{"id":2046058,"date":"2023-09-27T07:58:02","date_gmt":"2023-09-27T11:58:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secrets-diversity-rebrand-is-unrecognizable-and-out-of-touch\/"},"modified":"2023-09-27T08:07:01","modified_gmt":"2023-09-27T12:07:01","slug":"victorias-secrets-diversity-rebrand-is-unrecognizable-and-out-of-touch","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secrets-diversity-rebrand-is-unrecognizable-and-out-of-touch\/","title":{"rendered":"Victoria&#8217;s Secret&#8217;s rebranding for &#8216;diversity&#8217; is unrecognizable and disconnected."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fvictorias-secrets-diversity-rebrand-is-unrecognizable-and-out-of-touch%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2046058&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"article-content\">\n<h2>The Fall of Victoria&#8217;s Secret: A Reimagined \u2063Runway<\/h2>\n<blockquote>\n<p>In 2019, women\u2019s lingerie company Victoria\u2019s Secret announced they \u200dwould be ending their annual \u200dfashion show following public scrutiny. The\u200c Chief Marketing Officer\u2062 Edward Razek made criticized remarks about transgender and overweight models, and CEO \u2063Lex\u2064 Warner \u2063stepped down due to\u200c a relationship with Jeffrey Epstein. So the show was\u2063 scrapped.<\/p>\n<\/blockquote>\n<p>It has since been\u200d announced that the company \u2064will \u2063be presenting \u2064a reimagined runway studded with diversity \u200chires and fashion icons. But \u2063behind the marketing mirage, nobody is buying \u2063the PR move \u200dor their products.<\/p>\n<div class=\"fdrlst__b89e9-paragraph-2-long d-flex justify-content-center\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"fdrlst__b89e9-1053935550\">\n<div id=\"div-gpt-ad-1379703300879-0\" class=\"mb-30\"><\/div>\n<\/div>\n<div class=\"fdrlst__b89e9-c2c6b2803410d5dc589c9db175bccc82 fdrlst__b89e9-paragraph-2\" id=\"fdrlst__b89e9-c2c6b2803410d5dc589c9db175bccc82\"><\/div>\n<p>The\u2064 revised VS show comes \u2062to \u2064us in the\u2062 form \u2062of \u2063The Tour, streamed on \u2063Amazon Prime and debuting at New York Fashion Week. The new slogan, \u201cMy\u2062 Wings, My Way\u201d is plastered on \u2062black and white campaign images of the models. Only instead of the fabulous wings and ornate costumes viewers were \u2063used to, the brand opted for a more depressing aesthetic. Against a brutalist backdrop,\u200d icons like the anticipated \u201cfantasy bra\u201d are replaced with tank \u200dtops, denim, and dreary\u200c expressions.<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><figcaption>\n<div class=\"row no-gutters body-xs m-0 text-start\">\n<div class=\"col-12 col-md-4\"><\/div>\n<div class=\"col-12 col-md-8\">\n<div class=\"article-thumbnail-caption d-flex align-items-center justify-content-md-end label-xs mt-15\">         <i class=\"mdi mdi-camera me-10\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Image\u2063 Credit<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=jpqv4fcC9Pk\">Victoria\u2019s Secret \/ YouTube<\/a>        <\/div>\n<\/div>\n<\/div>\n<\/figcaption><\/figure>\n<p>Practically none of the VS iconography that people unanimously appreciated was included in\u2064 the show.\u2062 Instead of glitzy wings and lingerie that resembled products consumers could buy\u2062 themselves, they \u200bwent\u2064 the \u201chigh fashion\u201d route.<\/p>\n<p>High fashion historically has\u200b left consumers \u2064uninterested and the brand looking out of touch, which is \u2064partially why the rebrand was so unsuccessful.\u2063 Instead, the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/victorias-secrets-diversity-rebrand-is-unrecognizable-and-out-of-touch\/\" title=\"Victoria's Secret's rebranding for 'diversity' is unrecognizable and disconnected.\">pseudo-documentary style show featured<\/a> a variety of\u200d frocks, none of which mirror what is commercially available \u2064or traditionally beautiful.<\/p>\n<p>But \u2064that is the whole point. Much \u2064like our changing culture, the show was the antithesis of convention. Featuring \u2062the \u201cVS 20,\u201d\u200d various\u200c artists \u2064from Bogota, Lagos, London, and Tokyo, the show \u2064was anything\u2064 but familiar, featuring\u2063 poetry, various musical\u200d performances, and an onslaught \u2064of narcissism.<\/p>\n<div class=\"fdrlst__b89e9-fd7772e162c720ecf80fa1557000b1e2 fdrlst__b89e9-paragraph-6\" id=\"fdrlst__b89e9-fd7772e162c720ecf80fa1557000b1e2\"><\/div>\n<p>A transgender male-to-female performer featured in\u200b the show clothed himself in caution tape and danced \u2063in front \u2063of\u200c Colombian police at an <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/iran-carries-out-monstrous-execution-of-journalist-who-encouraged-anti-government-protests\/\" title=\"Iran Carries Out \u2018Monstrous\u2019 Execution of Journalist Who Encouraged Anti-Government Protests\">anti-government protest<\/a>. Another person\u200c featured wrote a book called \u201cVanguards\u201d about \u201cGod, life,\u2064 love, queerness, spirituality,\u201d and how \u201call those things come together.