{"id":1954120,"date":"2023-06-22T12:55:02","date_gmt":"2023-06-22T16:55:02","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/prestigious-award-for-creative-marketer-of-the-year-goes-to-company-behind-bud-light-debacle\/"},"modified":"2023-06-22T12:58:37","modified_gmt":"2023-06-22T16:58:37","slug":"prestigious-award-for-creative-marketer-of-the-year-goes-to-company-behind-bud-light-debacle","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/prestigious-award-for-creative-marketer-of-the-year-goes-to-company-behind-bud-light-debacle\/","title":{"rendered":"Company responsible for Bud Light debacle wins prestigious &#8216;Creative Marketer of the Year&#8217; award."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fprestigious-award-for-creative-marketer-of-the-year-goes-to-company-behind-bud-light-debacle%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1954120&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Prestigious Award for &#8216;Creative Marketer of the Year&#8217; Goes To Company Behind Bud Light Debacle<\/h2>\n<p>It\u2019s a bit like Nickelback winning the Grammy for Album of the Year or the \u201cGhostbusters\u201d remake taking home the Oscar for Best Picture.<\/p>\n<p>This week, the world\u2019s top marketers gather in the south of France for the Cannes Lions International Festival of Creativity, sort of the advertising industry\u2019s version of the Oscars.<\/p>\n<p>Here, the Don Drapers and David Ogilvys of the trade rub elbows and congratulate themselves on who managed to <a href=\"https:\/\/www.westernjournal.com\/report-agency-behind-mulvaney-bud-light-can-just-got-devastating-news\/\" target=\"_blank\" rel=\"noopener\">move the most units<\/a> of whatever the world didn\u2019t really need over the past year.<\/p>\n<p>I confess to having been unaware of the festivities until just this week, and my introduction to the whole shindig hasn\u2019t led me to believe that it\u2019s particularly credible.<\/p>\n<p>That\u2019s because, according to <a href=\"https:\/\/www.wsj.com\/articles\/after-bud-light-debacle-ab-inbev-takes-a-bow-at-ad-biz-oscars-fb4acda7?st=0mwaoqplaytqhqt&#038;reflink=desktopwebshare_permalink&#038;fbclid=IwAR1Ozoq8uUAVcD8SMMFbxVDuRp5Ffj1DaPdi-eWwthJYm3ntnouL9ytjdV0\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal<\/a>, one of the biggest awards of the week \u2014 \u201cCreative Marketer of the Year\u201d \u2014 will go to a company that managed to shave 30 percent off the American sales of its best<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-seven-movies-responsible-for-fashion-trends-we-love-and-regret\/\" title=\"The Seven Movies Responsible For Fashion Trends We Love And Regret\">-selling product<\/a> with one, um, creative advertising move.<\/p>\n<p>According to the Journal\u2019s report Monday, despite the not-so-temporary destruction of Bud Light\u2019s market share over the <a href=\"https:\/\/www.westernjournal.com\/another-boycott-brewing-tony-tiger-poses-dylan-mulvaney-red-carpet\/\" target=\"_blank\" rel=\"noopener\">Dylan Mulvaney<\/a> debacle, Anheuser-Busch InBev will collect the award at the festival.<\/p>\n<p>It is worth noting that the awards were announced in March, just prior to the Mulvaney campaign blowing up in the company\u2019s face. However, if there was ever a case for revoking an award, it\u2019s this.<\/p>\n<p>AB InBev won the award last year as well; this represents the first consecutive wins for any company in the category. Not only that, the opening seminar of the festivities was given by the company\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/krispy-kreme-will-give-free-doughnuts-to-vaccinated-customers\/\" title=\"Krispy Kreme Will Give Free Doughnuts To Vaccinated Customers\">chief marketing officer<\/a>, Marcel Marcondes.