{"id":2240354,"date":"2024-05-08T17:29:02","date_gmt":"2024-05-08T21:29:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/critics-are-calling-apples-new-ipad-commercial-horrifying-theyre-right\/"},"modified":"2024-05-08T17:33:56","modified_gmt":"2024-05-08T21:33:56","slug":"critics-are-calling-apples-new-ipad-commercial-horrifying-theyre-right","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/critics-are-calling-apples-new-ipad-commercial-horrifying-theyre-right\/","title":{"rendered":"Critics slam Apple&#8217;s new iPad ad as &#8220;horrifying&#8221; &#8211; and they&#8217;re spot on"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fcritics-are-calling-apples-new-ipad-commercial-horrifying-theyre-right%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2240354&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The \u2063commentary \u2063by Allison \u2064Anton\u200d on May \u20648, 2024, discusses Apple&#8217;s disturbing new ad for the iPad Pro. The\u200c ad, shared by CEO\u200b Tim Cook, features the\u200c destruction of various items culminating in the promotion of the new device. Criticisms arose about the ad&#8217;s implications, hinting at a troubling futuristic vision and the devaluation of human experiences. The commentary by\u2064 Allison Anton\u200d on May 8, \u20632024, delves \u200binto Apple&#8217;s unsettling new ad for \u2062the iPad Pro. \u200cShared by CEO Tim\u2062 Cook, \u2063the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-tim-scott-releases-winning-campaign-ad-in-iowa\/\" title=\"Tim Scott's campaign ad in Iowa is a must-watch. It's all about winning.\">ad showcases<\/a> the destruction\u200b of objects to highlight the new device, sparking concerns about its implications. \u200bIt raises questions about a \u200cdystopian future and \u200dthe diminishing value of human experiences.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<header> <a href=\"https:\/\/www.westernjournal.com\/commentary\/\">  Commentary <\/a>   <span> <\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/aanton\/\">  <\/a> <\/p>\n<p> <span>   By <a href=\"https:\/\/www.westernjournal.com\/author\/aanton\/%20\"><span>Allison Anton<\/span><\/a> <\/span> <span>   May 8, 2024 at 11:56am <\/span> <\/span>  <\/header>\n<section>\n<p>Dystopia, thy name is Apple.<\/p>\n<p>Or at least, that seemed to be the motivating principle behind the company\u2019s deeply unsettling new ad.<\/p>\n<p>As initially shared by Apple CEO Tim Cook on the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-new-acting-attorney-general-jeff-rosen-recently-wrote-an-essay-on-foreign-influence-in-us-elections-this-tells-us-a-little-about-his-knowledge-of-whats-going-on-today\/\" title=\"The New Acting Attorney General Jeff Rosen Recently Wrote an Essay on Foreign Influence in US Elections \u2013 This Tells Us A Little About His Knowledge of What\u2019s Going On Today\">social media platform<\/a> X, the ad for the new iPad Pro has been generating much well-deserved backlash all across X.<\/p>\n<blockquote>\n<p dir=\"ltr\" lang=\"en\">Meet the new iPad Pro: the thinnest product we\u2019ve ever created, the most advanced display we\u2019ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it\u2019ll be used to create. <a href=\"https:\/\/t.co\/6PeGXNoKgG\">pic.twitter.com\/6PeGXNoKgG<\/a><\/p>\n<p>\u2014 Tim Cook (@tim_cook) <a href=\"https:\/\/twitter.com\/tim_cook\/status\/1787864325258162239?\">May 7, 2024<\/a><\/p>\n<\/blockquote>\n<p>The offending ad began innocently enough.<\/p>\n<p>In the center of what appeared to be an empty metal room stood a variety of musical and artistic equipment, including a metronome, a piano, and a record player, as well as paints and alarm clocks.<\/p>\n<p>However, as the ad continued, it became clear that all these materials had actually been placed into a giant hydraulic press.<\/p>\n<p>That press descended towards this disparate collection of materials, first crushing a trumpet, then the arcade cabinet the trumpet was perched upon, crushing all these materials into one homogeneous glop.<\/p>\n<div id=\"firefly-poll-container\">\n<p>Do you own multiple Apple products?<\/p>\n<\/p><\/div>\n<p>And the imagery only grew all the more disturbing, with the apparatus shown crushing angry birds paraphernalia, TVs showing children\u2019s programs, and smiley face plushies.<\/p>\n<p>Then after everything was crushed together, creating a rainbow with all the paints, the press opened back up, showing the new iPad Pro in the place of everything that was once there.<\/p>\n<p>Finally, the ad came to its merciful close, with a narrator proclaiming, \u201cThe most powerful iPad ever is also the thinnest. The new iPad Pro.\u201d<\/p>\n<p>Obviously, this ad generated a whole host of criticisms for a variety of reasons.<\/p>\n<p>Byron York, political correspondent for the Washington Examiner, simply stated that the ad was \u201creally horrible \u2026 horrifying, actually.