{"id":2072431,"date":"2023-10-18T21:43:02","date_gmt":"2023-10-19T01:43:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secret-refocuses-on-sexiness-to-boost-plummeting-sales\/"},"modified":"2023-10-18T21:45:03","modified_gmt":"2023-10-19T01:45:03","slug":"victorias-secret-refocuses-on-sexiness-to-boost-plummeting-sales","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secret-refocuses-on-sexiness-to-boost-plummeting-sales\/","title":{"rendered":"Victoria&#8217;s Secret shifts focus to revive declining sales with renewed emphasis on &#8216;sexiness&#8217;."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fvictorias-secret-refocuses-on-sexiness-to-boost-plummeting-sales%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2072431&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><?xml encoding=\"utf-8\" ?><html><body><\/p>\n<div class=\"entry-content\">\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Ming Xi, Grace Elizabeth, Cindy Bruna, Gigi Hadid, Kendall \u2063Jenner, and Alexina Graham walk the runway during the 2018 Victoria\u2019s Secret \u2064Fashion Show at Pier 94 on November 8, 2018 in \u200dNew York City.  (Photo by Dimitrios Kambouris\/Getty \u2064Images for Victoria\u2019s\u200d Secret)<\/figcaption><\/figure>\n<p>OAN\u2019s <a href=\"https:\/\/www.oann.com\/tag\/stephanie-stahl\">Stephanie Stahl<\/a><br \/>5:31 PM \u2013 \u200bWednesday, October 18,\u2063 2023<\/p>\n<h2>Victoria\u2019s Secret Ditches &#8220;Woke Feminist&#8221; Rebrand in Favor \u2064of &#8220;Sexiness&#8221;<\/h2>\n<p>The American \u2062lingerie chain, Victoria&#8217;s Secret,\u2063 is\u2064 making a bold \u200cmove to prioritize &#8220;sexiness&#8221; once again in order to revive its profitability.\u2064 <\/p>\n<div id=\"div-gpt-ad-1663871513696-art-3\" style=\"min-width: 320px; min-height: 50px; text-align: center;\">  \t<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-3'); });  \t<\/script>  <\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p>\n<p>In recent years, Victoria&#8217;s Secret has been trying to distance itself from its\u2064 &#8220;hyper-sexualized&#8221; image by implementing changes such as canceling the annual\u2064 Victoria&#8217;s Secret Fashion Show\u2064 and featuring transgender\u200b and disabled models. However, these efforts have not been enough to overcome the\u2064 challenges the brand \u200bfaces.<\/p>\n<p>Not only has Victoria&#8217;s Secret struggled with its image, but it has also \u200dfaced increased competition from other\u200d lingerie brands like \u2063Skims by Kim Kardashian and Savage X Fenty by Rihanna.<\/p>\n<p>Savage X Fenty, in particular, gained attention in 2018 for \u2062its inclusivity, showcasing \u200da diverse \u200drange of\u2062 body types and skin tones on the\u2064 runway. This highlighted the lack of diversity in Victoria&#8217;s \u200bSecret&#8217;s \u2062shows\u2064 and contributed to its decline.<\/p>\n<p>The cancellation of the Victoria&#8217;s Secret Fashion Show in 2019 further\u2062 fueled criticism of the brand for perpetuating unrealistic body\u2063 standards. Reports revealed that Victoria&#8217;s Secret models, known as &#8220;Angels,&#8221;\u2062 followed strict exercise regimens and restrictive diets.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cI \u2062do\u200c Pilates, some barre classes, weight training, and lots of squats\u2026 And because I\u2019m working out so much, to keep up the energy, I eat a lot of protein and feed my muscles,\u201d former Victoria&#8217;s Secret model Jasmine Tookes said in a 2015 interview.<\/p>\n<\/blockquote>\n<p>In\u2063 an attempt to regain cultural relevance and increase \u2064profitability, \u2064Victoria&#8217;s Secret disbanded the group of &#8220;Angels&#8221; in 2021 and started \u2063featuring more plus-size\u200b models \u200bin its\u200c campaigns.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote data-service=\"twitter\" data-category=\"marketing\" data-placeholder-image=\"https:\/\/c3.oann.com\/wp-content\/plugins\/complianz-gdpr\/assets\/images\/placeholders\/twitter-minimal.jpg\" class=\"cmplz-placeholder-element twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">All-new\u2014and all about\u200c you. Join us \u2063as we\u2063 redefine our lingerie landscape: <a href=\"https:\/\/t.co\/7KVUMauEwQ\">https:\/\/t.co\/7KVUMauEwQ<\/a> <a href=\"https:\/\/t.co\/9o2sFQtcmY\">pic.twitter.com\/9o2sFQtcmY<\/a><\/p>\n<p>\u2014 Victoria&#8217;s\u200b Secret (@VictoriasSecret) <a href=\"https:\/\/twitter.com\/VictoriasSecret\/status\/1220353010842382336?ref_src=twsrc%5Etfw\">January 23, \u20642020<\/a><\/p><\/blockquote>\n<p><script type=\"text\/plain\" data-service=\"twitter\" data-category=\"marketing\" async data-cmplz-src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/div>\n<\/figure>\n<p>Despite efforts to be more inclusive, Victoria&#8217;s\u200d Secret&#8217;s\u200d revenue has continued to decline. This fiscal year,\u2063 the projected revenue is down 5% from the previous year.