{"id":1972230,"date":"2023-07-13T16:49:02","date_gmt":"2023-07-13T20:49:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/my-eyes-hurt-maybelline-trashed-after-using-bearded-man-to-sell-lipstick\/"},"modified":"2023-07-13T16:50:39","modified_gmt":"2023-07-13T20:50:39","slug":"my-eyes-hurt-maybelline-trashed-after-using-bearded-man-to-sell-lipstick","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/my-eyes-hurt-maybelline-trashed-after-using-bearded-man-to-sell-lipstick\/","title":{"rendered":"Maybelline slammed for using bearded man to promote lipstick, causing eye discomfort."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fmy-eyes-hurt-maybelline-trashed-after-using-bearded-man-to-sell-lipstick%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1972230&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>The Controversial Maybelline Ad: A Bold Move or a Marketing Misstep?<\/h2>\n<p>The world\u2019s largest cosmetics brand is <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/predators-paradise-facebook-faces-criticism-over-sexual-comments-on-underage-instagram-photos\/\" title=\"Predator's Paradise: Facebook Faces Criticism over Sexual Comments on Underage Instagram Photos\">facing intense criticism<\/a> after releasing an ad that has sparked a heated debate. The ad features a bearded man with his face full of makeup, <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/my-eyes-hurt-maybelline-trashed-after-using-bearded-man-to-sell-lipstick\/\" title=\"Maybelline slammed for using bearded man to promote lipstick, causing eye discomfort.\">sporting bright pink lipstick<\/a> and long silver fingernails. Maybelline, in an attempt to reach a wider audience, featured influencer Ryan Vita applying their \u201cSuper Stay\u201d liquid lipstick in an Amazon Prime Day advertisement.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cum9o0Mp21b\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px\">\n<div style=\"display: flex;flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"display: block;height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/p><\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"display: flex;flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/p><\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/p><\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/p><\/div>\n<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/reel\/Cum9o0Mp21b\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Maybelline New York (@maybelline)<\/a><\/p>\n<\/p><\/div>\n<\/blockquote>\n<p>However, the ad has received a wave of backlash from customers. One person wrote, \u201cDo you really think we would want to buy these lipsticks after seeing this? I love Maybelline, but I can\u2019t handle this. I got scared just by seeing this! Please stop.\u201d Another echoed the sentiment, saying, \u201cWhy are you using MEN TO ADVERTISE THIS? I can\u2019t picture myself wearing any of your lipsticks when all I can see is a whole a** beard and mustache!!! Enough already!\u201d A third person simply stated, \u201cMy eyes hurt.\u201d<\/p>\n<p>In another controversial move, Maybelline promoted Dylan Mulvaney using its concealer in a post captioned #MaybellinePartner. This decision has further fueled the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/brad-pitt-says-its-exhausting-to-have-to-constantly-chase-the-clint-eastwood-image-of-masculinity\/\" title=\"Brad Pitt Says \u201cIt\u2019s Exhausting\u201d to Have to Constantly Chase the \u201cClint Eastwood\u201d Image of Masculinity\">ongoing debate surrounding<\/a> the brand&#8217;s marketing choices.<\/p>\n<p>Maybelline, founded in Chicago in 1914, has been a subsidiary of the French cosmetics company L\u2019Oreal since 1996. The company gained recognition with its iconic tagline, \u201cMaybe she\u2019s born with it, maybe it\u2019s Maybelline.\u201d In 2023, Maybelline appointed Suhana Khan, daughter of Bollywood star Badshah Shahrukh Khan, as its Brand Ambassador.<\/p>\n<h3>The Bud Light-Dylan Mulvaney Debacle: A Lesson in Marketing Gone Wrong<\/h3>\n<p>This recent controversy surrounding Maybelline is reminiscent of the Bud Light-Dylan Mulvaney debacle that unfolded last month. Bud Light, in an ill-advised move, struck an endorsement deal with Mulvaney, a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/pure-pandering-bud-lights-countrified-commercial-during-nfl-draft-compounds-mulvaney-fallout\/\" title=\"\u2018Pure Pandering\u2019: Bud Light\u2019s Countrified Commercial During NFL Draft Compounds Mulvaney Fallout\">flamboyant trans influencer<\/a> who claims to be a woman. Mulvaney&#8217;s video to his 1.8 million Instagram followers on April 1 led to a significant drop in Bud Light sales.<\/p>\n<div>\n<p>\u201cThis month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,\u201d Mulvaney said.<\/p>\n<\/div>\n<div>\n<p>After facing severe backlash and a decline in sales, Bud Light had to take action. The company put two marketing executives responsible for the controversial endorsement deal on ice. However, even with discounted prices, Bud Light sales have not recovered.<\/p>\n<\/div>\n<div>\n<p>\u201cAt this point, it\u2019s cheaper than some of the cases of water we\u2019re selling in the back,\u201d said Andy Wagner, the manager of Glenn Miller\u2019s Beer &#038; Soda Warehouse in Lemoyne, Pennsylvania. \u201cIt\u2019s just not moving like it used to.\u201d<\/p>\n<\/div>\n<div>\n<p>Bar rules, which prohibit politics and religion, were broken by Anheuser-Busch, the parent company of Bud Light, leading to a loss of consumer trust. Bud Light, once the best-selling beer in the United States for over 20 years, has now been surpassed by Modelo Especial. According to the consulting firm Bump Williams, Bud Light sales have plummeted an average of 29 percent in the four weeks ending in mid-June compared to the same period in 2022. As a result, Anheuser-Busch&#8217;s stock has plunged over 15% since early April.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The biggest cosmetics brand faced backlash for an ad showcasing a bearded man wearing vibrant pink lipstick, makeup, and long silver nails. Maybelline, in an Amazon Prime Day promo, featured influencer Ryan Vita applying their &#8220;Super Stay&#8221; liquid lipstick, reaching around 12 million viewers.<\/p>\n","protected":false},"author":60,"featured_media":1972231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[],"class_list":["post-1972230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1972230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1972230"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1972230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1972231"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1972230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1972230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1972230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}