\u201d<\/p>\n<blockquote>\n<p dir=\"ltr\" lang=\"en\">This is a really horrible ad. Horrifying, actually. <a href=\"https:\/\/t.co\/BJuPvALNn5\">https:\/\/t.co\/BJuPvALNn5<\/a><\/p>\n<p>\u2014 Byron York (@ByronYork) <a href=\"https:\/\/twitter.com\/ByronYork\/status\/1788217324006195551?\">May 8, 2024<\/a><\/p>\n<\/blockquote>\n<p>Gaming website <a href=\"https:\/\/kotaku.com\/apple-ipad-pro-hydraulic-press-crush-commercial-ad-1851463729\" target=\"_blank\" rel=\"noopener\">Kotaku<\/a> noted that <a href=\"https:\/\/www.westernjournal.com\/apples-latest-quarterly-report-shows-not-even-tech-titans-immune-ravages-economy\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a> was clearly piggy-backing off viral TikTok videos of things getting crushed in a hydraulic press, but the sheer amount of materials destroyed in the ad sparked outcries about the massive waste on display.<\/p>\n<p>But, more so than the waste, people were much more disturbed by the underlying <a href=\"https:\/\/www.westernjournal.com\/op-ed-think-klaus-schwab-bad-look-top-advisers-ideas\/\" target=\"_blank\" rel=\"noopener\">philosophical<\/a> implications of the ad.<\/p>\n<p>This ad was disturbing mostly because it seemed to suggest that every element of human existence can, should, and will be distilled down into a tiny device with a <a href=\"https:\/\/www.westernjournal.com\/survey-parents-increasingly-letting-technology-come-kids\/\" target=\"_blank\" rel=\"noopener\">screen<\/a>.<\/p>\n<p>Which is, fundamentally, a repugnant idea that must be resisted as much as possible.<\/p>\n<p>As user Judd Barroff wrote, \u201cI\u2019m not sure \u2018wanton destruction of all the good and beautiful things is this world\u2019 was really the vibe you were trying for,\u201d while user Jash Dohlani bemoaned how the ad implied that \u201cA silicon slab (and Tim Cook) will permanently stand between u and the world.\u201d<\/p>\n<blockquote>\n<p dir=\"ltr\" lang=\"en\">I\u2019m not sure \u2018wanton destruction of all the good and beautiful things is this world\u2019 was really the vibe you were trying for.<\/p>\n<p>\u2014 Judd Baroff (@JuddBaroff) <a href=\"https:\/\/twitter.com\/JuddBaroff\/status\/1787984747181842538?\">May 7, 2024<\/a><\/p>\n<\/blockquote>\n<blockquote>\n<p dir=\"ltr\" lang=\"en\">Everything beautiful, charming, and analog will be destroyed by a flat black screen<\/p>\n<p>You must never see a sculpted bust<\/p>\n<p>Never hear music from an actual instrument<\/p>\n<p>Never feel the texture of real things<\/p>\n<p>A silicon slab (and Tim Cook) will permanently stand between u and the world<\/p>\n<p>\u2014 Jash Dholani (@oldbooksguy) <a href=\"https:\/\/twitter.com\/oldbooksguy\/status\/1788136698368729168?\">May 8, 2024<\/a><\/p>\n<\/blockquote>\n<p>And, though user Sterling Crispin said in the comments that he was mostly joking, his joke probably best encapsulated the disturbing <a href=\"https:\/\/www.westernjournal.com\/noticed-astonishingly-creepy-details-bidens-latest-executive-order-planning\/\" target=\"_blank\" rel=\"noopener\">trans-humanism<\/a> undergirding the whole ad.<\/p>\n<blockquote>\n<p dir=\"ltr\" lang=\"en\">Crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice.<\/p>\n<p>Maybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, \u201cGod is dead and we have killed him\u201d<\/p>\n<p>\u2014 Sterling Crispin \ud83d\udd4a\ufe0f (@sterlingcrispin) <a href=\"https:\/\/twitter.com\/sterlingcrispin\/status\/1787978571052372033?\">May 7, 2024<\/a><\/p>\n<\/blockquote>\n<p>In Crispin\u2019s words \u201cMaybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, \u2018God is dead and we have killed him.&#8217;\u201d<\/p>\n<p>Now, again, Crispin was speaking in a tongue-in-cheek, hyperbolic fashion, but he was on to something.<\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/big-city-store-turns-creepy-technology-bid-stop-rampant-crime\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a>, of course, is not evil in itself.<\/p>\n<p>Technology is a tool, and, like any tool, it can be used for purposes good and evil.<\/p>\n<p>However, turning literally every aspect of the human experience into something digital would be a sinister purpose indeed.<\/p>\n<p>God created humans as <a href=\"https:\/\/www.westernjournal.com\/erickson-officials-push-isolation-holidays-remember-god-knew-making-adam\/\" target=\"_blank\" rel=\"noopener\">soul and body<\/a> for a reason \u2014 God desired us to interact with his creation, not solely through an artificial intermediary, not solely through our intellect, but also through our physical senses.<\/p>\n<p>Playing an instrument, painting, listening to a record, sculpting, or any other endeavor wantonly destroyed in this ad could not and cannot be replicated on an iPad, no matter what Apple wants us to think.