{"id":2187494,"date":"2024-02-27T10:56:02","date_gmt":"2024-02-27T15:56:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/streaming-subscriber-growth-in-us-halved-last-year\/"},"modified":"2024-02-27T11:05:47","modified_gmt":"2024-02-27T16:05:47","slug":"streaming-subscriber-growth-in-us-halved-last-year","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/streaming-subscriber-growth-in-us-halved-last-year\/","title":{"rendered":"US streaming subscriber growth was cut in half last year"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fstreaming-subscriber-growth-in-us-halved-last-year%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2187494&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<div class=\"entry-content\">\n<p><strong>February 27, 2024 \u2013 6:48 \u2062AM\u2062 PST<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">In this photo illustration a computer and a mobile\u2063 phone screens display the Netflix logo on March 31, 2020 in Arlington, Virginia. (Photo by OLIVIER DOULIERY\/AFP via Getty Images)<\/figcaption><\/figure>\n<p><strong>Streaming <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/study-more-than-150-million-people-will-cancel-a-paid-streaming-subscription-in-2022\/\" title=\"Study: More Than 150 Million People will Cancel a Paid Streaming Subscription in 2022\">subscriber growth<\/a> in the United States has halved in 2023, data from research firm Antenna showed, a sign that the boom might be over for the industry in its key market.<\/strong><\/p>\n<div id=\"div-gpt-ad-1663871513696-art-3\" style=\"min-width: 320px; min-height: 50px; text-align: center;\">  \t<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-3'); });  \t<\/script>  <\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p>\n<p><strong>Growth in \u2062the premium subscription-video-on-demand category slowed to 10.1% last year from 21.6% in 2022. But its overall growth has more \u2062than doubled in four years, signaling a steady \u2062re-subscription trend.<\/strong><\/p>\n<p><strong>At the start of the\u2062 streaming boom, companies \u200bfocused \u200don pumping money into creating swathes\u2062 of content\u200c to draw\u2064 and retain\u2062 subscribers. Customers also signed up to services during the pandemic\u200b while homebound \u200bwith theaters\u200d being inaccessible.<\/strong><\/p>\n<p><strong>But since then and with the twin Hollywood strikes last year, companies\u200c have been \u2063looking to keep content spend low while also pushing \u2062their ad-offerings to draw in revenue.<\/strong><\/p>\n<p><strong>Streaming giant Netflix (NFLX.O), Comcast-owned\u2062 (CMCSA.O) Peacock and Paramount Global\u2019s (PARA.O), Paramount+ drove the most growth, with total \u2062subscriptions at 242.9 million at the end of 2023.<\/strong><\/p>\n<p><strong>The \u200dreport also indicated a shift in market share\u2062 among streaming platforms. Netflix, which accounted \u200dfor nearly half of the subscriptions in 2019, now represents just over a quarter of \u2063the market.<\/strong><\/p>\n<p><strong>Paramount+ surpassed Disney+ in total subscriptions. Peacock and Paramount both saw a slight increase in their \u2063market share, while Discovery+, Disney+ and\u2063 Hulu saw slight \u200bdeclines.<\/strong><\/p>\n<p><strong>Antenna \u2063said streaming was entering \u200ca\u2062 new phase of sobriety.<\/strong><\/p>\n<p><strong>The\u200d previous stage was hyper-focused on acquisition \u2063to \u200cdraw in a mass audience. But \u2063now that the largest players have that scale, they must shift their focus to managing their subscribers,\u200d it said.<\/strong><\/p>\n<p><strong>About\u200d 30% of gross additions in 2023\u2062 were re-subscribes, referring to users who were previously subscribed to and had since canceled that \u2062same service within the prior 12\u2064 months. Nearly \u2063a \u2062quarter of the cancels were \u201cwon-back\u201d within three months and more than 40% \u2064within 12 months, the report said.<\/strong><\/p>\n<p><sup>Reporting by Jaspreet\u200c Singh in Bengaluru; Editing by\u2062 Shilpi Majumdar<\/sup><\/p>\n<\/p>\n<div id=\"rc-widget-10bad2\" data-rc-widget data-widget-host=\"habitat\" data-endpoint=\"\/\/trends.revcontent.com\" data-widget-id=\"278641\"><\/div>\n<p class=\"dpsp-share-text\" style=\"margin-bottom:10px\"> \t\t<strong>Share this post!<\/strong>\t<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>Alvin Bragg seeks a gag order on Trump, Trump files a\u2064 notice of appeal against Judge Engoron\u2019s ruling and a plant may be imbedded in DA Wills\u2019 \u200bOffice.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>The\u200d latest \u200dresearch into\u200c the COVID-19 vaccines reveals the injections are responsible for a shocking amount of injuries and deaths, with researchers saying they do\u2063 far more harm than good.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>San Francisco takes a bold step, and for the first time in American history, appoints a noncitizen to an\u2062 advisory board overseeing the city\u2019s\u200c elections.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>Right now, Illegal immigration is at the forefront of voters\u2019 minds \u200band it\u2019s the focus of one candidate vying for Utah\u2019s \u2063senate seat.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>Streaming subscriber\u200c growth in the U.S. is showing signs that the boom might be over for the industry.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>Microsoft\u2064 announced principles to foster innovation and competition as a \u200dmarket leader in\u200c AI.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>Google\u2063 plans to relaunch in the next few weeks its AI tool that creates images of people.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>Nvidia galloped to $2 trillion market value after the\u200c bellwether for AI chip demand once again exceeded Wall Street\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/simone-biles-withdraws-from-individual-all-around-event-to-focus-on-mental-health\/\" title=\"Simone Biles Withdraws From Individual All-Around Event To Focus On Mental Health\">sky-high expectations<\/a>.