{"id":1945852,"date":"2023-06-06T18:50:33","date_gmt":"2023-06-06T22:50:33","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/desperate-bud-light-now-enlisting-model-agency-to-help-the-suffering-woke-brand\/"},"modified":"2023-06-06T18:52:51","modified_gmt":"2023-06-06T22:52:51","slug":"desperate-bud-light-now-enlisting-model-agency-to-help-the-suffering-woke-brand","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/desperate-bud-light-now-enlisting-model-agency-to-help-the-suffering-woke-brand\/","title":{"rendered":"Bud Light seeks model agency to revive struggling woke brand."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">20<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fdesperate-bud-light-now-enlisting-model-agency-to-help-the-suffering-woke-brand%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1945852&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Bud Light Enlists Model Agency to Save Suffering Brand<\/h2>\n<p>Executives at Bud Light are going to great lengths to sell beer in Utah, including hiring a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/white-house-already-having-to-deal-with-ethical-headache-created-by-kamala-harris-niece-report\/\" title=\"White House Already Having To Deal With \u2018Ethical Headache\u2019 Created By Kamala Harris\u2019 Niece: Report\">modeling agency<\/a> to pitch the brand at bars in Salt Lake City. According to a flyer posted on Twitter by independent journalist Andy Ngo, Bud Light is in the third month of a nationwide boycott after validating transgender activist Dylan Mulvaney\u2019s claims of womanhood. Sales are down, and the brand\u2019s parent company AB InBev has lost billions of dollars in market value over the fiasco. <\/p>\n<h3>Desperate Times Call for Desperate Measures<\/h3>\n<p>According to Ngo\u2019s flyer, Bud Light enlisted the services of a modeling agency called Urban Talent Management over the weekend. The agency asked women aged 21 to 30 to visit bars and present the beer as a cool item. Women who were interested in being the brand\u2019s ambassadors were asked to send the agency a headshot, a resume, their <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/desperate-bud-light-now-enlisting-model-agency-to-help-the-suffering-woke-brand\/\" title=\"Bud Light seeks model agency to revive struggling woke brand.\">social media account links<\/a>, and their availability. For $32.50 an hour, these models were told they would be \u201crepresenting Bud Light and visiting multiple bars\u201d on June 3 to distribute \u201cswag.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Scoop: In an act of desperation following weeks of backlash over the Dylan Mulvaney <a href=\"https:\/\/twitter.com\/hashtag\/trans?src=hash&#038;ref_src=twsrc%5Etfw\">#trans<\/a> partnership, Bud Light is now using modeling agencies to find attractive, young, real women to go around different bars to promote the brand with free swag. <a href=\"https:\/\/t.co\/ECM3e4GyZ6\">https:\/\/t.co\/ECM3e4GyZ6<\/a> <a href=\"https:\/\/t.co\/ZYQDkJ0PP3\">pic.twitter.com\/ZYQDkJ0PP3<\/a><\/p>\n<p>\u2014 Andy Ng\u00f4  (@MrAndyNgo) <a href=\"https:\/\/twitter.com\/MrAndyNgo\/status\/1665866209278013442?\">June 5, 2023<\/a><\/p>\n<\/blockquote>\n<p>The flyer was clear that applicants needed to be \u201cfemale.\u201d It isn\u2019t clear if these ladies were successful at reviving the dying brand in Salt Lake City. That is a brand that up until two months ago was doing just fine. But Bud Light entered the culture war and became a \u201cwoke\u201d belligerent on the wrong side of it. Now, the company has reportedly resorted to targeted ad campaigns and it is looking for spokeswomen with two X chromosomes. <\/p>\n<h3>Lessons Learned<\/h3>\n<p>Perhaps Bud Light should have employed this strategy prior to tanking its reputation with its formerly <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/an-effective-anti-aging-mineral-sunscreen-that-doesnt-leave-a-white-cast\/\" title=\"An Effective Anti-Aging Mineral Sunscreen That Doesn\u2019t Leave a White Cast\">loyal customer base<\/a>. The company\u2019s target demographic loved the Budweiser Girls back when they were still girls. Don&#8217;t forget, <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/climate-protestors-arrested-for-blocking-rush-hour-traffic-in-nyc\/\" title=\"Climate Protestors Arrested For Blocking Rush-Hour Traffic In NYC\">desperate times call<\/a> for desperate measures.<\/p>\n<ul>\n<li>Use targeted ad campaigns to reach your audience<\/li>\n<li>Don&#8217;t alienate your customer base<\/li>\n<li>Employ creative strategies to revive a dying brand<\/li>\n<\/ul>\n<p>Will Bud Light recover from this fiasco? Only time will tell.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\/desperate-bud-light-now-enlisting-model-agency-help-suffering-woke-brand\/\">Desperate Bud Light Now Enlisting Model Agency to Help the Suffering Woke Brand<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.westernjournal.com\">The Western Journal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bud Light executives hired a modeling agency to promote their beer in Salt Lake City bars, as per a flyer shared on Twitter by journalist Andy Ngo. The move indicates the company&#8217;s desperation to boost sales in Utah.<\/p>\n","protected":false},"author":2006,"featured_media":1945853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[548],"tags":[6105,7710,18499,5339,7390,13370,3814,5369,5558],"class_list":["post-1945852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conservative-news-daily","tag-agency","tag-brand","tag-bud","tag-light","tag-model","tag-revive","tag-seeks","tag-struggling","tag-woke"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1945852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/2006"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1945852"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1945852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1945853"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1945852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1945852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1945852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}