{"id":2211130,"date":"2024-04-02T06:32:02","date_gmt":"2024-04-02T10:32:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/blitzing-the-airwaves-psa-campaign-on-counterfeit-goods-shifts-vision-in-age-of-fentanyl\/"},"modified":"2024-04-02T06:32:29","modified_gmt":"2024-04-02T10:32:29","slug":"blitzing-the-airwaves-psa-campaign-on-counterfeit-goods-shifts-vision-in-age-of-fentanyl","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/blitzing-the-airwaves-psa-campaign-on-counterfeit-goods-shifts-vision-in-age-of-fentanyl\/","title":{"rendered":"Taking over the airwaves: Public service campaign tackles counterfeit goods in the era of fentanyl"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fblitzing-the-airwaves-psa-campaign-on-counterfeit-goods-shifts-vision-in-age-of-fentanyl%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2211130&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>A public awareness campaign initially focused \u2063on \u200beducating teenagers about \u200cthe hazards\u2064 of buying\u2062 counterfeit products \u200donline but shifted \u2063its \u200cemphasis to raise awareness\u200d about the lethal \u200dimpact of counterfeit fentanyl. This powerful drug has become a significant threat, prompting a shift in messaging by government and nonprofit entities running the initiative. The campaign aims to educate the public about the dangers associated with fentanyl \u2063misuse.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<div>\n<p>A public awareness campaign aimed at teaching teenagers about the dangers of buying <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/counterfeiting\" target=\"_blank\" rel=\"noopener\" title>knockoff<\/a> items online pivoted from its original intent to blitz the airwaves about the dangers of counterfeit <a href=\"https:\/\/www.washingtonexaminer.com\/tag\/fentanyl\" target=\"_blank\" rel=\"noopener\" title>fentanyl<\/a>, now the top killer of young adults in the country.<\/p>\n<p>The United States Patent and Trademark Office and the nongovernmental organization the National Crime Prevention Council <a href=\"https:\/\/www.ncpc.org\/wp-content\/uploads\/2021\/05\/Post-Research-Highlights-5-10-2021-FINAL.pdf\" target=\"_blank\" rel=\"noopener\" title>launched<\/a> the \u201c<a href=\"https:\/\/www.ncpc.org\/goforreal\/\" target=\"_blank\" rel=\"noopener\" title>Go For Real<\/a>\u201d campaign in 2019 to inform children and teenagers to look out for and avoid fake versions of designer handbags, professional sports gear, and the like.<\/p>\n<p>But several years into that campaign, the government and nonprofit officials running the effort have chosen to shift messaging to focus increasingly on pills that can kill, including fentanyl.<\/p>\n<figure>\n<div>\n<p data-video_id=\"thjOdBAxtEk\"><iframe loading=\"lazy\" title=\"Think Again - McGruff the Crime Dog PSA (2023)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/thjOdBAxtEk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/p><\/div>\n<\/figure>\n<p>NCPC Executive Director Paul DelPonte said he began hearing from parents three years ago about deaths of children to the drug, which led him to realize the time was now to tackle educating the public on the dangers of fentanyl.<\/p>\n<p>\u201cAfter now talking to hundreds of hundreds of parents, the story is hauntingly familiar. The child is having a bad week, a bad month. \u2026 They talk to a friend, and they say, \u2018Oh, you can get a Percocet, you can get a this or that.\u2019 \u2018Oh, I don\u2019t have a prescription for that.\u2019 \u2018Oh, you can get it on social media,&#8217;\u201d DelPonte told the <em>Washington Examiner<\/em> in an interview by phone on Monday.<\/p>\n<p>Once on social media platforms, people can order the drug they want to be delivered by mail as easily as ordering fast food for delivery through an app. The difference is that the drug can be filled with anything and often is not the highly regulated pharmaceutical drug the buyer believes it is.<\/p>\n<p>\u201cYou wait until everybody goes asleep, go to your bedroom \u2026 10-15 minutes later, the child\u2019s dead. Parents wake up the next morning. They are bewildered \u2014 they have no idea what goes on,\u201d DelPonte said. \u201cA couple weeks later, the autopsy report comes in and shows it\u2019s fentanyl. The child has never had a drug problem. The family is just totally flabbergasted and caught off guard. And I\u2019m told that story time and time again. It\u2019s just heartbreaking.