{"id":2002324,"date":"2023-08-16T11:15:02","date_gmt":"2023-08-16T15:15:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/targets-sales-hit-by-pride-month-merchandise-boycott\/"},"modified":"2023-08-16T11:15:48","modified_gmt":"2023-08-16T15:15:48","slug":"targets-sales-hit-by-pride-month-merchandise-boycott","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/targets-sales-hit-by-pride-month-merchandise-boycott\/","title":{"rendered":"Target&#8217;s sales suffer due to boycott of &#8216;Pride Month&#8217; merchandise."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ftargets-sales-hit-by-pride-month-merchandise-boycott%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=2002324&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Target Corp. Reports\u2062 Sales Drop Amid \u2062Controversy and Inflation Concerns<\/h2>\n<p>Target Corp. announced on Wednesday a decline in second-quarter sales, which can be attributed to negative customer reactions towards its Pride merchandise and\u2062 concerns about inflation. The \u2064Minneapolis \u200bretailer expects these challenges to persist, leading to a strain on customers and a decrease in sales for the rest \u200cof the year. Target&#8217;s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/left-wing-pressure-to-cancel-joe-rogan-on-spotify-appears-to-backfire-as-company-releases-new-numbers\/\" title=\"Left-Wing Pressure To Cancel Joe Rogan On Spotify Appears To Backfire As Company Releases New Numbers\">earnings report revealed<\/a> a \u20645.4 percent decrease in comparable sales, with total revenue of $24.8 billion, down 4.9 percent from \u2063the previous \u200dyear.<\/p>\n<blockquote>\n<h3>Related Stories<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.theepochtimes.com\/article\/wall-street-opens-lower-ahead-of-fed-minutes-target-jumps-5469418\">Wall Street Opens Lower Ahead of Fed Minutes; Target Jumps<\/a> &#8211; 8\/16\/2023<\/li>\n<li><a href=\"http:\/\/www.theepochtimes.com\/opinion\/are-these-6-california-housing-bills-any-good-5467568\">6 \u200bCalifornia\u200c Bills Target Housing Crisis<\/a> \u200c &#8211; 8\/15\/2023<\/li>\n<\/ul>\n<\/blockquote>\n<p>Target\u2062 also revised its\u200b profit outlook for the year, citing the impact of \u200b<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/turkeys-lira-sinks-again-as-erdogan-cites-islamic-sharia-law-to-defend-economic-management\/\" title=\"Turkey\u2019s Lira Sinks Again as Erdogan Cites Islamic Sharia Law to Defend Economic Management\">high interest rates<\/a> and rising\u2063 food prices on customer spending. However, the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/targets-sales-hit-by-pride-month-merchandise-boycott\/\" title=\"Target's sales suffer due to boycott of 'Pride Month' merchandise.\">company exceeded profit expectations<\/a>\u2062 by aligning\u2064 its \u2063inventory with cautious consumer spending on discretionary items.<\/p>\n<p>A few months ago, Target faced criticism on social media for its support \u2063of the LGBT community and its Pride-themed merchandise. The company \u2062received backlash from conservative influencers\u2063 who objected to the sale of LGBT-themed items for children. Target responded by pulling some of those items, leading to a\u200c decline in negative reactions. Overall, sales improved\u2064 in July compared to \u2064June.<\/p>\n<blockquote>\n<figure style=\"width:600px\" class=\"alignnone\"><figcaption>A Target customer looks at a display of board games while shopping\u2062 at\u200b a Target store in San Francisco, Calif., on Dec. 15, 2022. (Justin Sullivan\/Getty Images)<\/figcaption><\/figure>\n<\/blockquote>\n<p>Target CEO Brian\u2064 Cornell acknowledged the lessons learned\u200c from the backlash and emphasized the company&#8217;s commitment to being more considerate \u200bin its merchandise offerings. However, Cornell stated that Target\u200c will continue to support Pride-related initiatives as part of its dedication to diversity and inclusivity.<\/p>\n<p>Analyst Michael Baker from DA Davidson noted that the decline\u2064 in foot traffic and sales\u2062 can \u2064be attributed\u200b to\u200c a mix\u2062 of \u200ddiscretionary items and the controversies surrounding Pride merchandise. Target executives also mentioned that consumer spending was strained \u2063in June but improved in July, with a shift towards essential \u200citems like food and household products.<\/p>\n<p>In late May, Target removed controversial LGBT-related\u200b products from its stores and\u2064 website due to threats and confrontational behavior towards its\u200d employees. The \u200ccompany had been \u200cselling onesies\u2064 with pro-LGBT slogans, LGBT-themed books for\u2062 children, and a swimsuit marketed as &#8220;tuck-friendly.&#8221; However, Target clarified that the swimsuit \u200dwas intended for adults only.<\/p>\n<p>Despite <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/gop-lawmakers-criticize-disney-for-bowing-to-china\/\" title=\"GOP lawmakers criticize Disney for bowing to China\">facing political pressure<\/a> and criticism, Target remains committed to its \u2063values\u2064 and aims to navigate the ever-changing social landscape while\u200b meeting customer expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target Corp. reported a Q2 sales decline due to customer backlash against its Pride merchandise and concerns over inflation. The retailer anticipates ongoing challenges for customers, including high interest rates making credit card usage costlier and increased food prices.<\/p>\n","protected":false},"author":58,"featured_media":2002325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[543],"tags":[],"class_list":["post-2002324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-epoch-times"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2002324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=2002324"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/2002324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/2002325"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=2002324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=2002324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=2002324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}