{"id":2069976,"date":"2023-10-17T09:06:03","date_gmt":"2023-10-17T13:06:03","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ford-lays-off-hundreds-of-workers-who-were-building-electric-f-150\/"},"modified":"2023-10-17T09:07:12","modified_gmt":"2023-10-17T13:07:12","slug":"ford-lays-off-hundreds-of-workers-who-were-building-electric-f-150","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ford-lays-off-hundreds-of-workers-who-were-building-electric-f-150\/","title":{"rendered":"Ford lays off workers building electric F-150."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">14<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fford-lays-off-hundreds-of-workers-who-were-building-electric-f-150%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2069976&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Bad News for the Electric Vehicle \u2064Industry: Ford Lays Off\u2062 Workers Building Electric F-150<\/h2>\n<p>There is more bad news for the electric vehicle industry. According to <a href=\"https:\/\/edition.cnn.com\/2023\/10\/16\/business\/ford-f150-lightning-layoffs\/index.html?fbclid=IwAR0k7CFTXrW7_yW5Ri3S6wMIhz_On69AH-4dT_Tjh7mK8U3JRimyHlZuP0s\">CNN<\/a>, automobile giant Ford will \u200blay off about \u2063700 employees responsible for assembling the F-150 Lightning, the\u200d electric version of its highly popular\u200c pickup truck, at the Rouge Electric Vehicle\u2064 Center \u200din Dearborn, \u2064Michigan,\u2063 close to its\u200b main headquarters.<\/p>\n<p>\u201cWe are adjusting\u200b the schedule at the Rouge Electric\u2064 Vehicle Center \u2063because \u2064of\u200b multiple constraints, including \u200bthe supply chain and working through \u2062processing and \u2064delivering vehicles held for quality checks after restarting production\u2064 in August,\u201d the company said in a\u200d statement.<\/p>\n<p>Ford said the layoffs were unrelated to the ongoing strike by the United Auto Workers union, according to\u2063 CNN.<\/p>\n<p>Last month,\u2063 UAW President Shawn Fain said any layoffs by the company would be \u2062an effort to \u201cput the squeeze on our members to settle for less.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\u201cLet\u2019s be clear: if the \u2062Big Three\u2062 decide to lay people off who aren\u2019t on strike, \u200bthat\u2019s them trying to put the squeeze on our members to settle for less.\u2062 With their record profits, they don\u2019t have to lay \u2064off a single \u200cemployee.<\/p>\n<p>\u2014 UAW (@UAW) <a href=\"https:\/\/twitter.com\/UAW\/status\/1703051573352423439?\">September\u2064 16, 2023<\/a><\/p>\n<\/blockquote>\n<p>However, <a href=\"https:\/\/www.wsj.com\/business\/autos\/ford-considers-cutting-shift-at-f-150-lightning-pickup-plant-uaw-memo-says-91075154?mod=hp_lead_pos3\" target=\"_blank\" rel=\"noopener\">The\u2064 Wall Street Journal<\/a> reported last \u2064week that it had obtained\u200c a memo \u2062from \u2064a UAW leader expressing concerns about falling demand for Ford\u2019s electric pickup.<\/p>\n<p>\u201cIt doesn\u2019t take a rocket scientist to figure out that our sales for the Lightning have \u200ctanked,\u201d the memo said.<\/p>\n<p>The electric truck,\u2064 which <a href=\"https:\/\/media.ford.com\/content\/fordmedia\/fna\/us\/en\/news\/2022\/04\/26\/production-begins-f-150-lightning.html\" target=\"_blank\" rel=\"noopener\">came \u200cto market<\/a> in April 2022, has been a pivotal component of Ford\u2019s EV strategy. Its \u200bproduction was widely \u200cseen as \u200ca strategic\u200b maneuver \u200bby the company to leverage its strong brand appeal among\u200d pickup enthusiasts.<\/p>\n<p>Declining demand also explains\u2064 why Ford has implemented \u200bsubstantial \u200cprice reductions for the model.<\/p>\n<p><a href=\"https:\/\/www.carsdirect.com\/deals-articles\/ford-f-150-lightning-has-up-to-a-15-000-discount\" target=\"_blank\" rel=\"noopener\">CarsDirect<\/a> reported \u2062last week that\u2062 the automaker\u2064 is \u2062providing $7,500 in incentives for \u200cthe Lariat and Platinum trims, \u200dwhich, when combined with federal tax \u2062cuts, could \u2064amount to a significant $15,000 reduction from the original \u2062retail \u200cprice.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Not all\u200b electric trucks are the \u200csame.\u2062 <a href=\"https:\/\/twitter.com\/MikeWayland?\">@MikeWayland<\/a> has driven the Ford F-150 Lightning, Rivian\u2064 R1T and the GMC Hummer \u200cEV. Here\u2019s\u200d how they performed. <a href=\"https:\/\/t.co\/6kDcioWKLw\">https:\/\/t.co\/6kDcioWKLw<\/a> <a href=\"https:\/\/t.co\/suDb3qMlff\">pic.twitter.com\/suDb3qMlff<\/a><\/p>\n<p>\u2014 CNBC (@CNBC) <a href=\"https:\/\/twitter.com\/CNBC\/status\/1710736751625744514?