{"id":1957071,"date":"2023-06-26T11:22:06","date_gmt":"2023-06-26T15:22:06","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-ratings-are-in-for-bud-lights-latest-ad-and-its-still-not-looking-good-for-the-company\/"},"modified":"2023-06-26T11:25:19","modified_gmt":"2023-06-26T15:25:19","slug":"the-ratings-are-in-for-bud-lights-latest-ad-and-its-still-not-looking-good-for-the-company","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-ratings-are-in-for-bud-lights-latest-ad-and-its-still-not-looking-good-for-the-company\/","title":{"rendered":"Bud Light&#8217;s latest ad ratings remain unfavorable for the company."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fthe-ratings-are-in-for-bud-lights-latest-ad-and-its-still-not-looking-good-for-the-company%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1957071&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>The Ratings Are in for Bud Light&#8217;s Latest Ad, And It&#8217;s Still Not Looking Good for the Company<\/h2>\n<p>Anheuser-Busch InBev\u2019s attempt to distance itself from its catastrophic Bud Light marketing campaign featuring transgender activist Dylan Mulvaney has backfired spectacularly.<\/p>\n<p>On Thursday, the beer giant unveiled a <a href=\"https:\/\/www.westernjournal.com\/bud-light-returns-twitter-new-ad-one-click-shows-company-doesnt-want-see\/\" target=\"_blank\" rel=\"noopener\">new ad<\/a> for Bud Light \u2014 only to be bombarded with thousands of negative comments and tens of thousands of dislikes on YouTube.<\/p>\n<div class=\"firefly-embed\">\n<\/div>\n<p>The \u201cEasy to Summer\u201d video \u2014 which features people bumbling in a variety of seasonal activities \u2014 got ratioed so badly that after garnering a staggering 28,000 dislikes compared with a paltry 662 likes as of Sunday, Bud Light apparently turned off the feature on its YouTube account that displays how many dislikes the post has received.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Bud Light is getting MASSIVELY ratio\u2019d on their most recent woke ad<\/p>\n<p>These guys can\u2019t stop losing! <a href=\"https:\/\/t.co\/VYu8tF7CmQ\">pic.twitter.com\/VYu8tF7CmQ<\/a><\/p>\n<p>\u2014 Swig  (@OldRowSwig) <a href=\"https:\/\/twitter.com\/OldRowSwig\/status\/1673006848193036290?\">June 25, 2023<\/a><\/p>\n<\/blockquote>\n<p>YouTube commenters excoriated the video as another yet misguided <a href=\"https:\/\/www.westernjournal.com\/dylan-mulvaney-says-thousands-hate-struggling-sleep-aftermath-bud-light-backlash\/\" target=\"_blank\" rel=\"noopener\">\u201cwoke\u201d ad<\/a> that alienates consumers by portraying men as incompetent goons.<\/p>\n<p>\u201cI never thought <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/super-bowl-lv-all-the-best-commercials\/\" title=\"Super Bowl LV: All The Best Commercials\">bud light<\/a> could get worse but they continue to deliver,\u201d one person wrote.<\/p>\n<div id=\"firefly-poll-container\" class=\"one-half\">\n<div class=\"firefly-poll-question\">Is this latest Bud Light ad any good?<\/div>\n<div id=\"pollFormBox\" style=\"display: none\">\n\t\t<label>Yes<\/label><br \/>\n\t\t<label>No<\/label><br \/>\n\t\t<\/p>\n<div class=\"firefly-poll-disclaimer\">\n\t\tCompleting this poll entitles you to The Western Journal news updates free of charge. You may opt out at anytime. You also agree to our <a href=\"https:\/\/www.westernjournal.com\/about\/privacy-policy\/\">Privacy Policy<\/a> and <a href=\"https:\/\/www.westernjournal.com\/about\/terms-service\/\">Terms of Use<\/a>.\t\t<\/div>\n<\/p><\/div>\n<div id=\"firefly-poll-results\" style=\"display: none\">\n<div id=\"firefly-poll-results-yes\" style=\"width: 0%\">\n\t\t\tYes: 0% (0 Votes)\n\t\t<\/div>\n<div id=\"firefly-poll-results-no\" style=\"width: 100%\">\n\t\t\tNo: 100% (6 Votes)\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p>Another commenter remarked: \u201cThe message of this commercial seems to be, \u2018the people who still drink Bud Light are utter morons.&#8217;\u201d<\/p>\n<p>Yet another person wrote: \u201cYes, let\u2019s alienate our core consumer base even more by portraying them as incompetent.\u201d<\/p>\n<p>Of course, it doesn\u2019t help that AB InBev, the Belgian mega-corporation that owns Bud Light, continues to sponsor <a href=\"https:\/\/twitter.com\/TPostMillennial\/status\/1672442546994434049\" target=\"_blank\" rel=\"noopener\">disturbing LGBT events<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">JUST IN: Bud Light appears to be going all in with the LGBT audience as they made a guest appearance at the Toronto Pride Parade.