\u201d \u2063The \u2064author \u200dlater said, \u201cI think of myself as a God.\u201d<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><figcaption>\n<div class=\"row no-gutters body-xs m-0 text-start\">\n<div class=\"col-12 col-md-4\"><\/div>\n<div class=\"col-12 col-md-8\">\n<div class=\"article-thumbnail-caption d-flex align-items-center justify-content-md-end label-xs mt-15\">         <i class=\"mdi mdi-camera me-10\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Image\u2064 Credit<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ICrnG-0iSV8\">Prime \u2062Video\/ YouTube<\/a>        <\/div>\n<\/div>\n<\/div>\n<\/figcaption><\/figure>\n<p>Sure, there was an outcry for more representation in an industry that has adhered to a high\u2063 standard of beauty. But the film didn\u2019t offer diversity within the bounds of the brand or even the\u2062 product.<\/p>\n<p>Instead of \u2064offering different versions of beauty on \u2062the \u200ciconic runway we know and love, we are expected to sit through an odd conglomerate of angsty artists, <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/oppressed-rapper-lizzo-twerks-while-playing-james-madisons-200-year-old-flute\/\" title=\"\u201cOppressed\u201d Rapper Lizzo Twerks While Playing James Madison\u2019s 200-Year-Old Flute\">ill-fitting clothes<\/a>, and activism. Of course, \u2063there is space for all types of\u200c beauty and background. But the truth is, beauty is objective, and doesn\u2019t include everything.<\/p>\n<p>Physical beauty, especially\u200d for Victoria\u2019s Secret, is meant \u200dto be \u200daspirational. It is by nature, not inclusive of every person to ever exist,\u200b just like \u200cany \u200cother industry. It \u200cvalues the merit of femininity and discipline in aesthetics.<\/p>\n<div class=\"fdrlst__b89e9-6f80f07c38561b885847c598f3bee2f9 fdrlst__b89e9-paragraph-10\" id=\"fdrlst__b89e9-6f80f07c38561b885847c598f3bee2f9\"><\/div>\n<p>Not everyone\u200d can \u2062be a model.\u200b Not everyone can be an astronaut. You cannot throw merited\u200b beauty out the window \u2063because you don\u2019t want to put the work in. But\u200b of course, the diversity hires are overshadowed by\u200d icons like Naomi Campbell and \u2063Adriana \u2064Lima, the\u2063 ultimate aesthetic crutch the \u200cbrand knows they \u200cneed.<\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><figcaption>\n<div class=\"row no-gutters body-xs m-0 text-start\">\n<div class=\"col-12 col-md-4\"><\/div>\n<div class=\"col-12 col-md-8\">\n<div class=\"article-thumbnail-caption d-flex align-items-center justify-content-md-end label-xs mt-15\">         <i class=\"mdi mdi-camera me-10\" aria-hidden=\"true\"><\/i>         <span class=\"visually-hidden\">Image Credit<\/span>a\u2063 href=\u201dhttps:\/\/www.youtube.com\/watch?v=F8wTeX4GqYc\u201d>EAS Music Channel \/ YouTube       \u2063 \u200c        <\/div>\n<\/div>\n<\/div>\n<\/figcaption><\/figure>\n<p>The gesture is performative and \u200ctranslucent. Nobody is convinced that VS cares enough to source their designs from multi-cultural artisans, or\u2064 champion\u2062 unhealthy\u2063 models for\u2064 any reason \u2064other than \u2063image. So although they made the necessary plays to be appropriately positioned on the sociopolitical issues of the\u200b day, they fall short by still relying on the beautiful and iconic women\u200c that Victoria\u2019s Secret always featured.<\/p>\n<p>Although they made the socially\u2063 appropriate choice to incorporate a diverse\u200c roster of \u200cmodels, it wasn\u2019t exactly what you would call fiscally responsible.\u2064 The\u200b company suffered\u2064 nearly $2 billion \u2064loss of revenue from\u200c 2019, the \u2063year they\u2063 canceled the \u200bshow, to 2020.<\/p>\n<p>The company has \u200csince recovered partially, but revenue \u2064has trended downward since the cancellation. The lowest reported year of sales was in 2020 \u2064following the cancellation\u2064 of\u200d the \u200cshow, only \u2064hitting $5.4\u2064 billion compared to at least \u200d$7 billion in the\u2062 years prior.<\/p>\n<p>So\u200b why bother implementing these demanded diversity quotas when their sales suffer from it? Because the cultural\u2063 annihilation of the brand \u2063would \u2062socially bankrupt them in comparison. It is\u2063 too much \u2064to ask for a brand to remain principled, and \u200bfor them \u2064to\u2062 capitalize \u2062on the very qualities that distinguished their product to begin with.<\/p>\n<p>We were all waiting for the glamour and \u200dfemininity that Victoria\u2019s\u200b Secret was known\u2064 for, but standing up for even something as irrefutable as beauty\u2063 will get you in trouble with the arbiters of\u2062 cultural \u200dstandards. You shouldn\u2019t value discipline and health as the pinnacle of beauty. You should not desire to see \u2063yourself in the glitz \u2064and glamour of the VS angel\u200b archetype.<\/p>\n<p>Instead, as we have seen \u2064with Victoria Secret, you must insist on the unconventional \u200band the ugly, \u2064otherwise you \u200dare a\u2062 bigot worth cancelling.