{"id":1965035,"date":"2023-07-05T19:54:02","date_gmt":"2023-07-05T23:54:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/zuckerberg-musk-fight-is-on-meta-launches-twitter-killer-threads-app\/"},"modified":"2023-07-05T19:55:58","modified_gmt":"2023-07-05T23:55:58","slug":"zuckerberg-musk-fight-is-on-meta-launches-twitter-killer-threads-app","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/zuckerberg-musk-fight-is-on-meta-launches-twitter-killer-threads-app\/","title":{"rendered":"Zuckerberg-Musk rivalry heats up: Meta unveils &#8216;Threads&#8217; app to rival Twitter."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fzuckerberg-musk-fight-is-on-meta-launches-twitter-killer-threads-app%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1965035&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><div class=\"entry-content\">\n<p><strong>By Katie Paul<\/strong><\/p>\n<p><strong>NEW YORK (Reuters) \u2013<\/strong> Meta\u2019s Mark Zuckerberg is set to deliver a blow to Elon Musk on Wednesday night, as the tech billionaires\u2019 rivalry goes live with the launch of Instagram\u2019s much-anticipated Threads platform, a clone of Twitter.<\/p>\n<div id=\"div-gpt-ad-1663871513696-art-1\" style=\"min-width: 320px; min-height: 50px;  text-align: center;\">  \t<script>  \t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1663871513696-art-1'); });  \t<\/script>  <\/div>\n<div class=\"ad-slot__ad-label\">Advertisement<\/div>\n<\/p>\n<p>Analysts said investors were salivating over the possibility that Threads\u2019 ties to Instagram might give it a built-in user base and advertising apparatus, which could siphon ad dollars from Twitter as its new CEO tries to revive the microblogging company\u2019s struggling business.<\/p>\n<p>While Threads is launching as a standalone app, screenshots posted on Apple\u2019s App Store showed that users would be able to log in using their Instagram credentials and follow the same accounts, making it an easy addition to existing habits for Instagram\u2019s more than 2 billion monthly active users.<\/p>\n<blockquote>\n<h2>\u201cInvestors can\u2019t help but be a little excited about the prospect that Meta really has a \u2018Twitter-Killer\u2019 poised to launch on the app store,\u201d<\/h2>\n<p> said Danni Hewson, head of financial analysis at investment platform firm AJ Bell.<\/p><\/blockquote>\n<p>Meta stocks closed up 3% on Wednesday ahead of the launch, outpacing gains by competitor tech companies as the broader market edged down.<\/p>\n<p>Threads\u2019 arrival comes after Zuckerberg and Musk have traded barbs for months and even threatened\u00a0to fight each other in a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/zuckerberg-musk-fight-is-on-meta-launches-twitter-killer-threads-app\/\" title=\"Zuckerberg-Musk rivalry heats up: Meta unveils 'Threads' app to rival Twitter.\">real-life mixed martial arts cage match<\/a> in Las Vegas.<\/p>\n<p>The timing is opportune for Meta to deliver a blow, as months of Musk\u2019s chaotic decision-making has roiled Twitter, said Matt Navarra, a social media consultant who has worked with Meta, Google and Pinterest.<\/p>\n<p>Musk bought Twitter for $44 billion last October, but its value has since plummeted as it faced an exodus of advertisers amid deep staffing cuts and content moderation controversies.<\/p>\n<p>While Meta is likely to focus first on growing users before incorporating advertising on Threads, <strong>\u201cthere will be big brands that will happily (invest) a good amount of ad spend on the platform\u201d<\/strong> to capitalize on early buzz, said Navarra.<\/p>\n<p><strong>\u201cIt\u2019s going to be more palatable and brand safe than what\u2019s being offered over on Twitter,\u201d<\/strong> he said.<\/p>\n<p>To build up Threads, Meta has been making overtures to social media influencers to attract them to the new app and encouraging them to post at least twice a day, said Ryan Detert, CEO of influencer marketing company Influential.<\/p>\n<p>The app also benefits from the failure of other would-be Twitter competitors to take advantage of the service\u2019s stumbles. While a number of new and burgeoning competitors such as Mastodon, Post and T2 have tried to lure Twitter users away, all remain relatively small so far.