{"id":1983985,"date":"2023-07-27T10:59:05","date_gmt":"2023-07-27T14:59:05","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/solomon-is-elon-musk-killing-twitter\/"},"modified":"2023-07-27T11:03:47","modified_gmt":"2023-07-27T15:03:47","slug":"solomon-is-elon-musk-killing-twitter","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/solomon-is-elon-musk-killing-twitter\/","title":{"rendered":"Is Elon Musk destroying Twitter?"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">10<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fsolomon-is-elon-musk-killing-twitter%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1983985&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Is Elon Musk \u2062Killing Twitter?<\/h2>\n<p>There\u2019s little good that can come from\u200c tweets sent at 3 a.m., especially on a weekend.<\/p>\n<p>This is a life lesson yet to be learned \u200bby \u200dElon Musk,\u200c who told\u2063 his \u2062Twitter\u2062 team \u2063and the world that he planned to change \u200cthe name, logo and brand of the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/big-tech-under-more-fire-for-removing-president-trumps-accounts\/\" title=\"Big Tech under more fire for removing President Trump\u2019s accounts\">social media company<\/a>.<\/p>\n<p>The chances are high that Musk\u2019s actions will damage or\u2062 destroy Twitter\u2019s brand equity \u2014 a remarkably shortsighted business decision given the rocky road Twitter\u2063 has traversed since the dawn of the Musk era.<\/p>\n<p>This decision \u200bis part of a\u200d larger trend of Musk\u2019s\u2063 leadership style at Twitter, which has been characterized by critics as\u200d having created a \u2063<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/andrew-cuomo-interviewed-for-11-hours-in-sexual-harassment-investigation\/\" title=\"Andrew Cuomo Interviewed For 11 Hours In Sexual Harassment Investigation\">toxic workplace culture<\/a> and evincing a \u200clack of emotional intelligence.<\/p>\n<p>Musk\u2019s\u2063 <a href=\"https:\/\/www.wsj.com\/articles\/elon-musk-gives-twitter-staff-an-ultimatum-work-long-hours-at-high-intensity-or-leave-11668608923\" target=\"_blank\" rel=\"noopener\">ultimatum<\/a> to Twitter employees to commit to \u201clong hours at high intensity\u201d or leave\u2063 the company is\u2064 an earlier example of\u200b this leadership style. These ultimatums are\u200b not only unethical but also \u2062counterproductive. It should be no secret to Musk or anyone\u2062 who\u2062 leads a company \u2062acquired for over\u2064 $40 billion dollars that overworking \u200bemployees leads\u2063 to burnout, decreased productivity and increased turnover rates.<\/p>\n<p>Twitter\u2019s \u2064brand equity is built on far more than <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/kamala-harris-claims-trump-admin-had-no-vaccine-distribution-plan\/\" title=\"Kamala Harris claims Trump admin. had no vaccine distribution plan\">unique features<\/a>, such as the ability to send short messages and the use of hashtags. Twitter\u2019s brand equity is the \u2064goodwill that the Twitter color, the Twitter bird, and the user experience built over the last decade and a half.<\/p>\n<p>By even considering changing Twitter\u2019s name, look, feel and the core things the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/solomon-is-elon-musk-killing-twitter\/\" title=\"Is Elon Musk destroying Twitter?\">social media platform means<\/a> to its users, Musk is risking erasing the very things that\u200d make Twitter unique and valuable.\u2062 This decision could lead to a loss of a significant percentage of users and a decline in revenue for the company.<\/p>\n<p>Of course, none of this is illegal. As New York lawyer <a href=\"https:\/\/www.cooper-law.com\/\" target=\"_blank\" rel=\"noopener\">William Cooper<\/a> mentioned, \u201cUltimately,\u200c with Twitter functioning as a private as opposed to public company,\u200b Elon Musk can\u2063 do whatever \u200bhe\u2064 wants with the name, logo, and\u200c the brand itself.\u201d<\/p>\n<h3>Will the rebranding of Twitter hurt the company?<\/h3>\n<div id=\"firefly-poll-container\" class=\"one-half\">\n<div class=\"firefly-poll-question\">Will the rebranding of Twitter hurt\u2064 the company?<\/div>\n<div id=\"pollFormBox\" style=\"display: none\">\n<form id=\"firefly-poll\" onsubmit=\"ff_poll_submit(event)\">\n\t\t\t<label><input type=\"radio\" name=\"answer\" value=\"yes\">Yes<\/label><br \/>\n\t\t\t<label><input type=\"radio\" name=\"answer\" value=\"no\">No<\/label><br \/>\n\t\t\t<br \/>\n\t\t\t<input type=\"submit\" value=\"Vote\"><br \/>\n\t\t<\/form>\n<div class=\"firefly-poll-disclaimer\">\n<p>\t\tCompleting this\u200b poll entitles you to The Western Journal news updates free of charge.