{"id":1986020,"date":"2023-07-29T21:27:01","date_gmt":"2023-07-30T01:27:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/faith-family-freedom-nba-star-jonathan-isaac-launches-values-based-sports-apparel-brand\/"},"modified":"2023-07-29T21:28:25","modified_gmt":"2023-07-30T01:28:25","slug":"faith-family-freedom-nba-star-jonathan-isaac-launches-values-based-sports-apparel-brand","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/faith-family-freedom-nba-star-jonathan-isaac-launches-values-based-sports-apparel-brand\/","title":{"rendered":"NBA star Jonathan Isaac launches values-driven sports brand: &#8216;Faith, Family, Freedom&#8217;."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Ffaith-family-freedom-nba-star-jonathan-isaac-launches-values-based-sports-apparel-brand%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1986020&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Jonathan\u2063 Isaac Launches UNITUS: A Sports Apparel Brand Centered \u200don Faith, Family, and Freedom<\/h2>\n<p>Outspoken\u2064 Christian,\u2064 NBA \u2063star, and\u200b Daily Wire \u200bauthor Jonathan Isaac launched his new sports apparel brand, <a href=\"https:\/\/weareunitus.com\/\" target=\"_blank\" rel=\"noopener\">UNITUS<\/a>, at\u2063 a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/no-more-ricky-ratings-for-woke-golden-globes-crash-spectacularly\/\" title=\"No More Ricky: Ratings For Woke Golden Globes Crash Spectacularly\">star-studded event<\/a> \u2062in Orlando, Florida. The <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/george-gascon-l-a-s-new-progressive-d-a-becomes-target-of-recall-effort\/\" title=\"George Gasc\u00f3n, L.A.\u2019s New Progressive D.A., Becomes Target Of Recall Effort\">launch event<\/a>, held on Saturday\u2063 evening, featured a\u2063 &#8220;<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/if-the-media-had-investigated-cuomos-covid-response-the-way-they-did-cruzs-cancun-trip-thousands-of-new-yorkers-could-still-be-alive\/\" title=\"If The Media Had Investigated Cuomo\u2019s COVID Response The Way They Did Cruz\u2019s Cancun Trip, Thousands Of New Yorkers Could Still Be Alive\">fireside chat<\/a>&#8221; with Isaac\u200b and Brett Cooper, host of &#8220;The Comments Section&#8221; on The Daily Wire.<\/p>\n<p>Isaac expressed that UNITUS is more \u2063than just\u200d a business venture for him,\u2062 stating, &#8220;I do see this as something\u200d that is bigger than me. And so \u2062for that, I have \u200dto give \u200cglory and honor to Jesus Christ.&#8221; He invited his pastor, Durone Hepburn, to lead the audience in prayer.<\/p>\n<p>During the conversation, Isaac revealed that the name UNITUS was \u2064suggested by Dr. Hepburn. Originally planning \u200cto start a sneaker \u2063company after his Nike contract ended, Isaac&#8217;s vision expanded into a brand that allows people to align their purchases with their\u200c values.<\/p>\n<h3>True Greatness and \u2062the Values of UNITUS<\/h3>\n<p>Isaac also discussed the concept of &#8220;true greatness,&#8221; \u200dwhich is a \u200ccornerstone of UNITUS. \u200bHe \u200dexplained, &#8220;True greatness is the embodiment and the striving toward the values\u200d that we want to see\u2063 celebrated in our marketplace and culture. It&#8217;s\u2062 one thing to say we stand for these values, but \u2063if we&#8217;re\u2062 not walking the walk and talking the talk, then what \u2062does it really mean?&#8221;<\/p>\n<p>Isaac emphasized that &#8220;true greatness&#8221; is \u2063not defined by worldly standards \u2063but is found in Jesus Christ. He stated, \u2062&#8221;We know that true greatness is found in none other than Jesus Christ. So that is what makes us\u200b truly great, \u2063and so\u2064 we \u200ccan step into \u200dthe \u2062world, as we\u2064 are, with boldness and \u2063confidence, and say, \u200c&#8217;I \u2064am truly great. I don&#8217;t need \u200bto measure myself by world standards.