{"id":2109899,"date":"2023-11-28T13:34:01","date_gmt":"2023-11-28T18:34:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ted-cruz-asks-for-specifics-why-dylan-mulvaney-was-chosen-to-partner-with-bud-light\/"},"modified":"2023-11-28T13:36:52","modified_gmt":"2023-11-28T18:36:52","slug":"ted-cruz-asks-for-specifics-why-dylan-mulvaney-was-chosen-to-partner-with-bud-light","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ted-cruz-asks-for-specifics-why-dylan-mulvaney-was-chosen-to-partner-with-bud-light\/","title":{"rendered":"Ted Cruz seeks details on why Dylan Mulvaney was selected as Bud Light&#8217;s partner"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fted-cruz-asks-for-specifics-why-dylan-mulvaney-was-chosen-to-partner-with-bud-light%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2109899&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Senator Ted Cruz Investigates Bud Light Partnership with Transgender Influencer<\/h2>\n<p>Senator Ted Cruz\u200b (R-TX) is delving \u200binto the reasons behind Bud Light&#8217;s partnership with transgender influencer Dylan Mulvaney, a biological male who identifies as a woman. Cruz is particularly \u200binterested in \u200cwhether the partnership was aimed at reaching Mulvaney&#8217;s social media \u2062followers.<\/p>\n<p>Cruz recently sent a letter to\u2063 Captiv8, the ad firm responsible for brokering the partnership, inquiring\u200c about\u2062 the details of the agreement. The senator expressed no surprise that Anheuser-Busch, \u2063the owner of Bud Light, sought the assistance of Captiv8 \u200cto <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-exec-touts-effort-to-give-fratty-brand-inclusive-update\/\" title=\"Bud Light Exec Makes An All-Out An time To Provide\" Fatty\" Brand\" Inclusive\" Email\">attract young drinkers<\/a>.\u2062 The ad firm has <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/kentucky-governor-issues-order-mandating-masks-inside-preschools-k-12-schools-and-child-care-settings\/\" title=\"Kentucky Governor Issues Order Mandating Masks Inside Preschools, K-12 Schools, And Child Care Settings\">cited data indicating<\/a> that\u2064 73%\u200d of Generation Z members would make a purchase based on a social media recommendation.<\/p>\n<blockquote>\n<h3>Cruz\u2062 Questions the Legitimacy of the Partnership<\/h3>\n<p>&#8220;It is surprising,\u2063 however, that Captiv8 signed off on Mulvaney&#8217;s\u200b April\u2062 1st\u2062 post\u200b even though \u2064it was neither age gated nor marked\u200d with a &#8216;paid partnership&#8217; label as \u200drequired by\u2063 Instagram (and, arguably, the FTC&#8217;s endorsement guidelines),&#8221; Cruz&#8217;s \u200bletter read. \u2064&#8221;The failure\u200b to age gate \u2063meant the advertisement was\u2062 guaranteed\u2063 to be seen\u200b by Mulvaney&#8217;s followers, most of whom are \u200cunder the age of 21.&#8221;<\/p>\n<\/blockquote>\n<p>Cruz\u200b is also \u2062seeking\u2062 clarification\u2064 on Captiv8&#8217;s involvement with a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/member-of-anti-catholic-drag-queen-group-arrested-for-indecent-public-exposure\/\" title=\"Drag queen from anti-Catholic group arrested for indecent exposure.\">previous social \u200cmedia post<\/a>\u2062 from Mulvaney\u2064 on February 11.\u200c The ad \u200dfirm has\u2062 only \u200bconfirmed its\u200d role in the \u2064April \u20631 post, which \u2062sparked \u200dconservative calls for a \u2062boycott of\u200c Bud Light.<\/p>\n<p>The \u2064February\u2062 11 post featured Mulvaney\u2063 enjoying \u2064a \u2064bath while drinking Bud \u200dLight, and it was shared approximately\u200b seven \u2063weeks before the April \u20631 video where Mulvaney showcased \u2064a custom-made can\u2064 sent\u2064 by\u200d Bud Light to celebrate their one-year anniversary\u2063 of transitioning. Interestingly, the February post included the caption &#8220;#budlightpartner,&#8221; contradicting\u200c a statement made by \u2064AB InBev CEO Michel Doukeris, who claimed the partnership \u2064consisted of &#8220;one can,\u200c one \u200cinfluencer, one \u200dpost and \u200dnot a campaign.&#8221;<\/p>\n<p>In the\u200c aftermath of the Bud Light\u200b controversy,\u2064 Captiv8 has downsized its workforce \u200cby 20%, \u200dresulting\u2062 in\u2063 the layoff of 30 employees. It remains unclear whether the Mulvaney and Bud Light fiasco played a role \u2064in these reported layoffs.<\/p>\n<p>Last month, Anheuser-Busch reported a\u200d 13.5% decline\u2063 in\u2064 its \u2062third-quarter revenue per 100 liters\u2063 in the United States,\u200b a significant \u200cmeasure for\u200c beer sales. The company also noted \u200ba nearly 17% decrease in sales to \u2064U.S. retailers, primarily attributed \u2062to \u200cthe decline in\u200c Bud Light volume.<\/p>\n<p>Despite these challenges, \u200cDoukeris remains optimistic about the brand&#8217;s future. He referenced\u200c a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/democratic-lawmaker-worries-voters-feelings-will-result-in-a-vote-for-trump\/\" title=\"Democrat fears voters' emotions may lead to Trump's victory.