{"id":1958979,"date":"2023-06-28T08:23:04","date_gmt":"2023-06-28T12:23:04","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-makes-desperate-move-to-save-4th-of-july-sales-but-theres-a-huge-problem\/"},"modified":"2023-06-28T09:34:35","modified_gmt":"2023-06-28T13:34:35","slug":"bud-light-makes-desperate-move-to-save-4th-of-july-sales-but-theres-a-huge-problem","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-makes-desperate-move-to-save-4th-of-july-sales-but-theres-a-huge-problem\/","title":{"rendered":"Bud Light&#8217;s Urgent Attempt to Boost 4th of July Sales Faces Major Obstacle"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">26<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbud-light-makes-desperate-move-to-save-4th-of-july-sales-but-theres-a-huge-problem%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1958979&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>You know the old saying, \u201cIt\u2019s so bad they can\u2019t give it away for free?\u201d<\/h2>\n<p>Well, Bud Light executives are apparently so desperate they are going to try.<\/p>\n<p>Things seem to have gotten so bad for the company that it\u2019s reportedly offering <a title=\"\u2018Take A Shot \u2013 Get A Beer\u2019: D.C. Offers Free Beer At Vaccination Sites\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/take-a-shot-get-a-beer-d-c-offers-free-beer-at-vaccination-sites\/\">free beer<\/a> through a $15 rebate promotion ahead of the Fourth of July holiday.<\/p>\n<p>According to <a href=\"https:\/\/www.newsweek.com\/bud-light-free-beer-rebate-july-4-1809101\" target=\"_blank\" rel=\"noopener\">Newsweek<\/a>, customers who purchase a 15-pack of Budweiser, Budweiser Select 55, or Bud Light can claim a $15 rebate, making the beer either cheaper or completely free in some cases, depending on the location where it\u2019s sold.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">You couldn\u2019t pay me.<\/p>\n<p>Bud Light offers free beer over July 4 holiday in wake of Dylan Mulvaney fiasco <a href=\"https:\/\/t.co\/oJI9csZoCZ\">https:\/\/t.co\/oJI9csZoCZ<\/a> via <a href=\"https:\/\/twitter.com\/nypost?\">@nypost<\/a><\/p>\n<p>\u2014 Beri (@sniffydogs) <a href=\"https:\/\/twitter.com\/sniffydogs\/status\/1673854798247133186?\">June 28, 2023<\/a><\/p><\/blockquote>\n<h3>This isn\u2019t the first time Bud Light has used rebates to try to raise sales recently, but having the promotion around a major beer-centric weekend like the Fourth is a sign of just how bad things are.<\/h3>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\u201cEpic summer\u201d = burning through <a title=\"Bud Light's Urgent Attempt to Boost 4th of July Sales Faces Major Obstacle\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-makes-desperate-move-to-save-4th-of-july-sales-but-theres-a-huge-problem\/\">marketing budget hoping consumers<\/a> will actually take the free beer off the shelves\u2026 <a href=\"https:\/\/t.co\/e9CjakEaUQ\">pic.twitter.com\/e9CjakEaUQ<\/a><\/p>\n<p>\u2014 Kelvin Chew (@_kelvinchew) <a href=\"https:\/\/twitter.com\/_kelvinchew\/status\/1672075851553447936?\">June 23, 2023<\/a><\/p><\/blockquote>\n<p>A beer company giving away beer around Independence Day is like a poultry farmer giving away turkeys at Thanksgiving.<\/p>\n<p>Bud Light has been struggling to makeover its image since its <a href=\"https:\/\/www.westernjournal.com\/ad-agency-introduced-dylan-mulvaney-bud-light-serious-panic-mode-report\/\" target=\"_blank\" rel=\"noopener\">highly criticized partnership<\/a> with transgender activist and TikTok influencer<a href=\"https:\/\/www.westernjournal.com\/dylan-mulvaney-disguise-trans-activist-nearly-unrecognizable-celebrity-concert\/\" target=\"_blank\" rel=\"noopener\"> Dylan Mulvaney<\/a>, which led to the boycott and subsequent downfall of what was once the nation\u2019s best-selling beer.<\/p>\n<p>The effort to change public perception included a new ad evoking the nostalgia of lazy all-American summers with the tagline, \u201cCrack a cold one: we\u2019ve got an <a title=\"Bud Light's Twitter comeback: Unveiling the hidden truth with just one click.\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-returns-to-twitter-with-new-ad-one-click-shows-what-company-doesnt-want-you-to-see\/\">epic summer ahead<\/a>. Sock tans included.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\u201cEpic summer\u201d = burning through marketing budget hoping consumers will actually take the free beer off the shelves\u2026 <a href=\"https:\/\/t.co\/e9CjakEaUQ\">pic.twitter.com\/e9CjakEaUQ<\/a><\/p>\n<p>\u2014 Kelvin Chew (@_kelvinchew) <a href=\"https:\/\/twitter.com\/_kelvinchew\/status\/1672075851553447936?\">June 23, 2023<\/a><\/p><\/blockquote>\n<p>The ad didn\u2019t have the desired effect, however.<\/p>\n<p>It turns out American beer drinkers have longer memories than Bud Light had hoped, and Twitter users were quick to criticize the brand for trying to pander to the demographic their <a href=\"https:\/\/www.westernjournal.com\/ex-anheuser-busch-exec-gives-bud-light-free-advice-beer-company-suffers-wokeness\/\" target=\"_blank\" rel=\"noopener\">former marketing VP<\/a> referred to as \u201cfratty\u201d and \u201cout of touch\u201d after its efforts to go woke epically destroyed the brand and its sales. All while simultaneously sponsoring a <a href=\"https:\/\/www.westernjournal.com\/bud-light-sponsors-event-men-something-disturbing-children-watch\/\" target=\"_blank\" rel=\"noopener\">\u201cpride\u201d event<\/a> containing nudity in Toronto.