<\/p>\n<p>Are they trying to set a record for the quickest destruction of a company in history?<\/p>\n<p>Bud Light was a sponsor of the Toronto event where adults were\u2026 <a href=\"https:\/\/t.co\/25f7jtmyQA\">pic.twitter.com\/25f7jtmyQA<\/a><\/p>\n<p>\u2014 Collin Rugg (@CollinRugg) <a href=\"https:\/\/twitter.com\/CollinRugg\/status\/1673049494257299456?\">June 25, 2023<\/a><\/p>\n<\/blockquote>\n<p>The beverage juggernaut is still struggling after Bud Light <a href=\"https:\/\/www.westernjournal.com\/bud-light-murdered-memorial-day-americans-show-left-sold-beer-aisles-across-country\/\" target=\"_blank\" rel=\"noopener\">sales cratered<\/a> amid a volcanic conservative boycott over its ploy to use a man who claims he\u2019s a woman to promote its brand.<\/p>\n<p>The situation is so grim that Bud Light is giving away $10,000 a week as part of its \u201cEasy to Summer\u201d campaign, a desperate bid to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-sales-drop-for-5th-week-due-to-mulvaney-partnership-backlash\/\" title=\"Bud Light sales drop for 5th week due to Mulvaney partnership backlash.\">win back consumers<\/a>.<\/p>\n<p>The company is also \u201coffering rebates over July 4th weekend\u201d as well as \u201ccovering the beer tab where consumers scan for a chance to win $100 toward their tab,\u201d according to a Thursday <a href=\"https:\/\/www.anheuser-busch.com\/newsroom\/bud-light-unveils-the-brands-biggest-summer-campaign-ever\" target=\"_blank\" rel=\"noopener\">news release<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">On Thursday, Anheuser-Busch pulled back the curtain on its <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-ratings-are-in-for-bud-lights-latest-ad-and-its-still-not-looking-good-for-the-company\/\" title=\"Bud Light's latest ad ratings remain unfavorable for the company.\">summer marketing campaign<\/a> that promises to be the biggest in the brand\u2019s history, in a Hail Mary gamble complete with weekly cash giveaways and a new national music tour. <a href=\"https:\/\/t.co\/yBVicL1toe\">https:\/\/t.co\/yBVicL1toe<\/a> <a href=\"https:\/\/t.co\/tfGW5bqLnW\">pic.twitter.com\/tfGW5bqLnW<\/a><\/p>\n<p>\u2014 FORTUNE (@FortuneMagazine) <a href=\"https:\/\/twitter.com\/FortuneMagazine\/status\/1672471665417003009?\">June 24, 2023<\/a><\/p>\n<\/blockquote>\n<p>At this point, it does not appear that Bud Light sales will recover anytime soon.<\/p>\n<p>According to a <a href=\"https:\/\/fortune.com\/2023\/06\/23\/bud-light-beer-boycott-dylan-mulvaney-anheuser-busch-abinbev-biggest-summer-campaign-ever-cratering-sales\/\" target=\"_blank\" rel=\"noopener\">Fortune<\/a> report Friday, \u201cAnheuser-Busch shares have tumbled 13% since March 31, the day before Mulvaney\u2019s post went live, wiping out nearly $18 billion in market value.\u201d<\/p>\n<p>When you have to <a href=\"https:\/\/www.westernjournal.com\/bud-light-selling-jaw-dropping-low-price-least-one-store-backlash-rages-report\/\" target=\"_blank\" rel=\"noopener\">bribe people<\/a> to drink your beer during the summer, you are in serious trouble.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\/ratings-bud-lights-latest-ad-still-not-looking-good-company\/\">The Ratings Are in for Bud Light&#8217;s Latest Ad, And It&#8217;s Still Not Looking Good for the Company<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\">The Western Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anheuser-Busch InBev&#8217;s bid to disassociate from its disastrous Bud Light campaign with transgender activist Dylan Mulvaney has massively backfired. The beer behemoth released a fresh Bud Light ad, but it was met with a deluge of criticism, accumulating thousands of negative comments and tens of thousands of dislikes on YouTube. The &#8220;Easy to Summer&#8221; campaign faced a severe setback.<\/p>\n","protected":false},"author":2011,"featured_media":1957072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-1957071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1957071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2011"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1957071"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1957071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1957072"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1957071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1957071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1957071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}