{"id":2121917,"date":"2023-12-11T15:52:02","date_gmt":"2023-12-11T20:52:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/axios-wants-you-to-spread-holiday-cheer-with-bud-light\/"},"modified":"2023-12-11T15:58:16","modified_gmt":"2023-12-11T20:58:16","slug":"axios-wants-you-to-spread-holiday-cheer-with-bud-light","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/axios-wants-you-to-spread-holiday-cheer-with-bud-light\/","title":{"rendered":"Axios urges you to share &#8216;festive joy&#8217; with Bud Light"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Faxios-wants-you-to-spread-holiday-cheer-with-bud-light%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2121917&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><section id=\"article\">\n<article data-post-title=\"Axios Wants You To Spread 'Holiday Cheer' With Bud Light\" data-post-slug=\"http:\/\/americans-back-israels-war-on-hamas-poll-finds\" data-post-url id=\"print-1836288\">\n<div>\n<h2>Once-beloved \u200cbeer brand fights for relevance \u200dafter partnership with trans activist tanks sales<\/h2>\n<figure><\/figure>\n<\/p><\/div>\n<div>\n<p><strong>What happened<\/strong>: \u2062The\u200c <em>Axios<\/em> affiliate in Charlotte, N.C., ran \u2064an Instagram <a href=\"https:\/\/www.instagram.com\/p\/C0tqyg8O205\/\" target=\"_blank\" rel=\"noopener\">ad<\/a> \u2063 encouraging \u200cits followers to &#8220;Celebrate the season and spread some holiday \u200bcheer&#8221; with <a href=\"https:\/\/freebeacon.com\/latest-news\/bud-light-sponsors-all-ages-drag-queen-party\/\" target=\"_blank\" rel=\"noopener\">Bud \u200cLight<\/a>, the controversial beer brand famously\u2062 associated with transgender influencer <a href=\"https:\/\/freebeacon.com\/latest-news\/dylan-mulvaney-slams-bud-light-for-not-giving-support-after-backlash\/\" target=\"_blank\" rel=\"noopener\">Dylan Mulvaney<\/a>.<\/p>\n<p><strong>Why it matters<\/strong>: America used\u2063 to be great. Under President \u200bDonald Trump, for example, Americans loved life\u200c and freely wished\u200c each other &#8220;Merry Christmas.&#8221; However, under President Joe Biden, 81, our freedom has diminished, and woke brands demand that we\u200c celebrate the\u200d &#8220;holiday&#8221; by hiding warm cans of woke, subpar beer around \u200cthe house.<\/p>\n<p><strong>Crucial \u2062context<\/strong>: Bud \u2064Light \u200dwas the <a href=\"https:\/\/freebeacon.com\/latest-news\/bud-light-is-no-longer-the-top-selling-us-beer\/\" target=\"_blank\" rel=\"noopener\">top-selling<\/a> beer brand \u200cin America until April 2023, when Mulvaney \u2064began posting Bud Light-sponsored <a href=\"https:\/\/freebeacon.com\/latest-news\/bud-light-recruits-trans-activist-for-ad-campaign\/\" target=\"_blank\" rel=\"noopener\">content<\/a> on social media, including a video of Mulvaney enjoying Bud Light in a bathtub.<\/p>\n<p>\u2022 This partnership enraged Bud Light&#8217;s predominantly conservative customer base, resulting in a significant\u2062 decline\u200c in sales.<\/p>\n<p><strong>What they&#8217;re \u2064saying<\/strong>: Instagram\u2064 commenters were unimpressed, \u200blabeling the <em>Axios<\/em> \u200b holiday advertisement as &#8220;cringe&#8221; and something \u200d&#8221;literally no one wants.&#8221;<\/p>\n<p>\u2022 One user likened Bud Light to &#8220;the ex who \u200dwon&#8217;t leave you alone.&#8221; Another user wished the brand \u200bluck \u2064while acknowledging, &#8220;I don&#8217;t think anything can save Bud Light after that trans flop.&#8221;<\/p>\n<p><strong>Of note<\/strong>: Mulvaney recently <a href=\"https:\/\/twitter.com\/bennyjohnson\/status\/1734032260838424873\" target=\"_blank\" rel=\"noopener\">performed<\/a> in front of a pathetically small audience at Penn State University.<\/p>\n<p><strong>What&#8217;s next<\/strong>: \u200dWho\u2064 knows?\u200b Perhaps the Walt Disney Company will\u2062 remake <em>The Santa \u2064Clause<\/em>, originally \u2062starring Tim\u200d Allen, with Kitara Ravache (former congressman George Santos&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/whistleblower-demands-investigation-into-hiring-process-for-bidens-nuclear-drag-queen\/\" title=\"Whistleblower Demands Investigation Into Hiring Process for Biden's Nuclear Drag Queen\">drag queen alter ego<\/a>) in the lead role.<\/p>\n<p><strong>Go deeper: <a href=\"https:\/\/freebeacon.com\/latest-news\/watch-american-commercials-used-to-be-great-then-woke-stepped-in-vol-1\/\" target=\"_blank\" rel=\"noopener\">American \u2063Commercials Used To Be Great. Then\u200b Woke Stepped In.<\/a><\/strong><\/p>\n<\/p><\/div>\n<\/article>\n<\/section>\n<p> <\/p>\n<h2> How has the partnership between Axios \u2063and Bud Light faced backlash and affected sales?