{"id":1937426,"date":"2023-05-24T21:57:54","date_gmt":"2023-05-25T01:57:54","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-north-face-debuts-summer-of-pride-with-campy-drag-video-amid-ongoing-bud-light-target-backlash\/"},"modified":"2023-05-24T22:03:01","modified_gmt":"2023-05-25T02:03:01","slug":"the-north-face-debuts-summer-of-pride-with-campy-drag-video-amid-ongoing-bud-light-target-backlash","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-north-face-debuts-summer-of-pride-with-campy-drag-video-amid-ongoing-bud-light-target-backlash\/","title":{"rendered":"North Face launches &#8220;Summer of Pride&#8221; with drag video amidst Bud Light and Target controversy."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">30<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fthe-north-face-debuts-summer-of-pride-with-campy-drag-video-amid-ongoing-bud-light-target-backlash%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1937426&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>The North Face Launches \u201cSummer of Pride\u201d Promotion<\/h2>\n<p>Despite ongoing customer boycotts against Bud Light and a new controversy with Target\u2019s latest Pride Month push, <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/the-north-face-debuts-summer-of-pride-with-campy-drag-video-amid-ongoing-bud-light-target-backlash\/\" title=\"North Face launches \"Summer of Pride\" with drag video amidst Bud Light and Target controversy.\">outdoor sports gear brand<\/a> The North Face just debuted an over-the-top \u201cSummer of Pride\u201d promotion on <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/why-this-average-american-is-voting-for-donald-trump\/\" title=\"Why This Average American Is Voting for Donald Trump\">social media<\/a>.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Csl3BZINw7v\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px\">\n<p>\u00a0<\/p>\n<div style=\"display: flex;flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"display: block;height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"display: flex;flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/reel\/Csl3BZINw7v\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Pattie Gonia (@pattiegonia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>The video promo boasted that the event \u201cSummer of Pride\u201d would include \u201chiking, community, art, lesbians\u201d and \u201clesbians making art.\u201d The <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/new-york-times-reporter-forced-to-resign-over-n-word-controversy-tells-his-side-of-the-story\/\" title=\"New York Times Reporter Forced To Resign Over N-Word Controversy Tells His Side Of The Story\">company sponsored<\/a> the same event last summer in multiple cities.<\/p>\n<p>This year, Summer of Pride will be visiting Atlanta and Salt Lake City.\u00a0<\/p>\n<p>\u201cNature lets you be who you are, so, for the second year in a row [North Face] is hosting Summer of Pride together with [Pattie Gonia] (they\/she) to celebrate you and all the beautiful ways you get outside,\u201d the post caption says.<\/p>\n<p>\u201cAnd because we believe that exploration can take many shapes and forms, we\u2019re making these events so much more than just a hiking tour. We\u2019ll have workshops, panels and activities for all individuals who love to be outside,\u201d it says.<\/p>\n<p>Commenters had mixed reactions to the video.<\/p>\n<ul>\n<li><span style=\"font-weight: 400\">\u201cSexual preference doesn\u2019t need to be showcased in every single brand to sell stuff,\u201d one person wrote.<\/span><\/li>\n<li><span style=\"font-weight: 400\">\u201cY\u2019all gonna learn reallllll quick. You push an agenda that goes against THE MAJORITY OF your customers values, you gonna lose customers. You\u2019re digging your own grave that\u2019s what doesn\u2019t make sense to me,\u201d another user wrote.<\/span><\/li>\n<\/ul>\n<p>An official North Face Instagram account, The North Face Trail, addressed the negative comments in the thread.<\/p>\n<p>\u201cWe recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place,\u201d the statement said<\/p>\n","protected":false},"excerpt":{"rendered":"<p>amidst boycotts of Bud Light and Target&#8217;s Pride Month campaign, The North Face launched a &#8220;Summer of Pride&#8221; promotion on social media. The video showcases a drag queen and comments were still enabled on Instagram as of Wednesday.<\/p>\n","protected":false},"author":345,"featured_media":1937427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[18499,6733,7069,5989,5339,5213,6575,10502,4650,4440],"class_list":["post-1937426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-bud","tag-controversy","tag-drag","tag-launches","tag-light","tag-north","tag-pride","tag-summer","tag-target","tag-video"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1937426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/345"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1937426"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1937426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1937427"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1937426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1937426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1937426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}