<\/p>\n<div class=\"fdrlst__b89e9-169282685ad30d0379bad5fc056dd8cf fdrlst__b89e9-after-post-content\" id=\"fdrlst__b89e9-169282685ad30d0379bad5fc056dd8cf\"><\/div>\n<\/div>\n<p> <\/p>\n<h2> Why do consumers view Victoria&#8217;s Secret&#8217;s \u2064attempts to diversify as insincere and last-ditch efforts?<\/h2>\n<p><span>  Om different backgrounds\u2062 \u2063and body types, the show aimed to \u2062<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/to-the-angry-tiktok-feminists-try-applying-some-lip-gloss\/\" title=\"To Angry TikTok Feminists: Give Lip Gloss a Try\">redefine beauty standards<\/a> \u2063and promote inclusivity. \u2062Models\u2064 like\u200c Paloma\u200c Elsesser and Valentina Sampaio, who are known for\u2062 breaking barriers in the\u200c fashion industry, took the stage to inspire \u200dwomen \u200dof all shapes, sizes, and ethnicities. The \u2063company also \u2064hired diverse talent behind the scenes, ensuring that the show\u200b reflected the diversity of its audience.<\/p>\n<p>While \u2062the intentions behind the revamped show are commendable, it appears that Victoria&#8217;s\u2064 Secret is too little too late. The brand has long been criticized for its\u200b narrow definition \u2064of beauty and lack of inclusivity. \u200cIn\u200c recent years, competitors such as Savage X Fenty by Rihanna have emerged \u2062and \u2063embraced body positivity and diversity in their marketing campaigns and runway shows. These brands have resonated with consumers who want\u200d to see themselves represented in the lingerie\u2063 they purchase.<\/p>\n<p>Furthermore, Victoria&#8217;s Secret has faced a decline in sales and popularity. The rise of the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/lena-dunham-launches-plus-size-clothing-line-discusses-issues-with-body-positive-movement\/\" title=\"Lena Dunham Launches Plus-Size Clothing Line, Discusses Issues With Body Positive Movement\">body positivity movement<\/a> and the rejection of traditional beauty\u2064 standards have led consumers to seek brands that align with their values. The brand&#8217;s attempts to rebrand and diversify\u200b its image come across as insincere and a last-ditch effort to salvage its reputation.<\/p>\n<p>The lack of credibility in Victoria&#8217;s Secret&#8217;s reimagined runway show is evident in\u2063 the response from consumers. Many have taken to\u200b social media\u200b to express their skepticism and frustration with the brand&#8217;s attempt\u2064 to jump on the diversity\u200c bandwagon. \u200dThe show&#8217;s lackluster production value and uninspiring fashion \u2062choices only further alienate\u200b consumers who have moved on to \u200bmore inclusive and authentic brands.<\/p>\n<p>In order for Victoria&#8217;s Secret to \u200dtruly regain the trust and loyalty of \u2063its audience, it would require a complete overhaul of its company values and practices. Mere superficial changes in the form of a diverse runway show are not enough to make up for years of exclusion and body shaming. The brand needs to commit to \u2062inclusivity and \u2062diversity not just \u2064in its marketing, but also in its product offerings, hiring practices, and internal culture.<\/p>\n<p>As consumers become more \u200csocially conscious and demand \u2063representation and authenticity from\u2062 the brands they support, it is no longer enough for companies to simply pay lip service to diversity. Victoria&#8217;s Secret&#8217;s fall from grace serves as a \u2062lesson for other\u200c companies\u200d to prioritize inclusivity and diversity\u200d from\u2064 the start, rather than attempting\u200b to\u2064 make amends \u2064after facing public scrutiny.<\/p>\n<p>The reimagined Victoria&#8217;s Secret runway show may have been an attempt at redemption, but it ultimately falls short. The brand&#8217;s\u200b outdated ideals and lack of genuine commitment to diversity make it difficult for consumers to see past the facade. If Victoria&#8217;s Secret wishes to regain its once-lofty position in the lingerie industry, it must undergo a \u200dtrue \u200btransformation and embrace inclusivity in all aspects\u2063 of its business.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, Victoria&#8217;s Secret, a women&#8217;s lingerie company, decided to cancel their annual fashion show after facing public criticism. The show&#8217;s cancellation came after the Chief Marketing Officer, Edward Razek, made controversial comments about transgender and overweight models. Additionally, CEO Lex Warner resigned due to his association with Jeffrey Epstein. Since then, the show has not been revived.<\/p>\n","protected":false},"author":2317,"featured_media":2046059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[546],"tags":[],"class_list":["post-2046058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-federalist"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2046058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2046058"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2046058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2046059"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2046058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2046058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2046058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}