{"id":2241751,"date":"2024-05-10T11:57:02","date_gmt":"2024-05-10T15:57:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/anheuser-buschs-bud-light-nightmare-shows-no-signs-of-reversing-in-new-earnings-report\/"},"modified":"2024-05-10T11:59:56","modified_gmt":"2024-05-10T15:59:56","slug":"anheuser-buschs-bud-light-nightmare-shows-no-signs-of-reversing-in-new-earnings-report","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/anheuser-buschs-bud-light-nightmare-shows-no-signs-of-reversing-in-new-earnings-report\/","title":{"rendered":"Anheuser-Busch&#8217;s Bud Light Struggles Continue in Latest Earnings Update"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fanheuser-buschs-bud-light-nightmare-shows-no-signs-of-reversing-in-new-earnings-report%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2241751&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>An opinion piece by Samuel Short on May 10, 2024, highlights Bud Light&#8217;s ongoing struggle following\u200d a partnership controversy with transgender activist Dylan \u200cMulvaney. Despite marketing efforts, Anheuser-Busch InBev noted a decline in sales\u2064 in North America, \u2063with Bud Light sales down significantly. The repercussions \u2064emphasize the importance of aligning \u2064with consumer sentiments in <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/conservatives-are-woefully-out-marketed-by-liberals-its-time-to-level-up\/\" title=\"Conservatives Are Woefully Out-Marketed By Liberals. It\u2019s Time to Level Up.\">marketing strategies<\/a>.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<header> <a href=\"https:\/\/www.westernjournal.com\/commentary\/\">  Commentary <\/a>   <span> <\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/sshort\/\">  <\/a> <\/p>\n<p> <span>   By <a href=\"https:\/\/www.westernjournal.com\/author\/sshort\/%20\"><span>Samuel Short<\/span><\/a> <\/span> <span>   May 10, 2024 at 6:17am <\/span> <\/span>  <\/header>\n<section>\n<p>Bud Light is still hurting from the boycott brought on by its partnership last year with transgender activist Dylan Mulvaney.<\/p>\n<p>Parent company Anheuser-Busch InBev\u2019s <a href=\"https:\/\/cdn.builder.io\/o\/assets%2F2e5c7fb020194c1a8ee80f743d0b923e%2Ffb409dcdf4b44086bdb023e90df57ad9?alt=media&#038;token=ac6414b0-5f40-4e16-8992-2825f58ef482&#038;apiKey=2e5c7fb020194c1a8ee80f743d0b923e\" target=\"_blank\" rel=\"noopener\">first-quarter results<\/a> showed Americans aren\u2019t budging on the brand despite its marketing campaigns with organizations such as <a href=\"https:\/\/www.westernjournal.com\/former-ufc-champion-airlifted-hospital-heroically-saving-parents-lives\/\" target=\"_blank\" rel=\"noopener\">UFC<\/a> and the NFL.<\/p>\n<p>AB InBev reported a 9.9 percent drop in volume sold in North America, <a href=\"https:\/\/finance.yahoo.com\/news\/bud-light-sales-still-falling-as-modelo-coors-fight-to-keep-their-gains-173043825.html\" target=\"_blank\" rel=\"noopener\">Yahoo Finance<\/a> noted on Friday. Sales in the United States to retailers were down 13.7 percent and sales to wholesalers by 10.7 percent.<\/p>\n<p>Over the latest four-week period, sales of Bud Light were down 27.1 percent compared with a year ago.<\/p>\n<p>While AB InBev had a 2.6 percent increase in global revenue for the quarter, the numbers indicate Americans have their minds made up with a 9.1 percent decrease in revenue in the United States.<\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/insane-trans-activist-dylan-mulvaney-releases-new-song-girl\/\" target=\"_blank\" rel=\"noopener\">Mulvaney<\/a> \u2014 whose \u201c365 Days of Girlhood\u201d TikTok videos about \u201ctransitioning\u201d catapulted him to stardom \u2014 partnered with Bud Light to promote the brand in an Instagram video during the NCAA basketball tournament in 2023, provoking a firestorm of outrage and calls for boycotts.<\/p>\n<blockquote data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqgTftujqZc\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\"><\/blockquote>\n<p>Bud Light\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-marketing-vp-talks-about-updating-fratty-image-with-inclusivity-before-mulvaney-partnership\/\" title=\"Bud Light Marketing VP Talks About Updating \u2018Fratty\u2019 Image With \u2018Inclusivity\u2019 Before Mulvaney Partnership\">marketing vice president<\/a> at the time, Alissa Heinerscheid, <a href=\"https:\/\/twitter.com\/OldRowOfficial\/status\/1645141627713867777\" target=\"_blank\" rel=\"noopener\">justified the move<\/a> by saying Bud Light\u2019s image had become \u201cfratty\u201d and \u201cout of touch.