<\/p>\n<p>Bluesky, a new service backed by Twitter cofounder Jack Dorsey, launched its invite-only beta in February and instantly created buzz on Twitter, with users clamoring to get access codes. Its website says it has 50,000 users. Dorsey has also backed another platform called Nostr.<\/p>\n<p>But history is working against Meta. It has suffered multiple\u00a0failures launching standalone copycat apps in the past, most notably its Lasso app aimed at competing with short video rival TikTok.<\/p>\n<p>The company later incorporated a short video tool directly into Instagram and more recently wound down its unit tasked with designing experimental apps as part of a cost-cutting drive.<\/p>\n<p>Another potential strike against Threads is that the news-oriented culture on Twitter is different from that on Instagram, a more visual platform, said Jasmine Enberg, principal analyst at Insider Intelligence.<\/p>\n<p>\u201cThe main use cases for Twitter still remain keeping up with news and world events,\u201d said Enberg. <strong>\u201cI find it hard to imagine that the most avid loyal Twitter users who go to Twitter for that type of culture will defect and go immediately to Threads.\u201d<\/strong><\/p>\n<p>Still, she said, Meta only needs to convince a quarter of Instagram\u2019s users to join Threads in order to rival Twitter\u2019s size. <strong>\u201cThe reality is that Meta doesn\u2019t need to convert Twitter power users into Threads users.\u201d<\/strong><\/p>\n<\/p>\n<p> (Reporting by Katie Paul; Additional reporting by Sheila Dang, Chavi Mehta and Bansari Kamdar; Editing by Kenneth Li and David Gregorio)<\/p>\n<p><a href=\"https:\/\/www.oann.com\/uncategorized\/zuckerberg-musk-fight-is-on\/attachment\/illustration-shows-metas-threads-app-and-twitter-logos\/\"><\/a><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>National Political Correspondent Neil W. McCabe interviewed Florida Chief Financial Officer Jimmy Patronis about his decision to pull $2 billion in state funds from Blackstone, Wall Street\u2019s most powerful money manager\u2013and his reaction to the comments by BlackRock\u2019s CEO Larry Fink about Patronis\u2019s decision, his leadership in the Environmental, Social Governance investment movement.<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>with Kari Lake<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>with Ricci Lee Wynne<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>with Rep. Rich McCormick<\/strong><\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>By Ismail Shakil OTTAWA (Reuters) &#8211;<\/strong>The Canadian government will stop buying ads on Facebook and Instagram amid a dispute over a new\u2026 <\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>By Foo Yun Chee BRUSSELS (Reuters) \u2013<\/strong> Stung by criticism of tardy privacy investigations and the Irish privacy regulator\u2019s outsized role in\u2026 <\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>LONDON (Reuters) \u2013<\/strong> Cyber insurance rates dropped around 10% in June compared with a year earlier, <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/samsung-profit-likely-lowest-in-more-than-14-years-as-chip-glut-persists\/\" title=\"Samsung's profit expected to hit a 14-year low due to ongoing chip oversupply.\">reversing recent sharp rate rises<\/a>, as\u2026 <\/p>\n<\/p><\/div>\n<div class=\"entry-content\">\n<p><strong>By Foo Yun Chee BRUSSELS (Reuters) &#8211;<\/strong>Seven companies including Amazon, Apple, Google, Facebook-owner Meta and Microsoft say they meet the EU\u2019s new\u2026 <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta&#8217;s CEO Mark Zuckerberg is poised to challenge Elon Musk with the launch of Instagram&#8217;s Threads platform, a Twitter clone. Investors are eagerly anticipating the potential of this new venture, according to analysts.<\/p>\n","protected":false},"author":66,"featured_media":1965036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[542],"tags":[],"class_list":["post-1965035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oann"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1965035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1965035"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1965035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1965036"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1965035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1965035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1965035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}