{"id":2242170,"date":"2024-05-10T21:02:03","date_gmt":"2024-05-11T01:02:03","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/target-preemptively-pulls-the-reins-on-pride-month-in-wake-of-last-years-backlash\/"},"modified":"2024-05-10T21:05:33","modified_gmt":"2024-05-11T01:05:33","slug":"target-preemptively-pulls-the-reins-on-pride-month-in-wake-of-last-years-backlash","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/target-preemptively-pulls-the-reins-on-pride-month-in-wake-of-last-years-backlash\/","title":{"rendered":"Target Takes Early Action Ahead of &#8216;Pride Month&#8217; Following Last Year&#8217;s Controversy"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ftarget-preemptively-pulls-the-reins-on-pride-month-in-wake-of-last-years-backlash%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2242170&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Target\u2063 announced a strategic move for &#8216;Pride Month,&#8217; \u2064opting to withdraw &#8216;pride&#8217; merchandise from specific locations\u2062 following\u2063 backlash in \u200c2023. Despite prior controversies, the company emphasizes its commitment \u2063to\u2064 &#8216;pride month&#8217; celebrations. CEO \u200dstatements hint at a cautious approach, \u200cfocusing on \u2064timing and \u200cmerchandise presentation. The 2024 collection will feature adult apparel, distancing \u2064from items targeting children.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<header> <a href=\"https:\/\/www.westernjournal.com\/news\/\">  News <\/a>   <span> <\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/rmoorhead\/\">  <\/a> <\/p>\n<p> <span>   By <a href=\"https:\/\/www.westernjournal.com\/author\/rmoorhead\/%20\"><span>Richard Moorhead<\/span><\/a> <\/span> <span>   May 10, 2024 at 4:28pm <\/span> <\/span>  <\/header>\n<section>\n<p>Target is taking a step back when it comes to LGBT \u201cpride month\u201d this year with a Thursday announcement that it will nix \u201cpride\u201d merchandise at some locations, according to <a href=\"https:\/\/www.cbsnews.com\/news\/target-pride-collection-2024-backlash-fewer-stores\/\" target=\"_blank\" rel=\"noopener\">CBS News<\/a>.<\/p>\n<p>The retail business touted its commitment to \u201cpride month\u201d in a <a href=\"https:\/\/corporate.target.com\/press\/fact-sheet\/2024\/05\/pride-month-2024\" target=\"_blank\" rel=\"noopener\">news release<\/a> while appearing to downgrade the availability of LGBT-themed merchandise.<\/p>\n<p>Those items will only be available in \u201cselect stores, based on <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/target-to-scale-back-pride-collection-availability-to-select-stores\/\" title=\"Limit availability of Pride collection to 'select stores\">historical sales performance<\/a>,\u201d according to the company.<\/p>\n<p>Target was the subject of <a href=\"https:\/\/www.westernjournal.com\/target-insider-reveals-pride-debacle-triggered-big-employee-problems-first-time-companys-history-report\/\" target=\"_blank\" rel=\"noopener\">backlash<\/a> from the public over its selection of \u201cpride\u201d material in 2023.<\/p>\n<p>Critics of the company were especially concerned with items that appeared to be designed for children.<\/p>\n<blockquote>\n<p dir=\"ltr\" lang=\"en\">Target suffers worst profit drop in 6 years after the retailers disastrous Pride collection marketed at children.<\/p>\n<p>In <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secret-replaces-angels-with-megan-rapinoe-other-gender-equity-campaigners\/\" title=\"Victoria\u2019s Secret Replaces \u2018Angels\u2019 with Megan Rapinoe, Other \u2018Gender Equity Campaigners\u2019\">store sales<\/a> are down 5.4% while online sales have dropped 10.5%.<\/p>\n<p>The company\u2019s quarterly sales dropped significantly for the first time in 6 years with the CFO\u2026 <a href=\"https:\/\/t.co\/qWp4mZjuVo\">pic.twitter.com\/qWp4mZjuVo<\/a><\/p>\n<p>\u2014 Oli London (@OliLondonTV) <a href=\"https:\/\/twitter.com\/OliLondonTV\/status\/1691837020316864772?\">August 16, 2023<\/a><\/p>\n<\/blockquote>\n<p>Some customers even confronted Target employees and pushed over LGBT displays in statements of objection to the merchandise, according to CBS.<\/p>\n<p>In an earnings call last year, <a href=\"https:\/\/www.westernjournal.com\/minneapolis-target-turned-scene-mad-max-armed-rednecks-kept-peace-nearby-store\/\" target=\"_blank\" rel=\"noopener\">Target<\/a> CFO Michael Fiddelke frankly admitted that backlash to the \u201cpride\u201d material hurt the firm\u2019s bottom line, according to <a href=\"https:\/\/www.businessinsider.com\/target-says-lgbtq-pride-backlash-hurt-sales-2023-8\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a>.<\/p>\n<div id=\"firefly-poll-container\">\n<p>Should Target sell &#8220;pride month&#8221; items?<\/p>\n<\/p><\/div>\n<p>\u201cTraffic and top-line trends were affected by the reaction to our \u2018pride\u2019 assortment,\u201d he commented.<\/p>\n<p>He claimed it was \u201cnot possible to reliably quantify the separate impact\u201d of the backlash, but the retailer saw a revenue decline of 4.9 percent, according to Business Insider.<\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/target-announces-closure-9-stores-democrat-strongholds-due-theft-organized-retail-crime\/\" target=\"_blank\" rel=\"noopener\">Target<\/a> CEO Brian Cornell also said last year that the company would be \u201cmindful of timing, placement, and presentation\u201d in arranging future celebrations of \u201cpride month\u201d in the future.