\u201d<\/p>\n<p>While it has been a year since this incident and Bud Light has tried numerous marketing strategies to move on, U.S. <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/john-rich-travis-tritt-join-boycott-of-bud-light-after-brand-partners-with-dylan-mulvaney\/\" title=\"John Rich, Travis Tritt Join Boycott Of Bud Light After Brand Partners With Dylan Mulvaney\">beer drinkers<\/a> clearly aren\u2019t forgetting so easily.<\/p>\n<p>\u201cWe\u2019ve lost a whole generation of hardcore Bud Light shoppers,\u201d alcoholic beverage industry consultant Bump Williams told Yahoo Finance. \u201cIt\u2019s going to take us at least 10 years to try and recapture what we lost in one year.\u201d<\/p>\n<p>As the mantra goes, \u201c<a href=\"https:\/\/www.westernjournal.com\/investor-fighting-control-disney-attacks-woke-films-aims-make-disney-entertaining\/\" target=\"_blank\" rel=\"noopener\">Get woke, go broke<\/a>.\u201d<\/p>\n<p>While AB InBev doesn\u2019t appear to be on the brink of collapse, what we can now call a disaster will serve as a cautionary tale for other brands.<\/p>\n<p>Indeed, Bud Light\u2019s loss was its competitors\u2019 gain, according to Williams. Coors Light sales in the U.S. for the last four weeks were up 15.3 percent from last year. Miller Lite and Yuengling Lager also saw increases \u2014 7.8 percent and 6.4 percent, respectively.<\/p>\n<p>While AB InBev seems to have realized its blunder and will probably avoid total annihilation, how will this impact the marketing landscape overall?<\/p>\n<p>Surely other marketing teams who watched the \u201cBud Light effect\u201d play out over a year later will think twice before casting their lot with <a href=\"https:\/\/www.westernjournal.com\/students-rise-schools-transgender-bathroom-policy-walk-class-protest-report\/\" target=\"_blank\" rel=\"noopener\">transgender<\/a> ideology.<\/p>\n<p>AB InBev executives erred in thinking that trends playing out on social media \u2014 where far-left voices are often the loudest \u2014 represent real life.<\/p>\n<p>It somehow forgot that millions of normal working people drink beer and are responsible for a significant portion of their revenue.<\/p>\n<p>In 1990, <a href=\"https:\/\/www.theguardian.com\/sport\/2020\/may\/04\/michael-jordan-espn-last-dance-republicans-sneakers-quote-nba\" target=\"_blank\" rel=\"noopener\">Michael Jordan declined to endorse<\/a> Democrat Harvey Gantt in his race against <a href=\"https:\/\/www.westernjournal.com\/biden-administration-announces-new-gun-control-measures-republicans-slam-unconstitutional\/\" target=\"_blank\" rel=\"noopener\">Republican<\/a> Sen. Jesse Helms in North Carolina, saying, \u201cRepublicans buy sneakers too.\u201d<\/p>\n<p>While Jordan has since said he was being jovial, the quote still speaks to the truth of marketing and demographics that brands might want to keep in mind.<\/p>\n<p>It is not wise to alienate your consumer base.<\/p>\n<p>Specificity in marketing can be a dangerous game as brands risk having consumers sour on them for their embrace of a fringe demographic.<\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/top-anheuser-busch-name-bud-light-brand-crisis-claims-latest-victim\/\" target=\"_blank\" rel=\"noopener\">Bud Light<\/a> is still learning the hard way that transgenderism is not widely embraced and championed by the regular person.<\/p>\n<p>If other brands were smart, they\u2019d take a hint.<\/p>\n<hr>\n<div>\n<p><b><i>An Important Message from Our Staff:<\/i><\/b><\/p>\n<p><i><span>In just a few months, the world is going to change forever. The 2024 election is the single most important election of our lifetime. <\/span><\/i><\/p>\n<p><i><span>We here at The Western Journal are committed to covering it in a way the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/caitlin-clark-lands-historic-nike-shoe-deal-worth-millions-just-before-her-rookie-season-kicks-off\/\" title=\"Caitlin Clark Secures Multi-Million Dollar Nike Deal Ahead of Rookie Season Kickoff\">establishment media simply<\/a> will not: We will tell the truth, and they will lie.