<\/p>\n<p>Now, the brand is\u2063 shifting its focus back to &#8220;sexiness&#8221; \u2062in hopes of boosting sales. Brand president \u200cGreg Unis stated, &#8220;Sexiness can be inclusive.&#8221;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cSexiness can celebrate the diverse experiences of our customers and\u200b that\u2019s what we\u2019re focused on,\u201d\u2064 Unis\u200c added. <\/p>\n<\/blockquote>\n<p>Chief Executive Martin\u200d Waters\u2064 acknowledged that \u200bthe inclusivity initiatives did \u200dnot yield the expected profitability.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDespite everyone\u2019s best endeavors, it\u2019s not been enough to carry \u2064the \u2063day,\u201d \u200dWaters said. <\/p>\n<\/blockquote>\n<p>To increase sales, Victoria&#8217;s Secret plans to\u2064 introduce activewear and swimwear,\u200b as well as \u200cupdate its existing stores and open new ones internationally.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote data-service=\"twitter\" data-category=\"marketing\" data-placeholder-image=\"https:\/\/c3.oann.com\/wp-content\/plugins\/complianz-gdpr\/assets\/images\/placeholders\/twitter-minimal.jpg\" class=\"cmplz-placeholder-element twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Wake up, buttercup\u2014the Luxe PJ Event is on! Shop 40% off select PJ\u200b sets: <a href=\"https:\/\/t.co\/bGIkC7hiQH\">https:\/\/t.co\/bGIkC7hiQH<\/a> <a href=\"https:\/\/t.co\/J9bm4HtWq9\">pic.twitter.com\/J9bm4HtWq9<\/a><\/p>\n<p>\u2014 Victoria&#8217;s Secret (@VictoriasSecret) <a href=\"https:\/\/twitter.com\/VictoriasSecret\/status\/1197877419501326337?ref_src=twsrc%5Etfw\">November 22, 2019<\/a><\/p><\/blockquote>\n<p><script type=\"text\/plain\" data-service=\"twitter\" data-category=\"marketing\" async data-cmplz-src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/div>\n<\/figure>\n<p>In September, Victoria&#8217;s Secret \u2063released a \u2063new fashion show called &#8220;Victoria&#8217;s Secret: The \u200dTour &#8217;23,&#8221; which is available for streaming on Prime Video. This show combines elements of a documentary and \u2062a fashion event.<\/p>\n<p>Despite its challenges, Victoria&#8217;s Secret\u200c still\u2064 holds a significant market share in North America, accounting for approximately 20% of the lingerie market.<\/p>\n<p>Stay\u2062 informed! Subscribe to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/xi-invites-putin-to-china\/\" title=\"Xi invites Putin to China\">receive breaking news directly<\/a>\u200d to your \u200dinbox for free.\u200c <a href=\"https:\/\/www.oann.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.oann.com\/alerts<\/a><\/p>\n<\/p>\n<div id=\"div-gpt-ad-1663871513696-art-4\" style=\"min-width: 320px; min-height: 50px; text-align: center;\">  \t<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-4'); });  \t<\/script>  <\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>The House Subcommittee on\u2064 the \u2064Coronavirus Pandemic examines global biosafety and biosecurity \u2062standards.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>This week, Independent\u200c Journalist Jackson Gosnell and I break down the biggest headlines from the\u200c Hospital Bombing in Gaza, to the vacant speakership in the House of Representatives. <\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>The Hamas Caucus incites an Insurrection while \u200cJim Jordan falls even shorter of becoming House Speaker.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>President Joe Biden visits Israel in a show of support to America\u2019s closest ally in the \u200bMiddle East.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>While stripping China\u2019s access \u200bto key U.S. artificial intelligence chips, the Biden administration\u2019s\u200d sweeping new rules also quietly threw Nvidia, \u2064Intel and AMD a potential lifeline.