{"id":1961528,"date":"2023-06-30T14:14:16","date_gmt":"2023-06-30T18:14:16","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cnn-set-to-make-desperate-move-as-viewership-plunges-report\/"},"modified":"2023-06-30T14:15:01","modified_gmt":"2023-06-30T18:15:01","slug":"cnn-set-to-make-desperate-move-as-viewership-plunges-report","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cnn-set-to-make-desperate-move-as-viewership-plunges-report\/","title":{"rendered":"CNN is reportedly making a desperate move due to plummeting viewership."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">22<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fcnn-set-to-make-desperate-move-as-viewership-plunges-report%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1961528&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>CNN Set to Make Desperate Move as Viewership Plunges: Report<\/h2>\n<p>CNN appears set to make a business move that would address its ratings struggles.<\/p>\n<p>The parent company of the corporate media network is planning to place live CNN news content on its streaming service Max, according to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-06-28\/warner-bros-discovery-plans-live-cnn-programming-on-max-service?utm_source=google&#038;utm_medium=bd&#038;cmpId=google&#038;leadSource=uverify%20wall#xj4y7vzkg\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a>.<\/p>\n<p>The move by the parent company, Warner Bros. Discovery Inc., could change the cable news landscape.<\/p>\n<p>The services of cable providers could be bypassed entirely under the agreement \u2014 with viewers of CNN able to watch the network\u2019s content on the streaming service Max.<\/p>\n<p>CNN\u2019s first foray into a streaming service ended in disaster \u2014 with the network\u2019s executives <a href=\"https:\/\/www.westernjournal.com\/cnn-officially-done-employees-receive-crushing-pink-slips-morning-call\/\" target=\"_blank\" rel=\"noopener\">canning<\/a> its CNN+ component just a month after its launch.<\/p>\n<p>The move to offer the liberal network to Max subscribers comes as CNN incurs a decline in its audiences, according to Bloomberg.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Warner Bros. Discovery May Bring Live CNN to Its Max Streaming Platform<\/p>\n<p>Would be a radical shift. Instead of millions not watching CNN on cable, they\u2019d have to not watch it as a stream. <a href=\"https:\/\/t.co\/BAybwlaEja\">https:\/\/t.co\/BAybwlaEja<\/a> <a href=\"https:\/\/twitter.com\/Gizmodo?\">@gizmodo<\/a><\/p>\n<p>\u2014 Work from home: \u201cSpooky Action at a Distance\u201d (@w_mccan) <a href=\"https:\/\/twitter.com\/w_mccan\/status\/1674444101813452801?\">June 29, 2023<\/a><\/p>\n<\/blockquote>\n<p>Corporate executives are eyeing several formats in which CNN content would be broadcast on the service. Discovery could <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/texas-state-legislature-passes-fetal-heartbeat-abortion-bill\/\" title=\"Texas state legislature passes fetal heartbeat abortion bill\">face legal challenges<\/a> from cable providers in doing so.<\/p>\n<p>Cable subscribers who access CNN have numbered 70 million this year \u2014 a marked decline from the 85 million subscribers CNN had in 2020, Bloomberg reported, citing S&#038;P Global Market Intelligence figures.<\/p>\n<p>The CEO of the company, Chris Licht \u2014 installed at the behest of parent company Discovery \u2014 was fired from his position earlier this month.<\/p>\n<p><a href=\"https:\/\/www.westernjournal.com\/ceo-chris-lichts-departure-isnt-change-happening-cnn-report\/\" target=\"_blank\" rel=\"noopener\">Licht<\/a> had sought to rebrand CNN away from its association with the Democratic Party, going so far as to schedule a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/tv-network-ratings-drop-during-bidens-first-full-week-in-office\/\" title=\"TV Network Ratings Drop During Biden\u2019s First Full Week in Office\">town hall event<\/a> with former <a href=\"https:\/\/www.westernjournal.com\/trump-leaning-toward-skipping-first-gop-primary-debate-may-hold-competing-event-report\/\" target=\"_blank\" rel=\"noopener\">President Donald Trump<\/a> that roused the ire of many of the channel\u2019s left-wing employees.<\/p>\n<p>CNN\u2019s ratings have under-performed its cable news competitors in the aftermath of Trump\u2019s presidency \u2014 even falling behind progressive news channel MSNBC.<\/p>\n<p>CNN\u2019s audience in the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/cnn-set-to-make-desperate-move-as-viewership-plunges-report\/\" title=\"CNN is reportedly making a desperate move due to plummeting viewership.\">crucial 25-54 age demographic fell<\/a> below that of its liberal rival in the second quarter of 2023, according to a release from <a href=\"https:\/\/twitter.com\/JesseRodriguez\/status\/1673788771312050178\/photo\/1\" target=\"_blank\" rel=\"noopener\">MSNBC<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">MSNBC BEATS CNN IN A25-54 TOTAL DAY VIEWERSHIP IN 2Q23 \u2013 FIRST QUARTERLY DEMO WIN IN 9 YEARS<\/p>\n<p>Thank you to our loyal <a href=\"https:\/\/twitter.com\/MSNBC?\">@MSNBC<\/a> viewers! <a href=\"https:\/\/t.co\/vUSdt05TN6\">pic.twitter.com\/vUSdt05TN6<\/a><\/p>\n<p>\u2014 Jesse Rodriguez (@JesseRodriguez) <a href=\"https:\/\/twitter.com\/JesseRodriguez\/status\/1673788771312050178?\">June 27, 2023<\/a><\/p>\n<\/blockquote>\n<p>The network\u2019s troubles have even spurred rumors that it could be sold.<\/p>\n<p>Former CEO Jeff Zucker is interested in purchasing the entity if the speculation is correct, according to the <a href=\"https:\/\/nypost.com\/2023\/06\/22\/cnn-may-be-put-up-for-sale-jeff-zucker-wants-to-buy-sources\/\" target=\"_blank\" rel=\"noopener\">New York Post<\/a>.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\/cnn-set-make-desperate-move-viewership-plunges-report\/\">CNN Set to Make Desperate Move as Viewership Plunges: Report<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\">The Western Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CNN is reportedly planning to boost its ratings by streaming live news content on its streaming service Max. Warner Bros. Discovery Inc., the parent company of CNN, is behind this potential game-changing move in the cable news industry, as per Bloomberg.<\/p>\n","protected":false},"author":666,"featured_media":1961529,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-1961528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1961528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/666"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1961528"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1961528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1961529"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1961528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1961528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1961528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}