<\/strong><\/p>\n<\/p><\/div>\n<p> rnrn  <\/p>\n<h2> What strategies \u200ccan streaming platforms\u2064 implement to effectively manage their existing subscribers and\u200b retain their customer base in the face of slowing growth<\/h2>\n<p><span>  By [Your Name]\n[Title]\n[Date]\n<p>Streaming \u2064Subscriber \u200bGrowth Slows in the United States, Signaling \u200da Shift in the Industry<\/p>\n<p>Streaming\u2062 services have seen exponential growth over the past few years, \u2062revolutionizing the way we consume entertainment. However, recent data from \u2062research \u2062firm Antenna suggests that the boom might be slowing down in the industry&#8217;s key market, the United States.<\/p>\n<p>According to Antenna&#8217;s data, streaming subscriber growth in the United States has halved in 2023 compared to\u200d previous \u2064years. The premium subscription-video-on-demand category \u2062saw \u200ba growth rate of 10.1% last year, down from 21.6% in 2022. While this signifies a slowdown, it is important to\u200c note that overall growth has more than doubled in the past four years, indicating a\u2064 steady re-subscription trend among consumers.<\/p>\n<p>In the\u2064 early stages of the \u2062streaming boom, companies focused on investing heavily in content creation to attract and retain subscribers.\u200d This <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/gop-seeks-to-flip-the-script-on-candidate-quality-in-2024\/\" title=\"GOP aims to redefine 'candidate quality' in 2024.\">strategy proved successful<\/a>, especially during the pandemic when people were homebound and \u200ctheaters were inaccessible. However, with the\u2064 twin strikes in\u2063 Hollywood last year, companies \u200dhave shifted their focus to keeping content spending\u2062 low while leveraging their ad-offerings to generate revenue.<\/p>\n<p>Among \u200cthe \u2062streaming platforms, Netflix, Comcast-owned Peacock, and Paramount Global&#8217;s Paramount+ have been the driving forces behind \u2064subscriber growth. Together, they accounted for a total of 242.9 million subscriptions at the end of 2023. Interestingly, there has also been a shift in market share among these \u2063platforms. In 2019,\u200c Netflix held nearly half of the market share, but now it represents \u2062just over a quarter. Paramount+ has surpassed Disney+ in total\u200b subscriptions, and both Peacock and Paramount \u2063have seen slight increases in their market share.\u2064 On the other hand, Discovery+, \u200cDisney+, and Hulu have <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/hong-kongs-easing-of-mortgage-rules-boosts-home-visitors-but-not-deals\/\" title=\"Hong Kong's relaxed mortgage regulations attract more home seekers, but fail to drive significant property transactions.\">experienced slight declines<\/a>.<\/p>\n<p>Antenna&#8217;s report highlights that the streaming industry is entering a new phase of sobriety. While the previous stage was focused\u200b on\u200b acquisition to draw in a mass audience, the focus now shifts to managing subscribers as the largest players have already achieved significant scale. This shift in focus is necessary to ensure the retention of existing \u200bsubscribers\u2063 while attracting new\u2063 ones.<\/p>\n<p>Interestingly, the report also \u2064reveals that \u200ca significant portion of\u200b the new subscribers in 2023 were re-subscribes. These are \u2064users who had previously canceled their subscription but decided to \u200bsign up again\u2063 within the\u2063 prior 12 months. Approximately a quarter of the cancellations were won back within three months, and more than 40% returned within 12 months.<\/p>\n<p>The\u2063 slowdown in streaming subscriber growth in the United\u2063 States\u2064 indicates that the market \u2062is maturing. As the industry continues to evolve, streaming platforms will need to find new ways to engage and retain\u200d subscribers. \u2064The focus on content creation and ad-offerings will remain crucial, but platforms will also need to prioritize\u200b managing their existing subscribers effectively.<\/p>\n<p>In conclusion, the streaming industry in the United States is experiencing a \u2062shift as subscriber growth\u2064 slows down.\u200b This signifies a \u2064new phase\u200b of sobriety, where\u2063 platforms must\u200d focus on managing their subscriber base rather \u200cthan \u2063solely acquiring new customers. With streaming services\u200d becoming an integral part of our entertainment landscape, it will be interesting to see\u200d how the industry \u2062adapts to this changing landscape and continues to provide compelling content to its subscribers.<\/p>\n[Word Count: 558]\n","protected":false},"excerpt":{"rendered":"<p>According to research firm Antenna, streaming subscriber growth in the US has decreased by half in 2023. This data was illustrated in a photo showing the Netflix logo on computer and mobile phone screens in Arlington, Virginia on March 31, 2020<\/p>\n","protected":false},"author":1911,"featured_media":2187495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/c3.oann.com\/wp-content\/uploads\/2023\/05\/netflix.webp","fifu_image_alt":"","footnotes":""},"categories":[542],"tags":[],"class_list":["post-2187494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oann"],"fifu_image_url":"https:\/\/c3.oann.com\/wp-content\/uploads\/2023\/05\/netflix.webp","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2187494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1911"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2187494"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2187494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2187495"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2187494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2187494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2187494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}