{"id":2057445,"date":"2023-10-05T23:07:01","date_gmt":"2023-10-06T03:07:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-lights-loss-of-market-share-is-a-permanent-shift-in-favor-of-rivals-molson-coors-ceo\/"},"modified":"2023-10-05T23:09:09","modified_gmt":"2023-10-06T03:09:09","slug":"bud-lights-loss-of-market-share-is-a-permanent-shift-in-favor-of-rivals-molson-coors-ceo","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-lights-loss-of-market-share-is-a-permanent-shift-in-favor-of-rivals-molson-coors-ceo\/","title":{"rendered":"Bud Light&#8217;s market share decline is a lasting shift towards competitors, says Molson Coors CEO."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbud-lights-loss-of-market-share-is-a-permanent-shift-in-favor-of-rivals-molson-coors-ceo%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2057445&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><blockquote>\n<h2>Molson Coors CEO: Bud Light&#8217;s Loss of Market Share is a &#8220;Permanent Shift&#8221;<\/h2>\n<p>In a bold statement, Molson\u2062 Coors\u2062 CEO \u2062Gavin\u200b Hattersley declared that \u2063Bud Light&#8217;s decline in market share,\u200b in favor of rival brands Coors Light\u2064 and Miller Lite, represents a &#8220;permanent shift&#8221; in the American beer market.<\/p>\n<p>The backlash to Bud Light&#8217;s marketing partnership with transgender influencer Dylan Mulvaney has significantly boosted sales \u2063of\u2062 Coors Light \u200cand Miller\u2064 Lite.<\/p>\n<p>Mulvaney, a man who identifies as a woman, \u2063caused controversy when he showcased a personalized Bud Light beer can \u2064featuring his likeness on social media. This sparked conservative backlash and calls for a boycott.<\/p>\n<div class=\"shortcode\">\n<div class=\"border-comp-divider mb-4 mr-4 w-full max-w-[500px] border px-5 py-4 text-[16px] leading-[20px] text-[#262626] md:float-left\" id=\"in_article_related_stories\">\n<h2 class=\"mb-3 font-sans text-[16px] font-semibold uppercase leading-[19px] text-[#2F2F2F]\">Related Stories<\/h2>\n<div class=\"mb-4 flex gap-2\">\n<div class=\"grow\">\n<div class=\"mb-1 line-clamp-2\">\n            <a href=\"http:\/\/www.theepochtimes.com\/article\/analysts-say-its-hard-not-to-be-negative-about-bud-light-as-stock-upgraded-5500499?ea_src=author_manual&#038;ea_med=related_stories\"><\/p>\n<h3>Analysts Say It&#8217;s &#8216;Hard Not to Be Negative&#8217; About Bud Light as Stock Upgraded<\/h3>\n<p>            <\/a>\n          <\/div>\n<div class=\"text-comp-caption text-[14px] leading-[18px]\">9\/29\/2023<\/div>\n<\/p><\/div>\n<div class=\"shrink-0 basis-[120px]\">\n          <a href=\"http:\/\/www.theepochtimes.com\/article\/analysts-say-its-hard-not-to-be-negative-about-bud-light-as-stock-upgraded-5500499?ea_src=author_manual&#038;ea_med=related_stories\"><\/a>\n        <\/div>\n<\/p><\/div>\n<div class=\"mb-4 flex gap-2\">\n<div class=\"grow\">\n<div class=\"mb-1 line-clamp-2\">\n            <a href=\"http:\/\/www.theepochtimes.com\/article\/bud-light-might-soon-lose-retail-shelf-space-amid-boycott-experts-5492477?ea_src=author_manual&#038;ea_med=related_stories\"><\/p>\n<h3>Bud Light Might Soon Lose Retail Shelf Space Amid Boycott: Experts<\/h3>\n<p>            <\/a>\n          <\/div>\n<div class=\"text-comp-caption text-[14px] leading-[18px]\">9\/15\/2023<\/div>\n<\/p><\/div>\n<div class=\"shrink-0 basis-[120px]\">\n          <a href=\"http:\/\/www.theepochtimes.com\/article\/bud-light-might-soon-lose-retail-shelf-space-amid-boycott-experts-5492477?ea_src=author_manual&#038;ea_med=related_stories\"><\/a>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Since Mulvaney&#8217;s controversial reveal\u200d of the personalized beer can, Bud Light sales have plummeted.