{"id":2209682,"date":"2024-03-30T12:50:02","date_gmt":"2024-03-30T16:50:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/sorry-hollywood-ai-is-coming-for-you\/"},"modified":"2024-03-30T12:50:38","modified_gmt":"2024-03-30T16:50:38","slug":"sorry-hollywood-ai-is-coming-for-you","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/sorry-hollywood-ai-is-coming-for-you\/","title":{"rendered":"Apologies, Hollywood &#8211; AI is on the horizon"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">16<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fsorry-hollywood-ai-is-coming-for-you%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2209682&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The\u200d recent actor&#8217;s strike addressed the pressing issue of Artificial Intelligence (AI) in 2024. \u200cThe\u2064 new Screen Actors Guild deal\u200b protected stars \u2064from AI exploitation in film and TV productions. Despite concerns, AI is increasingly used in smaller projects like the horror film &#8220;Late Night with the Devil,&#8221; sparking debates and\u2063 raising industry \u2062challenges around\u2064 its \u200dapplication. The actor&#8217;s \u2063strike in 2024 highlighted the growing concern around Artificial Intelligence (AI) in \u200dthe entertainment industry. The \u200cScreen Actors Guild deal introduced protections against AI exploitation\u200d of actors in film and \u200btelevision. However, the use of\u200d AI in smaller projects \u200blike &#8220;Late\u2062 Night with the Devil&#8221; is fueling discussions and posing challenges \u200cin the industry.  <\/p>\n<p class=\"readmore\">\n    <button onclick=\"showReadMore()\" id=\"readmorebtn\">Read more&#8230;<\/button>\n<\/p>\n<hr id=\"line\">\n<span id=\"more\"><\/p>\n<p><span style=\"font-weight: 400\">A key part of the recently wrapped actor\u2019s strike dealt with something on every person\u2019s mind in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Artificial Intelligence, or AI for short.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new Screen Actors Guild deal, which allowed stars to get back on stage again after a 118-day pause, offered protections against the rise of AI. <\/span><a href=\"https:\/\/ew.com\/tv\/actors-strike-over-whats-in-new-sag-aftra-contract\/#:~:text=The%20strike%20officially%20ended%20early,in%20the%20next%20few%20weeks.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Studios can\u2019t use the likeness<\/span><\/a><span style=\"font-weight: 400\">  of an SAG actor without their consent. That holds for stars like Brad Pitt down to background performers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That mattered. And that might not be enough to stop its use in stories large and small.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The \u201csmall\u201d part might be the most nettlesome to Hollywood, Inc.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019re already seeing examples of smaller projects dipping their toes in AI. Yes, they\u2019re drawing fire for their actions, but it likely won\u2019t stop others from doing the same.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new horror film \u201cLate Night with the Devil\u201d offers a wry spin on the classic talk-show format. David Dastmalchian (\u201cAnt-Man\u201d) stars as a \u201870s-era host so eager for ratings that he invites a woman allegedly possessed by the devil on his show.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The low-budget film leaned on AI to create images seen in the final product. The backlash proved immediate, especially after <\/span><a href=\"https:\/\/screenrant.com\/late-night-with-the-devil-movie-box-office-666-explained\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u201cLate Night\u201d overperformed at the box office.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Directors Cameron and Colin Cairnes, who reportedly finished the film <\/span><a href=\"https:\/\/theweek.com\/late-night-with-the-devil-ai-art-debate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">before the strike\u2019s settlement<\/span><\/a><span style=\"font-weight: 400\">, shared a statement on their creative decision to Variety in response.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIn conjunction with our amazing graphics and production design team, all of whom worked tirelessly to give this film the 70s aesthetic we had always imagined, we experimented with AI for three still images which we edited further and ultimately appear as very brief interstitials in the film.\u201d<\/span><\/p>\n<div id=\"attachment_716605\" style=\"width: 874px\" class=\"wp-caption alignnone\">\n<p id=\"caption-attachment-716605\" class=\"wp-caption-text\">AUSTIN, TEXAS \u2013 MARCH 10: (L-R) Cameron Cairnes, David Dastmalchian, and Colin Cairnes of \u2018Late Night With The Devil\u2019 pose for a portrait at the 2023 SXSW Film Festival Portrait Studio on March 10, 2023 in Austin, Texas. (Photo by Robby Klein\/Getty Images)<\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">Veteran performer Sara Poyzer of \u201cMamma Mia!\u201d musical fame, shared a sour note on social media saying she was recently replaced by AI for a vocal performance. The note featured part of an email announcing who she lost a gig to:<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe have had the approval from the BBC to use the AI generated voice so we won\u2019t need Sara anymore.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The head of the BBC said the broadcasting giant will use AI <\/span><a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/bbc-reform-truth-british-storytelling-ai-partnerships-tim-davie-1235856342\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u201con our terms\u201d<\/span><\/a><span style=\"font-weight: 400\">  moving forward.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The fear is real in more ways than one.