{"id":2085698,"date":"2023-10-31T17:36:04","date_gmt":"2023-10-31T21:36:04","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-suffers-major-new-sales-blow\/"},"modified":"2023-10-31T17:43:07","modified_gmt":"2023-10-31T21:43:07","slug":"bud-light-suffers-major-new-sales-blow","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-suffers-major-new-sales-blow\/","title":{"rendered":"Bud Light&#8217;s Sales Take a Big Hit"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbud-light-suffers-major-new-sales-blow%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2085698&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><blockquote>\n<h2>Anheuser-Busch InBev\u200c Reports Decline in Bud Light Sales, but Worldwide Earnings \u2064Rise<\/h2>\n<p>Anheuser-Busch InBev \u200drevealed that Bud \u2062Light sales in the\u200c third quarter \u200cled\u2063 to \u2064a 13.5 percent \u200cdecrease in the company&#8217;s U.S. revenue. \u200cHowever, \u2062the brewing giant reported an increase\u200b in worldwide adjusted \u200cearnings for the same period.<\/p>\n<p>In a report released \u2064on Tuesday, Anheuser-Busch stated, &#8220;Revenue declined by \u200c13.5 percent with revenue per hl\u2062 [hectoliter] increasing by 4.9 percent driven by\u200c <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/fast-food-menus-suffer-from-shrinkflation\/\" title=\"Fast-Food Menus Suffer From Shrinkflation\">revenue management<\/a> initiatives.&#8221; The company also noted a 17.6 percent\u2063 decline in\u200d sales to wholesalers and a 16.6 percent decline in sales to retailers.<\/p>\n<p>The decline in sales was \u2064primarily attributed \u200cto the volume decrease of \u2064Bud \u200dLight \u200band the impact of shipment phasing ahead of a price increase in October of the previous \u2064year. As a result, the company&#8217;s\u200d U.S. earnings before interest, taxes,\u200d depreciation, and amortization (EBITDA) dropped by 29.6 percent\u200b for the quarter.<\/p>\n<h3>Related Stories<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.theepochtimes.com\/article\/ufc-faces-boycott-calls-after-announcing-bud-light-partnership-5516663?ea_src=author_manual&#038;ea_med=related_stories\"><strong>UFC Faces Boycott Calls After Announcing \u2063Bud \u200bLight Partnership<\/strong><\/a>  &#8211; \u206210\/25\/2023<\/li>\n<li><a href=\"http:\/\/www.theepochtimes.com\/article\/bud-light-offering-major-perks-to-keep-the-beer-on-shelves-5514075?ea_src=author_manual&#038;ea_med=related_stories\"><strong>Bud Light Offering \u2063Major Perks to Keep\u200b the Beer on \u2064Shelves<\/strong><\/a>  &#8211; \u206310\/20\/2023<\/li>\n<\/ul>\n<p>The \u2063report attributed\u200b approximately \u200dtwo-thirds\u200b of the \u2062revenue decrease to market share performance and the remaining third to productivity loss, increased sales and marketing investments, and\u200c support measures\u2063 for wholesaler\u200d partners.<\/p>\n<p>This is the second quarter in which Bud Light sales have been impacted by controversy in the United States. In August, Anheuser-Busch InBev\u2064 reported a drop in \u200bprofit due to the backlash.<\/p>\n<p>Despite the decline \u200bin Bud \u2062Light sales, the \u2062parent company reported a 4.1 percent increase in <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/krispy-kreme-reports-first-quarterly-profit-since-going-public\/\" title=\"Krispy Kreme Reports First Quarterly Profit Since Going Public\">adjusted earnings<\/a> for the \u200bquarter, reaching \u2062$5.4\u2064 billion, with revenues climbing 5 percent to $15.6 billion.<\/p>\n<p>The report also highlighted the growth of the company&#8217;s mainstream portfolio in South Africa, Colombia, and the\u2062 Dominican\u2063 Republic, offsetting the decline\u200c of Bud Light in the U.S. The mainstream brands \u200dmaintained or <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/walmart-bypasses-supply-chain-crisis-sees-revenues-rise\/\" title=\"Walmart Bypasses Supply Chain Crisis, Sees Revenues Rise\">gained market share<\/a> in most key markets.<\/p>\n<p>Bud Light sales experienced a significant decline following a controversy involving a commemorative can sent to transgender influencer Dylan Mulvaney. The brand\u2063 lost\u200b its \u200bposition as America&#8217;s best-selling beer after more \u2064than two decades, dropping to second place behind Modelo Especial.<\/p>\n<p>According\u2064 to Nielsen data compiled by Bump\u2062 Williams Consulting, U.S. dollar sales of Bud \u200bLight were down \u200d29 percent in\u2064 the four weeks ended Oct. \u206321 compared \u2063to\u200d the previous year. Sales for the \u200cyear-to-date were\u200c down\u200d nearly 19 \u200cpercent.