<\/p>\n<p>Despite the fact he used the event to tout AB InBev\u2019s \u201crelentless focus on connecting with consumers in meaningful ways,\u201d he also touched upon the fact that the relentless focus to connect with consumers doesn\u2019t always end well, even when it ends meaningfully.<\/p>\n<p>\u201cIn times like this, when things get divisive and controversial so easily, I think it\u2019s an important wake-up call to all of us marketers, for us to be very humble,\u201d Marcondes said.<\/p>\n<p>He added the company is \u201creally reminding ourselves of what we should do best every day, which is to really understand our customers, which is to really celebrate and appreciate every customer that loves our brands, but in a way that can make them be together, not apart.\u201d<\/p>\n<p>Marcondes\u2019 remarks echoed those made in a <a href=\"https:\/\/www.westernjournal.com\/re-wrote-bud-lights-pitiful-apology-letter-now-mocks-instead-american-people\/\" target=\"_blank\" rel=\"noopener\">non-apology apology letter<\/a> penned by Anheuser-Busch CEO Brendan Whitworth as the Mulvaney disaster began to unfold, in which he said the company was \u201cin the business of bringing together over a beer\u201d and that he would \u201ccontinue to work tirelessly to bring great beers to consumers across our nation.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"zxx\"><a href=\"https:\/\/t.co\/oyyfPzd1FM\">pic.twitter.com\/oyyfPzd1FM<\/a><\/p>\n<p>\u2014 Anheuser-Busch (@AnheuserBusch) <a href=\"https:\/\/twitter.com\/AnheuserBusch\/status\/1646959620437561356?\">April 14, 2023<\/a><\/p>\n<\/blockquote>\n<p>Not that this is helping any: In spite of the fact that the creative decision to make transgender TikTok \u201cinfluencer\u201d Mulvaney the face of a social media ad campaign was well over two months ago and the company has repeatedly tried to creatively convince the brand\u2019s Middle American drinkers it didn\u2019t mean to rub woke DEI seminar values in their collective faces with the move, sales of the beer continue to suffer.<\/p>\n<p>According to the <a href=\"https:\/\/nypost.com\/2023\/06\/20\/bud-light-sales-drop-26-8-amid-dylan-mulvaney-fiasco\/\" target=\"_blank\" rel=\"noopener\">New York Post<\/a>, for the week ending June 10, sales of what was formerly America\u2019s best-selling brew dropped 26.8 percent year-over-year, as per data from Bump Williams Consulting and NielsenIQ.<\/p>\n<p>\u201cThat\u2019s wider than the 24.4% drop seen during the prior week \u2014 and topped the all<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/prestigious-award-for-creative-marketer-of-the-year-goes-to-company-behind-bud-light-debacle\/\" title=\"Company responsible for Bud Light debacle wins prestigious 'Creative Marketer of the Year' award.\">-time previous worst plunge<\/a> of 25.7% during the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/european-regulator-to-lift-boeing-737-max-grounding-in-january\/\" title=\"European regulator to lift Boeing 737 MAX grounding in January\">week ended<\/a> May 20 \u2014 since the beer giant got into bed with Mulvaney on April 1,\u201d the Post noted.<\/p>\n<p>Nor, in fact, was the damage limited merely to <a href=\"https:\/\/www.westernjournal.com\/rob-schneider-garth-brooks-bud-light-controversy-just-shut\/\" target=\"_blank\" rel=\"noopener\">Bud Light<\/a>.