{"id":2122683,"date":"2023-12-12T11:16:01","date_gmt":"2023-12-12T16:16:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/netflix-to-squeak-past-disney-in-us-advertising-revenue-in-2024-report\/"},"modified":"2023-12-12T11:21:11","modified_gmt":"2023-12-12T16:21:11","slug":"netflix-to-squeak-past-disney-in-us-advertising-revenue-in-2024-report","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/netflix-to-squeak-past-disney-in-us-advertising-revenue-in-2024-report\/","title":{"rendered":"Netflix is projected to surpass Disney+ in US ad revenue by 2024, says report"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fnetflix-to-squeak-past-disney-in-us-advertising-revenue-in-2024-report%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2122683&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"entry-content\">\n<h2>Netflix to Outpace Disney+ in U.S. Advertising Race<\/h2>\n<h3>December 12, 2023 \u2013 3:10 AM PST<\/h3>\n<blockquote>\n<p>According to an Insider Intelligence\u2064 report, Netflix is projected \u2064to \u200csurpass Disney+\u200d in the competition for U.S. advertising dollars next year. The report\u2064 reveals that price increases and a\u200d crackdown \u200don password-sharing will attract more viewers to Netflix&#8217;s ad-supported plan.<\/p>\n<\/blockquote>\n<div id=\"div-gpt-ad-1663871513696-art-3\" style=\"min-width: 320px; min-height: 50px; text-align: center;\">\n<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-3'); });  \t<\/script>\n<\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p>\n<p>The\u200c report,\u2062 exclusively shared\u2063 with Reuters, indicates that Netflix&#8217;s ad revenue is expected \u200bto increase by 50.3% \u2063to approximately $1 billion next year.<\/p>\n<p>Meanwhile, Disney+ is predicted to experience a 16.1% rise in\u2063 revenue from \u2063commercials, reaching around $912 million in \u200b2024. However, Disney+ will end this year with approximately $100 million more in\u2064 ad sales compared to Netflix.<\/p>\n<p>This forecast \u200dhighlights the success of Netflix&#8217;s crackdown on password-sharing,\u2064 which contributed to the \u2064addition of nearly 9 million subscribers in the September quarter. The ad-supported plan accounted for almost a third \u2063of these sign-ups.<\/p>\n<p>In October, Netflix also\u2062 raised the\u200c prices of its commercial-free plans to encourage more customers to opt\u2064 for the cheaper ad-supported offering, which\u2062 was introduced in November last year at a cost of about $7 \u200bper month.<\/p>\n<p>Netflix has been \u200cable to sell\u2062 ads \u200cat a slightly higher price than its competitors by \u2063capitalizing\u2063 on\u200c the\u2064 pent-up \u200bdemand from advertisers who\u2062 had \u200cbeen\u2063 waiting \u200dfor its \u200dad-supported\u2062 option for years, according to Insider Intelligence analyst Ross Benes.<\/p>\n<p>&#8220;Because viewers tend to spend more time per day\u200d with Netflix than with other streaming \u2062services, Netflix&#8217;s ad\u200b revenues\u2062 are poised to \u2063grow significantly,&#8221; said Benes. He added, &#8220;Disney\u2064 is struggling more right now because\u2063 they\u2062 have had all these\u200b box\u200b office bombs.&#8221;<\/p>\n<p>However, the report suggests that Disney could narrow the gap by increasing the adoption of its ad-supported plan and merging Disney+ and \u2063Hulu into one \u2064app.<\/p>\n<p>Currently, \u200cabout 5% of Netflix&#8217;s U.S. subscribers are shown commercials, while the figure \u200cis 17% for Disney+. Next year, it is expected\u200c to rise to approximately a fifth of Disney&#8217;s subscribers and \u2062a slight growth to 7.5% for \u2062Netflix.<\/p>\n<p>&#8220;Disney is betting a lot of the future of the \u200ccompany on this streaming service, and advertising has always been a key part of\u2062 it. They need\u2062 to get more\u200d people\u200b on the ad \u2064plan,&#8221; the report stated.