\">October 7, 2023<\/a><\/p>\n<\/blockquote>\n<p>In July, <a href=\"https:\/\/www.westernjournal.com\/ford-hit-massively-motor-company-set-lose-much-3-billion-evs-year\/\" target=\"_blank\" rel=\"noopener\">Ford announced<\/a> it \u2064expected to lose \u200da staggering $4.5 \u2064billion on its electric vehicle line this year alone.<\/p>\n<p>\u201cFor \u2064its transparent, customer-centered business units, Ford now expects full-year \u2063 [earnings before interest and taxes] \u2026 [t]o be a loss\u2063 of about $4.5 billion for\u2062 Ford Model e, reflecting the pricing environment, disciplined investments in new products\u2064 and \u2064capacity, \u2062and\u200c other costs,\u201d the company \u2063said in a <a href=\"https:\/\/s201.q4cdn.com\/693218008\/files\/doc_financials\/2023\/q2\/7-27-23-Ford-Pro-Ford-Blue-Drive-Solid-Second-Quarter-Results-Company-Raises-Expectations-for-Full-Year-2023-Profitability.pdf\" target=\"_blank\" rel=\"noopener\">news release<\/a>.<\/p>\n<p>Nevertheless, the company said it\u2064 still expected to reach \u2063profitability as the adoption of <a href=\"https:\/\/www.westernjournal.com\/new-study-electric-vehicles-cost-charge-filling-car-gas\/\" target=\"_blank\" rel=\"noopener\">electric vehicles<\/a> accelerates.<\/p>\n<p>\u201cThe near-term pace of EV \u2064adoption will be \u2064a little\u2064 slower than \u2063expected, which is going to\u2062 benefit early movers like Ford,\u201d CEO <a href=\"https:\/\/www.westernjournal.com\/ford-ceo-admits-got-reality-check-trying-road-trip-electric-pickup-truck\/\" target=\"_blank\" rel=\"noopener\">Jim Farley<\/a> said in a statement at the time.<\/p>\n<p>\u201c[W]hile others are trying \u200bto catch \u200cup, we have clean-sheet, next-generation\u200c products \u2063in advanced development \u200cthat will blow people away,\u201d Farley said.<\/p>\n<hr>\n<div class=\"author_subscription_pitch\">.author_subscription_pitch \u200dp{margin:5px;}<\/p>\n<p><em><b>A Note \u200dfrom Our\u200c Founder:<\/b><\/em><\/p>\n<p><em><span style=\"font-weight: 400\"> <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\">Every morning, we at The \u200cWestern Journal wake up and pursue our mission of\u200b giving you the important information you need about\u2064 what\u2019s happening in America.<\/span><\/em><\/p>\n<p><em><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"><b>We can\u2019t do that without your help<\/b><\/a><b>.<\/b><\/em><\/p>\n<p><em><span style=\"font-weight: 400\"> <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\">America has been on the receiving end of false narratives. \u2063The \u2064purpose of these false\u2064 narratives is to make you feel \u2062powerless. The Western Journal empowers you by breaking \u200dthese false \u200bnarratives.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\">But I wouldn\u2019t be honest with you today if I didn\u2019t\u2064 let you know that the future of The Western Journal is in jeopardy<\/span><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"> <span style=\"font-weight: 400\">without your help<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\"> <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\">Silicon Valley and the \u2062Big Tech tyrants have done everything they can to\u200c put The Western Journal out of business. Our faithful donors and subscribers have kept us going.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\">If\u200c you\u2019ve never chosen to donate, let\u2064 me\u2062 be honest:<\/span><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"> <span style=\"font-weight: 400\">We need your help today<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\">Please don\u2019t wait\u200d one minute.<\/span><a href=\"https:\/\/www.paypal.com\/donate\/?hosted_button_id=BM6XAWRJ8NS7A&#038;utm_source=site&#038;utm_medium=westernjournalism&#038;utm_campaign=authorpitch\"> <span style=\"font-weight: 400\">Donate right now<\/span><\/a><span style=\"font-weight: 400\">  \u2063 \u2013 our situation in America is dire.\u2063 Our country hangs by a\u2064 thread, \u2064and The Western\u2064 Journal\u2064 stands for truth\u200b in this\u200c difficult time.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\"> <\/span><\/em><\/p>\n<p><em><b>Please stand with us by donating today.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\">Floyd G. Brown<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Founder of The Western Journal<\/span><\/em><\/p>\n<\/div>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\/ford-lays-off-hundreds-workers-building-electric-f-150\/\">Ford Lays\u200b Off Hundreds of Workers Who \u2063Were Building Electric F-150<\/a> appeared first \u200don <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\">The Western \u2062Journal<\/a>.