"noreferrer noopener\">five-way<\/a> race, Biden fared a little better. On March 1, Biden trailed Trump 37.7-41.2 percent; on April 1, he trailed 39.6-42.1 percent and on May 1, he trailed 39.2-41.4 percent.<\/p>\n<p>However, in the all-important <a href=\"https:\/\/www.realclearpolling.com\/elections\/president\/2024\/battleground-states\" target=\"_blank\" rel=\"noreferrer noopener\">battleground<\/a> state polling, Biden again dropped back in the second month. On March 1, Biden trailed Trump 43.04-47.21 percent. On April 1, he trailed 45.3-48.49 percent, and on May 1, he trailed 44.67-47.91 percent. <\/p>\n<p>Overall, Biden\u2019s \u201cmonth of action\u201d didn\u2019t get him much, certainly no momentum, and it didn\u2019t last long. In both a two-way race and in the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/report-far-left-weighs-benching-joe-biden-after-2022-midterms\/\" title=\"Report: Far-Left Weighs Benching Joe Biden After 2022 Midterms\">battleground state polling<\/a>, Biden began giving up gains in just the second month.<\/p>\n<p>These results should be very concerning for Biden. First, he was forced to spend a huge sum for a race that was then just under eight months away. Second, he got very little for it. <\/p>\n<div class=\"fdrlst__b89e9-1f51317d38f5c196aad698d29f9e9f43 fdrlst__b89e9-paragraph-10\" id=\"fdrlst__b89e9-1f51317d38f5c196aad698d29f9e9f43\"><\/div>\n<p>Reelections are a referendum on the incumbent. Biden\u2019s numbers are poor. He is roughly in the mid-40s in both the two-way and battleground races. In a five-way race, he doesn\u2019t break 40. <\/p>\n<p>With such poor numbers, Biden will naturally try to make November into a referendum on Trump. However, in trying to do so, he is swimming against the historical tide. He\u2019s also swimming against Trump\u2019s. According to <a href=\"https:\/\/news.gallup.com\/poll\/644252\/biden-13th-quarter-approval-average-lowest-historically.aspx?utm_source=gallup_brand&#038;utm_medium=email&#038;utm_campaign=front_page_1_may_05072024&#038;utm_term=information&#038;utm_content=full_story_textlink_3\" target=\"_blank\" rel=\"noreferrer noopener\">Gallup<\/a>, Biden\u2019s approval rating in the 13th\u00a0quarter of his presidency is just 38.7 percent (the lowest of any president since Truman), while Trump\u2019s at the same point was 46.8 percent and that came with America in the throes of a pandemic. <\/p>\n<p>Nor is Gallup an outlier. According to\u00a0RealClearPolitics\u2019\u00a0May 7 <a href=\"https:\/\/www.realclearpolling.com\/polls\/approval\/joe-biden\/approval-rating\" target=\"_blank\" rel=\"noreferrer noopener\">average<\/a> of national polls gives Biden just a 39.2 percent approval rating. Trump\u2019s, at the same point in his presidency, was 44.6 percent.<\/p>\n<p>The most concerning point for Biden is that this may be as good as it gets for him. Biden essentially has the field to himself, a large money advantage, countless surrogates, plus other incumbency assets. Yet with all this, he barely moved the needle. What little he did could be undone with a single gaffe\u2014and Biden has <a href=\"https:\/\/www.cnn.com\/2022\/09\/28\/politics\/joe-biden-jackie-walorski-comment-analysis\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">called himself<\/a> a \u201cgaffe machine.\u201d <\/p>\n<p>Unlike four years ago, Biden will have ample opportunity to make them too. Then he held double-digit leads in the <a href=\"https:\/\/www.realclearpolling.com\/polls\/president\/general\/2020\/trump-vs-biden\" target=\"_blank\" rel=\"noreferrer noopener\">polls<\/a> and a pandemic\u2019s pass to stay off the trail and away from potential gaffes. Now, he doesn\u2019t. What\u2019s more, it\u2019s hard to see what issue can save him from himself. According to\u00a0RealClearPolitics\u00a0averages on specific <a href=\"https:\/\/www.realclearpolling.com\/polls\/approval\/joe-biden\/issues\" target=\"_blank\" rel=\"noreferrer noopener\">issues<\/a>, Biden\u2019s below 40 percent on his handling of the economy, foreign policy, immigration, inflation, crime, and the Israeli-Palestinian conflict.<\/p>\n<p>Instead of establishing New Coke, the ad campaign proved advertising can only go so far. Ultimately, publicity cannot overcome the product, or packaging its contents. Biden has been president for over three years. His problem is, as demonstrated by his polling numbers, not that he\u2019s not well known, but that he\u2019s not well-regarded. More money, more ads, and more exposure aren\u2019t going to change that. <\/p>\n<div class=\"fdrlst__b89e9-c968c5bed8c7cf5347db9679cde3a5dd fdrlst__b89e9-after-post-content\" id=\"fdrlst__b89e9-c968c5bed8c7cf5347db9679cde3a5dd\"><\/div>\n<hr class=\"wp-block-separator\">    \t\t\t\t\t   \t\t\t\t\t\t\t\t\t<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decades ago, an infamous ad campaign for New Coke failed as people despised it, marking a historic advertising flop. Today, the 81-year-old president resembles New Coke. Biden demonstrates that while you can promote a subpar product, you can&#8217;t convince people to buy it<\/p>\n","protected":false},"author":2425,"featured_media":2243341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-12-at-9.37.41-PM-1024x598.png","fifu_image_alt":"","footnotes":""},"categories":[546],"tags":[],"class_list":["post-2243340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-federalist"],"fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-12-at-9.37.41-PM-1024x598.png","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2243340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2243340"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2243340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2243341"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2243340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2243340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2243340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}