{"id":1935422,"date":"2023-05-22T04:03:53","date_gmt":"2023-05-22T08:03:53","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-sales-decline-for-sixth-consecutive-week-amid-dylan-mulvaney-controversy\/"},"modified":"2023-05-22T09:10:34","modified_gmt":"2023-05-22T13:10:34","slug":"bud-light-sales-decline-for-sixth-consecutive-week-amid-dylan-mulvaney-controversy","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-sales-decline-for-sixth-consecutive-week-amid-dylan-mulvaney-controversy\/","title":{"rendered":"Bud Light sales drop for 6th week due to Dylan Mulvaney scandal."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">24<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fbud-light-sales-decline-for-sixth-consecutive-week-amid-dylan-mulvaney-controversy%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1935422&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Anheuser-Busch&#8217;s Bud Light Sales Continue to Decline<\/h2>\n<p>The sales of Bud Light, one of the most popular beers in the United States, have been on a steady decline for the past six weeks. According to a report by consulting company Bump Williams, retail sales of Bud Light decreased by 28% during the week beginning May 8, 2022, compared to the same period last year. This comes after a 23.6% decline in sales for the week ending on May 6.<\/p>\n<h3>Coors Light and Miller Lite See Increase in Sales<\/h3>\n<p>On the other hand, Coors Light and Miller Lite have seen an increase in sales during the second week of May. Coors Light sales increased by 17%, while Miller Lite sales increased by about 15%.<\/p>\n<h3>Backlash Over Personalized Bud Light Can to Transgender Influencer<\/h3>\n<p>The decline in Bud Light sales began when Anheuser-Busch sent a personalized Bud Light can to transgender influencer Dylan Mulvaney, who made two posts with the can. This caused backlash within the company&#8217;s customer base, leading to <a title=\"Bud Light sales drop for 6th week due to Dylan Mulvaney scandal.\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-sales-decline-for-sixth-consecutive-week-amid-dylan-mulvaney-controversy\/\">senior marketing officials<\/a> being put on leave and the company cutting ties with a third<a title=\"Anheuser-Busch fires ad agency responsible for Dylan Mulvaney partnership.\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/third-party-ad-agency-behind-dylan-mulvaney-partnership-fired-by-anheuser-busch\/\">-party ad agency<\/a>.<\/p>\n<h3>Anheuser-Busch Hires Lobbying Firm to Rehabilitate Image<\/h3>\n<p>In an effort to rehabilitate its image, Anheuser-Busch has reportedly hired a <a title=\"Biden Begged Family Member To \u2018Watch Yourself\u2019 In Business Dealings: Report\" href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/biden-begged-family-member-to-watch-yourself-in-business-dealings-report\/\">lobbying firm<\/a> with GOP roots, Origin Advocacy. However, the fallout with the transgender influencer may cost the company its Corporate Equality Index score of 100, a grade given by the Human Rights Campaign, one of the leading LGBT advocacy groups.<\/p>\n<p>Mulvaney, the transgender influencer, claimed to have been worn down by the backlash stemming from the partnership with Bud Light. The advertising collaboration kicked off last month, greatly increasing the influencer&#8217;s public profile.<\/p>\n<ul>\n<li>Bud Light sales have declined for six straight weeks<\/li>\n<li>Coors Light and Miller Lite have seen an increase in sales<\/li>\n<li>Backlash over personalized Bud Light can to transgender influencer<\/li>\n<li>Anheuser-Busch hires lobbying firm to rehabilitate image<\/li>\n<li>Company may lose Corporate Equality Index score of 100<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bud Light sales fell for the sixth consecutive week, with US retail sales dropping 28% YoY during the week starting May 8, according to Nielsen data analysed by Bump Williams.<\/p>\n","protected":false},"author":1,"featured_media":1935423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"Bud Light sales drop for 6th week due to Dylan Mulvaney scandal.","footnotes":""},"categories":[538],"tags":[11070,18499,5053,16997,5339,16998,5219,4633,3912],"class_list":["post-1935422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-washington-examiner","tag-6th","tag-bud","tag-drop","tag-dylan","tag-light","tag-mulvaney","tag-sales","tag-scandal","tag-week"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"Bud Light sales drop for 6th week due to Dylan Mulvaney scandal.","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1935422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1935422"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1935422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1935423"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1935422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1935422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1935422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}