<\/p>\n<div class=\"post-figure\" style=\"margin-left:0;margin-right:0;max-width:1200px\">\n<figure style=\"width:640px;margin-left:auto;margin-right:auto\" class=\"alignnone\"><figcaption>Transgender influencer Dylan Mulvaney accepts an award onstage during the 2023 Streamy Awards at Fairmont Century Plaza in Los Angeles\u200b on Aug. 27, 2023. (Kevin Winter\/Getty Images)<\/figcaption><\/figure>\n<\/p><\/div>\n<p>In\u2062 the second quarter \u2062of 2023, Coors Light and Miller Lite outsold Bud Light by 50 percent, according to Molson Coors&#8217; report. The\u2064 negative\u2064 trend for Bud Light \u2063shows no signs of stopping, \u200dwith\u200c industry\u2062 analysts predicting a continued decline.<\/p>\n<p>Molson Coors CEO Gavin Hattersley has joined the \u2062chorus\u2063 of voices predicting no recovery for Bud Light.<\/p>\n<p>&#8220;We&#8217;re \u200dnow more than six months into it and we feel very\u200c confident based on all the data we&#8217;ve seen that this is a permanent shift,&#8221; said Hattersley.<\/p>\n<p>In \u200b2022, Bud Light was the top-selling brand, \u200bsurpassing both Coors Light and Miller Lite combined.\u200b However, \u200dby the second quarter of 2023, \u200cthe combined sales \u200cof the two rival brands were 50 percent higher than Bud Light.<\/p>\n<p>Furthermore, sales of Bud Light \u2062have seen a significant decline of about 27 percent year over year, according to Bump Williams Consulting.<\/p>\n<div class=\"my-5\">\n<p>The Epoch Times reached out to \u2064Bud Light parent company Anheuser-Busch for comment on Hattersley&#8217;s remarks but received no response at the time \u200bof publication.<\/p>\n<h2>Bud Light Might Lose Shelf Space<\/h2>\n<p>Experts are predicting that Bud Light may soon lose its <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-lights-loss-of-market-share-is-a-permanent-shift-in-favor-of-rivals-molson-coors-ceo\/\" title=\"Bud Light's market share decline is a lasting shift towards competitors, says Molson Coors CEO.\">coveted retail shelf space due<\/a> to\u200b the ongoing slump.<\/p>\n<\/p><\/div>\n<p>Beer industry experts, wholesalers,\u2063 and a former Anheuser-Busch executive have revealed that major retailers such \u2062as 7-Eleven, QuikTrip,\u2062 and Walmart might reduce Bud\u200c Light&#8217;s refrigerator space in stores.<\/p>\n<p>&#8220;If\u2062 you don&#8217;t have the beer available cold on the shelf during a busy shopping \u200cperiod,\u200b consumers will choose something else,&#8221; warned former Anheuser-Busch InBev executive Anson Frericks. He emphasized \u2064that \u2062shelf space is a crucial factor in sales and predicted a &#8220;dramatic shift&#8221; for Bud Light.<\/p>\n<p>Dave Williams, vice president of analytics and insights at\u2064 Bump Williams Consulting, explained that retailers often <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/final-nail-in-the-coffin-bud-light-could-get-snubbed-by-retailers-while-competitors-surged-2\/\" title=\"Bud Light's Potential Retail Snub as Competitors Surge\">allocate shelf space based<\/a> on sales figures.<\/p>\n<p>&#8220;There&#8217;s explosive growth on one side and sharp \u2064decline on the other,&#8221; said Williams. &#8220;If Bud Light\u2062 loses shelf space, it could be a long-term\u200d struggle for them to regain their position, if they ever can.&#8221;<\/p>\n<div class=\"my-5\">\n<p>According to a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/alcohol-related-deaths-killed-more-americans-than-covid-19-in-2020\/\" title=\"Alcohol-Related Deaths Killed More Americans Than COVID-19 in 2020\">drinks market analysis<\/a>, approximately\u200b 80 percent of beer sales occur at retail\u2063 stores, while the remaining 20 percent take place \u2064at \u200crestaurants and bars.<\/p>\n<h2>The Backlash<\/h2>\n<p>In early April,\u200c Mulvaney, who \u2064boasts over 10 million followers on TikTok, posted videos promoting Bud Light and showcasing the personalized can.