<\/p>\n<blockquote>\n<p dir=\"ltr\" lang=\"en\">Target will limit the availability of its 2024 Pride Month collection after last year\u2019s conservative blowback over its LGBTQ+ themed merchandise. <a href=\"https:\/\/t.co\/AKogSKhE9X\">https:\/\/t.co\/AKogSKhE9X<\/a><\/p>\n<p>\u2014 The Washington Post (@washingtonpost) <a href=\"https:\/\/twitter.com\/washingtonpost\/status\/1788982890233004093?\">May 10, 2024<\/a><\/p>\n<\/blockquote>\n<p>It\u2019s not clear which locations will continue to offer the merchandise. Target has nearly 2,000 stores in the United States, according to the company\u2019s <a href=\"https:\/\/corporate.target.com\/about\/locations\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<p>LGBT-themed displays at locations in North Carolina and Texas were met with such negative reactions last year that the stores moved the items to less prominent locations on their floors, according to <a href=\"https:\/\/www.nbcnews.com\/nbc-out\/out-news\/-target-pride-merchandise-lgbtq-designers-pulled-criticism-rcna86036\" target=\"_blank\" rel=\"noopener\">NBC News<\/a>.<\/p>\n<p>The company did clarify in this year\u2019s news release that its \u201cpride month\u201d products would include \u201cadult apparel,\u201d apparently distinguishing the clothing from anything intended for children.<\/p>\n<p>Target also touted its programs that celebrate the \u201cLGBTQIA+ community\u201d in the statement.<\/p>\n<hr>\n<div>\n<p><b><i>A Note from Our Deputy Managing Editor:<\/i><\/b><\/p>\n<p><i><span>\u201cWe don\u2019t even know if an election will be held in 2024.\u201d Those 12 words have been stuck in my head since I first read them. <\/span><\/i><\/p>\n<p><i><span>Former Lt. Gen. Michael Flynn recently made that comment to Floyd Brown, founder of The Western Journal. <\/span><\/i><\/p>\n<p><i><span>And if the leftists and the elites get their way, that\u2019s exactly what will happen \u2014 no real election, no real choice for the Electoral College, and no real say for the American people. <\/span><\/i><\/p>\n<p><i><span>The Western Journal is fighting to keep that from happening, but we can\u2019t do it alone.<\/span><\/i><\/p>\n<p><i><span>We work tirelessly to expose the lying leftist media and the corrupt America-hating elites.<\/span><\/i><\/p>\n<p><i><span>But Big Tech\u2019s stranglehold is now so tight that <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>without help<\/span><\/i><\/a><i><span>  from you, we will not be able to continue the fight. <\/span><\/i><\/p>\n<p><i><span>The 2024 election is literally the most important election for every living American. We have to unite and fight for our country, otherwise we will lose it. And if we lose the America we love in 2024, we\u2019ll lose it for good. Can we <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>count on you<\/span><\/i><\/a><i><span>  to help? <\/span><\/i><\/p>\n<p><i><span>With you we will be able to field journalists, do more investigative work, expose more corruption, and get desperately needed truth to millions of Americans. <\/span><\/i><\/p>\n<p><i><span>We can do this only with your help. Please don\u2019t wait one minute.<\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>  Donate right now<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<p><i><span>Thank you for reading,<\/span><\/i><\/p>\n<p><i><span>Josh Manning<\/span><\/i><\/p>\n<p><i><span>Deputy Managing Editor<\/span><\/i><\/p>\n<p><i><span>P.S. Please <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>stand with us<\/span><\/i><\/a><i><span>  today.<\/span><\/i><\/p>\n<\/p><\/div>\n<div id=\"author-info-45583\">\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/rmoorhead\/\">  <\/a> <\/p>\n<div>\n<p><label for=\"summary-tab-radio-45583\">Summary<\/label><label for=\"posts-tab-radio-45583\">Recent<span> Posts<\/span><\/label><label for=\"contact-tab-radio-45583\" onclick=\"if( typeof grecaptcha=='undefined' ) { let cap_s=document.createElement( 'script' ); cap_s.src='https:\/\/www.google.com\/recaptcha\/api.js?render=6LeJFcsUAAAAAPsIEqvB1EebWbZfqRUe6ebMpGy7'; document.body.appendChild( cap_s ); }\">Contact<\/label><\/p>\n<div>\n<p>Richard Moorhead is a journalist, a graduate of Arizona State University, Army Infantryman, Gold Star grandson, and guitar player.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target&#8217;s retreat from LGBT &#8220;pride month&#8221; includes discontinuing &#8220;pride&#8221; merchandise at select locations. CBS News reported the decision following Target&#8217;s announcement. The retailer, in a news release, emphasized its dedication to &#8220;pride month.<\/p>\n","protected":false},"author":666,"featured_media":2242171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/05\/Target-Pride-Month.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-2242170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/05\/Target-Pride-Month.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2242170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/666"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2242170"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2242170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2242171"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2242170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2242170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2242170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}