{"id":208952,"date":"2021-03-10T16:45:04","date_gmt":"2021-03-10T21:45:04","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=208952"},"modified":"2021-03-10T16:45:05","modified_gmt":"2021-03-10T21:45:05","slug":"ice-cream-brand-discreetly-changed-name-of-flavor-after-questions-raised-over-possibly-racist-origin","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ice-cream-brand-discreetly-changed-name-of-flavor-after-questions-raised-over-possibly-racist-origin\/","title":{"rendered":"Ice Cream Brand Discreetly Changed Name Of Flavor After Questions Raised Over Possibly Racist Origin"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fice-cream-brand-discreetly-changed-name-of-flavor-after-questions-raised-over-possibly-racist-origin%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=208952&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/fb_image-156.jpeg?w=1200&amp;h=800&amp;ixlib=react-9.0.3\" class=\"ff-og-image-inserted\" \/><\/div>\n<p>Brigham\u2019s Ice Cream recently changed the name of one of its flavors, dipping into the debate around the ice cream topping called \u201cjimmies\u201d amidst allegations that the term contains racist origins.<\/p>\n<p>Brigham\u2019s Ice Cream is a New England brand that started in 1914 and previously included an ice cream flavor with the name \u201cJust Jimmies.\u201d The company discreetly changed the name to \u201cJust Sprinkles\u201d at some point last year.<\/p>\n<p>\u201cJimmies\u201d is the New England\/Boston-area word for chocolate sprinkles, although the term can also refer to all types of sprinkles. Some have claimed that the term \u201cjimmies\u201d has ties to the Jim Crow-era, specifically because the sprinkles are brown in color or because the name might be referring to Jim Crow, the main character of the 1930s minstrel song that became synonymous with racist culture.<\/p>\n<p>The fact-checking site <a href=\"https:\/\/www.snopes.com\/fact-check\/jimmies-etymology\/\">Snopes<\/a> has stated that the claim that the name comes from Jim Crow themes is \u201cunproven.\u201d In a 2009 post, Snopes concluded, \u201cNo valid reason exists to suppose that \u2018jimmies\u2019 carries a racist meaning or had a racially-charged origin. However, it\u2019s difficult to definitively disprove the claim because the term\u2019s entry into the English language is downright murky.\u201d<\/p>\n<p>Brigham\u2019s Ice Cream\u2019s website includes a discussion of fun facts about the company, and one archived <a href=\"https:\/\/web.archive.org\/web\/20090227001231\/http:\/www.brighams.com\/ice_cream\/facts.asp\">post<\/a> explains the history of the candy topping.<\/p>\n<p>The <a href=\"https:\/\/web.archive.org\/web\/20090227001231\/http:\/www.brighams.com\/ice_cream\/facts.asp\">website<\/a> states that \u201cjimmies\u201d were created by Just Born Candy Company and named after an employee, James Bartholomew, who worked at the company in 1930. \u201cBartholomew operated a machine that produced Born\u2019s latest invention, tiny hot-dog shaped chocolate sprinkly things. But what to call them?\u201d The website continues, \u201c[founder Samuel] Born briefly pondered that question before deciding to accredit the name to the producer, Jimmy Bartholomew. The new product was named JIMMIES, which is still a trademarked name, but no longer made by Just Born.The dictionary definition for JIMMIES used to be \u2018decorative things.\u2019 They have also been called toppettes, shots, fancies, trimettes and sprinkles.\u201d<\/p>\n<p>Just Born\u2019s claims of inventing the \u201cjimmies\u201d has been questioned, as well, due to <a href=\"https:\/\/www.snopes.com\/fact-check\/jimmies-etymology\/\">reporting<\/a> that newspapers included advertisements of the candies in 1921 \u2014 two years before Just Born asserts the toppings were first created.<\/p>\n<p><a href=\"https:\/\/patch.com\/massachusetts\/lynnfield\/hood-removes-jimmies-name-ice-cream-flavor\">Patch<\/a>, a service that connects residents to happenings and information about their local communities, included an article detailing the change in the community of Lynnfield, Massachusetts.<\/p>\n<p>HP Hood, Brigham\u2019s parent company, explained the reasoning behind the shift. Hood spokesperson Lynne Bohan said in an email, \u201cWhile the origins of the word \u2018jimmies\u2019 is unclear, Brigham\u2019s made the decision to change the name to ensure the brand reflects our values and meets our consumers\u2019 expectations \u2026 Just Sprinkles remains the same flavor\/recipe that Brigham\u2019s fans know and love.\u201d<\/p>\n<p>The sprinkles are not the first food item to have its original branding questioned. Last month, Quaker Oats changed the name of their breakfast foods label to \u201cPearl Milling Company\u201d from \u201cAunt Jemima.\u201d<\/p>\n<p><a href=\"https:\/\/www.dailywire.com\/news\/aunt-jemima-unveils-new-name\">The Daily Wire<\/a> reported at the time, \u201cQuaker announced in June of last year that it would be retiring the famous brand following the Black Lives Matter protests that spread across the nation following the death of George Floyd at the hands of a white Minneapolis police officer.\u201d<\/p>\n<p>While the origin of the term \u201cjimmies\u201d remains unclear, the move might demonstrate how companies are taking preemptive action to offset potential conflict or criticism over product names.<\/p>\n<p><em><span>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a<\/span><\/em> <a href=\"https:\/\/www.dailywire.com\/subscribe\"><span><em>member<\/em><\/span><\/a><span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brigham\u2019s Ice Cream recently changed the name of one of its flavors, dipping into the debate around the ice cream topping called \u201cjimmies\u201d amidst allegations that the term contains racist &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2310455,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/fb_image-156.jpeg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"Ice Cream Brand Discreetly Changed Name Of Flavor After Questions Raised Over Possibly Racist Origin","footnotes":""},"categories":[],"tags":[],"class_list":["post-208952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/fb_image-156.jpeg?w=1200&h=800&ixlib=react-9.0.3","fifu_image_alt":"Ice Cream Brand Discreetly Changed Name Of Flavor After Questions Raised Over Possibly Racist Origin","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/208952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=208952"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/208952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2310455"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=208952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=208952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=208952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}