<\/span><\/i><\/p>\n<p><i><span>But Big Tech and the elites don\u2019t want the truth out. That\u2019s why they have cut us off from 90% of advertisers. Imagine if someone cut your monthly income by 90%. That\u2019s what they\u2019ve done to people like us. <\/span><\/i><\/p>\n<p><i><span>As a staff, we are asking you to <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>join us<\/span><\/i><\/a><i><span>  to fight this once-in<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/trump-forced-to-cancel-rally-devastated-by-whats-coming-im-so-sorry-god-be-with-you\/\" title=\"Trump expresses deep regret and cancels rally, sending heartfelt apologies and prayers\">-a-lifetime fight<\/a>. Without you not only will The Western Journal fail, but America will fail also. As Benjamin Franklin said, \u201cWe must all hang together, or assuredly we shall all hang separately.\u201d<\/span><\/i><\/p>\n<p><i><span>Will you support The Western Journal today and <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>become a member<\/span><\/i><\/a><i><span>? <\/span><\/i><\/p>\n<p><i><span>A Western Journal <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Membership<\/span><\/i><\/a><i><span>  costs less than one coffee and breakfast sandwich each month, and it gets you access to ALL of our content \u2014 news, commentary, and premium articles. You\u2019ll experience a radically reduced number of ads, and most importantly you will be vitally supporting the fight for America\u2019s soul in 2024.<\/span><\/i><\/p>\n<p><i><span>This is the time. America will live or die based on what happens this year. Please <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>join us<\/span><\/i><\/a><i><span>  to get the real truth out and to fight the elites, Big Tech, and the people who want America to fail. Together, we really can save the country.<\/span><\/i><\/p>\n<p><b><i>Thank you for your support!<\/i><\/b><\/p>\n<p><i><span>P.S. <\/span><\/i><a href=\"https:\/\/www.westernjournal.com\/subscribe\/?utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>Please stand with us<\/span><\/i><\/a><i><span>!<\/span><\/i><\/p>\n<\/p><\/div>\n<div id=\"author-info-45824\">\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/sshort\/\">  <\/a> <\/p>\n<div>\n<p><label for=\"more-info-tab-radio-45824\">More<span> Biographical Information<\/span><\/label><label for=\"posts-tab-radio-45824\">Recent<span> Posts<\/span><\/label><label for=\"contact-tab-radio-45824\" onclick=\"if( typeof grecaptcha=='undefined' ) { let cap_s=document.createElement( 'script' ); cap_s.src='https:\/\/www.google.com\/recaptcha\/api.js?render=6LeJFcsUAAAAAPsIEqvB1EebWbZfqRUe6ebMpGy7'; document.body.appendChild( cap_s ); }\">Contact<\/label><\/p>\n<div>\n<p>  Sam Short is an Instructor of History with Motlow State Community College in Smyrna, Tennessee. He holds a BA in History from Middle Tennessee State University and an MA in History from University College London. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a commentary by Samuel Short on May 10, 2024, at 6:17 am, Bud Light continues to face repercussions from the boycott linked to its collaboration with transgender activist Dylan Mulvaney. Despite marketing efforts with the likes of UFC and the NFL, Anheuser-Busch InBev&#8217;s first-quarter results reveal American consumers remaining steadfast in their stance on the brand<\/p>\n","protected":false},"author":2984,"featured_media":2241752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/05\/Mulvaney-Bud-Light.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-2241751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/05\/Mulvaney-Bud-Light.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2241751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2241751"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2241751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2241752"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2241751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2241751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2241751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}