{"id":1977047,"date":"2023-07-19T07:00:02","date_gmt":"2023-07-19T11:00:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/k-pops-biggest-music-label-hybe-looks-to-lift-language-barrier-with-ai\/"},"modified":"2023-07-19T07:03:14","modified_gmt":"2023-07-19T11:03:14","slug":"k-pops-biggest-music-label-hybe-looks-to-lift-language-barrier-with-ai","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/k-pops-biggest-music-label-hybe-looks-to-lift-language-barrier-with-ai\/","title":{"rendered":"HYBE, K-pop&#8217;s top label, aims to overcome language barriers using AI."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin 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          <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"entry-content\">\u200c \t\t\t\t\t\t\t<\/p>\n<p>By \u2064Hyunsu Yim<\/p>\n<p>SEOUL\u200c (Reuters) \u2013<\/p>\n<blockquote>\n<h2>Innovative Use \u2063of\u2064 AI \u200din\u200d the Music\u2063 Industry<\/h2>\n<\/blockquote>\n<p>\u2063 <\/p>\n<p>In \u2063a\u2064 dimly\u2064 lit \u200crecording \u200bstudio in \u200cSeoul,\u2063 producers\u200b at \u200bthe\u2062 K-pop music label\u200b that brought the world \u2062hit boy\u2064 group\u200d BTS are using artificial\u200d intelligence to meld a\u200b South Korean singer\u2019s \u2062voice with\u2064 those\u200b of native \u200bspeakers\u200d in five \u200dother languages.<\/p>\n<div\u200b id=\"div-gpt-ad-1663871513696-art-1\"\u200b style=\"min-width: 320px; \u2063min-height: \u206350px;  \u200dtext-align: center;\">  \t<script> \u2064 \t\tgoogletag.cmd.push(function() {\u200c googletag.display('div-gpt-ad-1663871513696-art-1');\u2064 });  \u200c\t<\/script> \u200b \u2064<\/div>\n<p>\u200d  <\/p>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<p> \u2063 <\/p>\n<p> \u2062  \u2064<\/p>\n<p>The\u200b technology enabled \u2064HYBE, \u200bSouth\u200c Korea\u2019s \u2064largest \u2062music label, to\u2062 release a\u200b track by singer MIDNATT in \u200dsix languages \u2062\u2013 Korean, English,\u2062 Spanish, Chinese, Japanese and \u2063Vietnamese in May.<\/p>\n<p>Some\u2064 K-pop singers\u200b have released songs in \u2062English and Japanese \u200bin addition \u2064to\u200c their native Korean, \u200bbut\u2064 applying \u2063the \u200dnew \u200ctechnology for a \u200csimultaneous\u2062 six-language release is a global \u2064first, according to \u200bHYBE,\u2062 and \u2064could \u200dpave\u2064 the \u2063way for it to be \u2064used\u2062 by\u2063 more\u200c popular \u2063acts.<\/p>\n<p> \u2064<\/p>\n<p>\u201cWe would \u200dfirst listen \u200cto the reaction, \u200dthe\u200c voice \u2063of the fans, then decide what \u2063our \u2064next \u2064steps should\u2062 be,\u201d said Chung \u200dWooyong,\u2062 the \u200bhead of\u2062 HYBE\u2019s \u200cinteractive media\u200b arm in \u2063an\u2064 interview\u200b at\u2063 the company\u2019s studio.<\/p>\n<p> \u2063<\/p>\n<p>Lee \u2064Hyun, \u206340,\u2064 known \u200bas\u2062 MIDNATT,\u200c who speaks\u2063 only\u200d limited English and \u200cChinese \u200cin addition \u200bto \u200cKorean, recorded the\u200c song \u200d\u201cMasquerade\u201d in\u2063 each \u200dlanguage.<\/p>\n<p> \u2062<\/p>\n<p>Native\u2062 speakers\u2063 read out\u200d the \u2064lyrics, and later the two\u2063 were\u2063 seamlessly combined \u200cwith the help of \u200bHYBE\u2019s in-house AI \u200bmusic \u200ctechnology, \u200bChung\u200d said.<\/p>\n<p>The \u2064song \u200cis\u2063 the latest\u2064 sign of the\u2063 growing influence of\u2064 AI in the \u200dmusic industry at \u2063a time when\u2062 the\u2063 Grammy\u200b Awards\u2063 have introduced new rules \u200bfor the\u200d technology\u2019s\u200b use \u200band\u2062 AI-generated mash-ups of\u200b songs are flooding \u2063social media.