<\/p>\n<\/p><\/div>\n<p>&#8220;This \u200cmonth, I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever\u2014a can with my face\u200c on it,&#8221; Mulvaney\u200d announced in a video on April \u2064Fools&#8217; Day.<\/p>\n<p>Conservatives accused Bud Light of promoting \u2064a transgender agenda and called for a boycott.<\/p>\n<p>Singer Kid Rock expressed his \u200canger at the promotional campaign by using Bud Light cans for\u2062 target practice, while \u200cFlorida Gov. Ron DeSantis announced his boycott of Bud Light.<\/p>\n<div class=\"post-figure\" style=\"margin-left:0;margin-right:0;max-width:1200px\">\n<figure style=\"width:640px;margin-left:auto;margin-right:auto\" class=\"alignnone\"><figcaption>Kid \u2063Rock during the NASCAR Cup Series 64th Annual \u2062Daytona 500 at Daytona International Speedway in Daytona Beach, Fla.,\u2064 on Feb. 20, 2022. (Mike Ehrmann\/Getty Images)<\/figcaption><\/figure>\n<\/p><\/div>\n<p>Even former President Donald Trump weighed in on the controversy,\u2064 stating that boycotts can be an effective way to send a message to brands pushing a leftist agenda.<\/p>\n<p>&#8220;It&#8217;s time \u200dto beat \u200cthe Radical Left at their own game,&#8221; President Trump\u200c wrote on Truth Social. \u200b&#8221;Money does talk\u2014Anheuser-Busch now understands that.&#8221;<\/p>\n<p>As a result of the boycott, Anheuser-Busch InBev\u2063 has suffered billions of dollars in revenue losses.<\/p>\n<p>Furthermore, Bud Light \u200dhas been dethroned \u200cas \u200bthe top-selling brand in the\u2063 United States, with competitor\u200d Modelo\u2064 taking its place.<\/p>\n<div class=\"my-5\">\n    <em>Jack Phillips contributed to this report.<\/em>\n  <\/div>\n<\/blockquote>\n<p> <\/p>\n<h2> What \u2064were the sales figures for Bud \u2063Light \u200bcompared to Coors Light and Miller Lite\u200c in the second quarter of 2023?<\/h2>\n<p><span>  R \u2062market share.&#8221;<\/p>\n<p>The controversy surrounding\u200c Dylan Mulvaney&#8217;s\u200b partnership\u200d with Bud Light has\u200b undoubtedly had a significant impact on the\u200c brand. Mulvaney&#8217;s\u200c promotion of a personalized\u2062 beer can featuring his likeness drew\u2063 backlash from conservative\u2064 consumers, leading to calls for a boycott of the\u2062 brand. As\u2062 a result, Bud Light&#8217;s\u2062 sales have plummeted.<\/p>\n<p>According to \u2062a report from Molson Coors, \u2062Bud Light was outsold by\u2062 both Coors Light and Miller Lite by a margin of 50\u200b percent in the second quarter \u2063of \u200c2023. This negative trend\u200d shows no signs of stopping, with\u2063 industry analysts predicting a continued decline for Bud Light.<\/p>\n<p>Molson Coors CEO \u200cGavin Hattersley has joined the chorus \u2063of voices\u200b predicting no recovery for Bud\u200c Light.\u2062 In\u2064 a bold statement, Hattersley declared that the decline in market share for Bud<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molson Coors CEO, Gavin Hattersley, believes Bud Light&#8217;s market share decline due to a boycott signifies a lasting change in the US beer industry. Coors Light and Miller Lite have benefited from this shift, as consumers react to Bud Light&#8217;s transgender marketing collaboration.<\/p>\n","protected":false},"author":118,"featured_media":2057446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[543],"tags":[],"class_list":["post-2057445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-epoch-times"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2057445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2057445"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2057445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2057446"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2057445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2057445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2057445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}