\u200b You \u200cmay opt out at anytime. You also agree to \u200bour <a href=\"https:\/\/www.westernjournal.com\/about\/privacy-policy\/\">Privacy\u200b Policy<\/a> and <a href=\"https:\/\/www.westernjournal.com\/about\/terms-service\/\">Terms of Use<\/a>.\t\t<\/div>\n<\/p><\/div>\n<div id=\"firefly-poll-results\" style=\"display: none\">\n<div id=\"firefly-poll-results-yes\" style=\"width: 0%\">\n<p>\t\t\tYes: 0% (0 \u2063Votes)\n\t\t<\/p><\/div>\n<div id=\"firefly-poll-results-no\" style=\"width: 0%\">\n<p>\t\t\tNo: 0% (0 Votes)\n\t\t<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Whenever Musk sends out these late-night shockwaves that resonate \u200bfrom individual users to his creditors and the market itself, we need to\u200d keep in mind that none of this is new.<\/p>\n<p>Musk\u2019s most ardent \u2062critics argue that his leadership\u2062 style at Twitter\u2063 has already led to \u2064sweeping layoffs, mass executive departures\u200c and repeated business missteps.\u200c From a business model and strategy\u2063 perspective, instability\u2062 is \u200cnot \u2062conducive \u2063to building a successful company in the long run.<\/p>\n<p>Musk\u2019s focus on engineering and disregard for other aspects of the business, \u2062such as brand curation and\u200b public policy, is also shortsighted. A successful company requires\u200c a balance of different skills\u2063 and perspectives, not just a focus on engineering.<\/p>\n<p>The worst-case scenario coming out of the weekend is captured in this near-perfect tweet:<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"qme\"><a href=\"https:\/\/t.co\/VYB1iK1bqY\">pic.twitter.com\/VYB1iK1bqY<\/a><\/p>\n<p>\u2014 AI Notkilleveryoneism Memes (@AISafetyMemes) <a href=\"https:\/\/twitter.com\/AISafetyMemes\/status\/1683379005662060544?\">July 24, 2023<\/a><\/p>\n<\/blockquote>\n<p><\/p>\n<p>Some brand lessons\u200c are learned quickly \u200cand <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/joe-rogan-warns-woke-mob-will-make-it-so-straight-white-men-wont-be-allowed-to-talk-go-outside\/\" title=\"Joe Rogan Warns: Woke Mob Will Make It So \u2018Straight White Men\u2019 Won\u2019t Be \u2018Allowed To Talk,\u2019 \u2018Go Outside\u2019\">eventually make<\/a> for a \u2064strong brand that resonates more than ever with stakeholders. But other brand lessons are, as the above tweet captures, fatal to the years of goodwill a brand has built\u2064 up.<\/p>\n<p>Ultimately, \u2064as the\u200b weekend slid into Monday for Twitter \u2014 now officially \u201cX\u201d \u2014 it \u200bwas riding the fail whale.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Welcome\u2062 to X. Now this is how you\u200b do a \u2064rebranding: <a href=\"https:\/\/t.co\/yCiN4hywrx\">pic.twitter.com\/yCiN4hywrx<\/a><\/p>\n<p>\u2014 Fail Whale (@leederca) \u2063 <a href=\"https:\/\/twitter.com\/leederca\/status\/1683433642079686656?\">July 24, 2023<\/a><\/p>\n<\/blockquote>\n<p><\/p>\n<p>Only time\u2062 will tell whether Musk\u2019s pledges this weekend will be just another tempest in a digital teapot or whether, finally, people\u2062 act with their feet\u200d rather \u2063than their mouths and leave Twitter for other social pastures.<\/p>\n<p>But what is 100 \u2063percent certain is that\u200b when a major brand leaves the well-established marks of its brand yet continues in the same business, it\u2019s extremely hard to\u2063 find\u200b a case\u200b where it has gone even remotely well.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\/solomon-elon-musk-killing-twitter\/\">Solomon: Is Elon\u200d Musk\u2063 Killing Twitter?<\/a> appeared first \u2063on <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\">The Western Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>that these late-night tweets were made impulsively and without much thought. It&#8217;s important for public figures like Elon Musk to exercise caution and consider the potential consequences of their actions, especially when it comes to making significant changes to a well-established brand.<\/p>\n","protected":false},"author":2024,"featured_media":1983986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-1983985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1983985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2024"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1983985"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1983985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1983986"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1983985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1983985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1983985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}