{"id":1944007,"date":"2023-06-04T17:29:01","date_gmt":"2023-06-04T21:29:01","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/apple-is-expected-to-unveil-a-sleek-pricey-headset-is-it-the-device-vr-has-been-looking-for\/"},"modified":"2023-06-04T17:33:55","modified_gmt":"2023-06-04T21:33:55","slug":"apple-is-expected-to-unveil-a-sleek-pricey-headset-is-it-the-device-vr-has-been-looking-for","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/apple-is-expected-to-unveil-a-sleek-pricey-headset-is-it-the-device-vr-has-been-looking-for\/","title":{"rendered":"Will Apple&#8217;s expensive, stylish headset be the VR game-changer?"},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">18<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fapple-is-expected-to-unveil-a-sleek-pricey-headset-is-it-the-device-vr-has-been-looking-for%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1944007&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Apple&#8217;s New Headset: A Game-Changing Device?<\/h2>\n<blockquote><p>Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter\u2019s ability to popularize new-fangled devices after others failed to capture the public\u2019s imagination.<\/p><\/blockquote>\n<p>After years of speculation, the stage is set for the <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/white-privilege-katie-porter-says-a-black-woman-should-replace-dianne-feinstein-but-shes-still-running\/\" title=\"White Privilege: Katie Porter Says a Black Woman Should Replace Dianne Feinstein. But She's Still Running.\">widely anticipated announcement<\/a> to be made Monday at Apple\u2019s annual developers conference in a Cupertino, California, theater named after the company\u2019s late co-founder Steve Jobs. Apple is also likely to use the event to show off its latest Mac computer, preview the next operating system for the iPhone and discuss its strategy for artificial intelligence.<\/p>\n<h3>The Star of the Show: Apple&#8217;s Reality Pro<\/h3>\n<p>But the star of the show is expected to be a pair of goggles \u2014 perhaps called \u201cReality Pro,\u201d according to media leaks \u2014 that could become another milestone in Apple\u2019s lore of releasing game-changing technology, even though the company hasn\u2019t always been the first to try its hand at making a particular device.<\/p>\n<p>Apple\u2019s lineage of breakthroughs date back to a bow-tied Jobs peddling the first Mac in 1984 \u2014a tradition that continued with the iPod in 2001, the iPhone in 2007, the iPad in 2010, the Apple Watch in 2014 and its AirPods in 2016. <\/p>\n<p>But with a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/6-movie-sequels-and-reboots-that-were-ruined-by-woke-politics\/\" title=\"6 Movie Sequels And Reboots That Were Ruined By \u2018Woke\u2019 Politics\">hefty price tag<\/a> that could be in the $3,000 range, Apple\u2019s new headset may also be greeted with a lukewarm reception from all but affluent technophiles. If the new device turns out to be a niche product, it would leave Apple in the same bind as other <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/state-level-republicans-push-back-on-big-tech\/\" title=\"State-Level Republicans Push Back on Big Tech\">major tech companies<\/a> and startups that have tried selling headsets or glasses equipped with technology that either thrusts people into artificial worlds or projects digital images with scenery and things that are actually in front of them \u2014 a format known as \u201caugmented reality.\u201d<\/p>\n<h3>What to Expect from Apple&#8217;s Goggles<\/h3>\n<p>Apple\u2019s goggles are expected be sleekly designed and capable of toggling between totally virtual or augmented options, a blend sometimes known as \u201cmixed reality.\u201d That flexibility also is sometimes called external reality, or XR for shorthand.<\/p>\n<p>Facebook founder Mark Zuckerberg has been describing these alternate three-dimensional realities as the \u201cmetaverse.\u201d It\u2019s a geeky concept that he tried to push into the mainstream by changing the name of his social networking company to Meta Platforms in 2021 and then pouring billions of dollars into improving the virtual technology.<\/p>\n<p>But the metaverse largely remains a digital ghost town, although Meta\u2019s virtual reality headset, the Quest, remains the top-selling device in a category that so far has mostly appealed to video game players looking for even more immersive experiences.<\/p>\n<h3>Apple&#8217;s Legacy of Breakthroughs<\/h3>\n<p>Apple executives seem likely to avoid referring to the metaverse, given the skepticism that has quickly developed around that term, when they discuss the potential of the company\u2019s new headset.<\/p>\n<p>In recent years, Apple CEO Tim Cook has periodically touted augmented reality as technology\u2019s next quantum leap, while not setting a specific timeline for when it will gain mass appeal.