{"id":2052215,"date":"2023-10-02T11:14:01","date_gmt":"2023-10-02T15:14:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/beer-can-with-trumps-mugshot-hits-major-milestone-ceo\/"},"modified":"2023-10-02T11:17:31","modified_gmt":"2023-10-02T15:17:31","slug":"beer-can-with-trumps-mugshot-hits-major-milestone-ceo","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/beer-can-with-trumps-mugshot-hits-major-milestone-ceo\/","title":{"rendered":"CEO announces major milestone for beer can featuring Trump&#8217;s mugshot."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbeer-can-with-trumps-mugshot-hits-major-milestone-ceo%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2052215&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><blockquote>\n<div data-post-content=\"true\" class=\"post_content\" id=\"post_content\">\n<p>A beer brand that was launched \u200dearlier this year\u200d as an alternative \u200bto Bud Light amid \u200ca months-long \u2062boycott \u200chas shattered its \u200bown company\u200d records by marketing\u2063 a \u200dspecial edition can that\u2063 featured former President Donald Trump&#8217;s mug shot, according to the company&#8217;s head.<\/p>\n<p>Ultra \u200bRight Beer CEO Seth Weathers told Fox News last week that the special edition can was\u200d launched after\u2063 President Trump&#8217;s mug shot was taken in August after he was indicted in Fulton County, Georgia, on racketeering and other charges\u2062 stemming from his activity following the\u2063 2020 election.<\/p>\n<p>Mr. Weathers told Fox Business that sales of the limited edition offering have \u2064amounted to more than five \u2064tractor-loads of cans, saying \u2062that it&#8217;s\u2064 now \u200dthe &#8220;most sought-after\u2062 collector \u200dbeer can in American history.&#8221;<\/p>\n<div class=\"shortcode\">\n<!--$--><\/p>\n<div class=\"border-comp-divider mb-4 mr-4 w-full max-w-[500px] border px-5 py-4 text-[16px] leading-[20px] text-[#262626] md:float-left\" id=\"in_article_related_stories\">\n<h2 class=\"mb-3 font-sans text-[16px] font-semibold uppercase leading-[19px] text-[#2F2F2F]\">Related Stories<\/h2>\n<div class=\"mb-4 flex gap-2\">\n<div class=\"grow\">\n<div class=\"mb-1 line-clamp-2\">\n<a href=\"http:\/\/www.theepochtimes.com\/article\/analysts-say-its-hard-not-to-be-negative-about-bud-light-as-stock-upgraded-5500499?ea_src=author_manual&#038;ea_med=related_stories\"><\/p>\n<h3>Analysts \u2063Say It&#8217;s\u2064 &#8216;Hard Not \u200dto Be Negative&#8217; \u2062About Bud \u200bLight as Stock Upgraded<\/h3>\n<p><\/a>\n<\/div>\n<div class=\"text-comp-caption text-[14px] leading-[18px]\">9\/29\/2023<\/div>\n<\/div>\n<div class=\"shrink-0 basis-[120px]\">\n<a href=\"http:\/\/www.theepochtimes.com\/article\/analysts-say-its-hard-not-to-be-negative-about-bud-light-as-stock-upgraded-5500499?ea_src=author_manual&#038;ea_med=related_stories\"><\/a>\n<\/div>\n<\/div>\n<div class=\"mb-4 flex gap-2\">\n<div class=\"grow\">\n<div class=\"mb-1 line-clamp-2\">\n<a href=\"http:\/\/www.theepochtimes.com\/article\/bud-light-owner-caves-to-pressure-over-horse-backlash-5496229?ea_src=author_manual&#038;ea_med=related_stories\"><\/p>\n<h3>Bud Light Owner Caves \u200cto \u2063Pressure Over Horse Backlash<\/h3>\n<p><\/a>\n<\/div>\n<div class=\"text-comp-caption text-[14px] leading-[18px]\">9\/21\/2023<\/div>\n<\/div>\n<div class=\"shrink-0 basis-[120px]\">\n<a href=\"http:\/\/www.theepochtimes.com\/article\/bud-light-owner-caves-to-pressure-over-horse-backlash-5496229?ea_src=author_manual&#038;ea_med=related_stories\"><\/a>\n<\/div>\n<\/div>\n<\/div>\n<p><!--\/$-->\n<\/div>\n<p>&#8220;We knew people would go wild over these collector\u200c cans, but we \u200dhad no idea \u2064the response would be this crazy,&#8221; he said in\u200b a recent\u2062 statement, adding that sales \u200dof \u2062the beer would top $2\u200b million \u2063by 11:59 p.m. on Oct. 1 when it&#8217;s taken off the \u200bmarket.<\/p>\n<p>Sales of the can &#8220;have poured in from \u200bthe moment we launched,&#8221; Mr. Weathers said. \u2062&#8221;With over $1 \u2063million in beer and merchandise sales,\u200c we\u2019ve raised over $50,000 for the legal defense of the Georgia Trump electors and the Georgia Republican Party. Conservative Dad\u2019s Ultra Right Beer puts \u200dour money where our mouth is\u2014we\u2019re doing our\u2064 part to fight\u2062 back against the unjust persecution\u200d of American patriots.