{"id":1934008,"date":"2023-05-19T08:58:39","date_gmt":"2023-05-19T12:58:39","guid":{"rendered":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/most-severe-backlash-against-anheuser-busch-may-already-be-over-some-brands-turning-a-corner-banker-says\/"},"modified":"2023-05-19T09:00:43","modified_gmt":"2023-05-19T13:00:43","slug":"most-severe-backlash-against-anheuser-busch-may-already-be-over-some-brands-turning-a-corner-banker-says","status":"publish","type":"post","link":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/most-severe-backlash-against-anheuser-busch-may-already-be-over-some-brands-turning-a-corner-banker-says\/","title":{"rendered":"Anheuser-Busch&#8217;s worst backlash may be over, with some brands improving, according to a banker."},"content":{"rendered":"<aside class=\"mashsb-container mashsb-main mashsb-stretched\"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"&quot;\"><div class=\"counts mashsbcount\">28<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.conservativenewsdaily.net%2Fbreaking-news%2Fmost-severe-backlash-against-anheuser-busch-may-already-be-over-some-brands-turning-a-corner-banker-says%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Facebook<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-nomargin mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=&amp;url=https:\/\/www.conservativenewsdaily.net\/breaking-news\/?p=1934008&amp;via=ConservNewsDly\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Twitter<\/span><\/a><a class=\"mashicon-subscribe mash-medium mash-nomargin mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Subscribe<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.47--><h2>Anheuser-Busch Faces Backlash Over Bud Light and Other Brands<\/h2>\n<p>Conservatives have been up in arms over Bud Light&#8217;s recent nod to a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/they-made-a-critical-mistake-how-victorias-secret-went-woke-and-got-broke\/\" title=\"\u2018They Made A Critical Mistake\u2019: How Victoria\u2019s Secret Went Woke And Got Broke\">transgender social media influencer<\/a>, resulting in a 23.6% decline in sales for the week ended May 6 compared to the same period last year. Other Anheuser-Busch brands have also taken hits, with Budweiser sales declining 11.4% and 9.7% for the weeks ended April 29 and May 6, respectively. However, analyst Robert Ottenstein of Evercore predicts that the backlash may have peaked, with some brands showing signs of improvement. <\/p>\n<h3>Controversy Leads to Downgrade<\/h3>\n<p>Investment bank HSBC recently downgraded Anheuser-Busch stock due to the controversy, questioning why the company failed to invite new consumers without alienating its core base. The VP of marketing at Bud Light, Alissa Heinerscheid, took a leave of absence after criticizing the brand&#8217;s &#8220;fratty&#8221; image, and Daniel Blake, who leads marketing for Anheuser-Busch&#8217;s mainstream brands, was also placed on leave over the incident.<\/p>\n<h3>Efforts to Win Back Consumers<\/h3>\n<p>Anheuser-Busch has downplayed the extent of the partnership and hired veteran Republican lobbyists in efforts to <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-parent-company-taps-lobbyists-to-win-back-conservatives-upset-over-dylan-mulvaney-partnership\/\" title=\"Bud Light Parent Company Taps Lobbyists To Win Back Conservatives Upset Over Dylan Mulvaney Partnership\">win back conservatives<\/a> who once consumed the brew. The company plans to produce a camouflage Bud Light can as part of an initiative that <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/bud-light-budweiser-release-camo-harley-davidson-limited-edition-cans-as-sales-continue-to-plummet\/\" title=\"Bud Light and Budweiser launch limited edition Harley Davidson cans in response to declining sales.\">offers educational scholarships<\/a> to family members of fallen American military service members and first responders. Budweiser has also shared images of a <a href=\"https:\/\/www.conservativenewsdaily.net\/breaking-news\/most-severe-backlash-against-anheuser-busch-may-already-be-over-some-brands-turning-a-corner-banker-says\/\" title=\"Anheuser-Busch's worst backlash may be over, with some brands improving, according to a banker.\">limited edition beer<\/a> can featuring patterns inspired by Harley-Davidson.<\/p>\n<h3>Offending Both Sides<\/h3>\n<p>Despite these efforts, Anheuser-Busch appears to have offended those on both ends of the political spectrum. Leftists and owners of gay bars across the country threatened to launch additional boycotts after the firm backed away from Mulvaney.<\/p>\n<h3>Declining Sales<\/h3>\n<ul>\n<li>Bud Light sales declined 23.6% in the week ended May 6 compared to the same period last year<\/li>\n<li>Budweiser sales declined 11.4% and 9.7% for the weeks ended April 29 and May 6, respectively<\/li>\n<li>Michelob Ultra sales declined 4.3% and 2.9%<\/li>\n<li>Natural Light sales declined 5.2% and 2.5%<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Evercore analyst Robert Ottenstein believes the backlash against Anheuser-Busch&#8217;s brands, including Bud Light, may have reached its peak. The beer brand faced criticism from conservatives for featuring a transgender influencer on a beer can.<\/p>\n","protected":false},"author":99,"featured_media":1934009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[541],"tags":[26396,4265,16661,9433,13419,3972,6044],"class_list":["post-1934008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-daily-wire","tag-anheuser-buschs","tag-backlash","tag-banker","tag-brands","tag-improving","tag-over","tag-worst"],"fifu_image_url":"https:\/\/cndimages.nyc3.digitaloceanspaces.com\/breaking-news\/wp-content\/uploads\/2021\/01\/IMG_2758-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1934008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/comments?post=1934008"}],"version-history":[{"count":0,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/posts\/1934008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media\/1934009"}],"wp:attachment":[{"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/media?parent=1934008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/categories?post=1934008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conservativenewsdaily.net\/breaking-news\/wp-json\/wp\/v2\/tags?post=1934008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}