<\/p>\n<p> <\/p>\n<h2> How has increased competition in the electric truck market impacted Ford&#8217;s\u2062 market share \u200dand demand for their electric pickup truck<\/h2>\n<p><span>  \u200dAnt \u200d$15,000 discount for customers. This\u2064 move suggests that \u200bFord is\u200b struggling to \u2062generate enough demand for the electric F-150.<\/p>\n<p>Several factors may be contributing to the decline in demand. Firstly, the\u200b high price tag of\u200d electric \u200cvehicles remains a significant barrier for many consumers.\u200d While the cost of \u200bbatteries has been gradually\u2062 decreasing, electric \u2064vehicles\u200c still tend to be more expensive\u200b than their \u200dgasoline-powered\u200b counterparts. \u2064Secondly, the limited charging infrastructure across the country makes it less convenient for potential electric vehicle owners, \u200bespecially those who \u2062live in \u2063apartments or urban \u2064areas without access\u200c to home charging stations. Thirdly, \u200crange anxiety, or the\u200d fear of running out of battery before reaching a charging station, is another factor that may deter \u200csome consumers from\u2063 purchasing \u2062electric vehicles. Despite improvements in battery technology and\u200d extended driving ranges, some individuals\u200b may still have reservations about the\u2063 practicality of electric vehicles for \u2063long-distance travel.<\/p>\n<p>Furthermore, competition \u200din\u2064 the electric truck market is intensifying. While\u2064 the F-150 Lightning was initially \u200dseen \u2063as a frontrunner, other automakers such as Rivian and Tesla have \u2064entered the market with their\u2064 own electric truck offerings. This increased competition may have eroded Ford&#8217;s market share\u200d and contributed to the decline\u200b in demand for their electric\u2063 pickup truck.<\/p>\n<p>Nevertheless, the layoffs at the Rouge \u2062Electric Vehicle Center are undoubtedly a\u2064 setback for Ford\u200c and the electric vehicle industry as a\u200d whole. The electric vehicle market has been touted as the future \u200dof transportation, \u200bwith governments and \u200dconsumers increasingly prioritizing sustainability and reducing carbon \u200bemissions. Ford&#8217;s decision to lay off workers building the electric F-150 sends a concerning signal about\u200b the current \u2062state and future prospects of the electric vehicle industry.<\/p>\n<p>However, it is worth noting \u200cthat this setback \u2062does not necessarily spell doom for the electric vehicle industry. Despite the challenges, there\u2064 are still many signs of growth and progress \u200cin the sector. Governments\u2064 around the world continue to implement policies \u200cand incentives to\u200d encourage\u2062 the \u2064adoption of electric vehicles. Technological advancements, such as faster charging times and increased driving ranges, are\u2064 also addressing some of the concerns that have held \u2063back potential buyers. Additionally, as more automakers enter the market and competition\u200c increases,\u200d we can\u200b expect further innovation\u2064 and \u200dimprovements in electric\u2062 vehicle offerings.<\/p>\n<p>In conclusion,\u200b the layoffs at Ford&#8217;s Rouge Electric Vehicle Center building \u2063the\u2063 electric F-150 Lightning reflect the\u2063 challenges\u200b and uncertainties facing the \u2062electric vehicle industry. While declining demand, high prices, limited charging infrastructure, and competition are factors that need to be addressed, the industry still \u2062holds immense potential for growth and transformation. The future of electric vehicles will depend on\u2063 continued investment, innovation, and collaboration between automakers, governments, and consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to CNN, Ford plans to lay off approximately 700 workers at its Rouge Electric Vehicle Center in Dearborn, Michigan. This decision affects employees involved in assembling the F-150 Lightning, Ford&#8217;s electric version of its renowned pickup truck. The news adds to the challenges faced by the electric vehicle industry.<\/p>\n","protected":false},"author":2195,"featured_media":2069978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-2069976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2069976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2195"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2069976"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2069976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2069978"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2069976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2069976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2069976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}