{"id":2240699,"date":"2024-05-09T07:17:02","date_gmt":"2024-05-09T11:17:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/apples-ipad-ad-boasts-of-replacing-the-real-with-the-fake\/"},"modified":"2024-05-09T07:22:51","modified_gmt":"2024-05-09T11:22:51","slug":"apples-ipad-ad-boasts-of-replacing-the-real-with-the-fake","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/apples-ipad-ad-boasts-of-replacing-the-real-with-the-fake\/","title":{"rendered":"Apple&#8217;s iPad Ad Promotes Virtual Realism"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">12<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fapples-ipad-ad-boasts-of-replacing-the-real-with-the-fake%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2240699&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The new iPad Pro ad by Apple depicts the\u200b destruction of analog artifacts to make way for digital technology, symbolizing the triumph of the\u2062 <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/court-bans-cybersecurity-agency-contact-with-social-media-platforms-in-free-speech-case\/\" title=\"Court prohibits cybersecurity agency from communicating with social media platforms in free speech lawsuit.\">digital \u200dera<\/a>. \u200bThis bold move\u200c has sparked\u2064 controversy, contrasting Apple&#8217;s current approach with its revolutionary 1984 ad. The shift from physical to\u2064 digital experiences raises concerns about the impact of technology \u200con creativity and \u2062human connection. Apple&#8217;s latest iPad Pro ad showcases the replacement \u2064of traditional artifacts with digital technology, marking the\u2062 dominance of the \u200d<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/senate-interest-in-big-tech-regulation-grows-on-both-sides\/\" title=\"Senate Interest in Big Tech Regulation Grows on Both Sides\">digital age<\/a>. This provocative act\u2062 has stirred debate, highlighting the \u2063contrast between Apple&#8217;s modern strategy and its iconic 1984 \u200dcommercial. The transition\u200b from tangible to virtual encounters sparks discussions on technology&#8217;s influence on innovation and interpersonal relationships.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><\/p>\n<div class=\"article-content\">\n<p>If nothing else, <a href=\"https:\/\/x.com\/tim_cook\/status\/1787864325258162239\" target=\"_blank\" rel=\"noreferrer noopener\">Apple\u2019s horrible ad announcing the new iPad Pro<\/a> has the virtue of being brutally honest. The one-minute clip opens with an old vinyl playing Sonny and Cher\u2019s \u201cAll I Ever Need Is You,\u201d and then shows an industrial press slowly crushing an eclectic assortment of old musical instruments, paint and art supplies, and Gen X-era toys and tchotchkes.<\/p>\n<p>In other words, it destroys a bunch of stuff that makes life fun, unique, interesting, and fully human.  <\/p>\n<div class=\"fdrlst__b89e9-paragraph-2-long d-flex justify-content-center\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"fdrlst__b89e9-684031444\">\n<div id=\"div-gpt-ad-1379703300879-0\" class=\"mb-30\"><\/div>\n<\/div>\n<div class=\"fdrlst__b89e9-67fd1ac498e0414cabd5cbce259166f9 fdrlst__b89e9-paragraph-2\" id=\"fdrlst__b89e9-67fd1ac498e0414cabd5cbce259166f9\"><\/div>\n<p>After all that old stuff \u2014 the quirky objects and sentimental artifacts of the pre-digital era \u2014 has been flattened under the inexorable weight of machine technology, the press lifts up to reveal the new iPad Pro. The message is so obvious it hardly needs to be spelled out: This thin digital tablet is supposed to replace \u2014 and supersede \u2014 all these clunky, analog, obsolete <em>things<\/em>. All you need, we are made to understand, is this new piece of digital technology, this iPad. The rest, the detritus of the real world, can simply be destroyed.<\/p>\n<p>Apple CEO Tim Cook posted the ad on X and commented, \u201cJust imagine all the things it\u2019ll be used to create.\u201d (An odd comment, after just showing us all the things it\u2019ll be used to destroy.)<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\"> <span class=\"gzc9t\"><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Meet the new iPad Pro: the thinnest product we\u2019ve ever created, the most advanced display we\u2019ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it\u2019ll be used to create. <a href=\"https:\/\/t.co\/6PeGXNoKgG\">pic.twitter.com\/6PeGXNoKgG<\/a><\/p>\n<p>\u2014 Tim Cook (@tim_cook) <a href=\"https:\/\/twitter.com\/tim_cook\/status\/1787864325258162239?ref_src=twsrc%5Etfw\">May 7, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/span> <\/div>\n<\/figure>\n<p>The message was not well received. Hugh Grant, retweeting Cook\u2019s post, succinctly <a href=\"https:\/\/x.com\/HackedOffHugh\/status\/1788183871504204257\" target=\"_blank\" rel=\"noreferrer noopener\">put it on X<\/a> like this: \u201cThe destruction of the human experience. Courtesy of Silicon Valley.