{"id":2072282,"date":"2023-10-18T19:39:01","date_gmt":"2023-10-18T23:39:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secret-head-says-brands-going-back-to-sexiness-after-woke-push-equals-sales-plummet\/"},"modified":"2023-10-18T19:43:37","modified_gmt":"2023-10-18T23:43:37","slug":"victorias-secret-head-says-brands-going-back-to-sexiness-after-woke-push-equals-sales-plummet","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secret-head-says-brands-going-back-to-sexiness-after-woke-push-equals-sales-plummet\/","title":{"rendered":"Victoria&#8217;s Secret CEO vows return to &#8216;sexiness&#8217; after woke campaign leads to sales decline."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fvictorias-secret-head-says-brands-going-back-to-sexiness-after-woke-push-equals-sales-plummet%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2072282&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Victoria\u2019s Secret Returns to &#8220;Sexiness&#8221; After Sales Plummet<\/h2>\n<p>The president of Victoria\u2019s Secret and Pink brands, Greg Unis, has announced a shift back to &#8220;sexiness&#8221; following a failed attempt to prioritize \u200bwoke initiatives. Unis \u200crevealed during a\u200d recent meeting in\u2062 New York that the company plans to focus on increasing its lingerie, swimwear, and activewear lines, as reported by Fox Business.<\/p>\n<p>&#8220;Sexiness can be \u200binclusive,&#8221; Unis stated. &#8220;Sexiness can celebrate the diverse experiences of our customers, and that&#8217;s what we&#8217;re focused on.&#8221;<\/p>\n<p>In addition to this \u200dnew direction, Victoria&#8217;s Secret will expand its sleepwear and lingerie \u2062offerings, including slip dresses and corset tops, as noted by CNN.<\/p>\n<p>Chief executive Martin Waters acknowledged that despite their efforts, the woke initiatives did not <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/rafael-nadal-biggest-beneficiary-of-djokovic-australia-open-absence-demands-he-follow-the-rules\/\" title=\"Rafael Nadal, Biggest Beneficiary of Djokovic Australia Open Absence, Demands He 'Follow the Rules'\">yield positive results<\/a>. The company hopes that this\u200c strategic shift will help improve earnings and bring them closer to the $7.5 billion in annual sales they achieved in 2020,\u2064 according to CNN.<\/p>\n<p>While the push for LGBTQ\u200c inclusivity\u200b received praise from critics, it did not translate into better sales for the brand. Victoria&#8217;s Secret is\u200c projecting a revenue\u2063 of $6.2 billion for this \u200bfiscal\u2064 year, a 5% decrease from the previous year and a 15% decrease \u2062from 2020.<\/p>\n<p>Over the past\u2062 two years, Victoria&#8217;s Secret has moved away from its glamorous Victoria&#8217;s Secret Fashion Show and sexualized ad campaigns featuring VS Angel models like Gisele Bundchen, Heidi Klum,\u200c and Adriana \u200dLima. Instead, the company opted for a more &#8220;inclusive&#8221; lingerie campaign, featuring figures such\u2062 as liberal activist soccer star Megan Rapinoe, trans-identifying male model Valentina Sampaio, and plus-size models.<\/p>\n<p>In\u200b 2021,\u200b Rapinoe called\u2062 out the\u2064 company, stating that its previous messaging was &#8220;patriarchal, sexist, \u2062viewing not\u2063 just what \u2064it meant to be sexy but what\u2062 the clothes were trying to \u2063accomplish through a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secret-replaces-angels-with-megan-rapinoe-other-gender-equity-campaigners\/\" title=\"Victoria\u2019s Secret Replaces \u2018Angels\u2019 with Megan Rapinoe, Other \u2018Gender Equity Campaigners\u2019\">male lens<\/a> and through what men desired.&#8221;\u2064 She emphasized that it was primarily marketed towards younger women, as reported by The New York Times.<\/p>\n<p>Other changes announced during the meeting include store updates and the opening of 400 new\u200c locations outside of the United States and Canada. Additionally,\u200d the brand revealed its decision to bring back renowned VS Angels like Candace Swanepoel and Naomi Campbell for future campaigns, as reported\u200c by The\u2064 Washington Examiner.<\/p>\n<p> <\/p>\n<h2> \u2064 What\u200b steps can Victoria&#8217;s Secret take to ensure \u200btheir \u2063emphasis on &#8220;sexiness&#8221;\u200b is accompanied by an \u2064authentic commitment to inclusivity \u2064and\u2062 body positivity, \u2062rather than just a marketing ploy<\/h2>\n<p><span>  \u200d &#8220;We \u2063believe in celebrating and\u2062 empowering all women, no matter their size\u2062 or shape. Our goal is to \u2063offer a wide range of options that make every woman feel confident and beautiful.