<\/p>\n<p>In an effort \u2063to \u200brebuild its image, \u200dBud Light recently announced a &#8220;multiyear marketing partnership&#8221; with the Ultimate Fighting Championship (UFC). The company has also \u2062increased\u200d its visibility \u2062at \u2064NFL games and \u200dcollaborated with Kansas City \u2063Chiefs tight end \u2062Travis Kelce for commercials.<\/p>\n<p>While the \u200dBud Light-UFC deal has faced some backlash,\u200b UFC\u200b CEO\u200c Dana White emphasized that the partnership \u2063was not\u2064 solely driven by money but \u200dby \u200cshared values.<\/p>\n<p>As the boycott calls \u200bcontinue, the financial details of\u200b the Bud Light-UFC partnership have not been disclosed. However, sources suggest that the \u200cdeal is worth over $100 \u200bmillion.<\/p>\n<p><em>The\u200b Associated Press contributed to this report.<\/em><\/p>\n<\/blockquote>\n<p> <\/p>\n<h2> How \u200bdid Anheuser-Busch InBev manage to report an increase in worldwide earnings despite the decline in\u200d Bud Light sales?<\/h2>\n<p><span>  Esalers\u2064 and retailers. Despite the decline in Bud Light sales, Anheuser-Busch InBev reported a positive outlook for its worldwide earnings.<\/p>\n<p>The \u200cdecline in revenue was primarily driven by \u2064a decrease in Bud Light sales, which resulted in a 13.5 percent decrease in U.S. revenue for Anheuser-Busch InBev. The company also experienced a\u200c decline in sales to wholesalers and retailers, with a decrease of 17.6 percent \u200band 16.6\u200d percent, respectively.<\/p>\n<p>Anheuser-Busch InBev attributed this decline to the volume decrease of Bud Light and the impact of shipment phasing ahead of a price \u2063increase in October of the previous year. As a \u200cresult, the company&#8217;s\u2064 U.S. earnings before interest, taxes, depreciation, and \u2064amortization (EBITDA)\u2064 dropped by 29.6 percent for the quarter.<\/p>\n<p>However, despite\u2062 the decline\u2063 in Bud Light\u2064 sales, Anheuser-Busch InBev reported an increase in\u2064 worldwide\u200b adjusted earnings for the same period. According to the company&#8217;s report, revenue per hectoliter increased by 4.9 percent, driven by revenue management initiatives. This indicates that the\u200b company&#8217;s strategies to manage \u2062revenue were\u2064 successful on\u200d a global scale.<\/p>\n<p>The report stated that approximately two-thirds of the revenue decrease can be attributed to market share \u200dperformance, while the\u2063 remaining third is due to productivity loss, \u200bincreased sales and marketing \u200dinvestments, and support measures for wholesalers and retailers.<\/p>\n<p>While the decline in\u200c Bud Light sales may be concerning for \u200dAnheuser-Busch InBev, the company&#8217;s ability to \u2062<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-suffers-major-new-sales-blow\/\" title=\"Bud Light's Sales Take a Big Hit\">generate increased worldwide earnings highlights<\/a> its resilience in \u200cthe face of challenges. With strategic revenue \u200dmanagement initiatives in place, the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ford-loses-billions-on-electric-cars-embraces-hybrids\/\" title=\"Ford loses billions on electric cars but embraces hybrids.\">company remains optimistic<\/a> about its future growth and profitability.<\/p>\n<p>In \u2064conclusion, Anheuser-Busch InBev reported a decline in Bud \u200cLight sales, resulting in a decrease in U.S. \u2064revenue. However, the company also reported an increase in worldwide earnings, indicating its ability to navigate challenging market \u2063conditions. With a focus on\u200c revenue management and support for wholesalers and retailers, Anheuser-Busch\u2063 InBev remains\u200b optimistic about its future prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>statement. Despite the decline in U.S. revenue due to Bud Light sales, Anheuser-Busch InBev reported a rise in worldwide adjusted earnings for the third quarter. The company attributed the decline in revenue to revenue management initiatives, while highlighting a 4.9 percent increase in revenue per hectoliter.<\/p>\n","protected":false},"author":58,"featured_media":2085699,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[543],"tags":[],"class_list":["post-2085698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-epoch-times"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2085698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2085698"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2085698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2085699"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2085698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2085698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2085698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}