<\/p>\n<p><sup>Reporting by Chavi Mehta in Bengaluru; Editing by Sriraj \u2062Kalluvila<\/sup><\/p>\n<\/p>\n<div id=\"rc-widget-10bad2\" data-rc-widget data-widget-host=\"habitat\" data-endpoint=\"\/\/trends.revcontent.com\" data-widget-id=\"278641\"><\/div>\n<p class=\"dpsp-share-text\" style=\"margin-bottom:10px\">Share \u200bthis post!<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>45th \u2064President Donald Trump Shares Heartfelt Message To OAN \u200dViewers<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Russia\u2019s\u2064 <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/russian-opposition-leader-missing-ahead-of-prison-transfer\/\" title=\"Russian opposition leader missing before prison transfer\">foremost political opposition leader<\/a> goes missing\u200c within the country\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/daily-feed-12-11-23\/\" title=\"Daily Feed 11\/12\/23\">prison system raising concerns<\/a> from \u2064allies for his well-being. <\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Alex Jones returns to X, Jack\u200c Smith makes a\u2063 request to SCOTUS and\u2064 Harvard\u2019s Claudine \u200cGay comes under fire.<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>With the\u200c Iowa Caucus \u200ba little more than one month away, 45th President Donald Trump is positioned for a historic win\u2064 according to the holy grail of Iowa\u200d polling. \u200b <\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Netflix is set to pull ahead of Disney+ in the\u200b race for U.S. \u2062advertising dollars next year \u200cas price\u200b hikes and a password-sharing crackdown pull more \u2064viewers to its ad-supported \u2064plan.<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Microsoft and\u200c the AFL-CIO union\u200d federation said they \u200chad struck\u2062 a \u200bdeal whereby the software giant will remain neutral \u2064in \u2062efforts \u2064by unions to encourage workers to become members.<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>Amazon.com asked a federal \u2064court to dismiss a U.S. \u2064government antitrust lawsuit\u2062 which accuses the company\u200b of using illegal strategies to \u200dboost \u200bprofits at its online retail \u2062empire.<\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>More than 10 \u2062million\u2064 people have signed \u200cup for \u2062X in December, X CEO \u200bLinda \u2063Yaccarino\u200d said in a post on the social media platform.<\/p>\n<\/div>\n<p> <\/p>\n<h2> How\u2063 does Netflix&#8217;s competitive advantage, such as selling ads at\u2063 a higher price and higher viewer engagement, position it \u2062for significant ad revenue growth compared to Disney+<\/h2>\n<p><span> <\/sup><\/p>\n<p><sup>Edited by Jacqueline Brasinikas<\/sup><\/p>\n<\/div>\n<p>Title: Netflix Set to Surpass Disney+ in U.S. Advertising Competition<\/p>\n<p>Introduction<\/p>\n<p>Streaming giants Netflix and Disney+ have been engaged in a fierce battle for dominance in the U.S. streaming market. However, a recent report \u200dby Insider Intelligence underscores Netflix&#8217;s projected success in outpacing Disney+ in the race for advertising dollars. This article will delve into the factors contributing to Netflix&#8217;s expected lead in ad revenue, including price increases and a crackdown on password-sharing.<\/p>\n<p>Netflix&#8217;s Expected Ad \u200bRevenue Growth<\/p>\n<p>According to the exclusive report shared with Reuters, Netflix&#8217;s ad revenue is \u200banticipated to climb by \u200d50.3% to reach approximately $1 billion in \u200dthe coming year. This substantial growth reflects \u200cthe success of Netflix&#8217;s strategies to attract more ad-supported subscribers, resulting in increased advertising\u200d revenue.<\/p>\n<p>Disney+&#8217;s Projected Ad Revenue Growth<\/p>\n<p>On the other hand, Disney+ is predicted to experience a 16.1% rise in revenue from \u200ccommercials,\u200c reaching around $912 \u2062million in 2024. Despite this growth, Disney+ will end this year with approximately $100 million\u2063 more in ad sales when compared to Netflix. However, Netflix&#8217;s recent efforts have positioned it favorably to close this revenue gap.