&#8221;<\/p>\n<p>The company\u200c touts its\u2064 product as &#8220;100 percent American beer,&#8221; according\u200d to its website, and states that 10 percent\u2063 of the beer&#8217;s sales will be donated to the \u2062Georgia Republican Party legal defense fund and the David Shafer\u2064 Legal Defense Fund.<\/p>\n<div class=\"shortcode post-related-videos\">\n<!--$--><\/p>\n<div class=\"lazyload-wrapper\">\n<div class=\"lazyload-placeholder\"><\/div>\n<\/div>\n<p><!--\/$-->\n<\/div>\n<p>As for President Trump, the 2024 presidential candidate&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/beer-can-with-trumps-mugshot-hits-major-milestone-ceo\/\" title=\"CEO announces major milestone for beer can featuring Trump's mugshot.\">campaign\u2062 released mug-shot-inspired\u2062 gear<\/a> in August\u200d that included T-shirts, coffee mugs, and beer holders. Hours after\u2063 the mug \u200bshot \u2064was taken at the Fulton County \u200cCourthouse, the former president posted \u2062the image on his X (formerly known \u2062as Twitter) account\u2014the first and only time he&#8217;s done so since he was allowed\u2063 back\u2064 on\u2064 the platform after his account \u200cwas suspended in January 2021.<\/p>\n<div class=\"my-5\">President Trump&#8217;s\u2062 mug shot merchandise was still\u2062 available on his website on Oct. 1.\u200c <\/p>\n<h2>Bud Light \u2063Update<\/h2>\n<p> In April, Bud Light created a backlash with its release of \u2064a promotional beer can featuring transgender activist \u200cDylan Mulvaney in \u2063connection \u2062with the NCAA&#8217;s\u200b March Madness. As images \u200dof the beer\u2062 can went \u2063viral on social media, conservative social media influencers and celebrities suggested a consumer boycott of the\u200d brand, \u200ccausing sales to plummet for \u2064months.<\/p><\/div>\n<p>Anheuser Busch InBev, the parent company of Bud Light, \u2063said in early \u200bAugust that its U.S. \u200drevenue fell by about 10 percent in the second quarter as sales of Bud Light slumped. \u200bRevenue fell $395 million in North America, too, it said.<\/p>\n<p>Bud Light&#8217;s U.S. sales through retail stores have fallen by 25 percent or more\u2062 since\u2062 April, \u200cbut the\u2062 company said that \u200cthey have stabilized.<\/p>\n<div class=\"post-figure\">\n<figure style=\"width:600px\" class=\"alignnone\"><figcaption>Bud \u200bLight, \u200dmade by Anheuser-Busch, sits on a store shelf\u200d in Miami on July 27, 2023. (Joe Raedle\/Getty Images)<\/figcaption><\/figure>\n<\/div>\n<p>In an investors&#8217; call this summer, CEO Michel Doukeris \u200bsaid that AB InBev&#8217;s U.S. team is working hard to win\u200b back consumers and that the stabilization comes with signs of improvement. Bud \u200bLight&#8217;s loss has spelled gains for Coors Light and Miller Lite, brands of main U.S. rival Molson Coors.<\/p>\n<p>Last week, analysts with Bank\u200b of America upgraded Anheuser-Busch InBev\u2019s stock to buy from neutral, although they\u200c stressed that\u2064 in the United States, it\u2019s \u201chard not to be negative\u201d amid \u2063the boycott.<\/p>\n<p>The \u200btop bank lifted AB InBev&#8217;s price target to \u200d$68 from $65, according to MarketWatch. Cost of goods sold (COGS) pressures have \u200dbegun to \u200bease on the brand, while \u2064analysts cited \u200dhow\u200d the brand is doing business in Latin America.<\/p>\n<p>\u201cOver the last few years, \u200b [Anheuser-Busch InBev] has transformed its business in many of its key markets [particularly in Latin America], \u200dwith a more <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/analysts-say-its-hard-not-to-be-negative-about-bud-light-as-stock-upgraded\/\" title=\"Analysts pessimistic about Bud Light despite stock upgrade.\">effective portfolio strategy<\/a>, stepped-up \u200binnovation,\u2062 and digitization of its route-to-market with\u200c BEES (B2B), \u200ca\u2064 clear\u200d competitive advantage,\u201d said analysts led\u200d by \u200dAndrea Pistacchi.<\/p>\n<p>However, they cautioned\u2063 that \u200bit\u2019s \u201chard not \u200bto be negative\u201d about the brand\u2019s U.S. volume outlook. They predicted that the permanent profit damage to \u2062Anheuser-Busch InBev because of the Bud Light backlash may exceed $1 \u200dbillion, CNBC reported.<\/p>\n<div class=\"my-5\"><em>Reuters contributed to this\u200d report.<\/em><\/div>\n<\/div>\n<\/blockquote>\n<p> <\/p>\n<h2> How has the negative publicity and declining sales affected Bud Light&#8217;s brand \u2064image and recovery prospects?