<\/p>\n<p>That Apple might want to help create a world where physical mediums and tools become obsolete and every experience is mediated through a <a href=\"https:\/\/www.westernjournal.com\/entire-town-bans-cellphones-kids-three-months-residents-learned-plenty\/\" target=\"_blank\" rel=\"noopener\">digital interface<\/a> is a frightening thought.<\/p>\n<p>What is a Utopian dream for the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/biden-dems-strong-arm-1-9t-bill-without-republicans\/\" title=\"Biden, Dems strong arm .9T bill without Republicans\">liberal elites<\/a> is a dystopian nightmare for everyone else.<\/p>\n<hr>\n<div>\n<p><b><i>A Note from Our Deputy Managing Editor:<\/i><\/b><\/p>\n<p><i><span>\u201cWe don\u2019t even know if an election will be held in 2024.\u201d Those 12 words have been stuck in my head since I first read them. <\/span><\/i><\/p>\n<p><i><span>Former Lt. Gen. Michael Flynn recently made that comment to Floyd Brown, founder of The Western Journal. <\/span><\/i><\/p>\n<p><i><span>And if the leftists and the elites get their way, that\u2019s exactly what will happen \u2014 no real election, no <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/time-to-push-back-track-coach-fired-after-not-enforcing-schools-senseless-outdoor-mask-mandate\/\" title=\"\u2018Time To Push Back\u2019: Track Coach Fired After Not Enforcing School\u2019s \u2018Senseless\u2019 Outdoor Mask Mandate\">real choice<\/a> for the Electoral College, and no real say for the American people. <\/span><\/i><\/p>\n<p><i><span>The Western Journal is fighting to keep that from happening, but we can\u2019t do it alone.<\/span><\/i><\/p>\n<p><i><span>We work tirelessly to expose the lying leftist media and the corrupt America-hating elites.<\/span><\/i><\/p>\n<p><i><span>But Big Tech\u2019s stranglehold is now so tight that <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>without help<\/span><\/i><\/a><i><span>  from you, we will not be able to continue the fight. <\/span><\/i><\/p>\n<p><i><span>The 2024 election is literally the most important election for every living American. We have to unite and fight for our country, otherwise we will lose it. And if we lose the America we love in 2024, we\u2019ll lose it for good. Can we <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>count on you<\/span><\/i><\/a><i><span>  to help? <\/span><\/i><\/p>\n<p><i><span>With you we will be able to field journalists, do more investigative work, expose more corruption, and get desperately needed truth to millions of Americans. <\/span><\/i><\/p>\n<p><i><span>We can do this only with your help. Please don\u2019t wait one minute.<\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>  Donate right now<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<p><i><span>Thank you for reading,<\/span><\/i><\/p>\n<p><i><span>Josh Manning<\/span><\/i><\/p>\n<p><i><span>Deputy Managing Editor<\/span><\/i><\/p>\n<p><i><span>P.S. Please <\/span><\/i><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><i><span>stand with us<\/span><\/i><\/a><i><span>  today.<\/span><\/i><\/p>\n<\/p><\/div>\n<div id=\"author-info-45810\">\n<p><a href=\"https:\/\/www.westernjournal.com\/author\/aanton\/\">  <\/a> <\/p>\n<div>\n<p><label for=\"summary-tab-radio-45810\">Summary<\/label><label for=\"posts-tab-radio-45810\">Recent<span> Posts<\/span><\/label><label for=\"contact-tab-radio-45810\" onclick=\"if( typeof grecaptcha=='undefined' ) { let cap_s=document.createElement( 'script' ); cap_s.src='https:\/\/www.google.com\/recaptcha\/api.js?render=6LeJFcsUAAAAAPsIEqvB1EebWbZfqRUe6ebMpGy7'; document.body.appendChild( cap_s ); }\">Contact<\/label><\/p>\n<div>\n<p>Allison Anton dabbles in fiction, as well as commenting on depressing modern trends and media. She calls the metro Atlanta area home, and when she\u2019s not writing, she\u2019s creating a loving home for her amazing husband.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a commentary by Allison Anton on May 8, 2024, at 11:56 am, the dark tone of Apple&#8217;s new ad for the iPad Pro raised concerns. CEO Tim Cook&#8217;s unveiling on the X platform sparked discussions about the ad&#8217;s unsettling portrayal, hinting at a dystopian theme embraced by the tech giant<\/p>\n","protected":false},"author":2577,"featured_media":2240355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/05\/iPad-Commercial.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-2240354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/www.westernjournal.com\/wp-content\/uploads\/2024\/05\/iPad-Commercial.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2240354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2577"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2240354"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2240354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2240355"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2240354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2240354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2240354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}