<\/p>\n<p>\u201cAnheuser-Busch\u2019s other brands also took a step backward for the week ended June 10, according to the data. Sales of Budweiser were down 10% compared to a 7.8% decline the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/u-s-weekly-jobless-claims-fall-to-712000\/\" title=\"U.S. Weekly Jobless Claims Fall to 712,000\">previous week<\/a>, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra \u2013 the nation\u2019s No. 3 beer \u2014 was down 2.4%,\u201d report said.<\/p>\n<p>So far, the boycott from conservative consumers has cost the company over $20 billion, according to estimates.<\/p>\n<p>In Cannes, however, this apparently didn\u2019t matter. And why should it?<\/p>\n<p>After all, awards ceremonies are rarely meritocracies, particularly the more removed from the average person the participants are. These are supposed to be like the Oscars of the ad business \u2014 and just like the actual Oscars, wokeness and social consciousness count a great deal more than artistry, creativity or effectiveness.<\/p>\n<div id=\"firefly-poll-container\" class=\"one-half\">\n<div class=\"firefly-poll-question\">Are you boycotting Bud Light?<\/div>\n<div id=\"pollFormBox\" style=\"display: none\">\n<p>\t\t<label>Yes<\/label><br \/>\n\t\t<label>No<\/label><br \/>\n\t\t<\/p>\n<div class=\"firefly-poll-disclaimer\">\n\t\tCompleting this poll entitles you to The Western Journal news updates free of charge. You may opt out at anytime. You also agree to our <a href=\"https:\/\/www.westernjournal.com\/about\/privacy-policy\/\">Privacy Policy<\/a> and <a href=\"https:\/\/www.westernjournal.com\/about\/terms-service\/\">Terms of Use<\/a>.\t\t<\/div>\n<\/p><\/div>\n<div id=\"firefly-poll-results\" style=\"display: none\">\n<div id=\"firefly-poll-results-yes\" style=\"width: 100%\">\n\t\t\tYes: 100% (4 Votes)\n\t\t<\/div>\n<div id=\"firefly-poll-results-no\" style=\"width: 0%\">\n\t\t\tNo: 0% (0 Votes)\n\t\t<\/div>\n<\/p><\/div>\n<p>\t\tfunction ffp_getCookie(cname) {<br \/>\n\t\t\tvar name = cname + &#8220;=&#8221;;<br \/>\n\t\t\tvar decodedCookie = decodeURIComponent(document.cookie);<br \/>\n\t\t\tvar ca = decodedCookie.split(&#8216;;&#8217;);<br \/>\n\t\t\tfor(var i = 0; i <ca.length; i++) {\n\t\t\t\tvar c = ca[i];\n\t\t\t\twhile (c.charAt(0) == ' ') {\n\t\t\t\t\tc = c.substring(1);\n\t\t\t\t}\n\t\t\t\tif (c.indexOf(name) == 0) {\n\t\t\t\t\treturn c.substring(name.length, c.length);\n\t\t\t\t}\n\t\t\t}\n\t\t\treturn \"\";\n\t\t}\n\n\t\tfunction ffp_setCookie(cname, cvalue, exdays) {\n\t\t\tvar d = new Date();\n\t\t\td.setTime(d.getTime() + (exdays*24*60*60*1000));\n\t\t\tvar expires = \"expires=\"+ d.toUTCString();\n\t\t\tdocument.cookie = cname + \"=\" + cvalue + \";\" + expires + \";path=\/\";\n\t\t}\n\n\t\twindow.ff_poll_voted = false;\n\n\t\tvar voted_cookie_name = 'firefly_voted_3389885';\n\n\t\tfunction ff_poll_submit( event ) {\n\t\t\tevent.preventDefault();\n\n\t\t\tvar fireflyPoll = jQuery( '#firefly-poll' );\n\t\t\tvar fireflyPollContainer = jQuery('#firefly-poll-container');\n\t\t\tvar pollFormBox = jQuery('#pollFormBox');\n\n\t\t\tif( window.ff_poll_voted || ffp_getCookie( voted_cookie_name ) ){ return; }\n\t\t\twindow.ff_poll_voted = true;\n\n\t\t\tfireflyPollContainer.addClass('loading');\n\n            \/\/Need to assign URL here as it was defined only in firefly.