<\/p>\n<p>\u200d <\/p>\n<p>\u201cWe\u200c divided\u2062 a \u200bpiece \u2064of\u200d sound \u200cinto \u200ddifferent\u2063 components \u2013 \u200cpronunciation, timbre,\u2064 pitch and\u2064 volume,\u201d Chung\u2063 said. \u201cWe\u2063 looked\u200c at\u2063 pronunciation\u2064 which \u200cis \u2062associated with\u2062 tongue movement\u200b and\u2062 used\u200c our \u200bimagination\u2063 to \u200dsee what \u2062kind of\u200c outcome we \u2062could make \u2063using\u200b our\u2063 technology.\u201d<\/p>\n<p> \u200b<\/p>\n<p>In\u2062 a before-and-after comparison \u2062shown\u2062 to\u200b Reuters,\u200d an \u2064elongated vowel sound was added \u2063to the \u200dword \u200b\u201ctwisted\u201d \u200cin the English \u200clyrics, \u200bfor\u200b example, to sound \u200bmore natural while \u200bno detectable\u2064 change was\u2063 made to the \u200csinger\u2019s voice.<\/p>\n<p>Using \u200cdeep learning powered\u200d by the \u200dNeural\u200c Analysis and Synthesis \u2064(NANSY) framework developed by Supertone \u200dmakes the song \u2062sound \u2063more natural than\u200d using non-AI software, \u2064Supertone chief \u200doperating\u200d officer Choi Hee-doo \u2063said.<\/p>\n<p>HYBE \u200bannounced\u2064 the 45 billion won\u2062 ($36 million) \u2063acquisition\u200c of \u2063Supertone\u2064 in \u200dJanuary.\u2063 HYBE said\u200c it\u200d planned to make\u2064 some\u2062 of \u2063the \u2063AI technology \u2062used in MIDNATT\u2019s song\u200c accessible\u2062 to creators\u2063 and the\u2062 public, but\u200d did \u2062not specify \u2064if \u200dit would \u200dcharge fees.<\/p>\n<p><strong>\u2018IMMERSIVE EXPERIENCE\u2019<\/strong><\/p>\n<p>MIDNATT said\u200d using \u2063AI had \u200ballowed \u200bhim a \u201cwider\u200c spectrum \u200bof\u2063 artistic \u2062expressions.\u201d<\/p>\n<p> \u200d<\/p>\n<p>\u201cI\u2062 feel that \u200dthe\u200d language \u200cbarrier has\u200c been\u200b lifted and it\u2019s much \u200deasier\u2063 for \u200cglobal \u2063fans to have\u200d an \u200cimmersive experience\u200b with\u2064 my music,\u201d he \u200dsaid \u200cin a \u2064statement.<\/p>\n<p>\u200c <\/p>\n<p>While \u2064the \u200ctechnology\u2062 is not \u2064new, it is \u2064an \u2062innovative way \u2063to use AI\u200c in music, said Valerio\u2063 Velardo, \u200cdirector\u2062 of \u200cThe\u200d Sound\u200b of\u200c AI, a\u200b Spain-based \u200bconsulting\u2064 service\u2062 for AI\u2063 music \u200band \u2064audio.<\/p>\n<p>Not \u2062only professional\u200d musicians but also \u200da\u200d wider\u200b population \u2062will benefit from AI \u200bmusic\u200b technology in the \u2063long term, \u2064Velardo said.<\/p>\n<p>\u200b <\/p>\n<p>\u201cIt\u2019s\u200d going to \u200clower the \u2064barrier \u2064of\u2063 music creation. It\u2019s \u200da little \u200dbit \u2064like\u200c Instagram\u200c for \u2062pictures but in the\u200b case \u2063of\u200d music.\u201d<\/p>\n<p>For \u200dnow, \u2062HYBE\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/k-pops-biggest-music-label-hybe-looks-to-lift-language-barrier-with-ai\/\" title=\"HYBE, K-pop's top label, aims to overcome language barriers using AI.\">pronunciation correction \u2063technology takes \u200c\u201cweeks<\/a> or \u2062months\u201d to do its\u2063 job \u2063but\u200d when the\u2063 process \u200cspeeds up,\u200c it\u2064 could\u2063 serve \u200da\u2063 wider range \u2062of \u2064purposes\u200d such\u200d as\u200c interpreting in video conferences, said \u200cChoi Jin-woo, the \u200bproducer \u2063of\u2064 MIDNATT\u2019s \u2063\u201cMasquerade\u201d\u200b who\u200d goes \u2064by the \u200cname \u200dHitchhiker.<\/p>\n<\/p>\n<p> \u200c<\/p>\n<p> \u200c(Reporting by\u2064 Hyunsu \u2064Yim;\u200d Additional\u200c reporting by \u2062Daewoung Kim and\u2063 Hyun\u200c Young \u2062Yi; \u200bEditing by\u2063 Josh Smith \u200band Jamie \u200cFreed)<\/p>\n<p>\u200d <\/p>\n<p><a href=\"https:\/\/www.oann.com\/entertainment\/k-pops-biggest-music-label\/attachment\/south-koreas-largest-music-label-adapts-ai-to-record-music-4\/\"><\/a><\/p>\n<p><a\u2062 href=\"https:\/\/www.oann.com\/entertainment\/k-pops-biggest-music-label\/attachment\/south-koreas-largest-music-label-adapts-ai-to-record-music-5\/\"><\/a><\/p>\n<p><a\u2063 href=\"https:\/\/www.oann.com\/entertainment\/k-pops-biggest-music-label\/attachment\/south-koreas-largest-music-label-adapts-ai-to-record-music-6\/\"><\/a><\/p>\n<p>\u200c  \u200d\t\t\t \t\t\t\t\t<\/p><\/div>\n<div\u2062 class=\"entry-content\">\n<p>45th\u200d President Donald Trump \u200bannounced\u2063 on Truth Social \u200cthat \u200che \u2064was \u2062served \u2062a\u2064 target \u200dletter by Special Counsel\u200c Jack Smith \u200bover \u200chis\u200d role \u2064on January \u200d6th.