{"id":2165608,"date":"2024-02-01T21:18:02","date_gmt":"2024-02-02T02:18:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/publicis-health-agrees-to-350m-settlement-over-role-in-americas-opioid-epidemic\/"},"modified":"2024-02-01T21:20:17","modified_gmt":"2024-02-02T02:20:17","slug":"publicis-health-agrees-to-350m-settlement-over-role-in-americas-opioid-epidemic","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/publicis-health-agrees-to-350m-settlement-over-role-in-americas-opioid-epidemic\/","title":{"rendered":"Publicis Health to pay $350M settlement for involvement in US opioid crisis"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fpublicis-health-agrees-to-350m-settlement-over-role-in-americas-opioid-epidemic%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2165608&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<div class=\"entry-content\">\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">(Photo \u2062by \u2063ERIC BARADAT\/AFP via Getty Images)<\/figcaption><\/figure>\n<p>OAN\u2019s <a href=\"https:\/\/www.oann.com\/tag\/abril-elfi\" target=\"_blank\" rel=\"noreferrer noopener\">Abril Elfi<\/a><br \/>6:16 \u2062PM \u2013 Thursday,\u200c February 1,\u200d 2024<\/p>\n<p>Attorney General (AG) Andrea Joy Campbell announced \u200da $350 million\u2064 national \u200csettlement with Publicis Health in order to \u2064settle claims that the company helped OxyContin \u2064maker Purdue Pharma fuel the deadly opioid epidemic in the United\u200d States.<\/p>\n<div id=\"div-gpt-ad-1663871513696-art-3\" style=\"min-width: 320px; min-height: 50px; text-align: center;\">  \t<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-3'); });  \t<\/script>  <\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p>\n<p>The state\u2019s AG asserted that Publicis Health played a major part in creating \u201cpredatory and deceptive marketing strategies\u201d for Purdue Pharma,\u2063 which led to a rise in unnecessary OxyContin\u2062 prescriptions and sales, exacerbating the opioid crisis.<\/p>\n<p>This is the first time \u2062that\u2062 a company\u2019s advertising tactics has ever \u2062been charged for its \u2062part in the opioid crisis.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cFor a decade, Publicis helped opioid manufacturers like Purdue Pharma convince doctors to overprescribe opioids, directly fueling the opioid crisis and \u200ccausing the devastation of communities nationwide,\u201d said New\u200c York Attorney General Letitia James. \u201cNo amount of money can compensate for lives lost and addiction suffered, but with this agreement, Publicis will cease their illegal behavior and\u200b pay $350 million to help our communities rebuild.\u201d<\/p>\n<\/blockquote>\n<p>The \u2064state\u2019s \u2063lawsuits claim that Publicis\u2062 Health adopted a McKinsey &#038; \u200cCo.-created \u201cEvolve to Excellence\u201d strategy for Purdue Pharma. The plan was to reward doctors who wrote the most OxyContin prescriptions. They urged doctors to use \u200cmessaging tactics that highlighted the drug\u2019s \u201cabuse-deterrent\u201d qualities, while pushing for \u2062higher dosages. <\/p>\n<p>Additionally, a\u200d separate\u2064 settlement\u2063 was agreed to by McKinsey &#038; Co., where they were forced to pay $641 million to settle claims made by several states.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cPublicis devised and deployed unfair and deceptive marketing \u200bcampaigns\u200b designed to push doctors to\u200c prescribe opioids to more patients, in higher doses, and for longer periods of time,\u201d a lawsuit by the state of\u200d Massachusetts said. \u201cBy design, Publicis\u2019s \u200bschemes worked to counter public health\u2063 measures intended to reduce unnecessary \u200bopioid use, because more\u2064 opioid\u2063 use generated more profits for Publicis\u2019s opioid \u200bclients.\u201d<\/p>\n<\/blockquote>\n<p>Public Health is now required to pay $350 million to the states within 60 days, as stated in the settlement.<\/p>\n<p>The settlement also banned the company from\u2063 accepting future \u200bcontracts or engagement related\u00a0to the sales or marketing of opioids.<\/p>\n<p>Additionally, in order to be made \u2062publicly available, Publicis must make certain internal\u2062 documents available that describe its\u200c work\u200d for Purdue Pharma and other\u2064 opioid manufacturers, as well as correspondence with consultants like McKinsey and Practice Fusion. <\/p>\n<p>These documents will be stored in an online document repository.<\/p>\n<p>Stay informed! Receive breaking news blasts directly to your inbox for free. Subscribe here. <a href=\"https:\/\/www.oann.com\/alerts\">https:\/\/www.oann.com\/alerts<\/a><\/p>\n<\/p>\n<div id=\"rc-widget-10bad2\" data-rc-widget data-widget-host=\"habitat\" data-endpoint=\"\/\/trends.revcontent.com\" data-widget-id=\"278641\"><\/div>\n<p class=\"dpsp-share-text\" style=\"margin-bottom:10px\"> \t\t \t\tShare this post!\t<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>A <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/daily-feed-2-1-24\/\" title=\"Daily Feed 2\/1\/24: Latest news\">cop beating migrant walks free<\/a> in Biden\u2019s America, Capitol Police won\u2019t charge a former Senate staffer and President Biden high jacks \u200dtragedy.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>A California teen is facing three felony charges in connection with fake swatting calls\u200d targeting mosques, military bases and even the Pentagon.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>Polling\u2062 continues to \u200cshow the 2024 Presidential\u200b race is \u200clikely to be a rematch between Joe Biden and Donald Trump.\u2064 <\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>A \u2018Pineapple Express\u2019 hits Southern California leaving homes devastated and major\u2062 coastal infrastructures\u2062 compromised. <\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>Nvidia\u00a0has started taking pre-orders for a new China-specific AI chip with prices on par with a rival product from\u2062 Huawei.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>The Tesla chief executive and a board seen as captive\u2062 to \u2064him must find a way to negotiate a replacement contract.