<\/p>\n<p>\u201cIf you look back in a point in time, you know, zoom out to the future and look back, you\u2019ll wonder how you led your life without augmented reality,\u201d Cook, who is 62, said last September while speaking to an audience of students in Italy. \u201cJust like today you wonder how did people like me grow up without the internet. You know, so I think it could be that profound. And it\u2019s not going to be profound overnight.\u201d<\/p>\n<h3>Will Apple&#8217;s Goggles Be a Hit?<\/h3>\n<p>The response to virtual, augmented and mixed reality has been decidedly ho-hum so far. Some of the gadgets deploying the technology have even been derisively mocked, with the most notable example being Google\u2019s internet-connected glasses released more than a decade ago.<\/p>\n<p>After Google co-founder Sergey Brin initially drummed up excitement about the device by demonstrating an early model\u2019s potential \u201cwow factor\u201d with a skydiving stunt staged during a San Francisco tech conference, consumers quickly became turned off to a product that allowed its users to surreptitiously take pictures and video. The backlash became so intense that people who wore the gear became known as \u201cGlassholes,\u201d leading Google to withdraw the product a few years after its debut.<\/p>\n<p>Microsoft also has had limited success with HoloLens, a mixed-reality headset released in 2016, although the software maker earlier this year insisted it remains committed to the technology.<\/p>\n<p>Daniel Diez, Magic Leap\u2019s <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/governor-youngkin-signs-11-orders-on-day-one-in-office-includes-crt-ban-investigating-loudoun-county-officials\/\" title=\"Governor Youngkin Signs 11 Orders On Day One In Office; Includes CRT Ban, Investigating Loudoun County Officials\">chief transformation officer<\/a>, said there are four major questions Apple\u2019s goggles will have to answer: \u201cWhat can people do with it? What does this thing look and feel like? Is it comfortable to wear? And how much is it going to cost?\u201d<\/p>\n<p>The anticipation that Apple\u2019s goggles are going to sell for several thousand dollars already has dampened expectations for the product. Although he expects Apple\u2019s goggles to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/apple-is-expected-to-unveil-a-sleek-pricey-headset-is-it-the-device-vr-has-been-looking-for\/\" title=\"Will Apple's expensive, stylish headset be the VR game-changer?\">boast \u201cjaw dropping\u201d technology<\/a>, Wedbush Securities analyst Dan Ives said he expects the company to sell just 150,000 units during the device\u2019s first year on the market \u2014 a mere speck in the company\u2019s portfolio. By comparison, Apple sells more than 200 million iPhones, its marquee product a year. But the iPhone wasn\u2019t an immediate sensation, with sales of fewer than 12 million units in its first full year on the market.<\/p>\n<p>In a move apparently aimed at magnifying the expected price of Apple\u2019s goggles, Zuckerberg made a point of saying last week that the next Quest headset will sell for $500, an announcement made four months before Meta Platform plans to showcase the latest device at its tech conference.<\/p>\n<p>Since 2016, the average annual shipments of virtual- and augmented-reality devices have averaged 8.6 million units, according to the research firm CCS Insight. The firm expects sales to remain sluggish this year, with a sales projection of about 11 million of the devices before gradually climbing to 67 million in 2026.<\/p>\n<p>But those forecasts were obviously made before it\u2019s known whether Apple might be releasing a product that alters the landscape.<\/p>\n<p>\u201cI would never count out Apple, especially with the consumer market and especially when it comes to finding those killer applications and solutions,\u201d Magic Leap\u2019s Diez said. \u201cIf someone is going to crack the consumer market early, I wouldn\u2019t be surprised it would be Apple.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is set to announce a highly anticipated headset that will bridge the gap between virtual and real worlds. The tech giant&#8217;s ability to popularize new devices will be put to the test, following the failure of others to capture the public&#8217;s imagination. The announcement is expected on Monday after years of speculation.<\/p>\n","protected":false},"author":1,"featured_media":1944008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[538],"tags":[22480,28286,4661,28285,8346],"class_list":["post-1944007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washington-examiner","tag-game-changer","tag-apples","tag-expensive","tag-headset","tag-stylish"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1944007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1944007"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1944007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1944008"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1944007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1944007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1944007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}