{"id":2241959,"date":"2024-05-10T15:47:02","date_gmt":"2024-05-10T19:47:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/target-to-offer-pride-merchandise-in-fewer-stores-after-backlash-against-tuck-friendly-swimsuit-sale-last-year\/"},"modified":"2024-05-10T15:50:19","modified_gmt":"2024-05-10T19:50:19","slug":"target-to-offer-pride-merchandise-in-fewer-stores-after-backlash-against-tuck-friendly-swimsuit-sale-last-year","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/target-to-offer-pride-merchandise-in-fewer-stores-after-backlash-against-tuck-friendly-swimsuit-sale-last-year\/","title":{"rendered":"Target plans to reduce the availability of &#8216;Pride&#8217; merchandise following backlash over &#8216;Tuck-Friendly&#8217; swimsuit sale"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ftarget-to-offer-pride-merchandise-in-fewer-stores-after-backlash-against-tuck-friendly-swimsuit-sale-last-year%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2241959&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>Target will reduce the distribution of\u2063 its &#8220;Pride&#8221; \u200cmerchandise following backlash over products like &#8220;<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly\/\" title=\"Target criticized for selling swimsuits with \"extra crotch coverage\" and \"tuck-friendly\" features for women.\">tuck-friendly<\/a>&#8221; swimsuits.\u2063 The retailer emphasized continued support for the LGBTQIA+ community and a welcoming\u200c environment for LGBTQIA+ team members. Last\u2064 year&#8217;s controversy erupted over swimsuits with expanded crotch coverage in Target&#8217;s Pride collection, sparking scrutiny and debate. Target is scaling back\u200c the distribution \u200cof\u2062 &#8220;Pride&#8221; merchandise \u200cdue to criticism,\u2063 notably over &#8220;tuck-friendly&#8221; swimsuits. The company reaffirmed its backing for the\u2064 LGBTQIA+ community and commitment to fostering inclusivity for its LGBTQIA+\u200c team members. Last year&#8217;s dispute centered on swimsuits in the Pride collection featuring \u2062extended crotch coverage, triggering discussions and scrutiny.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><span style=\"font-weight: 400\">Target will be limiting the distribution of its \u201cPride\u201d merchandise this year after widespread backlash last summer against its sale of products like \u201ctuck-friendly\u201d female swimming suits led to boycotts and sinking sales. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The retailer <a href=\"https:\/\/apnews.com\/article\/target-lgbtq-pride-667ab2f6545645f5f86ca76394e531d6\" target=\"_blank\" rel=\"noopener\">told<\/a> the Associated Press on Friday that only a limited number of its stores would be carrying special LGBT-themed merchandise in June. The store said the merchandise would only be available in select markets, based on \u201cguest insights and consumer research.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite the pullback, the store said that it still maintained that it fully supported the LGBT movement. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cTarget is committed to supporting the LGBTQIA+ community during Pride Month and year-round,\u201d Target said. \u201cMost importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Last year\u2019s backlash to the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/state-ags-send-chilling-note-to-target-ceo-exposing-their-true-priorities\/\" title=\"AGs warn Target CEO about their real priorities\">retail giant\u00a0began<\/a> after <a href=\"https:\/\/www.dailywire.com\/news\/target-slammed-after-offering-female-swimsuits-that-have-extra-crotch-coverage-are-tuck-friendly\" target=\"_blank\" rel=\"noopener\">customers pointed out<\/a> that the outlet was selling \u201ctuck-friendly\u201d and \u201cextra crotch coverage\u201d female swimsuits. The swimsuits were a part of Target\u2019s Pride collection and were <\/span><span style=\"font-weight: 400\">described<\/span><span style=\"font-weight: 400\">  as having been \u201cthoughtfully fit on multiple body types and gender expressions.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400\">Other products in its \u201cPride Collection\u201d included small shirts with phrases like \u201cJust Be You And Feel The Love,\u201d Pride-themed onesies, as well as rainbow-colored leggings, tutu skirts, and jumpers. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The merchandise spurred calls for boycotts of Target, leading to declining sales and stock prices. Its <a href=\"https:\/\/www.dailywire.com\/news\/target-sales-sink-after-pride-backlash\" target=\"_blank\" rel=\"noopener\">sales plummeted<\/a> during the second quarter, after the backlash started, and fell for the first time in six years, falling 5.4% compared to the same period last year.<\/span><\/p>\n<p><b><a href=\"https:\/\/onelink.to\/dwapp\" target=\"_blank\" rel=\"noopener noreferrer\" aria-describedby=\"sk-tooltip-9096\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/onelink.to\/dwapp&#038;source=gmail&#038;ust=1700760801843000&#038;usg=AOvVaw2PQrVSrJfhxNb4LcARqniG\">CLICK HERE TO GET THE DAILYWIRE+ APP<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400\">Online sales fell nearly twice as much, 10.5%, Target said. The company also said that the number of transactions and the average dollar amount of a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/shareholder-regulator-pushback-ended-ubs-wealthfront-deal-sonntagszeitung-reports\/\" title=\"Shareholder, regulator pushback ended UBS-Wealthfront deal, SonntagsZeitung reports\">transaction fell<\/a> this past quarter. Target\u2019s total revenue of $24.8 billion was 4.9 percent lower than the previous year\u2019s second quarter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Target <a href=\"https:\/\/www.dailywire.com\/news\/bud-light-situation-target-makes-emergency-calls-after-backlash-to-tuck-friendly-female-swimwear-report\" target=\"_blank\" rel=\"noopener\">responded<\/a> to the backlash with emergency meetings, because it wanted to avoid a \u201cBud Light\u201d situation, referring to the massive drop in sales of the beer brand after it partnered with transgender-identifying activist Dylan Mulvaney. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that\u2019s a third the size. From the front of the store to the back of the store, you can\u2019t have anything on mannequins and no large signage,\u201d an insider said at the time. <\/span><\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target will scale back &#8220;Pride&#8221; merchandise distribution this year due to criticism over items like &#8220;tuck-friendly&#8221; swimsuits, causing boycotts and reduced sales. The retailer confirmed to the Associated Press that only select stores will stock the LGBT-themed products<\/p>\n","protected":false},"author":200,"featured_media":2241960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/dw-wp-production.imgix.net\/2024\/05\/GettyImages-71478735-2.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-2241959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/dw-wp-production.imgix.net\/2024\/05\/GettyImages-71478735-2.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2241959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2241959"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2241959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2241960"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2241959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2241959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2241959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}