&#8221;<\/p>\n<p>This announcement comes\u200b after\u200d Victoria\u2019s Secret&#8217;s sales experienced a significant decline\u2064 in recent years. Once considered a retail giant,\u2062 the \u2064company struggled \u2062to adapt to changing societal expectations and faced increased competition from more inclusive and body-positive\u200d brands. In\u2063 an effort to stay relevant, Victoria\u2019s Secret attempted to shift towards promoting inclusivity and diversity, but this move didn&#8217;t\u2063 resonate with consumers \u2063and ultimately\u200b failed to revive their plummeting sales.<\/p>\n<p>The\u200d decision to return to their roots \u2063and prioritize &#8220;sexiness&#8221; may seem\u2063 controversial in today&#8217;s \u2062era of increasing body positivity and \u200drepresentation. However, it is \u2064crucial to understand the historical context of Victoria\u2019s Secret\u2019s success. The brand initially gained prominence \u2064through their \u2063runway show, which epitomized the\u200b vision of glamorous and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secret-head-says-brands-going-back-to-sexiness-after-woke-push-equals-sales-plummet\/\" title=\"Victoria's Secret CEO vows return to 'sexiness' after woke campaign leads to sales decline.\">confident women\u2064 showcasing provocative\u200c lingerie<\/a>. Victoria\u2019s Secret \u200dbecame \u200bsynonymous with the \u200dconcept of &#8220;sexy&#8221; \u200band created an aspirational image that many women desired.<\/p>\n<p>While\u2063 societal\u200c ideals have evolved and diversified over time, it \u2063is \u200dimportant to acknowledge that sexuality remains an integral aspect of human \u200cnature. Ignoring or\u200d suppressing this fundamental part\u2064 of our \u2062identities is not the solution.\u200d Instead, \u2063companies should strive \u200bto embrace\u200c the\u2064 concept of &#8220;sexiness&#8221; in a way that\u2064 is inclusive and caters to a wider \u200baudience.<\/p>\n<p>Unis&#8217; statement about making &#8220;sexiness \u200dinclusive&#8221;\u200d demonstrates \u200ba potentially promising shift in Victoria\u2019s \u2062Secret&#8217;s approach. By \u2062expanding their lingerie range to accommodate \u200da diverse range of body types and \u200csizes,\u2063 they can strive to \u2064be more representative of the varying ideals of beauty that \u200dexist\u200c in today\u2019s society. Additionally, focusing on swimwear and activewear lines can help Victoria\u2019s Secret dabble in new \u200bterritories\u2062 and diversify \u2062their customer base.<\/p>\n<p>Reviving Victoria\u2019s Secret&#8217;s brand image will likely involve more than just a return to its previous \u2064aesthetic. Companies must prioritize listening \u200bto and understanding the desires and \u2063demands of\u2062 their customer base. \u200bThe emphasis on &#8220;sexiness&#8221; should be accompanied\u200d by \u200dan \u200cauthentic commitment to inclusivity and body\u200b positivity,\u200b not just as\u2064 a marketing \u2064strategy but as a genuine\u2064 belief that every individual deserves to feel \u200dbeautiful\u2064 and confident in their\u200d own skin.<\/p>\n<p>It remains to be \u200bseen \u200dwhether this shift\u200c back to &#8220;sexiness&#8221; will\u2063 truly be successful in \u2062revitalizing Victoria\u2019s Secret&#8217;s sales. However, it is\u2063 a step towards\u2064 reconnecting with \u2064their \u2062core values and understanding\u2063 the desires of their target audience. The brand has an opportunity to reinvent itself\u200d by embracing inclusivity,\u2062 celebrating diversity, and making every customer feel \u200cvalued, regardless of their size or shape.<\/p>\n<p>In conclusion, Victoria\u2019s Secret&#8217;s decision to return to &#8220;sexiness&#8221; after experiencing a decline\u200b in sales\u2064 is a\u200c calculated move to \u200brevive their\u200d brand.\u2063 By reevaluating their approach and\u200d striving to be more inclusive,\u2062 they have the\u2062 potential \u2063to win \u2064back their customer \u200bbase and regain their former\u200d glory. How they navigate\u2062 this new chapter \u2064will ultimately determine their success in\u200d an industry\u2064 that is continually evolving.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victoria&#8217;s Secret and Pink president Greg Unis admitted that their recent focus on &#8220;sexiness&#8221; failed to boost sales and instead led to a significant decline. In a recent meeting with investors in New York, Unis revealed that the company is now shifting gears and reevaluating its direction.<\/p>\n","protected":false},"author":219,"featured_media":2072283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[],"class_list":["post-2072282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2072282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/219"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2072282"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2072282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2072283"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2072282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2072282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2072282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}