\n            var firefly_ajax_url = 'https:\/\/www.westernjournal.com\/wp-admin\/admin-ajax.php';\n\n\t\t\tvar posting = jQuery.post( firefly_ajax_url, jQuery( event.target ).serialize() );\n\n            \/\/Check the Datalayer\n            if(window.dataLayer){\n                window.dataLayer = window.dataLayer || [];\n                window.dataLayer.push( {\n                    'event': 'in-article poll vote',\n                    'pollAnswer': jQuery( 'input:radio[name=answer]:checked' ).val(),\n                    'pollName': jQuery( '.firefly-poll-question').text(),\n                    'pollSubmitMethod': 'email',\n                } );\n            }\n\n\t\t\tffp_setCookie( voted_cookie_name, 1, 7 );\n\n\t\t\tposting.done( function( response ) {\n\t\t\t\tif( response.success ){\n\t\t\t\t\tyes_el = document.getElementById( 'firefly-poll-results-yes' );\n\t\t\t\t\tno_el = document.getElementById( 'firefly-poll-results-no' );\n\n\t\t\t\t\tyes_el.style.width = response.data.percents.yes + '%';\n\t\t\t\t\tyes_el.innerHTML = 'Yes: ' + response.data.percents.yes + '% (' + response.data.votes.yes + ' Votes)';\n\n\t\t\t\t\tno_el.style.width = response.data.percents.no + '%';\n\t\t\t\t\tno_el.innerHTML = 'No: ' + response.data.percents.no + '% (' + response.data.votes.no + ' Votes)';\n\n\t\t\t\t\tfireflyPoll.remove();\n\n\t\t\t\t\tpollFormBox.hide();\n\t\t\t\t\tdocument.getElementById( 'firefly-poll-results' ).style.display = 'block';\n\t\t\t\t}\n\n\t\t\t\tfireflyPollContainer.removeClass('loading');\n\t\t\t});\n\t\t};\n\n\t\tif ( ffp_getCookie( voted_cookie_name ) ) {\n\t\t\tdocument.getElementById( 'pollFormBox' ).style.display = 'none';\n\t\t\tdocument.getElementById( 'firefly-poll-results' ).style.display = 'block';\n\t\t} else {\n\t\t\t\t\t\t\tif( ffp_getCookie( 'ff_source' ) == 'email' ) {\n\t\t\t\t\tvar emailField = document.querySelector( '#firefly-poll input[name=\"email\"]' );\n\t\t\t\t\temailField.required = false;\n\t\t\t\t\temailField.style.display = 'none';\n\t\t\t\t}\n\t\t\t\n\t\t\tdocument.getElementById( 'pollFormBox' ).style.display = 'block';\n\t\t\tdocument.getElementById( 'firefly-poll-results' ).style.display = 'none';\n\t\t}\n\t\n\n\t\n\t\t#firefly-poll-container {\n\t\t\tborder: 2px solid #d6d6d6;\n\t\t\tpadding: 15px;\n\t\t\tmargin-left: 0;\n\t\t\tmargin-right: 15px;\n\t\t\tmargin-bottom: 15px;\n\t\t\twidth: 50%;\n\t\t\tfloat: left;\n\t\t\tbackground: #ddd;\n\t\t\tborder-radius: 3px;\n\t\t}\n\n\t\t#firefly-poll-container input[type=email] {\n\t\t\tmargin-top: 5px;\n\t\t\tmargin-bottom: 5px;\n\t\t\tpadding-top: 10px;\n\t\t\tpadding-bottom: 10px;\n\t\t\tpadding-left: 10px;\n\t\t\tbackground-color: #F5F5F5;\n\t\t\tborder-radius: 3px;\n\t\t\tborder-color: #d6d6d6;\n\t\t\tborder: 1px solid #d6d6d6;\n\t\t}\n\n\t\t#firefly-poll-container input[type=submit] {\n\t\t\tpadding: 10px;\n\t\t\tborder: 1px solid #d6d6d6;\n\t\t\tcursor: pointer;\n\t\t}\n\n\t\t#firefly-poll-results-yes {\n\t\t\tbackground-color: lightgrey;\n\t\t\twhite-space: nowrap;\n\t\t\tmargin-bottom: 5px;\n\t\t\tborder-radius: 4px;\n\t\t\tpadding-left: 5px;\n\t\t}\n\n\t\t#firefly-poll-results-no {\n\t\t\tbackground-color: lightgrey;\n\t\t\twhite-space: nowrap;\n\t\t\tborder-radius: 4px;\n\t\t\tpadding-left: 5px;\n\t\t}\n\n\t\t.firefly-poll-question {\n\t\t\tfont-weight: bold;\n\t\t\tfont-size: var( --big-font-size );\n\t\t}\n\n\t\t.firefly-poll-Disclaimer {\n\t\t\tfont-size: var(--smallest-font-size);\n\t\t}\n\n\t\t@media ( max-width: 768px ) {\n\t\t\t#firefly-poll-container {\n\t\t\t\twidth: 90%;\n\t\t\t\tmargin-left: 20px;\n\t\t\t}\n\t\t}\n\t<\/div>\n<p>To those gathered in Cannes, DEI and <a href=\"https:\/\/www.westernjournal.com\/blackrock-delivered-major-blow-desantis-admin-cfo-slams-woke-esg-policies\/\" target=\"_blank\" rel=\"noopener\">ESG<\/a> aren\u2019t three-letter acronyms that are four-letter words. They\u2019re credos to live by, a way for elites to mold the world through social engineering.