<\/p>\n<p>Crackdown on Password-Sharing and Increased Prices<\/p>\n<p>Netflix&#8217;s crackdown on\u2062 password-sharing has played a significant role in the platform&#8217;s success. This initiative has attracted nearly 9 million subscribers in the September quarter alone, with\u2062 the ad-supported plan accounting for a significant portion of these sign-ups. This move has not only contributed to a surge in subscriptions but has also paved the \u200bway for increased ad revenue.<\/p>\n<p>Additionally, Netflix raised the\u2064 prices of its commercial-free plans in \u200dOctober, prompting more customers to opt for the cheaper ad-supported offering introduced in November last year. This\u2062 strategic pricing structure has \u2064successfully attracted new subscribers \u200cand bolstered the growth of ad revenue.<\/p>\n<p>Netflix&#8217;s Competitive Advantage<\/p>\n<p>Netflix has been able to sell ads at \u200ca slightly\u200b higher price than its competitors due to the pent-up demand from advertisers who had been waiting for its <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/netflix-to-fast-track-ad-supported-content-amid-financial-losses-report\/\" title=\"Netflix To Fast Track Ad-Supported Content Amid Financial Losses: Report\">ad-supported option<\/a> for years. This\u2064 advantage, coupled \u200dwith the fact that viewers\u2063 spend more time per day with\u200b Netflix than with other streaming services, positions Netflix for significant ad revenue growth.<\/p>\n<p>Challenges for Disney+<\/p>\n<p>The report highlights Disney&#8217;s struggles due to recent box office disappointments. With several\u2064 underperforming movies, Disney has faced setbacks that have impacted its\u200d ability to generate revenue and attract advertisers. To counter these challenges, the report suggests that Disney \u200bcould narrow the \u2062advertising revenue gap by increasing the adoption of\u2062 its ad-supported plan and\u200b merging Disney+ \u2064and Hulu into one app.<\/p>\n<p>Projected\u200c Subscriber Figures<\/p>\n<p>Currently, approximately 5% of Netflix&#8217;s U.S. subscribers are shown commercials, while this figure stands at 17% \u200dfor Disney+. However, next year, a rise to approximately a fifth of Disney&#8217;s subscribers is expected, \u200bwith a \u200cslight growth to 7.5% for Netflix. These\u2063 projected figures highlight \u2063the potential for \u200dincreased advertising revenue for both platforms.<\/p>\n<p>Conclusion<\/p>\n<p>In \u2064the battle for U.S. advertising dollars, Netflix&#8217;s strategic moves, including a\u2063 crackdown on password-sharing and price increases, have \u2062positioned it ahead of Disney+. With substantial growth projected\u2062 in ad revenue, Netflix is set to outpace Disney+ in this competitive arena. Nonetheless, Disney\u2062 has\u2063 a \u2064plan to bridge the gap by increasing the \u2062adoption of its ad-supported \u200dplan and consolidating its streaming services.\u2062 The coming year will prove crucial in determining the ultimate winner of the U.S. advertising race within the streaming industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>December 12, 2023 \u2013 3:10 AM PST (Reuters) \u2013 Netflix is projected to surpass Disney+ in U.S. ad revenue next year, thanks to price increases and stricter password-sharing policies. An Insider Intelligence report predicts that more viewers will be drawn to Netflix&#8217;s ad-supported plan, boosting its advertising dollars<\/p>\n","protected":false},"author":1911,"featured_media":2122684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-2122683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2122683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1911"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2122683"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2122683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2122684"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2122683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2122683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2122683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}