\u201d <\/p>\n<p>Grant is right. It\u2019s hard to imagine a better visual depiction of the way Big Tech flattens and destroys art and creativity, replacing our very natural, human experience of the physical world with a shiny digital simulacrum of it. And what a contrast the ad is to Apple\u2019s iconic <a href=\"https:\/\/www.youtube.com\/watch?v=VtvjbmoDx-I\" target=\"_blank\" rel=\"noreferrer noopener\">1984 ad<\/a>, which promised that technology could liberate us from the crushing tyranny of Big Brother. Instead, Apple is now promising to destroy the physical means of human creativity (musical instruments, arts and crafts supplies, whimsical toys) and replace it with their cold, soulless technology \u2014 the fake replacing the real. <\/p>\n<div class=\"fdrlst__b89e9-4f94e0a76b9cbdd78d2a60b09de6a709 fdrlst__b89e9-paragraph-6\" id=\"fdrlst__b89e9-4f94e0a76b9cbdd78d2a60b09de6a709\"><\/div>\n<p>In that sense, Apple is at least telling the truth. The triumph of the digital over the analog in our time is undeniable, and it has undeniably been a disaster. We\u2019ve become disconnected from the world, alienated from the <em>givenness<\/em> of physical reality, with all its limitations and contingencies \u2014 limitations, by the way, that were salutary because they pushed and inspired us to be creative and innovative. Apple of course is hardly alone in this. Every Big Tech firm subscribes to the pernicious ideology exemplified by this new iPad ad, from Mark Zuckerberg\u2019s creepy \u201cMetaverse\u201d to Apple\u2019s <a href=\"https:\/\/thefederalist.com\/2023\/06\/07\/apples-new-mixed-reality-headset-is-designed-to-isolate-and-control-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">ridiculous Vision Pro headset released last summer<\/a>, heralding an \u201cera of spatial computing \u2026 where <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/twitter-deletes-president-trumps-tweets-threatens-permanent-suspension\/\" title=\"Twitter deletes President Trump\u2019s tweets, threatens permanent suspension\">digital content<\/a> blends seamlessly with your physical space.\u201d <\/p>\n<p>But digital content does not and cannot blend seamlessly with physical space. It tends instead to separate you from physical space, alienate you from other people, and destroy authentic community. <\/p>\n<p>No wonder then that the emergence of social media and the iPhone about 15 years ago triggered a sustained increase in anxiety, depression, and antisocial behavior, especially among young people. Today, teenagers are increasingly uninterested in the real world or even in real relationships. Instead of going out, they stay in on their devices. The same is true of young Americans who in an <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/its-not-a-housing-problem\/\" title=\"It\u2019s Not a Housing Problem\">earlier era<\/a> would be coupling up. A growing number of them have had no romantic relationships and do not expect to have any.<\/p>\n<p>It wasn\u2019t supposed to be this way. The proliferation of digital technology promised to connect people, but it has instead created a populace that\u2019s lonely, depressed, isolated, and addicted to smartphones, porn, and social media. It has also diverted us away from the physical world, from hobbies and activities, sports and nature, live music and real community. In place of these concrete goods, we\u2019ve been given a steady stream of low-level dopamine hits, delivered by increasingly powerful (and portable) digital devices like Apple\u2019s iPad Pro. <\/p>\n<div class=\"fdrlst__b89e9-50749489f376ac548eb8bb4feb927665 fdrlst__b89e9-paragraph-10\" id=\"fdrlst__b89e9-50749489f376ac548eb8bb4feb927665\"><\/div>\n<p>But instead of merely mocking Apple for its creepy, tone-deaf ad, we should walk away from these digital slot machines altogether. It might mean adjusting our habits or putting up with a bit more inconvenience, but there\u2019s no good reason we have to be on our devices 24\/7. There\u2019s honestly no reason most of us even need these devices. If we all got rid of our iPads and smartphones, if we all deleted our idiotic apps and got offline more often, we\u2019d all be a lot happier.<\/p>\n<p>Remember, companies like Apple want to destroy everything that makes life enjoyable and get us addicted to digital products that simulate reality. We don\u2019t have to let them. <\/p>\n<div class=\"fdrlst__b89e9-ab979c82d242ab3b42cdbca0d120b385 fdrlst__b89e9-after-post-content\" id=\"fdrlst__b89e9-ab979c82d242ab3b42cdbca0d120b385\"><\/div>\n<hr class=\"wp-block-separator\">    \t\t\t\t\t   \t\t\t\t\t\t\t\t\t<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s new iPad Pro ad, though criticized, stands out for its raw honesty. The minute-long video starts with Sonny and Cher&#8217;s &#8220;All I Ever Need Is You&#8221; on vinyl, followed by a scene of various items crushed by an industrial press. It&#8217;s a bold move that sparks conversation and captivates attention<\/p>\n","protected":false},"author":518,"featured_media":2240700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-08-at-3.24.08-PM.png","fifu_image_alt":"","footnotes":""},"categories":[546],"tags":[],"class_list":["post-2240699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-federalist"],"fifu_image_url":"https:\/\/thefederalist.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-08-at-3.24.08-PM.png","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2240699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/518"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2240699"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2240699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2240700"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2240699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2240699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2240699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}