<\/p>\n<p>So what if AB InBev\u2019s most visibly creative move caused its best-selling brand in its <a href=\"https:\/\/stockdividendscreener.com\/beverages-brewers\/ab-inbev-revenue-breakdown-profit-and-margin-by-region\/\" target=\"_blank\" rel=\"noopener\">largest market<\/a> to shed over a quarter of its sales volume?<\/p>\n<p>If anything, the company should be <strong>lauded<\/strong> for this. Why, it basically committed brand seppuku in order to appease the woke deities. Its sacrifice should be met with a standing ovation, not relayed as a cautionary tale. In fact, had the awards been announced <strong>after<\/strong> the Mulvaney catastrophe, one doubts there would have been any change in who got the prize. It\u2019s the consumer\u2019s fault for being so closed-minded to these folk, not the company\u2019s problem.<\/p>\n<p>And plus, AB InBev is confident Middle Americans have short memories. Speaking to <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/bud-lights-struggles-have-been-wake-call-says-ab-inbev-cmo-cannes\/2500486\" target=\"_blank\" rel=\"noopener\">AdAge<\/a> from the festival, <a href=\"https:\/\/www.westernjournal.com\/anheuser-busch-chief-marketing-officer-says-bud-light-coming-back-reveals-next-plans\/\" target=\"_blank\" rel=\"noopener\">Marcondes insisted<\/a> that \u201cBud Light is coming back.\u201d<\/p>\n<p>Well, it hasn\u2019t yet \u2014 and not only that, but two months into the Mulvaney debacle and sales of the brand are still slowing. The incident has become so ingrained in the national consciousness that a company tripping over itself to act woke and alienating customers in the process has become colloquially known as \u201c<a href=\"https:\/\/www.westernjournal.com\/target-caves-lgbt-grooming-merchandise-gay-rights-group-likens-angry-consumers-proud-boys\/\" target=\"_blank\" rel=\"noopener\">BudLighting<\/a>.\u201d<\/p>\n<p>If Marcondes and Co. manage to pull off Bud Light\u2019s comeback in a speedy manner,\u00a0<em>then<\/em> they will deserve the Creative Marketer of the Year award.<\/p>\n<p>As for this year\u2019s trophy, they\u2019d probably be better off publicly announcing they\u2019d melted it down and recycled it into cans with Larry the Cable Guy\u2019s <a href=\"https:\/\/www.westernjournal.com\/bud-light-parent-company-ceo-faces-investors-earnings-call-blames-dylan-mulvaney-debacle-misinformation\/\" target=\"_blank\" rel=\"noopener\">face on the front<\/a>.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\/prestigious-award-creative-marketer-year-goes-company-behind-bud-light-debacle\/\">Prestigious Award for &#8216;Creative Marketer of the Year&#8217; Goes To Company Behind Bud Light Debacle<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\">The Western Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>world&#8217;s most innovative and creative marketers convene in Cannes for the Cannes Lions International Festival of Creativity, akin to the Oscars of the advertising industry. It&#8217;s comparable to Nickelback winning Album of the Year or the &#8220;Ghostbusters&#8221; remake bagging Best Picture.<\/p>\n","protected":false},"author":663,"featured_media":1954121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[],"class_list":["post-1954120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1954120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/663"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1954120"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1954120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1954121"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1954120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1954120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1954120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}