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Creators worry about professional blowback from any attempt to use AI on their projects. The industry understands just how helpful AI can be in certain areas, especially now given Hollywood is eager to cut costs thanks to a wobbly economy and streaming platform fiscal woes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Indie filmmakers are eager to embrace any cost-cutting measures to get their stories made. When found-footage horror exploded following the release of 1999\u2019s \u201cThe Blair Witch Project,\u201d studios leaned aggressively on the gimmick to dramatically lower production costs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That will likely happen, sooner or later, with AI.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s precisely what an artist working with Loor TV has in mind. <\/span><span style=\"font-weight: 400\">The new streaming channel, which promises Christian storytelling with an edge, is behind a new show called \u201cFleur De Lis\u201d by Ethan Hill. The show <\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7176243991917522946\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">employs AI tech<\/span><\/a><span style=\"font-weight: 400\">  to render both the animated show\u2019s backgrounds and character voices.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cAI is an aid to this show, not the creator of the show. Five episodes in and the rough around the edges production and janky AI has become part of its charm. Much like construction paper and South Park \u2026. Ethan is very cautious that AI carefully balanced as a tool, not the show runner,\u201d\u00a0Loor TV CEO Marcus Pittman shared on his LinkedIn account.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The cost? Pittman said about $200 per episode. He added the show\u2019s creator hopes to move away from AI once the project gains financial flexibility.<\/span><\/p>\n<p><span style=\"font-weight: 400\">YouTube creators also have less reason to avoid AI technology to make viral-friendly videos. Consider the many \u201cdeep fake\u201d celebrity clips where computers seamlessly switch out a performer\u2019s face for a more recognizable star.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This video of \u201cArnold Schwarzenegger\u201d singing a tune from \u201cThe Sound of Music\u201d dressed as a nun is a perfect example. It sounds remarkably like the \u201880s action superstar, and it looks as if the clip\u2019s creator snatched him straight from the Reagan era and threw a nun\u2019s habit on him. Watch:<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400\">The clip generated more than 16K views in just two days.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many influencers and creators aren\u2019t bound by SAG rules. They just want content and the clicks those videos bring. Technological barriers have been dropping long before the rise of AI, allowing indie creators to compete with established brands. Consider Sam the Cooking Guy\u2019s YouTube flock (3.68M subscribers) trumps The Food Network\u2019s audience (2.5M subscribers).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Adding AI tools to the mix will further dissolve the barriers between the two sides.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AI may be the greatest tool indie filmmakers, who squeeze every penny possible to complete their visions, ever imagined. That\u2019s especially true for creators locked out of the mainstream.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ve seen a flood of Right-leaning documentaries in recent years, sharing stories that veteran directors wouldn\u2019t touch. They lack the publicity engines afforded to studio artists, from marketing teams to news outlets happy to spread the word about them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Budgets are understandably low, too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Throw some AI magic into the mix, and suddenly a lo-fi documentary can compete with anything Michael Moore has to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That might be the scariest thing of all for progressive Hollywood.<\/span><\/p>\n<p>* * *<\/p>\n<p><em>Christian Toto is an award-winning journalist, movie critic and editor of <a href=\"http:\/\/www.hollywoodintoto.com\/\" target=\"_blank\" rel=\"noopener\">HollywoodInToto.com<\/a>. He previously served as associate editor with Breitbart News\u2019 Big Hollywood. Follow him at <a href=\"https:\/\/twitter.com\/HollywoodInToto?lang=en\" target=\"_blank\" rel=\"noopener\">@HollywoodInToto<\/a>.<\/em><\/p>\n<p><em>The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.<\/em><\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the recent actor&#8217;s strike, AI emerged as a key concern in 2024. The Screen Actors Guild&#8217;s new deal, ending a 118-day pause, safeguards stars against AI exploitation. Studios are now barred from utilizing actors&#8217; likeness without consent, ensuring actor protection in the evolving industry landscape<\/p>\n","protected":false},"author":279,"featured_media":2209683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/dw-wp-production.imgix.net\/2024\/03\/GettyImages-1757944748.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[],"class_list":["post-2209682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire"],"fifu_image_url":"https:\/\/dw-wp-production.imgix.net\/2024\/03\/GettyImages-1757944748.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2209682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/279"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2209682"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2209682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2209683"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2209682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2209682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2209682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}