<\/h2>\n<p><span>  Verall \u200catmosphere \u200dhas changed. Traditional values and norms are being challenged,\u200c and companies are feeling the pressure to adapt and cater to a more diverse and inclusive society. The\u2063 partnership\u2064 between Axios and Bud \u2062Light, despite its good intentions of <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/rand-paul-biden-spreading-holiday-cheer-by-telling-us-all-we-are-going-to-die\/\" title=\"Rand Paul: Biden Spreading Holiday Cheer by 'Telling Us All We Are Going to Die'\">spreading holiday cheer<\/a>, has \u2062faced backlash and tanked\u200c sales due to its association with a controversial trans activist.<\/p>\n<p>Bud Light, once a beloved beer brand, is now fighting for relevance in the market. The brand&#8217;s decision to partner with Dylan Mulvaney, a transgender influencer, has ignited a wave of criticism and controversy. Mulvaney, who has been vocal about their gender identity and activism, has a significant following, especially within the LGBTQ+ community. However, their association with Bud Light has \u200bhad unintended consequences.<\/p>\n<p>The Instagram ad posted by Axios in Charlotte encouraged\u2064 followers to celebrate the holiday season and spread some holiday cheer with Bud Light. However, the ad received\u2064 mixed reactions, with many expressing their disappointment and anger \u2062towards\u200b the brand.\u2064 Traditional values and those who uphold them feel alienated and marginalized in a society \u2063that seemingly prioritizes \u2062progressive \u200bideals.<\/p>\n<p>This controversy and subsequent decline\u200c in sales highlight the cultural divide present in America today. The chasm between those who embrace progressive change and those who long for\u2062 the past has deepened, and companies are caught in the middle. Bud Light&#8217;s attempt to align itself with a prominent figure in the transgender community may have been well-intentioned, but it failed to resonate \u200bwith \u2063a significant portion\u2063 of its consumer base.<\/p>\n<p>The shifting landscape of American society can be attributed,\u2062 at least in part, to the change in\u2064 leadership. Trump&#8217;s presidency was marked by a nostalgic appeal to traditional American values, including the celebration of Christmas. However, Biden&#8217;s presidency has brought about \u200ca different tone and a\u200b greater emphasis on inclusivity and diversity. This change in leadership has inevitably influenced the business environment and\u2063 the decisions companies\u2063 make\u200b regarding their marketing strategies.<\/p>\n<p>This episode\u200d serves as a\u200c cautionary tale for companies seeking\u200c to navigate this \u2062cultural divide. Brands must tread carefully when aligning themselves \u2062with \u200ccontroversial figures or supporting causes that \u2062may be polarizing. While embracing diversity and inclusivity is an admirable goal, it is essential\u2062 to consider the \u2062potential backlash and the impact it may have on sales and brand \u2064perception.<\/p>\n<p>Ultimately, the story of Axios&#8217; partnership with Bud Light and\u2064 the subsequent backlash underscores the challenges \u2064faced by companies in an\u200d increasingly fragmented society. \u200bTraditional values are pitted against progressive ideals, and brands must carefully\u2064 navigate this divisive landscape. In the quest for relevance and market share, staying true to a brand&#8217;s core values while appealing to a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/senate-republicans-demand-answers-from-directv-for-nuking-newsmax\/\" title=\"Senate Republicans Demand Answers From DirecTV For Nuking Newsmax\">diverse customer base<\/a>\u200b is a \u200d<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/state-department-backs-iranian-protesters-as-biden-admin-emboldens-hardline-regime\/\" title=\"State Department Backs Iranian Protesters as Biden Admin Emboldens Hardline Regime\">delicate balancing act<\/a>. Only time will tell if brands can successfully navigate these turbulent waters and find a way to bridge the cultural\u2063 divide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once-popular beer brand struggles for relevance after sales plummeted due to a failed partnership with a transgender activist. An Instagram ad by the Axios affiliate in Charlotte, N.C., encouraged followers to enjoy the holiday season with Bud Light, a brand known for its association with influencer Dylan Mulvaney<\/p>\n","protected":false},"author":97,"featured_media":2121918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[544],"tags":[],"class_list":["post-2121917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-free-beacon"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2121917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2121917"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2121917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2121918"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2121917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2121917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2121917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}