&#8217; And that is\u2064 what \u200dUNITUS is about.&#8221;<\/p>\n<p>Isaac gained \u2063attention in\u200b 2020\u200d for \u2063his decision not to\u2064 kneel during the national anthem, citing his Christian \u2063faith as the reason. His book, &#8220;Why I Stand,&#8221; \u200dfurther explores his convictions.\u200d Now, with UNITUS, Isaac \u2062aims to continue his mission \u2064of standing for freedom of thought, <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/all-lives-matter-arkansas-gov-signs-near-total-abortion-ban-that-supporters-hope-will-force-scotus-to-revisit-roe-v-wade\/\" title=\"\u2018All Lives Matter\u2019: Arkansas Gov. Signs Near-Total Abortion Ban That Supporters Hope Will Force SCOTUS To Revisit Roe v. Wade\">personal medical decisions<\/a>, and biblical \u2064values.<\/p>\n<h3>UNITUS: Clothing \u2062That \u2064Unites<\/h3>\n<p>UNITUS aims to bring people together through its clothing, focusing \u2064on faith, family, \u200cfreedom,\u200b and the pursuit of true greatness. The\u200d company&#8217;s website states, \u200d&#8221;For\u2064 too long, the sports and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/faith-family-freedom-nba-star-jonathan-isaac-launches-values-based-sports-apparel-brand\/\" title=\"NBA star Jonathan Isaac launches values-driven sports brand: 'Faith, Family, Freedom'.\">lifestyle apparel\u2063 game<\/a> has been dominated \u200dby companies with divisive agendas. Greatness has been defined only by how you perform\u2014apart from who you are and how \u200dyou live.&#8221;<\/p>\n<p>UNITUS offers \u2064a range of adult and youth \u200dclothing, but its \u2063purpose goes beyond fashion. It seeks to create a community\u200b of individuals who strive to be the\u200b best they can be, serve others with \u2063integrity, \u2064and\u2064 stand for what&#8217;s right.<\/p>\n<h3>A\u200d Community United by Values<\/h3>\n<p>The launch event \u200bfor UNITUS was attended\u2062 by numerous athletes and conservative stars, including Riley Gaines, a former \u200dD1 NCAA swimmer who has \u200bspoken out against radical gender\u2064 ideology. Gaines expressed the need for an alternative to corporations like Nike, \u2062Bud Light, Target, and Tampax, stating, &#8220;We see what they&#8217;re doing, and\u200b people are fed up, but \u2062we don&#8217;t feel like we don&#8217;t have\u200b an alternative \u2014 especially when it comes to athletic wear &#8230; and now \u2062we do.&#8221;<\/p>\n<p>Isaac&#8217;s vision for \u2064UNITUS is to build a community of individuals who not \u2062only stand \u200bfor these values but also strive\u200d to improve themselves. He \u2063emphasized that UNITUS is \u200binclusive and\u2064 welcomes everyone who understands \u2063the importance and\u2062 value of\u2062 these principles.<\/p>\n<p>To watch a recorded \u2063live stream\u200b of the launch event, click <a href=\"https:\/\/www.youtube.com\/watch?v=Ub_VG8sj2nI\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outspoken Christian NBA star Jonathan Isaac unveiled his sports apparel brand &#8220;UNITUS&#8221; in Orlando, Florida. The event, attended by celebrities, focused on faith, family, and freedom. Brett Cooper from &#8220;The Comments Section&#8221; on The Daily Wire conducted a fireside chat with Isaac during the launch.<\/p>\n","protected":false},"author":326,"featured_media":1986021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[],"class_list":["post-1986020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1986020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/326"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1986020"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1986020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1986021"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1986020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1986020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1986020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}