{"id":1994750,"date":"2023-08-08T19:47:02","date_gmt":"2023-08-08T23:47:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ceo-behind-hallmark-channels-woke-journey-announces-plan-to-step-down\/"},"modified":"2023-08-08T19:49:34","modified_gmt":"2023-08-08T23:49:34","slug":"ceo-behind-hallmark-channels-woke-journey-announces-plan-to-step-down","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ceo-behind-hallmark-channels-woke-journey-announces-plan-to-step-down\/","title":{"rendered":"Hallmark Channel&#8217;s CEO, responsible for its &#8216;woke&#8217; transformation, to resign."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fceo-behind-hallmark-channels-woke-journey-announces-plan-to-step-down%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1994750&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Hallmark Media CEO Wonya Lucas to Step Down<\/h2>\n<p>Hallmark Media CEO Wonya \u2064Lucas, who played\u200b a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/hunter-biden-defector-emails-pipeline-to-obama-admin-seen-as-currency\/\" title=\"Hunter Biden Defector Emails: 'Pipeline' to Obama Admin Seen as 'Currency'\">pivotal role<\/a> in embracing more LGBTQ-friendly storylines,\u2063 has\u200b announced her departure from the company.<\/p>\n<p>According\u2062 to a <a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/hallmark-<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/watch-live-facebook-and-twitter-ceos-testify-before-senate-judiciary-committee\/\" title=\"Watch Live: Facebook and Twitter CEOs Testify Before Senate Judiciary Committee\">ceo<\/a>-wonya-lucas-step-down-1235558874\/&#8221; target=&#8221;_blank&#8221; rel=&#8221;noopener&#8221;>report<\/a> published by The Hollywood Reporter on Tuesday, Lucas\u200b will \u200ccontinue to serve on the \u200bHallmark Media board of directors until the end of the year. \u200bHallmark Companies CEO Mike Perry will oversee the transition as she \u2064exits.<\/p>\n<p>In a statement, Lucas expressed her gratitude for leading the \u200bcompany and highlighted the progress made \u2062in creating an <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/ceo-behind-hallmark-channels-woke-journey-announces-plan-to-step-down\/\" title=\"Hallmark Channel's CEO, responsible for its 'woke' transformation, to resign.\">evolved entertainment experience<\/a> that fosters meaningful and emotionally connected moments for\u2063 audiences. She emphasized her unwavering passion for the Hallmark brand and her\u2063 commitment to guiding\u2064 Hallmark Media&#8217;s\u2062 future in a more strategically focused capacity.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">After three years at the helm, Hallmark Media President &#038; CEO Wonya Lucas will\u200d exit her current \u200brole at the end of year, the company announced Tuesday. Lucas will continue to serve on the Hallmark Media Board\u2062 of Directors <a href=\"https:\/\/t.co\/gWPBmYlXCv\">https:\/\/t.co\/gWPBmYlXCv<\/a><\/p>\n<p>\u2014 Deadline Hollywood\u2062 (@DEADLINE) <a href=\"https:\/\/twitter.com\/DEADLINE\/status\/1688964277099692032?ref_src=twsrc%5Etfw\">August 8, 2023<\/a><\/p>\n<\/blockquote>\n<p>Lucas joined \u2062Hallmark from TV \u2063One in 2020, taking\u2063 over\u2063 from former CEO and President Bill Abbott after the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/nhls-dallas-stars-statement-after-mark-cuban-anthem-ban-were-playing-the-national-anthem\/\" title=\"NHL\u2019s Dallas Stars\u2019 Statement After Mark Cuban Anthem Ban: We\u2019re Playing The National Anthem\">controversy surrounding<\/a> the removal of \u2062a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/jeep-pauses-springsteen-ad-following-dwi-arrest-report\/\" title=\"Jeep Pauses Springsteen Ad Following DWI Arrest Report\">commercial featuring<\/a> a \u2063same-sex couple on Hallmark Channel. One of Lucas&#8217;\u200c main priorities during her tenure\u200c was to increase representation.<\/p>\n<p>Her arrival followed a <a href=\"https:\/\/www.dailywire.com\/news\/hallmark-channel-apologizes-will-allow-lgbt-ads-promises-to-work-with-glaad\" target=\"_blank\" rel=\"noopener\">promise<\/a> from Perry to collaborate with \u200cGLAAD (Gay\u200d and Lesbian Alliance Against \u2064Defamation)\u200b in order to create a\u2063 more inclusive environment and promote diverse storylines. Under\u2064 Lucas&#8217; leadership,\u200d the channel introduced several LGBTQ+\u200c supporting characters and premiered its first feature film centered on a same-sex relationship.<\/p>\n<p>However, alongside the\u200c push for diversity and inclusivity, Lucas also witnessed the departure of\u2062 several of the network&#8217;s biggest stars.<\/p>\n<p><a href=\"https:\/\/www.dailywire.com\/news\/candace-cameron-bure-thrills-fans-by-ditching-progressive-hallmark-for-a-wholesome-and-faith-filled-alternative-cable-network\" target=\"_blank\" rel=\"noopener\">Candace Cameron Bure<\/a>, known for her roles in \u2064holiday films and the\u200b Aurora Teagarden mystery\u200c series, announced in 2022 that she would be joining\u200b ex-CEO Bill Abbott&#8217;s new venture, Great\u200d American \u2064Family, which focuses on traditional marriage and faith-based storylines.<\/p>\n<p><strong><a href=\"https:\/\/onelink.to\/dwapp\">CLICK HERE TO GET \u200bTHE DAILY WIRE APP<\/a><\/strong><\/p>\n<p>Other actors who made the transition from Hallmark to Great American Family include <a href=\"https:\/\/www.dailywire.com\/news\/exclusive-actor-trevor-donovan-plays-against-type-onscreen-on-social-media-and-especially-in-politics\" target=\"_blank\" rel=\"noopener\">Trevor Donovan<\/a>, Jennie Garth, Daniel Lissing, <a href=\"https:\/\/www.dailywire.com\/news\/full-house-star-lori-loughlin-lands-another-movie-role-following-prison-time\" target=\"_blank\" rel=\"noopener\">Lori \u2064Loughlin<\/a>, and Jen Lilley.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hallmark Media CEO Wonya Lucas, responsible for promoting LGBTQ-inclusive narratives, will resign. Lucas will continue until year-end and retain a position on the Hallmark Media board. Hallmark Companies CEO Mike Perry will assume management responsibilities, as reported by The Hollywood Reporter.<\/p>\n","protected":false},"author":93,"featured_media":1994751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[],"class_list":["post-1994750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1994750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1994750"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1994750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1994751"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1994750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1994750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1994750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}