<\/h2>\n<p><span>  October that they were upgrading the\u2063 stock for Bud Light after several months of negative publicity and declining sales. However, analysts believe that it will \u2064be difficult for the \u2062brand to recover from \u200bthe damage\u2063 caused by the boycott and \u2062the controversial promotional can.<\/p>\n<p>On\u200c the other hand, Ultra Right Beer seems \u200cto have capitalized on the polarizing political climate and tapped into a niche market.\u2064 The\u2063 special edition\u2062 can featuring\u2062 Donald Trump&#8217;s mug shot has \u2062<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/john-rich-discusses-how-americans-can-fight-child-trafficking-touts-movie-every-parent-in-america-needs-to-watch\/\" title=\"John Rich talks about combating child trafficking and recommends a must-watch movie for all American parents.\">generated significant buzz<\/a> and sales. Seth \u200dWeathers, the CEO of Ultra Right \u2062Beer, stated that they have sold more than five tractor-loads \u2062of \u200cthe limited \u2062edition offering, making it the most sought-after collector\u2063 beer can in American history.<\/p>\n<p>The \u200csuccess of \u2063Ultra Right Beer can be attributed to its\u2063 targeting of conservative\u2064 consumers \u200dwho\u2062 feel marginalized in today&#8217;s cultural\u200b and political landscape. By aligning themselves with the legal \u2064defense of\u200d Trump \u2063electors \u2062and the\u2063 Georgia Republican Party, the\u200b company is reinforcing its brand identity\u2062 as a supporter \u200dof\u200c American\u2063 patriots and conservative \u200cvalues.<\/p>\n<p>While some may argue that\u200c the controversial\u2063 nature\u200c of the special edition can promotes divisiveness\u2063 and further polarizes the country, Ultra Right Beer sees it as their way of standing up against what\u2062 they perceive as unjust \u2064persecution. In \u200dtheir view, the can serves as \u2062a \u200bsymbol of resistance and a\u200d rallying point for like-minded individuals.<\/p>\n<p>It is important to note that Ultra \u200bRight Beer is not the first brand to use political figures or\u200d controversial imagery to generate attention and sales. President Trump himself has released merchandise featuring his own mug shot, capitalizing on his controversial reputation.\u200d Bud Light also faced backlash \u2062earlier this\u2063 year\u200d for \u200bfeaturing transgender activist Dylan Mulvaney on \u200da promotional can.<\/p>\n<p>In \u200bconclusion, the success of \u2064Ultra Right \u200bBeer&#8217;s special \u200bedition can \u200bfeaturing Donald Trump&#8217;s\u200b mug shot highlights\u200d the power of targeted marketing and the ability to tap into a\u200c specific consumer base. While opinions\u200c may \u200ddiffer on the \u2062appropriateness \u200bof using political figures\u2063 in advertising, it \u200bis\u200b undeniable that it has \u2063<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/gop-governor-asked-about-potential-presidential-run-says-hes-focused-on-virginia-elections\/\" title=\"GOP Governor asked about potential presidential run: \"I'm focused on Virginia elections.\"\">generated\u2063 significant attention<\/a> and \u200dsales for the company. Only time will tell if this\u2062 success is sustainable or if it will further\u200c contribute to\u200b the \u2062polarization of the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>a new beer brand, created as an alternative to Bud Light during a boycott, broke its own records by promoting a limited edition can with Donald Trump&#8217;s mug shot. Seth Weathers, CEO of Ultra Right Beer, revealed this news to Fox News, highlighting the brand&#8217;s success despite controversy.<\/p>\n","protected":false},"author":58,"featured_media":2052216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[543],"tags":[],"class_list":["post-2052215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-epoch-times"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2052215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2052215"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2052215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2052216"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2052215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2052215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2052215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}