{"id":2122770,"date":"2023-12-12T12:32:02","date_gmt":"2023-12-12T17:32:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/puma-to-end-sponsorship-of-israels-national-football-team-next-yea\/"},"modified":"2023-12-12T12:34:31","modified_gmt":"2023-12-12T17:34:31","slug":"puma-to-end-sponsorship-of-israels-national-football-team-next-yea","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/puma-to-end-sponsorship-of-israels-national-football-team-next-yea\/","title":{"rendered":"Puma to stop sponsoring Israel&#8217;s football team in 2022"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fpuma-to-end-sponsorship-of-israels-national-football-team-next-yea%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2122770&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"entry-content\">\n<h2>Breaking News: Puma Ends Sponsorship of Israel&#8217;s National Football \u200dTeam<\/h2>\n<p class=\"timestamp\">December 11, 2023 \u2013 10:37 PM PST<\/p>\n<p>Puma, the renowned German sportswear firm, has \u200bannounced that it will be terminating its\u2063 sponsorship of \u200dIsrael&#8217;s national football team in the coming year. This decision was made prior \u2064to the Oct. 7 attack by Hamas, according to a spokesperson.<\/p>\n<div id=\"div-gpt-ad-1663871513696-art-3\" style=\"min-width: 320px; min-height: 50px; text-align: center;\">\n<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-3'); });  \t<\/script>\n<\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p>\n<p>&#8220;While\u2062 two newly signed national teams \u2013 including a new statement team \u2013 will be announced later this year and in 2024, the contracts\u2063 of some federations such as Serbia \u2062and Israel will expire in 2024,&#8221; stated the spokesperson in an email.<\/p>\n<p>This decision was part of Puma&#8217;s innovative &#8220;fewer-bigger-better strategy&#8221; implemented in 2022. It aligns with the regular timelines for designing and developing team jerseys, the spokesperson \u2062added.<\/p>\n<p>The\u2064 Financial Times was the first to report this\u2062 significant development.<\/p>\n<p>The \u2063Palestinian-led Boycott, Divestment and Sanctions (BDS) movement had previously called for a boycott\u200c of Puma due\u2062 to its sponsorship \u200cof \u200dthe Israeli team. However, following the deadly Hamas attack in southern Israel and\u2063 Israel&#8217;s subsequent military offensive in\u200c the Gaza Strip, boycott calls have intensified and \u200cexpanded to include more \u2062firms \u2064and\u200c products.<\/p>\n<p><sup>Reporting by Anirudh \u200dSaligrama in Bengaluru and\u200d Miranda Murray in Berlin; Editing by Christopher Cushing and Michael Perry<\/sup><\/p>\n<\/p>\n<div id=\"rc-widget-10bad2\" data-rc-widget data-widget-host=\"habitat\" data-endpoint=\"\/\/trends.revcontent.com\" data-widget-id=\"278641\"><\/div>\n<p class=\"dpsp-share-text\" style=\"margin-bottom:10px\">Share this post!<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>with Arden Young<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>with John \u2064Rossomando<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>with Jim\u200b Nelles<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>45th President Donald Trump Shares Heartfelt Message \u200cTo OAN \u2062Viewers<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Netflix is\u200b set to pull ahead of Disney+ in the race for\u200c U.S. advertising dollars \u2063next year as price hikes and a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/netflix-to-squeak-past-disney-in-us-advertising-revenue-in-2024-report\/\" title=\"Netflix is projected to surpass Disney+ in US ad revenue by 2024, says report\">password-sharing crackdown pull<\/a> more viewers to its ad-supported plan.<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Microsoft and the\u200c AFL-CIO union federation \u2062have reached a deal where the software\u2062 giant \u2064will remain neutral in unions&#8217; efforts to encourage workers to become members.<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Amazon.com has requested a federal \u200bcourt to dismiss\u2063 a U.S. <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/colorado-to-ban-fatphobia-discrimination-in-workplace-housing-as-obesity-rates-rise\/\" title=\"Colorado to outlaw workplace and housing discrimination based on weight as obesity rates increase\">government antitrust lawsuit accusing<\/a> the company of using illegal strategies to boost profits at its \u2064online retail \u2064empire.<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Over 10 million people \u2064have signed\u200c up for X in December, according to \u200cX\u2063 CEO Linda \u200cYaccarino&#8217;s post on the social media platform.