{"id":1953482,"date":"2023-06-21T19:22:01","date_gmt":"2023-06-21T23:22:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/agency-behind-bud-light-debacle-wins-ad-industrys-equivalent-of-an-oscar\/"},"modified":"2023-06-21T19:24:51","modified_gmt":"2023-06-21T23:24:51","slug":"agency-behind-bud-light-debacle-wins-ad-industrys-equivalent-of-an-oscar","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/agency-behind-bud-light-debacle-wins-ad-industrys-equivalent-of-an-oscar\/","title":{"rendered":"Agency responsible for Bud Light controversy wins ad industry&#8217;s Oscar."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fagency-behind-bud-light-debacle-wins-ad-industrys-equivalent-of-an-oscar%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1953482&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><p>The ad agency behind the <a href=\"https:\/\/www.dailywire.com\/news\/brand-slapped-them-in-the-face-bar-rescue-host-on-bud-light-boycott\" target=\"_blank\" rel=\"noopener\">Bud Light<\/a> debacle that paired the brand with transgender activist Dylan Mulvaney, a man who identifies as a woman, won the ad industry\u2019s equivalent of an Oscar.<\/p>\n<p><a href=\"https:\/\/www.dailywire.com\/news\/bud-lights-slump-continues-as-new-drink-becomes-top-selling-beer-in-america\" target=\"_blank\" rel=\"noopener\">Bud Light<\/a> parent company Anheuser-Busch InBev\u2019s top executive Marcel Marcondes was honored with the most prestigious award in all of advertising at the annual Cannes Lions Festival in France, the <a href=\"https:\/\/nypost.com\/2023\/06\/20\/anheuser-busch-wins-cannes-lions-despite-bud-light-and-dylan-mulvaney\/\" target=\"_blank\" rel=\"noopener\">New York Post<\/a> reported.<\/p>\n<p>In a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/hunter-biden-defector-emails-pipeline-to-obama-admin-seen-as-currency\/\" title=\"Hunter Biden Defector Emails: 'Pipeline' to Obama Admin Seen as 'Currency'\">press release<\/a> in March, the festival <a href=\"https:\/\/www.canneslions.com\/news\/cannes-lions-honours-ab-inbev-with-the-2023-creative-marketer\">said<\/a>, \u201cThe award [Creative Marketer of the Year] recognizes AB InBev\u2019s sustained creative excellence that has driven sustainable business growth \u2014 as well as their body of Lion-winning work amassed over a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/fact-check-does-this-image-show-a-london-protest-against-mandatory-covid-19-vaccines\/\" title=\"FACT CHECK: Does This Image Show A London Protest Against Mandatory COVID-19 Vaccines?\">sustained period<\/a> of time, and reputation for producing brave creative and innovative marketing solutions.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u201cIt\u2019s tough to see all the controversial and divisive debates happening in the U.S. the last couple of <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/anheuser-busch-chief-marketing-officer-says-bud-light-is-coming-back-reveals-next-plans\/\" title=\"Anheuser-Busch CMO announces Bud Light's return and unveils future plans.\">weeks involving lots<\/a> of brands and companies, including, especially, Bud Light,\u201d said <a href=\"https:\/\/twitter.com\/abinbev?ref_src=twsrc%5Etfw\">@abinbev<\/a>\u2019s Marcel Marcondes. <a href=\"https:\/\/twitter.com\/hashtag\/AdweekAbroad?src=hash&#038;ref_src=twsrc%5Etfw\">#AdweekAbroad<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Cannes2023?src=hash&#038;ref_src=twsrc%5Etfw\">#Cannes2023<\/a><a href=\"https:\/\/t.co\/ZfNtGaInjE\">https:\/\/t.co\/ZfNtGaInjE<\/a><\/p>\n<p>\u2014 Adweek (@Adweek) <a href=\"https:\/\/twitter.com\/Adweek\/status\/1670745700668145671?ref_src=twsrc%5Etfw\">June 19, 2023<\/a><\/p>\n<\/blockquote>\n<p>Marcedonas also gave opening remarks at the festival and labeled the disastrous partnership with Mulvaney a \u201cwake-up call\u201d for the industry after consumers boycotted the brand, making it lose the title of best<a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/merchandiser-sounds-alarm-about-whats-really-happening-after-bud-lights-woke-move-they-dont-know-their-clientele\/\" title=\"Merchandiser Sounds Alarm About What\u2019s Really Happening After Bud Light\u2019s Woke Move: \u201cThey Don\u2019t Know Their Clientele\u201d\">-selling beer<\/a> in America.<\/p>\n<p>\u201cIn times like this, when things get divisive and controversial so easily, I think it\u2019s an important wake-up call to all of us marketers, for us to be very humble,\u201d Marcondes said.<\/p>\n<p>AB InBev is \u201creally reminding ourselves of what we should do best every day, which is to really understand our customers, which is to really celebrate and appreciate every customer that loves our brands, but in a way that can make them be together, not apart,\u201d he added.<\/p>\n<p>The executive stopped short of apologizing after AB InBev lost nearly $20 billion in value since the Mulvaney campaign in April.<\/p>\n<p><b data-stringify-type=\"bold\"><\/b><\/p>\n<p>Opinions on the company accepting the award were mixed, <a href=\"https:\/\/www.wsj.com\/articles\/after-bud-light-debacle-ab-inbev-takes-a-bow-at-ad-biz-oscars-fb4acda7?mod=hp_listb_pos2\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal<\/a> noted. Some marketers at the event felt the work that the company did outside of the partnership with Mulvaney shouldn\u2019t negate the other success it had while other delegates questioned their acceptance of the award, suggesting the agency could\u2019ve declined.<\/p>\n<p>Leila Fataar, founder of cultural and marketing strategy firm Platform13, tweeted, \u201cIn the spirit of fairness and credibility, I think it would be a big and the right gesture for AB InBev to give the 2023 award back, make the changes necessary and come back even stronger.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ad agency responsible for the controversial Bud Light campaign featuring transgender activist Dylan Mulvaney, a male identifying as female, received the advertising industry&#8217;s highest accolade. Marcel Marcondes, the top executive of Bud Light&#8217;s parent company Anheuser-Busch InBev, was honored with the most prestigious award in advertising.<\/p>\n","protected":false},"author":219,"featured_media":1953483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[6105,18499,6733,22313,5339,9388,15822,5745],"class_list":["post-1953482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire","tag-agency","tag-bud","tag-controversy","tag-industrys","tag-light","tag-oscar","tag-responsible","tag-wins"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1953482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/219"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1953482"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1953482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1953483"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1953482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1953482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1953482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}