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Well, <a href=\"https:\/\/twitter.com\/budlight?\">@BudLight<\/a>, you gave us a new commercial full of goofy guys with sock tans to appeal what you perceive as what we want in order to get us to buy your beer. But then you sponsor a drag event in Toronto containing nudity. Clearly you just don\u2019t get it. <a href=\"https:\/\/twitter.com\/hashtag\/BoycottBudLight?src=hash&#038;ref_src=twsrc%5Etfw\">#BoycottBudLight<\/a> <a href=\"https:\/\/t.co\/hR1CCEsbP3\">https:\/\/t.co\/hR1CCEsbP3<\/a><\/p>\n<p>\u2014 \ud835\ude73\ud835\ude8e\ud835\ude97\ud835\ude8a \ud835\ude71. (@D_R_Berry) <a href=\"https:\/\/twitter.com\/D_R_Berry\/status\/1672617835128922112?\">June 24, 2023<\/a><\/p><\/blockquote>\n<p>Data reveal a significant decline in Bud Light\u2019s sales, with a staggering 28.5 percent drop reported in <a href=\"https:\/\/www.westernjournal.com\/bud-light-sales-still-plummeting-mulvaney-fiasco-nobody-imagined-go-long\/\" target=\"_blank\" rel=\"noopener\">mid-May<\/a>. Other Anheuser-Busch brands such as Budweiser, Busch Light, and Michelob Ultra are also experiencing declines, while competitors like Yuengling Lager, Coors Lite, and Miller Lite are seeing growth, according to a piece published by the <a href=\"https:\/\/dailycaller.com\/2023\/06\/27\/bud-light-sales-data-beer-anheuser-busch\/\" target=\"_blank\" rel=\"noopener\">Daily Caller<\/a> on Tuesday by contributor <a href=\"https:\/\/muckrack.com\/andrew-powell-14\" target=\"_blank\" rel=\"noopener\">Andrew Powell<\/a>.<\/p>\n<p>That spurred the company to a similar marketing effort for the <a href=\"https:\/\/www.westernjournal.com\/bud-light-gets-desperate-memorial-day-weekend-basically-giving-beer-away-free\/\" target=\"_blank\" rel=\"noopener\">Memorial Day weekend<\/a>. It didn\u2019t <a href=\"https:\/\/www.westernjournal.com\/bud-light-murdered-memorial-day-americans-show-left-sold-beer-aisles-across-country\/\" target=\"_blank\" rel=\"noopener\">work out so well<\/a>.<\/p>\n<p>The data from mid-June show the trend continuing, according to Newsweek.<\/p>\n<p>\u201cEarlier this month, Newsweek obtained Nielsen IQ Bud Light sales data from Bump Williams Consulting, which showed a decline of 30.2 percent in the beer\u2019s sales for the week ending on June 10, when compared to the same week a year earlier,\u201d the publication reported.<\/p>\n<p>It may be hard for some Americans to turn down free beer on a <a title=\"President Trump Quietly Issued Another Executive Order \u2013 This One Concerning the Military\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/president-trump-quietly-issued-another-executive-order-this-one-concerning-the-military\/\">holiday weekend<\/a>, so it\u2019s safe to assume sales figures will go up at least a little for the fallen-from-favor beer brand.<\/p>\n<p>But even if Bud Light\u2019s sales go up because of the promotion, it won\u2019t affect the brand\u2019s revenue figures since the beer is literally being given away. That\u2019s obviously a <a title=\"Convicted Or Not, Some GOP Senators Say Trump Won\u2019t Be Able To Run Again\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/convicted-or-not-some-gop-senators-say-trump-wont-be-able-to-run-again\/\">huge problem<\/a> for any company in a capitalist system.<\/p>\n<p>It looks like Bud Light still hasn\u2019t figured out that the American people want more than a change in the brand\u2019s \u201cperception\u201d\u2013 they want a change in its principles.<\/p>\n<p>The post <a href=\"https:\/\/www.westernjournal.com\/bud-light-makes-desperate-move-save-4th-july-sales-huge-problem\/\" rel=\"nofollow\">Bud Light Makes Desperate Move to Save 4th of July Sales &#8211; But There&#8217;s a Huge Problem<\/a> appeared first on <a href=\"https:\/\/www.westernjournal.com\" rel=\"nofollow\">The Western Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bud Light executives, in a desperate move, are defying the saying &#8220;It&#8217;s so bad they can&#8217;t give it away for free.&#8221; Struggling immensely, the company plans to offer free beer before the Fourth of July through a $15 rebate promotion.<\/p>\n","protected":false},"author":2105,"featured_media":1958981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"Bud Light&#8217;s Urgent Attempt to Boost 4th of July Sales Faces Major Obstacle","footnotes":""},"categories":[548],"tags":[],"class_list":["post-1958979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"Bud Light&#8217;s Urgent Attempt to Boost 4th of July Sales Faces Major Obstacle","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1958979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2105"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1958979"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1958979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1958981"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1958979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1958979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1958979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}