\u201d<\/p>\n<p>Fentanyl, a legitimate pharmaceutical drug reserved for rare situations, has been knocked off by Chinese chemical suppliers and Mexican cartel manufacturers in recent years. <\/p>\n<p>More than 6 billion possibly lethal doses of fentanyl were <a href=\"https:\/\/www.washingtonexaminer.com\/news\/2719723\/enough-fentanyl-stopped-at-border-in-past-year-to-kill-every-american-18-times\/\" target=\"_blank\" rel=\"noopener\" title>seized<\/a> by federal law enforcement at the border in the government\u2019s 2023 year, which ended in September 2023. It was enough to kill all 330 million people 18 times \u2014 but plenty more has made it into the country undetected.<\/p>\n<p>The latest Centers for Disease Control and Prevention data indicated that 109,000 people <a href=\"https:\/\/livesproject.org\" target=\"_blank\" rel=\"noopener\" title>died<\/a> from drug overdoses in 2022, with 70% of deaths tied to a synthetic opioid such as fentanyl. Deaths in which the user did not know he or she was consuming or injecting fentanyl are increasingly referred to as poisonings rather than overdoses.<\/p>\n<p>Because fentanyl can be made year-round and smuggled into the U.S. in small doses, drug cartels have flocked to trafficking it into the country instead of drugs like marijuana and cocaine. They also use it as the main ingredient in fake prescription pills that make their way into the U.S., and they look identical to real prescription sedatives, including Xanax, Percocet, and Oxycodone.<\/p>\n<p>In late 2022, the NCPC shifted in its approach to become \u201cmore activist,\u201d DelPonte said.<\/p>\n<p>The Go For Real <a href=\"https:\/\/www.ncpc.org\/fighting-fentanyl-2\/\" target=\"_blank\" rel=\"noopener\" title>campaign<\/a> continues to use the decades-old PSA giant McGruff the Crime Dog to get its message out and has partnered with NASCAR, Disney\u2019s <em>Chip \u2018n Dale Rescue Rangers<\/em>, and the TV show <em>Family Guy<\/em>.<\/p>\n<p><strong><a href=\"https:\/\/www.washingtonexaminer.com\" target=\"_blank\" rel=\"noopener\" title>CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER<\/a><\/strong><\/p>\n<p>It recently hosted 20 well-known teenage and young adult influencers at a murder mystery party in Los Angeles, at which the guests were shocked to find out the killer was a fentanyl pill. The influencers posted videos on their personal accounts to help get the word out to their peers. DelPonte said it was a fresh approach to reach a broad array of people who may not see ads on TV and radio.<\/p>\n<figure><\/figure>\n<p>Asked how the NCPC is grading itself on its campaign, DelPonte said the campaign had been seen 2 billion times in 21 months on TV and radio, which does not include its pages on social media.<\/p>\n<figure>\n<div>\n<p data-video_id=\"j7ZEsvwTGQ0\"><iframe loading=\"lazy\" title=\"GO FOR REAL PSA NCPC 60Sec\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/j7ZEsvwTGQ0?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/p><\/div>\n<\/figure><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A public education campaign targeting teenagers to highlight the risks of purchasing fake items online shifted focus to spotlight the dangers of counterfeit fentanyl. This lethal substance is now the leading cause of death among young adults in the nation. The initiative is supported by the United States Patent and Trademark Office and the NGO National Crime<\/p>\n","protected":false},"author":2655,"featured_media":2211131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/wex-s3.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/2024\/01\/rainbow-fentanyl-m30-1024x452.jpg","fifu_image_alt":"","footnotes":""},"categories":[538],"tags":[],"class_list":["post-2211130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washington-examiner"],"fifu_image_url":"https:\/\/wex-s3.s3.us-east-1.amazonaws.com\/wp-content\/uploads\/2024\/01\/rainbow-fentanyl-m30-1024x452.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2211130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2655"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2211130"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2211130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2211131"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2211130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2211130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2211130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}