{"id":1972822,"date":"2023-07-14T07:51:01","date_gmt":"2023-07-14T11:51:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mazda-needs-china-strategy-overhaul-to-keep-up-with-market-ceo-says\/"},"modified":"2023-07-14T07:52:05","modified_gmt":"2023-07-14T11:52:05","slug":"mazda-needs-china-strategy-overhaul-to-keep-up-with-market-ceo-says","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mazda-needs-china-strategy-overhaul-to-keep-up-with-market-ceo-says\/","title":{"rendered":"Mazda CEO calls for China strategy revamp to stay competitive."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fmazda-needs-china-strategy-overhaul-to-keep-up-with-market-ceo-says%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1972822&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"entry-content\">\n<p><strong>TOKYO (Reuters) \u2013 Japan\u2019s Mazda Motor needs to overhaul its strategy in China where it is fighting to keep up with \u201csevere\u201d competition from domestic players, the automaker\u2019s chief executive said on Friday, as the country\u2019s electric vehicle market grows.<\/strong><\/p>\n<p>\u201cThe important thing is to turn the tide and introduce electric vehicles one by one,\u201d CEO Masahiro Moro told reporters during a roundtable. \u201cWe\u2019re not planning to scale back.\u201d<\/p>\n<div id=\"div-gpt-ad-1663871513696-art-1\" style=\"min-width: 320px; min-height: 50px;  text-align: center;\">  \t<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-1'); });  \t<\/script>  <\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p>\n<p>Moro warned that business conditions for Mazda in the world\u2019s biggest auto market, where it has a joint venture with Chongqing Changan Automobile and China FAW, would become increasingly tough over the coming year to 18 months.<\/p>\n<p>\u201cProduction output will be low for the time being while pressure on profits is increasing,\u201d he said, adding plans to bring down fixed costs were in the works.<\/p>\n<p>Moro said that during a visit to Mazda\u2019s China unit last month, he talked through efforts with the joint venture\u2019s management to catch up with the high speed of electrification in China\u2019s auto market.<\/p>\n<p>Mazda\u2019s sales in China in 2022 were down 41% from the prior year to just over 108,000 vehicles, according to company data.<\/p>\n<p>Its sales in China peaked in 2016 at just over 316,000 vehicles, separate industry data showed.<\/p>\n<p>Mazda plans to roll out a number of EV models in China from 2025 onwards, the Asahi newspaper reported separately.<\/p>\n<p>Moro was the latest executive of a major global carmaker to sound the alarm about the rapid rise of Chinese automakers.<\/p>\n<p>Mazda, which is a relatively small player in China, is not the only Japanese automaker that feels the squeeze in the country. <\/p>\n<p>Its best-seller in China remains the Mazda 3, according to the industry data, which also showed it trailed EV startups NIO and Xpeng in the country in 2022.<\/p>\n<p>Mitsubishi Motors\u2019 local joint venture with Guangzhou Automobile Group on Thursday vowed to cut staff costs to try to revive its fortunes after facing slumping sales for its Outlander sport utility vehicle.<\/p>\n<\/p>\n<p> (Reporting by Daniel Leussink; editing by Jason Neely and Kim Coghill)<\/p>\n<p><a href=\"https:\/\/www.oann.com\/uncategorized\/mazda-needs-china-strategy\/attachment\/mazdas-moro-speaks-at-the-los-angeles-auto-show-in\/\"><\/a><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>The Oklahoma Department of Homeland Security carries out a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/oklahoma-department-of-homeland-security-makes-child-pornography-bust\/\" title=\"Oklahoma DHS makes child porn bust.\">major child pornography sting<\/a>.<\/h2>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>Secret Service cleans up White House Marijuana and Cocaine, while Bob Iger tells Hollywood workers to eat cake<\/h2>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>This week\u2019s NATO summit in Lithuania focused heavily on Ukraine and the bloc\u2019s ongoing conflict with Russia.<\/h2>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>The Internet is still ablaze as the mystery woman, caught on video on an American Airlines flight who began yelling that a fellow passenger was \u201cnot real!\u201d<\/h2>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>WASHINGTON (Reuters) \u2013 A U.S. federal court rejected the Federal Trade Commission\u2019s request that it order Microsoft to temporarily hold off on\u2026<\/h2>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>By Sarita Chaganti Singh and Aditi Shah NEW DELHI (Reuters) -China\u2019s BYD Co has submitted a $1 billion investment proposal to build\u2026<\/h2>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>SEOUL (Reuters) \u2013 Tesla began selling its Model Y <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/mixed-martial-arts-hill-to-vacate-ufc-title-after-suffering-achilles-injury\/\" title=\"MMA champ Hill to relinquish UFC title due to Achilles injury.\">rear-wheel drive car<\/a> on Friday in South Korea at a price of 56.99\u2026<\/h2>\n<\/p><\/div>\n<div class=\"entry-content\">\n<h2>KUALA LUMPUR (Reuters) \u2013 Malaysian Prime Minister Anwar Ibrahim said on Friday he held a call with billionaire Elon Musk to discuss\u2026<\/h2>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mazda Motor&#8217;s CEO emphasized the need for a strategic overhaul in China due to intense competition from local rivals. With the country&#8217;s electric vehicle market expanding, the focus is on gradually introducing electric vehicles to regain momentum and stay competitive.<\/p>\n","protected":false},"author":66,"featured_media":1972823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[542],"tags":[],"class_list":["post-1972822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oann"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1972822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1972822"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1972822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1972823"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1972822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1972822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1972822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}