\">recent poll indicating<\/a> that 40% of former Bud Light consumers were willing\u2062 to repurchase the drink. Doukeris also expressed \u200cconfidence in the company&#8217;s ability to navigate the path forward,\u200b stating they have a clear understanding of what needs to be done.<\/p>\n<p><a href=\"https:\/\/www.washingtonexaminer.com\/\">Click here<\/a> to\u2062 read more from The Washington Examiner.<\/p>\n<p> <\/p>\n<h2> How does Senator\u200d Cruz&#8217;s \u200binvestigation into the Bud Light partnership with Dylan Mulvaney raise questions about the \u200bboundaries and responsibilities of brands and ad agencies in influencer marketing?<\/h2>\n<p><span>  Hese regulations are\u2063 in place to ensure transparency and protect \u200dconsumers from \u2062potentially misleading advertising.&#8221;<\/p>\n<\/blockquote>\n<p>Cruz&#8217;s inquiry into the partnership \u2063raises larger questions about the boundaries of influencer marketing and the responsibilities \u2064of brands \u2063and ad agencies. The senator points out that if the \u200bpartnership was in violation of Instagram&#8217;s guidelines, it \u200dcalls into question the integrity of the entire endeavor.<\/p>\n<p>Furthermore, Cruz raises concerns about the potential impact on young consumers who \u2062may be influenced by the partnership. He argues that the partnership\u200d with Mulvaney,\u2062 who identifies as transgender, may send a message that underage drinking \u200bis acceptable, since the post\u200b in question was not \u200cage gated \u2064as required by Instagram.<\/p>\n<p>While it is important to note that Mulvaney&#8217;s\u200d gender identity or transgender status should not be a factor in determining the legitimacy of the partnership, Cruz argues that the legality and compliance \u200bof the partnership \u2064should be thoroughly examined and \u2064addressed. He suggests that ad agencies \u200cshould be held accountable for not adhering to established \u2063guidelines\u200d and regulations.<\/p>\n<p>The \u2064partnership between Bud Light\u2064 and Mulvaney is just one \u200dexample of the growing \u200dtrend of brands collaborating with influencers \u200cto reach a wider\u2062 audience. However, this case also highlights the \u2063need for a more comprehensive approach when\u200b it comes\u200b to influencer \u2063marketing. Cruz puts \u2064forth the idea that ad agencies and brands should not only consider \u200cthe reach and engagement of \u200dan \u200cinfluencer&#8217;s following, but also take into account their compliance with advertising\u2064 regulations.<\/p>\n<p>Given the increasing \u2063reliance \u2062on social media for marketing purposes, it becomes crucial for brands to ensure that their partnerships\u200b with influencers are \u2063transparent, \u200dethical, and in compliance with legal\u2062 guidelines. Cruz&#8217;s investigation into \u2062the Bud Light partnership with Mulvaney serves as a reminder that there is a need for greater accountability and scrutiny in \u2063the influencer marketing industry.<\/p>\n<p>In response to \u2064Cruz&#8217;s letter, Captiv8 has \u200dstated \u200bthat they take\u200d compliance with \u200badvertising \u2063guidelines seriously and are currently reviewing the details of the partnership. They have expressed\u2062 their \u200dcommitment to working with brands and\u2064 influencers to ensure transparency and adherence to regulations.<\/p>\n<p>Senator Cruz&#8217;s investigation into the Bud Light partnership with \u200btransgender influencer Dylan Mulvaney\u2062 seeks to shed light on \u200dthe\u200b practices and responsibilities of brands and ad agencies\u200d in the realm of influencer marketing. By questioning the legitimacy of the partnership and highlighting potential violations of advertising guidelines, Cruz underscores the importance of\u200c transparency and accountability\u200b in this <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/sam-bankman-fried-found-guilty-on-all-counts\/\" title=\"Sam Bankman-Fried Convicted on All Charges\">rapidly evolving industry<\/a>. As\u200d the influence of social media and influencers continues to grow, it is \u200bcrucial that brands and influencers alike \u200dprioritize adherence \u2063to \u2063regulations and\u2063 ethical practices, ultimately safeguarding the \u2062interests of consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sen. Ted Cruz (R-TX) is investigating the selection of transgender influencer Dylan Mulvaney for a Bud Light partnership. Cruz questions if the partnership aimed to target Mulvaney&#8217;s social media followers. He sent a letter to Captiv8, the ad firm responsible for brokering the partnership<\/p>\n","protected":false},"author":1,"featured_media":2109900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[538],"tags":[],"class_list":["post-2109899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washington-examiner"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2109899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2109899"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2109899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2109900"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2109899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2109899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2109899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}