\u200c <\/p>\n<p>\u200d \t\t\t\t\t\t\t\t\t<\/p><\/div>\n<div class=\"entry-content\"> \u2063 \t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Political strategist Roger \u2064Stone \u200dsays that \u2064the \u200cDNC \u2063has\u2062 begun a plan \u200bto \u200dreplace\u200d President \u2064Joe \u2062Biden\u2063 with a\u200d new \u200dcandidate in \u200d2024.<\/p>\n<\/p><\/div>\n<div \u2063class=\"entry-content\"> \u200b \t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Jack \u200bSmith targets Trump \u200dover J6, while Biden\u2019s DOJ \u2064may be covering\u200c for \u200dHunter\u2063 in this\u200b Daily\u2064 Feed \u200cwith \u200cTom \u200bMcGrath. \u2062<\/p>\n<\/p><\/div>\n<div class=\"entry-content\"> \u2062 \t\t\t\t\t\t\t\t\t\t<\/p>\n<p>After wrangling \u2063with \u200d<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/stone-obama-has-decided-biden-needs-to-get-the-hook\/\" title=\"Stone: Obama wants Biden out.\">anti-semitic\u200b language<\/a> \u2062within\u2063 the top \u200branks of the \u2063Democrat Party,\u200c President Biden is\u200d scrambling\u200c for a\u2064 remedy,\u200d now inviting \u200cPrime \u2064Minister Netanyahu \u2063in an unusual \u200bmove for\u2063 his \u2064administration.<\/p>\n<\/p><\/div>\n<div class=\"entry-content\"> \u2062 \t\t\t\t\t\t\t\t\t\t<\/p>\n<p>LONDON\u2062 (Reuters) \u2013 French bank Societe Generale \u2063has become the \u200bfirst \u2063company \u2062in France \u2062to \u2063obtain\u2064 a\u2063 license\u2064 for\u2064 crypto services,\u2062 as\u2026 <\/p>\n<p> \u2062\t\t\t\t\t\t\t\t\t<\/p><\/div>\n<div class=\"entry-content\">\n<p>By\u200d Tim Kelly and Sam\u200b Nussey \u2062TOKYO (Reuters)\u2062 -Japan \u200cneeds\u200d to \u200brapidly \u200dexpand\u2064 computing\u2064 power as\u200c it vies \u200cto become \u200ba global\u2026 \u2064<\/p>\n<\/p><\/div>\n<div class=\"entry-content\"> \u2062\u200d \t\t\t\t\t\t\t\t\t\t<\/p>\n<p>(Reuters) \u2013 \u2063Social \u2063media \u2063site \u200cReddit \u200bfaces \u2062being \u2064fined \u2063for the first time\u200d in\u200c Russia\u200c for\u2064 not deleting \u2063\u201cbanned content\u201d that Moscow\u2026\u200c <\/p>\n<p> \u2064\t\t\t\t\t\t\t\t\t<\/p><\/div>\n<div class=\"entry-content\">\n<p>By\u2064 Fanny\u2064 Potkin,\u2062 Sam \u200dNussey \u200dand Supantha \u200cMukherjee SINGAPORE\/TOKYO\/STOCKHOLM\u200d (Reuters) \u2063\u2013 \u2063The \u2063European\u200c Union is lobbying\u2063 Asian countries to \u200dfollow \u2063its\u200d lead\u2026 \u2062<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a Seoul recording studio, K-pop label HYBE is using AI to blend a South Korean singer&#8217;s voice with native speakers in five languages. This technology, which brought us BTS, allows for a seamless fusion of different languages.<\/p>\n","protected":false},"author":66,"featured_media":1977048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[542],"tags":[],"class_list":["post-1977047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oann"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1977047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1977047"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1977047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1977048"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1977047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1977047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1977047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}