{"id":207939,"date":"2021-03-10T11:45:13","date_gmt":"2021-03-10T16:45:13","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=207939"},"modified":"2021-03-10T11:45:15","modified_gmt":"2021-03-10T16:45:15","slug":"unilever-will-remove-the-word-normal-from-all-packaging-and-advertising-to-promote-inclusivity","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/unilever-will-remove-the-word-normal-from-all-packaging-and-advertising-to-promote-inclusivity\/","title":{"rendered":"Unilever Will Remove The Word \u2018Normal\u2019 From All Packaging And Advertising To Promote \u2018Inclusivity\u2019"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Funilever-will-remove-the-word-normal-from-all-packaging-and-advertising-to-promote-inclusivity%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=207939&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div><img decoding=\"async\" src=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/fb_image-49.jpeg\" class=\"ff-og-image-inserted\" \/><\/div>\n<p><span>Unilever announced Tuesday that \u201cit will eliminate the word \u2018normal\u2019 from all of our beauty and personal care brands\u2019 packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.\u201d<\/span><\/p>\n<p><span>In a<\/span> <a href=\"https:\/\/www.unilever.com\/news\/press-releases\/2021\/unilever-says-no-to-normal-with-new-positive-beauty-vision.html\"><span>news release<\/span><\/a> <span>on their website, the company said that \u201cPositive Beauty, which sets out several progressive commitments and actions for our beauty and personal care brands, including Dove, Lifebuoy, Axe and Sunsilk, will champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet.\u201d<\/span><\/p>\n<p><span>The release explained that \u201c<\/span><span>The decision to remove \u2018normal\u2019 is one of many steps that we are taking to challenge narrow beauty ideals, as we work towards helping to end discrimination and advocating for a more inclusive vision of beauty. It comes as global research into people\u2019s experiences of the beauty industry reveals that using \u2018normal\u2019 to describe hair or skin makes most people feel excluded.\u201d<\/span><\/p>\n<p><span>The release then references a 10,000-person study commissioned by Unilever, conducted in Brazil, China, India, Indonesia, Nigeria, Saudi Arabia, South Africa, the United Kingdom and the United States. According the Unilever, the study found that:<\/span><\/p>\n<ul>\n<li><em><span>More than half of people (56%) think that the beauty and personal care industry can make people feel excluded.<\/span><\/em><\/li>\n<li><em><span>People want to see the beauty and personal care industry focusing more on making people feel better, than just looking better (74%).<\/span><\/em><\/li>\n<li><em><span>More than half of people (52%) say they now pay more attention to a company\u2019s stance on societal issues before buying products.<\/span><\/em><\/li>\n<li><em><span>Seven in ten people agree that using the word \u2018normal\u2019 on product packaging and advertising has a negative impact. For younger people \u2013 those aged 18-35 \u2013 this rises to eight in ten.<\/span><\/em><\/li>\n<\/ul>\n<p><span>Sunny Jain, the President of Beauty &amp; Personal Care was appointed in June 2019, explained the decision.<\/span><\/p>\n<blockquote readability=\"26\">\n<p><em><span>\u201cWith one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people\u2019s lives. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty.\u201d<\/span><\/em><\/p>\n<p><em><span>\u201cWe know that removing \u2018normal\u2019 from our products and packaging will not fix the problem alone, but it is an important step forward. It\u2019s just one of a number of actions we are taking as part of our Positive Beauty vision, which aims not only to do less harm, but more good for both people and the planet.\u201d<\/span><\/em><\/p>\n<p><em><span>\u201cWith more consumers than ever rewarding brands which take action on the social and environmental issues they care about, we believe that Positive Beauty will make us a stronger, and more successful business.\u201d<\/span><\/em><\/p>\n<\/blockquote>\n<p><span>Unilever is based in London, and owns multiple personal-care brands, including Vaseline, Q-tips, Simple, Domestos, and Pure Leaf tea. According to<\/span> <a href=\"https:\/\/www.cnn.com\/2021\/03\/09\/business\/unilever-branding-inclusivity-intl-hnk\/index.html\"><span>CNN<\/span><\/a><span>, the company has 2.5 billion customers in more than 190 countries.<\/span><\/p>\n<p><em><span>The Daily Wire is one of America\u2019s fastest-growing conservative media companies and counter-cultural outlets for news, opinion, and entertainment. Get inside access to The Daily Wire by becoming a<\/span><\/em> <a href=\"https:\/\/www.dailywire.com\/subscribe\"><em><span>member<\/span><\/em><\/a><em><span>.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever announced Tuesday that \u201cit will eliminate the word \u2018normal\u2019 from all of our beauty and personal care brands\u2019 packaging and advertising, as part of the launch of our new &#8230;<\/p>\n","protected":false},"author":1,"featured_media":2310430,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/fb_image-49.jpeg","fifu_image_alt":"Unilever Will Remove The Word \u2018Normal\u2019 From All Packaging And Advertising To Promote \u2018Inclusivity\u2019","footnotes":""},"categories":[],"tags":[],"class_list":["post-207939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-content\/uploads\/2021\/03\/fb_image-49.jpeg","fifu_image_alt":"Unilever Will Remove The Word \u2018Normal\u2019 From All Packaging And Advertising To Promote \u2018Inclusivity\u2019","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/207939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=207939"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/207939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2310430"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=207939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=207939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=207939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}