{"id":1983793,"date":"2023-07-26T23:12:02","date_gmt":"2023-07-27T03:12:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/barbie-gets-terrible-news-following-massive-live-action-movie-hype\/"},"modified":"2023-07-26T23:18:36","modified_gmt":"2023-07-27T03:18:36","slug":"barbie-gets-terrible-news-following-massive-live-action-movie-hype","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/barbie-gets-terrible-news-following-massive-live-action-movie-hype\/","title":{"rendered":"&#8216;Barbie&#8217; Receives Devastating News After Huge Live-Action Movie Buzz"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbarbie-gets-terrible-news-following-massive-live-action-movie-hype%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1983793&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>The Barbie \u200dMovie Creates Magic at\u200d the Box Office, but Mattel Faces Challenges in the Toy Aisles<\/h2>\n<p>The\u200d \u201cBarbie\u201d blockbuster movie has captivated audiences and <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/biden-issues-warning-to-russia-against-using-nuclear-weapons-in-ukraine\/\" title=\"Biden Issues Warning to Russia Against Using Nuclear Weapons in Ukraine\">achieved great success<\/a> at the box office. However, \u200dMattel, the parent company of \u2063the iconic \u200ddoll, is preparing\u200c for the\u200c impact it will \u2064have on <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mattel-results-beat-estimates-as-toy-demand-takes-on-inflation-hit\/\" title=\"Mattel results beat estimates as toy demand takes on inflation hit\">toy sales<\/a>.<\/p>\n<p>Surprisingly, Mattel Inc. reported better-than-expected sales and a\u200d profit during the\u2063 second quarter. However, global sales of Barbie\u200d to retailers, excluding adjustments, \u200bdeclined by 6 percent in the quarter\u200c ending\u2064 on June 30. This decrease can be attributed to promotional efforts \u200bbeing shifted to coincide with\u200d the release of Barbie&#8217;s first live-action \u2063film.<\/p>\n<p>During an \u2062earnings call, Mattel executives informed \u200canalysts\u2062 that\u2063 sales have improved\u2062 in July \u200band they anticipate the movie will have a long-lasting positive effect on the brand.<\/p>\n<blockquote>\n<p>The film, which broke \u200bopening\u2064 weekend records,\u200b garnered \u200bworldwide\u200c attention \u2062for the doll and boosted the company&#8217;s shares\u2062 in \u2064the past month.\u200b Mattel\u2062 launched an\u200b extensive marketing campaign with over 100 brands promoting the movie. However, the\u2064 full benefits of these \u2064tie-ins may take some time to materialize, especially as consumers remain cautious about spending on toys.<\/p>\n<\/blockquote>\n<p>Ynon Kreiz, chairman and CEO\u200d of Mattel, expressed his satisfaction\u2062 with the company&#8217;s\u2062 increased free cash flow and\u2062 market share. He also \u2062emphasized\u200d the significance of the Barbie movie release as a milestone in the company&#8217;s history.<\/p>\n<p>This movie release coincides \u2062with Mattel&#8217;s transformation into \u2062an intellectual property house under Kreiz&#8217;s leadership. &#8220;Barbie&#8221; is just the first of 14 planned live-action movies in collaboration with major studios.<\/p>\n<p>In the \u200dsecond quarter, Mattel generated $27.2 million \u200din net income, or \u200b8 cents per share, compared to $66.4 million, or 18 cents per share, in the same period last year. Sales\u200b declined by 12 percent to $1.09 billion from $1.23 billion due to\u200d reduced toy orders from retailers amidst \u2062economic uncertainty.<\/p>\n<p>Analysts had predicted a loss of 3 cents per share on \u2063sales of\u200c $1 billion.<\/p>\n<p>Anthony DiSilvestro, the chief financial\u200c officer \u200dof Mattel, assured that the &#8220;retail inventory correction&#8221; is now behind them.<\/p>\n<p>In the North America segment, net sales and gross\u2063 billings decreased by 18 percent during the second quarter. Gross billings,\u2064 which\u2064 reflect sales \u2064to retailers before adjustments, \u200dfor the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/barbie-gets-terrible-news-following-massive-live-action-movie-hype\/\" title=\"'Barbie' Receives Devastating News After Huge Live-Action Movie Buzz\">doll category\u200b reached \u20641 million \u2064worldwide<\/a>, representing a\u200c 10 percent increase\u200c compared to the\u2063 previous year. This \u200dgrowth \u200dwas primarily driven by Disney \u200bPrincess, Disney\u200b Frozen, \u2062and Monster High, partially offset by \u200ca decline in Barbie sales.<\/p>\n<p>Despite the \u2062unexpected profit in \u200dthe quarter, Mattel maintained its <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/electric-truck-company-to-pay-125-million-settlement-for-misleading-investors\/\" title=\"Electric Truck Company To Pay 5 Million Settlement for Misleading Investors\">financial outlook<\/a> for the full year, projecting flat performance\u200b compared\u2064 to the previous year and an adjusted profit per share between $1.10 and $1.20.<\/p>\n<p>After-market trading \u2062saw a 2 percent decline\u2064 in Mattel&#8217;s shares \u200don Wednesday,\u2064 following a 15 cent increase to $21.32 per\u200d share.<\/p>\n<p>Jeremy Goldman, \u200dPrincipal Analyst at\u2063 Insider Intelligence, \u200ccommented, &#8220;While the\u2064 Barbie\u200c blockbuster didn&#8217;t happen in Mattel&#8217;s Q2, its takeover of pop culture\u2064 shows\u200b the huge\u2064 potential its IP has. It also speaks to Mattel&#8217;s ability to work with key Hollywood\u2063 players to bring its properties to\u200c life in a media-savvy manner.&#8221;<\/p>\n<p style=\"font-style: italic\">The Western Journal has reviewed this Associated Press story\u200c and may\u2064 have altered\u2064 it \u200cprior to publication to ensure that it meets our\u200b editorial standards.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\/ap-barbie-gets-terrible-news-following-massive-live-action-movie-hype\/\">&#8216;Barbie&#8217; Gets Terrible News \u200dFollowing Massive Live-Action Movie Hype<\/a> appeared first\u2064 on <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\">The Western Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Barbie&#8221; movie was a box office hit, and Mattel expects it to have a significant impact on toy sales. Surprisingly, Mattel Inc. reported better-than-expected sales and profits in Q2. However, global Barbie sales to retailers are still uncertain.<\/p>\n","protected":false},"author":136,"featured_media":1983794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-1983793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1983793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1983793"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1983793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1983794"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1983793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1983793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1983793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}