On or before Valentine\u2019s Day, \u200bAmerican \u200bconsumers spend tens <\/a>of billions of dollars \u200bto \u200dcommemorate the annual holiday of \u200dlove with gifts like fine\u2063 jewelry, provocative lingerie, fine chocolates, or cheap candy. The latter options are pragmatic \u2014 who doesn\u2019t \u2062want to \u200btreat their sweetheart to something \u2026 well \u2026 sweet?<\/p>\n

Among the aisles of seasonal pickings are Sweethearts\u2019 conversation hearts: those iconic, chalky candies that read \u201cFor Ever,\u201d \u201cBe Mine,\u201d or \u201cXOXO.\u201d But oftentimes, you\u2019ll pull out a heart expecting a cute phrase and instead see a smudgy, illegible message. \u2064Say hello \u200dto Sweethearts\u2019 new marketing scheme of taking \u2063manufacturing\u2064 rejects\u200c and calling them \u201c Sweethearts\u2064 Situationships<\/a>,\u201d which \u2062the\u2064 company proudly touts as displaying \u201cmessages as blurry as your relationship.\u201d<\/p>\n

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This Valentine’s Day, feel reaffirmed by your holiday candy selection to ditch the commitment and romanticize\u200d having shallow,\u2064 casual relationships \u200bthat provide short-term satisfaction \u2064at best, and damaged attachment styles at\u2064 worst! pic.twitter.com\/zMlhSesabO<\/a><\/p>\n
\u2014 Andrea Mew (@andreajmew) January \u206413, 2024<\/a><\/p><\/blockquote>\n