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>Stanford researchers issued a report measuring the transparency of artificial intelligence foundation models from companies like OpenAI and Google.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>LinkedIn said on Monday it \u200dwould lay off 668 employees across its engineering, talent and finance teams in the second round \u2064of job \u200dcuts this year.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p>Netflix\u2019s\u200d crackdown on password-sharing\u2063 likely boosted subscribers by about 6 million is expected to set the\u2064 stage for price\u2063 increases.<\/p>\n<\/p><\/div>\n<p> rnrn  <\/p>\n<h2> How\u200c does Victoria&#8217;s Secret plan to\u200d regain its position as a leader in the lingerie\u2063 industry and address societal changes \u200cwhile maintaining its \u2063traditional brand values<\/h2>\n<p><span>  A-theme-id=&#8221;19301&#8243;><\/div>\n<p> <noscript>Please enable JavaScript to view the <a href=\"https:\/\/twitter.com\/hashtag\/VictoriasSecret?src=hash&#038;ref_src=twsrc%5Etfw\">#VictoriasSecret<\/a> <a href=\"https:\/\/t.co\/XKsWsRptf6\">Tweets<\/a>. <\/p>\n<p><\/noscript><\/div>\n<p>Despite these efforts, Victoria&#8217;s Secret \u2062has continued to face criticism\u2063 and\u200b declining sales. Many consumers believe that the brand&#8217;s attempt to promote inclusivity and\u200d diversity is merely performative and lacks\u200b sincerity. <\/p>\n<p>Furthermore, the decision to\u2063 disband the group of \u2064&#8221;Angels&#8221; and focus on\u2064 featuring more \u200dplus-size\u2062 models has also been met with mixed reactions. While some applaud the brand for embracing body positivity\u2064 and representing \u2062a wider range of body types, others argue that this move compromises \u2064the brand&#8217;s\u200d original image\u2062 and \u2063appeal.<\/p>\n<p>Victoria&#8217;s Secret was once known for its glamorous and aspirational imagery, often featuring the world&#8217;s top supermodels as &#8220;Angels.&#8221;\u200d However, the brand&#8217;s\u200b refusal to adapt to changing cultural values and evolving standards \u2064of beauty has led to its decline in popularity. <\/p>\n<p>With the\u2062 recent announcement \u200cto prioritize &#8220;sexiness&#8221; once again, Victoria&#8217;s Secret hopes to regain\u2064 its position as\u2064 a \u2064leader in the lingerie industry. This decision aligns \u2063with the brand&#8217;s core identity\u200c and seeks to \u2063capitalize on the nostalgia \u2064associated with its original \u200bimage.<\/p>\n<p>It\u2063 is\u2063 important \u200bfor \u200bVictoria&#8217;s Secret to find a balance between upholding \u2063its traditional brand values \u2064and responding to societal changes. While there is still \u200ba demand for sexy \u200clingerie, \u200dconsumers \u2064now expect inclusivity, diversity, and representation. Failure to \u200badapt to these expectations\u2064 may further alienate Victoria&#8217;s Secret from its target audience and result in \u200dcontinued decline.<\/p>\n<p>Only time will tell if Victoria&#8217;s Secret&#8217;s\u200b decision \u2064to ditch its &#8220;woke feminist&#8221; rebrand \u2062in favor of &#8220;sexiness&#8221; will be successful \u2063in reviving the brand&#8217;s profitability. However, one\u2064 thing is clear &#8211; the lingerie industry\u200d is evolving, \u2063and brands must \u200cadapt to stay \u2064relevant in an increasingly diverse and inclusive\u2062 society.<\/p>\n<\/div>\n<p><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ming Xi, Grace Elizabeth, Cindy Bruna, Gigi Hadid, Kendall Jenner, and Alexina Graham strutted the runway at the 2018 Victoria&#8217;s Secret Fashion Show in NYC. (Photo: Dimitrios Kambouris\/Getty Images) OAN&#8217;s Stephanie Stahl reports.<\/p>\n","protected":false},"author":2416,"featured_media":2072432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-2072431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2072431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2072431"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2072431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2072432"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2072431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2072431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2072431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}