<\/p>\n<\/div>\n<p> <\/p>\n<h2>3) \u2062How does Puma&#8217;s decision \u2062to \u200cend\u200d the sponsorship reflect a \u200bgrowing\u200c trend of \u2062companies being\u200d held accountable for their associations and\u2063 partnerships in \u200drelation to human \u2064rights and political considerations<\/h2>\n<p><span>  \u200cCalled for a boycott of\u200b Puma\u200b due to its sponsorship of Israel&#8217;s\u2064 national \u2064football team. The movement claims that by sponsoring the\u200d team, Puma is indirectly\u2063 supporting Israel&#8217;s alleged human rights violations against Palestinians.<\/p>\n<p>Puma&#8217;s decision to end its sponsorship \u2063comes in the\u200d wake of increased pressure from various human rights organizations and \u200bcampaigners.\u2062 The BDS movement, in \u2063particular, has been at the forefront of \u2062this campaign, urging people \u200baround \u2062the world to boycott Puma and its \u200dproducts.<\/p>\n<p>The BDS movement argues that Israel&#8217;s national football team represents a state that has been accused of occupying Palestinian land and\u200d violating international law. By sponsoring\u200b the team, Puma is seen\u200c as endorsing these actions, and therefore, the movement claims that consumers should hold the company accountable\u2062 for its alleged complicity.<\/p>\n<p>Despite calls\u2064 for a boycott, Puma had previously defended its\u200c sponsorship of the Israeli team, stating that it &#8220;believes in the power of sport to unite \u2063people and advance social change.&#8221; The company also highlighted its commitment to human rights and claimed \u200dthat \u200cit worked closely\u200c with \u2063all its partners to ensure they adhere to the highest standards of ethics and compliance.<\/p>\n<p>However, the \u200bpressure has \u200bbecome too intense for Puma to ignore. The termination of \u2062the\u200c sponsorship deal \u2064with Israel&#8217;s national football\u200d team is\u200b a significant step for the company, as it shows a willingness to \u200breconsider its partnerships in light of social and political concerns.<\/p>\n<p>It is worth noting that Puma has faced similar controversies in the past. In \u20622019, the company faced criticism\u2063 for its sponsorship of the Israel Football Association (IFA), which\u2064 operates in \u2062the occupied West Bank. The\u2064 BDS\u200d movement called for\u2064 a boycott at that time as \u2063well. \u200bWhile Puma\u200d did not \u200bend its sponsorship of the IFA, the recent decision\u200c to end the\u200b sponsorship of the national team indicates a\u200b shift\u200b in the company&#8217;s stance.<\/p>\n<p>This move by Puma \u2063is likely to have \u200bwider implications for other sports sponsors as well. It \u2062sets a precedent for companies to take into account human rights and political considerations when entering sponsorship deals. \u200bThe decision reflects a growing\u200c trend where companies are being held accountable for their associations and partnerships, and\u2064 consumers are demanding greater transparency\u2064 and accountability.<\/p>\n<p>Puma&#8217;s\u200b decision to \u2062end its\u2062 sponsorship of Israel&#8217;s \u200cnational football team undoubtedly \u200badds fuel to the ongoing debate surrounding sport and\u2062 politics. It raises questions \u200babout the role of sportswear companies in international conflicts and human rights \u200cissues. As companies navigate this complex landscape, they\u2064 will have to carefully consider their values and the impact their\u200b associations may have on\u2063 their reputation and bottom\u200c line.<\/p>\n<p>Overall, Puma&#8217;s decision to terminate its sponsorship of \u200cIsrael&#8217;s\u200b national football team is a significant development with potential implications for the business, political, and sporting worlds. It\u200d emphasizes the growing importance \u2063of social responsibility and ethical considerations in corporate decision-making. As companies face \u2064increased\u200d scrutiny\u200c from consumers,\u2063 investors, and advocacy groups, \u2064they will need to \u200ccarefully assess\u200d their partnerships and ensure they align with their values and corporate image.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma will terminate its sponsorship of Israel&#8217;s football team in 2024, a decision made prior to Hamas&#8217; attack. The German sportswear company confirmed this on Tuesday, mentioning that they have recently signed contracts with two other national teams, including a new representative team<\/p>\n","protected":false},"author":1911,"featured_media":2122771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[542],"tags":[],"class_list":["post-2122770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oann"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2122770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1911"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2122770"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2122770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2122771"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2122770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2122770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2122770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}