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>Qualcomm\u00a0forecast fiscal\u2062 second-quarter profit slightly above Wall Street estimates and sales in line with market expectations.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>Mounting costs of developing the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/montana-gov-defends-removal-of-14-year-old-from-parents-who-opposed-gender-identity-transition\/\" title=\"Montana Gov. supports removal of 14-year-old from parents against gender identity transition\">cutting-edge features irked\u200b investors hoping<\/a> for\u2063 a big boost to sales from the new technology.<\/p>\n<\/p><\/div>\n<p> \u2062rnrn  <\/p>\n<h2> What impact does the provision prohibiting Publicis\u2062 from engaging \u200din future contracts \u200cor\u200c activities related to the\u2062 sales or marketing of\u200c opioids have on preventing future crises \u2063and promoting responsible\u200b business practices?<\/h2>\n<p><span>  Ubject to review by the states and may be used\u200d as evidence in future litigation against other companies involved in the opioid crisis. This move aims to increase transparency and\u2064 hold \u2063accountable any\u2063 individuals or organizations involved in the \u2062wrongful marketing and \u2064distribution of opioids.<\/p>\n<p>The\u2063 settlement marks a significant\u200d step in the fight against \u2063the opioid crisis, which has \u2064devastated \u2062countless communities across \u200bthe\u2064 United States. The impact \u200cof overprescribing and misuse of opioids has led to a staggering number \u200bof lives lost and an increase \u200bin addiction rates. It is crucial to address the \u2064root causes of\u200c this crisis and ensure that those responsible are held accountable.<\/p>\n<p>The case against \u200cPublicis\u200d highlights the role of\u200d advertising and marketing strategies in promoting the overuse of opioids. By incentivizing doctors to prescribe higher doses of OxyContin and downplaying the \u2064risks associated with the drug, Publicis actively contributed to the worsening of the crisis. This lawsuit sets a \u2063precedent by acknowledging the responsibility of advertising tactics in fueling the opioid epidemic.<\/p>\n<p>New York Attorney General Letitia James emphasized \u2063that no amount of money can fully \u200ccompensate for\u2062 the \u200clives lost or the suffering \u2063caused\u2062 by the \u2064opioid \u200bcrisis.\u200b However, the $350 million settlement \u2062will provide much-needed financial support to affected communities and aid \u200bin their\u2063 recovery\u2063 efforts. It also serves as a\u2062 deterrent to other companies and agencies engaging in similar deceptive marketing practices.<\/p>\n<p>In addition to the financial settlement, Publicis is required to disclose internal documents related to its work with \u2062Purdue Pharma and\u200b other opioid manufacturers. This information\u200d will shed light on the extent of \u200dtheir involvement and potentially \u2063uncover further evidence against other entities implicated in the crisis. \u200bTransparency is crucial in holding all responsible\u2062 parties accountable and ensuring justice for the victims of\u200b the opioid epidemic.<\/p>\n<p>The settlement also includes a provision that prohibits Publicis from engaging in future contracts\u2062 or activities related to the sales or marketing of \u200copioids. This restriction aims to prevent the\u200c company from contributing to any future crises and reinforces\u2063 the need for\u2063 responsible business practices within the healthcare industry.<\/p>\n<p>While this settlement is a significant step towards addressing\u200b the opioid \u2063crisis, there\u200b is still much work to \u2063be done. The fight against the epidemic requires a comprehensive\u200b and multi-faceted\u2063 approach, including improved access to addiction\u200c treatment, increased public awareness,\u2064 and stricter regulations on the prescription and distribution \u200cof \u200bopioids. Holding companies like Publicis accountable is an essential part of\u200b this broader \u2063effort to prevent future harm and promote the well-being of \u200daffected communities.<\/p>\n<p>In \u2063conclusion, the $350 million national settlement with Publicis Health is a \u2064critical milestone in the ongoing battle \u2064against the opioid crisis. By acknowledging the role of \u2062advertising tactics in fueling the epidemic and holding companies accountable for their deceptive marketing strategies, this settlement brings us one step \u2063closer to justice and supports\u2062 the recovery and rebuilding of \u2062affected communities. It is a reminder that no entity is above the law, and efforts to\u200d combat\u200b the opioid crisis must continue on\u200d multiple fronts to protect public health and\u2064 save lives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attorney General Andrea Joy Campbell announced a $350 million national settlement with Publicis Health, accused of aiding Purdue Pharma in fueling the US opioid crisis. The agreement aims to resolve claims and bring justice to the victims<\/p>\n","protected":false},"author":2196,"featured_media":2165609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/c3.oann.com\/wp-content\/uploads\/2024\/02\/GettyImages-1169089775.webp","fifu_image_alt":"","footnotes":""},"categories":[542],"tags":[],"class_list":["post-2165608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oann"],"fifu_image_url":"https:\/\/c3.oann.com\/wp-content\/uploads\/2024\/02\/GettyImages-1169089775.webp","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2165608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2196"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2165608"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2165608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2165609"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2165608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2165608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2165608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}