{"id":2114443,"date":"2023-12-03T09:17:01","date_gmt":"2023-12-03T14:17:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/online-traffic-decreased-7-on-black-friday-from-last-year\/"},"modified":"2023-12-03T09:25:06","modified_gmt":"2023-12-03T14:25:06","slug":"online-traffic-decreased-7-on-black-friday-from-last-year","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/online-traffic-decreased-7-on-black-friday-from-last-year\/","title":{"rendered":"Black Friday online traffic dropped by 7% compared to last year"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fonline-traffic-decreased-7-on-black-friday-from-last-year%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2114443&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Fewer American Consumers Flock Online\u200c on Black Friday, But Amazon Remains on Top<\/h2>\n<p>According to Similarweb&#8217;s analysis of the top 716 e-commerce\u200c sites, online commerce \u2064on Black Friday saw a 7% decrease compared to last \u2062year. However, this didn&#8217;t stop \u2064Amazon from maintaining \u200cits position as the leading e-commerce website, with \u2063a 2% increase in website traffic and\u200c over 100 million visits. Walmart,\u200d on the other hand, experienced a\u2063 10% decrease in traffic with just \u200dover 25 million visits, landing them in second place.<\/p>\n<p>While \u2063overall online \u200bshopping was down, there were\u200b some \u200binteresting shifts in consumer behavior. Shoppers seemed less interested in apparel, furniture, luxury items, and entertainment, and instead \u2062focused on purchasing ground travel, airfare, cruise reservations, and groceries. Costco and Lowes were the only two websites among the top 15 to report increased traffic compared to last year.<\/p>\n<p>One \u2062surprising finding was that the \u2063highly popular shopping app, Temu, did\u2064 not make it into\u2062 the top 15 sites visited on Black Friday, despite being the \u2062most downloaded app in the United States. However, it did experience a 91% increase in unique visitors, although the number \u200bremained below 10 million. In contrast, Amazon saw \u200balmost 60 million unique\u2062 views.<\/p>\n<p>It&#8217;s\u200d important to \u2064note that this analysis from \u200bSimilarweb\u200d does not include data from Cyber Monday, which takes place the Monday after Black Friday.<\/p>\n<h3>Black Friday and Economic Indicators<\/h3>\n<p>Black Friday came on \u2063the heels of\u2063 the Bureau\u200b of Economic Analysis report, which revealed that annual inflation had fallen to 3% in October. While this is the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/biden-blames-inflation-on-war-in-iraq-and-incorrectly-says-thats-where-my-son-died-2\/\" title=\"Biden Blames Inflation on \"War in Iraq,\" and Incorrectly Says \"That\u2019s Where My Son Died\"\">lowest inflation rate<\/a> in almost three years, it still exceeds the Federal Reserve&#8217;s goal of 2%. This economic context may\u2064 have contributed to a \u2063sense of\u200d caution among shoppers.<\/p>\n<p>The University of \u2063Michigan\u200c Consumer Sentiment Index further reflects this wariness, \u2062as it decreased to 61.3 in November from nearly 64 in October. Last year, the sentiment \u2063was even lower, eight points below November&#8217;s index.<\/p>\n<p>For\u200c more information, <a href=\"https:\/\/www.washingtonexaminer.com\">click here to read more \u2064from The Washington Examiner<\/a>.<\/p>\n<p> <\/p>\n<h2> Why did Amazon \u2064remain \u200dunaffected by the \u2063decrease in online commerce on Black Friday<\/h2>\n<p><span>  S decrease did not\u2064 affect Amazon, \u200bas it remained the top e-commerce site during this busy shopping day.<\/p>\n<p>Black Friday, known as the\u2063 day after Thanksgiving, has traditionally been a significant day for brick-and-mortar retailers, with shoppers flocking to stores to take advantage of deep discounts and\u2062 promotions. However, in recent years, the \u2064rise of online shopping has changed the\u2064 landscape of \u200bthis shopping extravaganza.<\/p>\n<p>Similarweb, a market intelligence \u200bcompany, conducted an \u2064analysis \u200bof the top 716 e-commerce sites to understand the trends and patterns\u2064 of online \u200bshopping on Black Friday. The results revealed that there was a 7% decrease in\u2064 online commerce compared to \u200dthe previous year.<\/p>\n<p>This\u2063 decrease could \u200bbe attributed to various factors. Firstly, the ongoing COVID-19 pandemic has impacted consumer behavior, with many individuals still hesitant to venture out\u200d and engage in crowded shopping environments. The fear of contracting the virus has led to a shift towards online shopping, as it provides a safer and more convenient option for consumers.<\/p>\n<p>Additionally, the saturation of discounts and promotions throughout the year may have contributed to the decrease in online sales on Black Friday. Many retailers now offer promotions and deals throughout the entire year, diluting the significance of this specific day.\u2064 As a result, consumers might not feel the urgency to make purchases on Black Friday, as they can find similar discounts at other times.<\/p>\n<p>Despite the \u2064overall decrease in online commerce, there was one platform that remained unaffected &#8211; Amazon. The e-commerce\u2064 giant consistently maintained its top position, outperforming other online retailers on Black Friday. This is likely due to\u200b the company&#8217;s strong brand reputation, extensive product selection, and efficient delivery services.<\/p>\n<p>Consumers continue to rely on Amazon for their online shopping needs,\u2064 especially on high-demand shopping\u200c days like Black \u2063Friday. The company&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/irs-releases-2023-dirty-dozen-tax-scam-list\/\" title=\"IRS Releases\" Ugly 12\" Tax Scam List for 2023\">aggressive marketing strategies<\/a> and ability to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/costco-could-make-a-change-soon-youll-see-it-happen\/\" title=\"Costco's Change Coming Soon: 'You'll Witness It'\">offer competitive prices<\/a> have solidified its position as the go-to platform for many shoppers.<\/p>\n<p>The shift towards \u2062online shopping is not a temporary\u2062 trend; it is a transformation that has been occurring for several years. COVID-19 simply accelerated this change, forcing more consumers to explore the convenience and advantages \u2062offered by online retailers. As\u2062 the \u2062<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/800-big-box-stores-expected-to-close-nationwide-this-year-as-recession-fears-loom\/\" title=\"800 Big-Box Stores Expected to Close Nationwide This Year as Recession Fears Loom\">retail industry continues<\/a> to adapt to this paradigm \u2064shift, it is essential for businesses\u2062 to invest in their online presence and create a seamless shopping experience for their customers.<\/p>\n<p>In \u200cconclusion, the analysis conducted by Similarweb on Black Friday online commerce has indicated a 7%\u2062 decrease compared to the previous year. This decline can be attributed \u2062to the impact\u200c of the COVID-19 pandemic and the saturation of discounts and promotions \u2062throughout the year. However, Amazon has \u200dremained on top, solidifying its position as the leading e-commerce platform. As the retail landscape continues to evolve, it is crucial for businesses to recognize the significance of online shopping and adapt their strategies accordingly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Similarweb, online commerce in the US saw a 7% decline on Black Friday compared to last year. Consumers showed less interest in apparel, furniture, luxury items, and entertainment, but increased their purchases of ground travel, airfare, cruise reservations, and groceries<\/p>\n","protected":false},"author":1,"featured_media":2114444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[538],"tags":[],"class_list":["post-2114443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washington-examiner"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2114443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2114443"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2114443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2114444"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2114443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2114443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2114443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}